POSITION DESCRIPTION

Transcription

1 POSITION DESCRIPTION Job Title: Digital Content Administrator 0.5 FTE fixed term Work Unit: Responsible To: Responsible For: Digital Team Digital Platform Manager Implementation of the overall Social Media Strategy. Responsible for delivering upon the metrics assigned to each channel within the social media domain. Control, design, source, write, develop, edit and publish content that engages and enrols external stakeholders in the DHB websites and key social media channels. Implement an engagement strategy (within social media) to stimulate conversation with new and existing health consumers, and external influencers and stakeholders (engage in online conversations on behalf of BoPDHB). Manage brand reputation and customer satisfaction in the online space. Provide administrative support to the Digital Platform Manager for project work. Position Purpose: This job exists to: Implement the online editorial policy The creation and acquisition of verbal content (primarily textual but also audio and moving images) Implementation the overall Social Media Strategy Provide advice and support to the wider DHB as well as communications, print and web staff. Alert digital platform manager if external support is required. Share responsibility for departmental reporting. Educate wider DHB staff in online and social processes and best practise Date: October 2013

2 The Bay of Plenty District Health Board: The District Health Board s fundamental purpose it to work within the resources allocated to it to improve, promote and protect the health of the whole population within its district, and to promote the independence of people with disabilities. Vision: Healthy, thriving communities Mission: Enabling communities to achieve good health and independence and ensure access to high quality services. Values: C Compassion A Attitude R Responsiveness E Excellence Corporate Services: Corporate Services is a key support function within the DHB. The division contributes to both the provision of health and disability services within the DHB provider arm and the funding of health and disability services (through the Funder division). In addition, Corporate Services supports the board in developing and implementing strategic direction, financial monitoring, stores and purchasing, transport, and communications. Organisation Context: Key Outcomes: Timely, high quality online communication services for all DHB units. To assist the Digital Platform Manager in meeting his/her objectives and targets Ensure organisational policies are met Functional Relationships: External External contributors Contract providers to DHB Internal Communications, Design and Print Team Information Technology DHB Staff KEY ACHIEVEMENT AREAS: The position encompasses the following major functions or Key Achievement Areas: Content delivery and editorial control of online communication space Creating content in appropriate medium to meet strategy Best practise applied to DHB processes Operate in an agile way, keeping DHB up to date with changing online landscape Team contribution Provide accurate and timely project administration for the Digital Platform Manager Page 2 of 5

3 The requirements in the above Key Achievement Areas are broadly identified below: Job holder is accountable for Coordination and Planning Content Creation / Maintenance and editorial control Promotion Communication Evaluation Help develop the digital/social strategy and align it to tactical plans Description summary Schedule the creation/acquisition of content in accordance with the editorial policy Provide accurate and timely project administration support to the Digital Platform Manager. Manage the creation/acquisition of content in accordance with the schedule Prepare textual content for websites (including feature articles, database content, links FAQ s etc), Specify the multimedia content needed to support or work alongside textual content, locate and select appropriate existing multimedia content, create any new multimedia content required. Prepare textual content for e-newsletters, Edit copy received from additional content contributors, including using metadata and other methods to optimise search engine position Update and maintain content and calendars - Day-to-day active participation in conversations in social media (in line with guidelines) Developing relationships with key influencers in social media threats in the space Use the knowledge and experience gained to participate in and influence ongoing campaign activity Establishing and developing processes to improve efficiency and the quality of dialogue Proactively start conversations around key issues and key events Daily and weekly reporting to relevant stakeholders, including tracking to core performance metrics Build relationships with key stakeholders Apply metadata and other methods to optimise search engine position Apply linking strategy Respond to user enquiries, comments and suggestions Moderate forums Edit and or approve content contributions Conduct or commission ongoing audience research Compile and analyse website usage statistics Obtain and analyse user feedback Recommend changes to content strategy, editorial policy and site design Champion of all things social and digital throughout the organisation. Maintain strategic focus with a drive for results using analytics and market intelligence from conversation data to identify opportunities and key influencers. Page 3 of 5

4 Treaty Of Waitangi Helping ensure the principles of the Treaty of Waitangi are an integral part of the role of the Manager, Communications and the Corporate Services department as a whole Team contribution Contributing to the team culture, strategies and initiatives of the digital and wider Corporate Services division. The principles of the Treaty of Waitangi are actively promoted in all issues. Recognition of the principles of the Treaty of Waitangi are demonstrated in the way the role is performed. A strong team atmosphere exists at all times. All staff are treated courteously and inclusively. Contribute to the health and safety of the team including hazard identification. Note The Digital Manager is supported in his/her role and the achievements of the goals and objectives of the division. The above performance standards are provided as a guide only. The precise performance measures for this position will need further discussion between the jobholder and manager as part of the performance development process. HEALTH AND SAFETY You are expected to meet the health and safety requirements set out in BOPDHB policies and protocols and any other requirements set out in the Health and Safety in Employment Act The Bay of Plenty District Health Board is a smokefree environment Page 4 of 5

5 PERSON SPECIFICATION Qualifications Preferred: A tertiary qualification in communications, public relations or marketing and/or relevant work experience Knowledge / Experience Strong experience in building social media strategies across multi-divisional organisations Extensive communications experience developing, sourcing and editing editorial content and or corporate communications. A good network of connections and some level of trust and influence Exceptional written communication skills across online platforms Experience building relationships online Sound understanding of the implications of online content in search engines and SEO. General understand of the broader digital channels Experience using social media monitoring and alert tools Essential to have PR, digital marketing/communication experience Key Job Competencies Expert Knowledge Advanced Knowledge Working Knowledge Desirable Knowledge Building social media strategies Developing, sourcing and editing editorial content including text, image, audio and movie files PR, digital marketing/communication Excellent communication written, verbal Writing for an online audience Sound understanding of the implications of online content in search engines and SEO. Film production processes and storyboarding Health Sector Treaty and partnership issues Key Behaviours All staff are measured against the following Key Behaviours as part of Performance Development: Commitment/Personal Accountability Professional/Technical Expertise Teamwork Customer Focus Effective Communications & Relationships Personal Attributes Excellent and demonstrable communication skills Excellent facilitation skills Self motivated, pro-active self starter Innovative and uses initiative Ability to build positive working relationships with internal and external stakeholders and staff Able to identify and develop opportunities for improvement Strong administrative & organisational skills Team player Politically astute Delegations Delegations are subject to the policies of the organisation and an approved specific delegated authority. Page 5 of 5