Australia Pacific. Overall purpose of the job

Transcription

1 Australia Pacific Job title: Digital Fundraising Manager (DFM) Reports to: Head of Mobilisation Line manages: no line management responsibilities Job grade: 5 Salary: $90, p/a + superannuation Status: 2 year contract (with possibility of extension) Overall purpose of the job The DFM is a member of the Greenpeace Australia Pacific (GPAP) Mobilisation Team, and is responsible for driving engagement and mobilisation goals in accordance with GPAP strategic plans and accompanying budgets. As part of the overall GPAP Digital Team the DFM works on building and developing engagement including the ownership of national fundraising and campaign projects while remaining engaged with global engagement opportunities as well. This full-time position is based in Sydney and has the responsibility to deliver upon GPAP strategic and income goals. This position is the lead in engagement for campaigns and fundraising to meet organisational objectives using a wide variety of tools and techniques. This position reports to the Head of Mobilisation. Scope The Digital Fundraising Manager will maximise engagement from individuals by implementing and continuously improving engagement methods across digital and multi-platform channels. They will be responsible for creating campaigns that engage individuals, converts supporters to donors and activists and maximizes the lifetime value of donors to the organisation acquired via digital and multi-channel acquisitions drives. The DFM will use digital channels to enhance the success of campaigns including fundraising campaigns. Main responsibilities Revenue Generation

2 Test and implement a wide range of digital acquisition sources to increase fundraising income and donor numbers in multiple Digital Channels Create written test plans when testing new Fundraising campaigns that allows rapid experimentation, learning and refined tests Create and use budget and forecasting tools that illustrate costs, expenditure, ROI and Key Performance Indicators for all digital fundraising efforts Deliver against financial targets by quarter and fiscal year Stay abreast of upcoming techniques in online fundraising. Mobile Fundraising Be the lead in mobile fundraising campaigns in GPAPs area of responsibility Retain a cutting edge knowledge base in mobile marketing Develop and test mobile marketing initiatives and strategies Manage and evaluate partnership opportunities Stay abreast on Data Privacy restrictions for Mobile Acquisitions Lead the implementation and refining of the end-to-end of supporter conversion funnel across mobile channels Drive donations and engagement via the mobile versions of our websites. Multi-Channel Donor Acquisition Liaise with wider fundraising team to lead integrated offline and online lead generation programs Interact with the Program Department to optimize ROI on non-fundraising activities Investigate and test digital marketing opportunities to drive lead generation Work closely with our Tele-fundraising Coordinator when creating acquisition plans in order to secure an optimal approach for later tele-fundraising conversions Ensure that digital acquisition initiatives are being optimized in related fundraising channels Ensure that communication strategies are implemented and adapted to the various channels Set up and test advertising in various channels and track the synergy effect between them for lead generation and revenue to maximise ROI. Back and front-end Optimization Use tracking code in all campaigns across channels and ensure Google analytic goals are setup Set up tracking reports to produce relevant data for determining campaign success Analyze tracking reports to optimise cost effective donor conversion at the highest possible ROI Recommend content changes and/or page layouts across our sites to minimize Bounce Rate and increase engagement levels in real-time.

3 Digital Marketing and Communication Efforts Develop communication strategies for new audiences ensuring alignment with communication strategies for existing supporters Stay abreast with ebusiness and digital marketing development to seek out new opportunities Retain a knowledge-base in cause-related marketing initiatives Implement fundraising donation drives in collaboration with the wider Mobilisation Team Work with the Database Manager to always know when new or offline acquisitions are collected, in order to ensure immediate and optimal levels of engagement which will ultimately lead to donor conversion Stay abreast on Data Privacy restrictions for Acquisitions Stay abreast on Opt-in and guidelines. Other Participate in international skill shares when appropriate Undertake any other duties appropriate to the position, as delegated by the line manager. Compliance with framework conditions Abide by Greenpeace Australia Pacific employment policies as relevant (including but not limited to: Workplace Health and Safety; Equal Opportunity Employment; non-harassment; environmental policies; risk management policies; disclosure and avoidance of clashes of interest) Ensure that your personal or campaign activities will not bring Greenpeace into disrepute (in case of doubt you will be expected to discuss the issues with your line manager). Competencies Organisational competencies Professionalism and commitment, in particular high-quality planning and organising Achievement, in particular towards measurable objectives both individually and for Greenpeace Interpersonal relationship skills, in particular building constructive and long-term relationships with both internal and external parties Knowledge sharing Values diversity, in particular having a global mindset and cultural awareness

4 Innovation, in particular considering the cutting-edge core value of Greenpeace. Functional competencies 4+ years of experience in professional digital fundraising Strong knowledge and practical understanding of fundraising Bachelor s degree in IT Marketing, IT Business or other associated field and /or equivalent work experience. Technical competencies Expertise in lead generation & conversion Strong project management skills, with the ability to advise on effective test programs Strong analytical skills Knowledge of Google Analytics for tracking and measuring success Expertise in online Marketing Practical knowledge of Google Grants Understanding of the mobile market, the SMS market, the PPC and the PPL markets. Method related competencies Excellent attention to details and focus on quality Strong and innovative solutions-based Flexible, proactive and self-motivated working style with strong ownership of problem resolution Ability to prioritize when under pressure and revise priorities when needed. Social competencies A good team player Excellent communicator (written and verbal, formal and informal). Leadership competencies Strong communications skills and the ability to influence change without direct authority Able to put forth his/her ideas and accomplish the given tasks A take charge person that displays a sense of urgency in their approach to work. Attitude Identification with Greenpeace goals and belief in Greenpeace values.

5 Specific work environment Based at Sydney office in Ultimo.