UK Stroke Forum 2016 TOOLKIT

Transcription

1 UK Stroke Forum 2016 TOOLKIT 11th UK Stroke Forum ACC Liverpool Monday 28 - Wednesday 30 November 2016

2 UK Stroke Forum 2016 Promotional Toolkit Here are some tips and ideas of how you can ensure your colleagues and peers know what is happening in Liverpool on Monday 28 - Wednesday 30 November Our toolkit is designed to help you communicate the key messages of the conference and is interactive so that you can access the item you need when you need it! We have also included guidelines on usage of the UKSF brand. The toolkit is for anyone involved in UK Stroke Forum 2016 and we encourage you to use as many devices as you can to promote the conference to your colleagues and wider networks. (Coalition members, programme committee members, UKSF steering committee members, UKSF speakers, Stroke Association offices and staff, University colleagues, sponsors, journals and more besides). This PDF explains the items and on the webpage itself you ll find each relevant link for you to download the element you require. Materials included: Banner advert for signatures and websites (JPG and PNG format) Short listing for websites Promotional copy for use in shots/ newsletters PowerPoint slide for use in upcoming presentations (speakers) or plasmas screens at other events (can also be used for SA exhibitions) Example tweets and short links to use Electronic flyer A5 flyer (6 versions) Logo (EPS, JPG x 4 of each) Image bank (selection of photos) UKSF brand guidelines 2 UK Stroke Forum 2016 TOOLKIT

3 A5 Flyers We have an A5 flyer already designed for this years conference. This is available in PDF format and we can provide a print ready version or a web version which is suitable for ing out to key contacts. There is also a black and white version available for use in mono printing. New - GP and Social care postcards UK Stroke Forum December 2015 ACC Liverpool The UK s largest multidisciplinary conference for stroke care professionals Join us for the 11th UK Stroke Forum Conference Early bird offer - save 15% until 31 August Why should you attend? Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care Engage with over 1,400 professionals from across the whole stroke care pathway Join the debate with key players shaping the stroke agenda Three accredited training streams and eight interactive educational workshops to choose from - giving you practical ideas to improve your own practice Discover the latest industry developments from over 50 exhibitors New GP Training Stream Register online at ukstrokeforum.org #UKSF16 Full Colour 11 th UK Stroke Forum Conference Monday 28 November 2016 ACC Liverpool #UKSF16 Links to A5 Flyer Files A5 Flyer Earlybird Web A5 Flyer Earlybird Print A5 Flyer Standard Rate Web A5 Flyer Standard Rate Print 3 UK Stroke Forum 2016 TOOLKIT

4 Signature We have the following signature graphic to promote this years conference. Insert this graphic into the footer of your . Signature graphic Links to Signature files signature PNG signature JPEG signature graphic, in-situ 4 UK Stroke Forum 2016 TOOLKIT

5 11th UK Stroke Forum Web banners We have the following web banners available to promote this years conference. 120 x 600px (Skyscraper banner) and a 728 x 90px version. Web banner 728 x 90px Links to Web Banner files UKSF 2015 web banner 728 x 90 px jpeg UKSF 2015 web banner 728 x 90 px png UKSF 2015 web banner 120 x 600 px jpeg UKSF 2015 web banner 120 x 600 px png Web banners in-situ 5 UK Stroke Forum 2016 TOOLKIT

6 PowerPoint We have the following PowerPoint slide designed to promote this years conference. Please feel free to use this slide in your upcoming presentations or a plasma screens at other events. Arial 40pt Arial 36pt Arial 28pt Example PowerPoint slide Link to PowerPoint file PowerPoint presentation slide template 6 UK Stroke Forum 2016 TOOLKIT

