B r a n d G u i d e

Transcription

1 2016 Brand Guide

2 TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use

3 MISSION STATEMENT

4 We are your trusted partner and leading global provider of high-quality, innovative, cloud-based learning and performance support resources. Enabling organizations to achieve competitive advantages through superior enterprise-wide knowledge and skills. 4

5 LOGO

6 LOGO COLOR Black Red PMS: Processed Black PC PMS: 186 C CMYK: 0, 0, 0, 100 RGB: , 48 CMYK: 2, 100, 86, 6 RGB: 200, 16, 46 HEX: 1E1E1E HEX: C8102E 6

7 LOGO TREATMENT Color logo - White Color logo - Black White logo on Color White logo on Color 7

8 CLEAR SPACE X X X X X = 8

9 LOGO VARIATIONS 9

10 TYPOGRAPHY

11 MONTSERRAT Montserrat is used for main headlines. Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Semi-bold Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Extra Bold Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Regular Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Light 11

12 OPEN SANS Open Sans is used for body copy. Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Regular Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Light Aa Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Bold 12

13 COLOR PALETTE

14 PRIMARY BRAND COLORS Light Blue Red Dark Blue Grey PMS: 298 C PMS: 186 C PMS: 533 C PMS: 7545 C CMYK: 67, 2, 0, 0 CMYK: 2, 100, 86, 6 CMYK: 95, 72, 15, 67 CMYK: 58, 32, 18, 54 RGB: 65, 182, 230 RGB: 200, 16, 46 RGB: 31, 42, 68 RGB: 66, 85, 99 HEX: 41B6E6 HEX: C8102E HEX: 1C202A HEX: 4C

15 SECONDARY COLORS Purple Light Purple Light Grey Light Green PMS: 2096 C PMS: 5305 C PMS: 656 C PMS: 7479 C CMYK: 76, 75, 0, 0 CMYK: 18, 15, 2, 6 CMYK: 10, 2, 0, 0 CMYK: 56, 0, 58, 0 RGB: 101, 78, 163 RGB: 198, 196, 210 RGB: 221, 229, 237 RGB: 38, 208, 124 HEX: 5A4DA7 HEX: BFBDCC HEX: F3F5FC HEX: 2ECC71 15

16 SECONDARY COLORS Orange Yellow PMS: 2026 C PMS: 7405 C CMYK: 0, 68, 76, 0 RGB: 244, 99, 58 CMYK: 0, 11, 97, 2 RGB: 242, 205, 0 HEX: FF5F2E HEX: F1C40F 16

17 GRADIENT TREATMENT When using the blue and purple gradient make sure the treatment is consistent. 1 The gadient should always start with Blue (#00b6e1) and end with Purple (#5a4da7) 2 The gradient should be, but is not limited too a 120 degree angle Correct Incorrect 3 When using the gradient bar on collateral, use a the gradient at 180 degrees. This is due to the bar being small in height which causes a 120 degree gradient to look odd Correct Incorrect 17

18 ICONOGRAPHY

19 ICONOGRAPHY: SKILLSOFT DIFFERENCE SET The Skillsoft Difference icons are only to be used on the homepage of skillsoft.com. The style of these icons is meant to be used solely to represent major sections of content. In cases where a generic icon is needed, please reference the general icon set. Skillsoft Difference Set Optimized Depth Expertise Customizable Secure Targeted 19

20 ICONOGRAPHY: GENERAL ICON SET This style of iconography should be used for most cases where an icon is needed. In most cases the icon should be the Skillsoft light blue, but they are not limited to this color. General Icon Set Talent Management Learning Management Compliance & Regulatory Learning Digital Productivity Leadership Desktop Collections Live Learning ES & H Courseware Federal Government Courseware IT Collections Business Collections 20

21 PHOTOGRAPHY

22 PHOTOGRAPHY LOOK AND FEEL Photos should show team learning, collaboration, conversation, and leadership. Please refrain from photos that look overly stocky. 22

23 PHOTOGRAPHY TREATMENT: BLUE OVERLAY It is OK to use pre-treated images, but to have a consistent brand look and feel please treat photos like the following: 1 Make a new layer. Set the color as #1c202a 2 Place your photo on top of this layer at 80% opacity 3 Create a new layer above your photo layer and fill the layer with the #1c202a color at 60% opacity Step 1 Step 2 4 Apply a photo filter. From the menu bar select Layer > New Adjustment Layer > Photo Filter 5 In the properties window (Window > Properties) click the color option radio button and set the color as #0793d4. Set the density to 78% and uncheck Preserve Luminosity. Step 3 Step 4 Reference the Skillsoft_blue_overlay_photo.psd if needed. 23

24 PHOTOGRAPHY TREATMENT: GRADIENT It is OK to use pre-treated images, but to have a consistent brand look and feel please treat photos like the following: 1 Start with an image in full color 2 In Photoshop make a new layer with the 3 following gradient at a 120 degree angle Blue (#00b6e1) & Purple (#5a4da7) With that new gradient layer move it behind the layer of the photo you re using in the layer palette Step 1 4 Set your photo layer to 30-40% opacity. The percentage really depends on the contrast in the image Step 2 Reference the Skillsoft_gradient_photo.psd if needed. Step 3 & 4 24

25 BRANDING IN USE

26 BILLBOARD AD 26

27 AD GUIDELINES 1 The Skillsoft logo must contrast with the rest of the ad in order to stand out 2 Treat photography with the dark blue overlay shown here or a blue/purple gradient 3 The call to action must also contrast with the rest of the ad, as shown here with skillsoft.com 4 Use only brand fonts Montserrat and Open Sans 5 The logo must be placed in the: Top or bottom center (as shown here) Upper left or right corner Lower left or right corner 27

28 MAGAZINE AD 28

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