ibusinessinfo.co.uk ampaign Identity Invest Northern Ireland - Brand Guidelines 2013

Transcription

1 16 ibusinessinfo.co.uk ampaign Identity

2 Campaign identity 17 The nibusinessinfo.co.uk campaign identity works across all forms of communication and consists of the following CMYK and RGB specifications. CMYK RGB CMYK RGB

3 Campaign Dual branding identity nibusinessinfo.co.uk The full Invest NI Colour palette can now be utilised The full when Invest applying NI colour the palette nibusinessinfo.co.uk can now be campaign utilised when identity. apply the nibusinessinfo.co.uk campaign identity. The full colour, red and yellow, should still be used, but The the full full colour, colour red range and yellow, can also should be introduced. still be Choice used, but of the parent full brand colour / range full colour can also range be logo should introduced be defined for all forms by the of project communication. brief. Logos can appear on white or on solid colour. Here are some examples of the nibusinessinfo.co.uk logo incorporating the new colours from the new palette.

4 Vector illustrations 19 Using vector illustrations Vector illustrations and icons may also be used to support a typographic title. Illustrations can be incorporated into the typographic layout or sit independently. It is recommended to keep the illustrations clear and simple.

5 Examples 20 Press ads Using vector illustrations We can help your business save time and money. Do you have questions about your business, such as raising finance, employing staff - or how to win customers and improve performance? If so then sign up to nibusinessinfo.co.uk to receive FREE updates on all aspects of business, and keep ahead with all the latest information and advice. Questions about starting your own business? We have the answers Get all the help, advice and guidance you need for FREE at nibusinessinfo.co.uk. From naming your business to employing people and everything in between - you ll find it here. visit nibusinessinfo.co.uk Provided by Sign up now for FREE UPDATES Visit nibusinessinfo.co.uk/signup Provided by Online banner ads Tourism business? Practical advice available here

6 Examples 21 Using photography A4 front covers Headline copy Headline copy 6pp DL flyer Aquam et faceper iberferis dolore comnist, comni quis ni occate con con re es esequam the first place to go to get the answers to your business questions Can your business afford to miss out on: The latest business support? Expert advice? New business opportunities? Sign up now for free updates: nibusinessinfo.co.uk/signup Provided by facebook.com/nibusinessinfo twitter.com/nibusinessinfo youtube.com/nibusinessinfo Let us work to help save your business time and money Your guide to the official online channel for business advice and guidance in Northern Ireland nibusinessinfo.co.uk is the official online channel for business advice and guidance in Northern Ireland. Whatever stage your business is at, or whatever guidance your business needs - there is help available for you. Simple to use and up-to-date, nibusinessinfo.co.uk is the first place to go to get the answers to your business questions. Find advice on key business areas including: employing and managing staff; winning customers; managing cash-flow; business taxes; selling online; improving performance; starting up; and much more. nibusinessinfo.co.uk is a free service delivered by Invest NI. It brings together information from government departments and business support organisations to provide you with the real help you need. The site s NI business directory can connect you with local customers or suppliers. It has sample policies, forms, letters and checklists covering all aspect of business; and provides access to funding options, mentoring and networking opportunities, as well as wider support. Looking for help? We ve got it covered. Business news Keep up-to-date with the latest support, events and opportunities for your business. Starting up Get everything you need to turn your idea into a successful business how to write a business plan, find funding and manage your business. Finance & grants Access information to help you manage cashflow and identify funding support. Tax, payroll & company information Understand annual tax, VAT returns, National Insurance and paying your employees. Employment & skills Find guidance to help you recruit, develop and manage your staff from pay and pensions to calculating employees holiday entitlement and improving staff performance. Workplace health & safety How to establish and maintain a working environment that will protect yourself and others. Environment & efficiency Access advice to help you save money, increase productivity and improve the environment. Premises & property Choose the right business premises, know how to protect them, ensure they are accessible and improve energy performance. Create, innovate & protect Find support for innovation guidance on how to develop and protect your ideas. IT Make the right decisions when planning for or investing in new technologies. Sales & marketing Win customers and sell more how to create a marketing strategy and establish successful sales. International trade Target more markets, reach new customers and make more sales how to export successfully to other parts of the UK, the Republic of Ireland, Europe and beyond. Grow your business Find out how to develop a successful growth strategy, find finance and manage expansion. Let us work to help save your business time and money.