7 Website copy Copy For Short Listing For Websites (91 words) The 11th UK Stroke Forum Conference will take place Monday 28 - Wednesday 30 November 2016 ACC, Liverpool The UK s largest multidisciplinary stroke conference Discover the latest developments in stroke research and practice from leading experts in the field Update your stroke knowledge at the accredited training day Unrivalled opportunities to showcase your work from research to service development and clinical trials. Raise your company profile sponsor or exhibit. Key dates Registration open: July until 21 November 2016 Early Bird registration deadline: 31 August 2016 For more information visit Join the conversation (Twitter #UKSF16 (Linkedin symbol) UK Stroke Forum (50 Words) The 11th UK Stroke Forum Conference Monday 28 - Wednesday 30 November 2016 ACC, Liverpool The UK s largest multidisciplinary stroke conference Discover the latest developments in stroke research and practice from leading experts in the field Registration open until 21 November 2016 Early Bird registration deadline: 31 August Join the conversation (Twitter #UKSF16 (Linkedin symbol) UK Stroke Forum (25 Words) 11th UK Stroke Forum Conference Monday 28 - Wednesday 30 November ACC Liverpool UK s largest multidisciplinary stroke conference Register Now - Early Bird closes 31 August (Twitter #UKSF16 (Linkedin symbol) UK Stroke Forum 7 UK Stroke Forum 2016 TOOLKIT

8 Copy For Reasons To Attend: Version One: The UK s largest multidisciplinary conference for stroke care professionals Find out the latest in stroke research Learn new skills from experts in the field Enhance your stroke knowledge Showcase your innovations Join the debate with key players shaping the stroke agenda Version Two: Join the debate with key players shaping the stroke agenda Engage with over 1,400 professionals from across the whole Stroke care pathway Three accredited training streams and eight interactive educational workshops to choose from giving you practical ideas to improve your own practice Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care Discover the latest industry developments from over 50 exhibitors Copy For Event Features: Event features 1,400 attendees Three days, including a dedicated training day with a choice of streams depending on your role Over 50 main conference sessions, each focused on a different aspect of stroke care Over 170 expert speakers and researchers giving talks on the latest research updates and service improvements Over 50 exhibition stands showcasing new innovations and industry developments Over 170 research posters including on-going trials Practical workshops Debate sessions Stroke survivors sharing their experiences Meetings for the latest trial updates CPD contribution Join the conversation (Twitter #UKSF16 (Linkedin logo) UK Stroke Forum Key Dates Registration: Open July until 21 November 2016 Early Bird registration deadline is 31 August UK Stroke Forum 2016 TOOLKIT

9 Social Media Example tweets and short links to use. Use text from the Copy for promotional toolkit document and perhaps do a mock-up of an example tweet. Registration is now open for the UK Stroke Forum Conference November Liverpool ACC. Register here #UKSF16 #UKSF16 registration is now open! The UK s largest multidisciplinary stroke conference, November UK Stroke Forum Conference November Liverpool ACC. 15% off with Early Bird until 31 Aug registration open. Book now to engage with over 1400 stroke care professionals! //strk.org.uk/1jotqdm #UKSF16 Join us at UK Stroke Forum Conference November Liverpool ACC. 15% off with Early Bird until 31 Aug #UKSF16 UK Stroke Forum Conference November See at a glance programme. 15% off with Early Bird until 31 Aug #UKSF16 Colour Social Media Icons LinkedIn (Left) Twitter (Right) UKSF Twitter icon 9 UK Stroke Forum 2016 TOOLKIT

10 UKSF Banners.indd 1 4/2/ :38:48 AM 11th UK Stroke Forum UKSF Logo There are two versions of the UKSF logo, a horizontal version and vertical version, please use whichever is most suitable for your requirements. Where possible, the logo should fit across the full width or height of the page depending on whether you are using the vertical or horizontal version of the logo. Minimum size To maintain clarity of the logo, the S on the Stroke Association logo never appear smaller than 7mm in height on printed material and the S should never appear smaller than 42 pixels in online applications. The logo comes in full colour format, but there s also a black on white version for use in mono printing. Where possible please use the full colour version. The logo comes in the following formats: EPS Vector files can be resized without compromising quality and are for use primarily on printed materials. JPG Bitmap graphic; for use online and in Mircosoft Office applications. The Multi-disciplinary Stroke Conference of the year Developed by healthcare professionals for healthcare professionals. Multi-disciplinary teams sharing best practice and developments in stroke care. Continued professional development through free training sessions. Examples of logo usage; landscape on a A4 document, and portrait on a pull up banner. 10 UK Stroke Forum 2016 TOOLKIT

