Creating Communications for Learners

Transcription

1 For colleges and training organisations This document will help you to create effective and consistent communications for learners about 24+ Advanced Learning Loans. It contains a list of dos and don ts, sample text and guidelines which must be followed when using the product name graphic. Do Refer learners to nationalcareersservice.direct.gov.uk/ advancedlearningloans for more information. Use the published material, including the learner fact sheet and frequently asked questions, on practitioners.slc.co.uk/further-education. These documents have been extensively tested with learners and received excellent feedback. Visit practitioners.slc.co/further-education regularly for updates. Encourage learners to seek impartial money advice from The Money Advice Service at moneyadviceservice.org.uk Always write out in full and use /advancedlearningloans in urls when including information on your own website. Talk about learners, colleges and training organisations, course and qualification and Further Education - research has shown that learners relate to these terms. Use the sample text on page 2 of this document when introducing loans. Use the product name graphic (shown at the top of this page) in line with the guidelines on page 3 of this document. You can download the product name graphic at practitioners.slc.co.uk/further-education. You can include your own logo and branding on material you create. Tell others in your organisation about the materials and resources available. Signpost other helpful resources. When communicating about the loan, consider including links or pointers towards other resources that might be helpful to individual learners. Consider the individual needs of learners; different learners view the, and loans in general, in different ways. Communicate the benefits of study/training, rather than talking about the loan in isolation. Consider using your social media feeds such as Facebook and Twitter to highlight the availability of the loans, as well as news releases and your website. 1

2 For colleges and training organisations Do not Refer learners to the Practitioner or Learning Provider Services websites. Abbreviate the product name for example, 24+ ALL or drop the 24+ from the beginning in literature. Use the Student Finance England or Department for Business Innovation and Skills logos on material you create. Sell the loan; communications should provide information and not be seen to sell the product. Give financial advice. Communications should not seek to advise learners on funding options, or speculate whether or not the loan may be affordable for different individuals. Make assumptions, for example, advising learners that because of the job they want to do, they may never have to pay the loan back. Present the loan as the only option for funding a course. Position loan-funded courses as free learning. Avoid over-emphasising or simplifying the features of the loan as this could be seen to mislead learners. 2

3 Sample text s Aged 24 or over and thinking about further education? If you re planning to study at Level 3 or Level 4 you may qualify for a. These loans help you to pay the fees charged by approved colleges and training organisations in England. For more information visit nationalcareersservice.direct.gov.uk/ advancedlearningloans s Aged 24 or over and thinking about further education? You may qualify for a. These loans help you to pay the fees charged by approved colleges and training organisations in England. Most learners aged 24 and over, studying at Level 3 or Level 4, will qualify for these loans from the UK government. It s easy to apply, your household income isn t taken into account and there s no credit check. You won t have to pay anything back until your income is over 21,000 a year. For more information contact your college or training organisation or visit nationalcareersservice.direct.gov.uk/ advancedlearningloans 3

4 Guidelines for using the product name graphic You must follow these guidelines when using the product name graphic in your own literature or on your own website. You can download the product name graphic from practitioners.slc.co.uk/further-education. Colour The colour of the graphic shape is Plum PMS The 24+ text is 10% of Plum PMS The Advanced Learning Loan text is white. PLUM Pantone % PLUM Pantone 2623 Four colour process breakdown C 75 M 100 Y 5 K 28 RGB breakdown R 91 G 31 B 105 Four colour process breakdown C 7 M 10 Y 1 K 3 RGB breakdown R 223 G 217 B 230 4

5 Guidelines for using the product name graphic - continued Position The product name graphic should ideally be positioned on the top left of a layout, as shown in the examples opposite. It may be placed over a photographic image, as shown in the poster example opposite. Aged 24 or over and thinking about further education? Call gov.uk/advancedlearningloans s are administered by Student Finance England (SFE). Student Finance England is a Student Loans Company service, providing financial support to students on behalf of the UK Government. VAT Reg No Registered in England No Registered Office: 21 St Thomas Steet, Bristol BS1 6JS 5

6 Guidelines for using the product name graphic - continued Size An area of space has to be left around the graphic, as shown opposite. The graphic should never be reproduced any smaller than 30mm wide, as shown opposite. The product name graphic should never be distorted, stretched or abbreviated. 20 mm 100 mm 20 mm 6 mm 12 mm 6 mm 30 mm 3.7 mm 6