Reasons you might think Google AdWords is not for you.

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Katherine Summers
10 years ago
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1 Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses can compete by using location targeting. You ll then be competing against only local suppliers who use AdWords, not large, national brands with big budgets. Your cost per click can be reduced and your ROI greatly improved. You ll also be using longer-tail keywords, not brand names, so less competitive and cheaper still. Concentrate on getting clicks from those visitors who are likely to convert.

You ll then be competing against only local suppliers who use AdWords, not large, national brands with big budgets.

2 How can you assure me that the ROI is good? A Google Partner will work to get you the best ROI. This might not always be position #1, where the cost per click might be much higher, thus reducing the ROI. Focus should be on earning more, not spending more. Nobody can guarantee conversions from the clicks and you do only pay when someone clicks through to your site but a well-structured AdWords campaign, based upon solid metrics that can be monitored and acted upon, will give you the best opportunities. Am I competitive with a small budget? You can be competitive with a small budget if you carefully target your locations and focus on high performing keywords and ad copy. Once you make money from using AdWords, you can re-invest some into AdWords, grow your spend and grow your profits. Did you know that in 2014, the UK became No.1 in the world for buying online? (Source: The Connected Consumer UK, TNS/Google (2014)). 77% of people in the UK buy online at least once every month, a higher percentage than any other country in the world. Would you like some of that coming your way? I ve no more marketing budget Only 30% of UK SMEs have an advertising budget. 67% of SMEs that do not advertise believe that advertising is too expensive. The return for small businesses on AdWords spend is a massive 8 times greater than that of larger businesses. Can you afford not to have marketing budget for AdWords exposure?

Nobody can guarantee conversions from the clicks and you do only pay when someone clicks through to your site but a well-structured AdWords campaign, based upon solid metrics that can be monitored

3 My product / service is very niche That s great. Seriously, it means you can use laser targeting to help people in your niche find you, and you won t waste money on clicks from people outside your niche. The visitors that AdWords brings will be far more likely to convert than if you were targeting a much wider audience. You should be able to spend less and get a higher ROI than if your business wasn t niche. I had bad experience before We re sorry to hear that. It may be that AdWords is not for you. It may also be that your campaigns were not built by AdWords-certified digital consultants. Let s talk through your experience and we ll tell you honestly if AdWords isn t appropriate for your business. I m doing it myself, there s no need to outsource Are you getting the results you want and that your business is capable of? Or could you be growing your business much faster and spending your time on other matters? My business comes through Word of Mouth If you don t want more business that s fine. But maybe there s more business out there that could come via other channels, AdWords being one. Wouldn t you like to know your potential for attracting more business?

The visitors that AdWords brings will be far more likely to convert than if you were targeting a much wider audience.

4 My business is seasonal, it s a bad time now We understand. Just make sure you have everything in place for when the season starts - and get yourself a great weather forecaster. I want to have the top position You can have the top position, if you pay more. But keep in mind that lower positions can produce a higher ROI, so you may be better off paying less and using your budget to get more clicks and conversions. Isn t the market too saturated? Not if you find your niche. Remember too that you can use geo-targeting to target specific local areas, even down to specific postcodes. I m already in the Organic Listings That s wonderful if you re near the top of page 1 of Google. However, being high in both organic rankings and Paid Search rankings gives you an incremental boost in convertible clicks. Don t just take our word for it, take Google s. I don t want to pay for irrelevant clicks We don t want you to pay for irrelevant clicks, either. Using a Google certified partner agency to manage your AdWords campaigns is a great way to weed out all those terms that are not converting or are costing too much. Constant monitoring will allow the fine tuning of your campaigns to include only clicks that are relevant to what you are trying to achieve.

But keep in mind that lower positions can produce a higher ROI, so you may be better off paying less and using your budget to get more clicks and conversions. Isn t the market too saturated?

5 My customers don t click on ads Then AdWords won t cost you a penny in ad costs. You only pay when someone clicks on your ad to come to your site. Is it worth a try? You might just open new markets for your business. ================ Whatever your reasons for thinking that AdWords might not be for you, there s lots of reasons to think it might just be the catalyst you need to grow your business. If you d like to talk, we d love to listen, because great things can happen when people get together. Paul McIntyre [email protected] Web: Way Up Digital

================ Whatever your reasons for thinking that AdWords might not be for you, there s lots of reasons to think it might just be the catalyst

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