11 7mm Colour - Landscape version Reverse logo in black - Landscape version Minimum size The S on the Stroke Association logo never appear smaller than 7mm in height on printed material and the S should never appear smaller than 42 pixels in online applications. Links to logo files EPS files UKSF logo black landscape UKSF logo black portrait UKSF logo colour landscape UKSF logo colour portrait JPG files UKSF_logo black landscape UKSF logo black portrait UKSF logo colour landscape UKSF logo colour portrait Colour and reverse logo in black- Portrait version 11 UK Stroke Forum 2016 TOOLKIT

12 UKSF Colour Palette Our primary colours are bright, vibrant, and fresh and should always be present in any promotional materials created. Our secondary colour palette was chosen to complement our primary colour palette. Below are the references for our colour palette. Pantone / CMYK references are for use in printed materials and RGB for use online Primary Colour Palette Pantone 638c C:75 M:0 Y:25 K0 R:0 G:186 B:198 Pantone 376c C:55 M:0 Y100 K:0 R:128 G:195 B:68 Secondary Colour Palette Pantone 241c C:25 M:100 Y:0 K:0 R:189 G:26 B:141 Pantone 144c C:0 M:55 Y:100 K:0 R:246 G:139 B:31 Pantone 109c C:0 M:10 Y:100 K:0 R:225 G:221 B:0 Pantone 213c C:0 M:100 Y:20 K0 R:237 G:6 B: UK Stroke Forum 2016 TOOLKIT

13 UKSF Branded items Pull up banner examples. The Multi-disciplinary Stroke Conference of the year Developed by healthcare professionals for healthcare professionals. Multi-disciplinary teams sharing best practice and developments in stroke care. Continued professional development through free training sessions. Continual Professional Development Use your programme book mark to map your learning across the whole stroke pathway. Prevention and managing risk Hyper-acute and acute care Hospital care & rehabilitation Post-discharge care UKSF 2014 banner 2150mmx850mm.indd 1 16/10/ :31:38 UKSF Banners.indd 1 4/2/ :38:48 AM 13 UK Stroke Forum 2016 TOOLKIT

14 UKSF Fonts Our font of choice is Helvetica. This font should be used on all professionally designed materials. Helvetica is available in a range of weights regular, italic, light, medium, bold, black. When Helvetica is not available for use online and on documents produced in Mircosoft Office please use Arial as an alternative. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. Helvetica Neue LT Com 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. HelveticaNeue LT 65 Medium Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. HelveticaNeue LT 75 Bold Regular 14 UK Stroke Forum 2016 TOOLKIT

15 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ %&@():;. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ %&@():;. Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ %&@():;. Arial Bold 15 UK Stroke Forum 2016 TOOLKIT

16 11th UK Stroke Forum UKSF Photo examples We have a wide selection of photographs available from previous conferences. Below are a selection of the photographs available. 16 UK Stroke Forum 2016 TOOLKIT

17 Checklist 1. your contacts with the flyer and promotional text 2. Network with your contacts and hand-out promotional flyers 3. Ask your organisations website team to upload the flyer and text - on to your website events pages - as your e-signature - as a website banner on the home page 4. Engage with your twitter and linked-in networks to spread the word online and get involved with the pre-conference buzz #UKSF16 5. Include the UKSF PowerPoint slide into your upcoming presentations explaining the forum, its aims and the key dates for this year s conference 17 UK Stroke Forum 2016 TOOLKIT

18 We look forward to Ireland welcoming you on The Northern Monday 28 - Wednesday 30 November Stroke Conference for the 10th UK Stroke Forum Register NOW ukstrokeforum.org 18 UK Stroke Forum 2015 TOOLKIT