Retailer Web Platform. A guide for retailers on how to sell Clogau Gold online

Transcription

1 Retailer Web Platform A guide for retailers on how to sell Clogau Gold online

2 INTRODUCTION From now on, the way retailers sell Clogau Gold on the web will be a little different... Contents Page 3 Introduction Pages 4-5 How the Retailer Web Platform works Pages 6-7 The benefits you ll receive Page 8-9 Why we re changing the way retailers sell Clogau online Page 10 How to make changes to your website Instead of offering Clogau Gold products on their own website, all retailers will now have a dedicated Clogau website provided to them to sell their Clogau Gold products online. The new web platform will include the entire Clogau Gold range all 300+ items. This will give your customers the widest possible selection of jewellery to choose from, allowing them to purchase items that you may not currently stock. The new Retailer Web Platform offers other significant benefits too: We ll hold and despatch all the items so you don t have to Order processing and postage is handled by Clogau You ll receive commission on all sales, paid to you by cheque (or BACS) every month No Small Order Charge Virtually no site maintenance No further spend to develop your Clogau webpages To see an example of a Retailer Web Platform website go to 2 3

3 How the Retailer Web Platform works In place of the Clogau products that you may feature on your own website, we now ask you to place a prominent link to your new Clogau web platform. Accurate stock levels The site was developed for over a year and works in real-time with Clogau Gold s stock control systems. This ensures that stock levels are all accurate and updated within seconds at all times of the day. A photo of your store front Current offers or new collections Link to all new items Link to your main website Link to all sale items Introduction to your company Your logo goes here No maintenance Your new Clogau site will sit on our own superfast-performance servers and the Clogau web support team will be on-hand during work hours to look after the performance for you. Automatic online promotions Online promotions will now receive equal emphasis on both the Clogau s consumer-facing site at and your own Clogau site. So when an offer or incentive is run on Clogau s own site it also runs on your Clogau site automatically. Access your customer s details You ll be able to access all your customer data via the reports menu. We will send your customers the latest Clogau Gold brochures as and when they are published and encourage them to return to your store and website. Gain commission on every sale At the end of every month, we will settle your amount by sending you a cheque or transfer via BACS. No need to despatch - we ll do it for you All orders placed through your Clogau site will be despatched from the Clogau headquarters and the postage cost will be deducted from your commission amount. Your contact details Change background colour to match your company colours Link to current web offer See how it works at Display any item you wish on your homepage 4 5

4 The benefits you ll receive Save money No charges for payments made by credit card (we absorb this) No charge-back concerns with credit card/payment gateway circumstances No need for a payment gateway (e-commerce application that authorises credit card and electronic payments) No further spend to a web designer to develop your Clogau webpages No Small Order Charge Generate your own reports Track sales View your best selling Clogau items View our best selling items View all financial movements (withdrawals, etc) Access details of the customers that have purchased from your website Save time New products are automatically uploaded to your Clogau site Virtually no site maintenance Recorded Delivery and Special Next Day is available for all stock items direct to your customers No need to despatch your orders We ll despatch the items for you from our own stock at the Clogau headquarters No stock-holding required for web orders We ll handle the returns too Brand consistency with your own website Modify the look of your website to include your own logo and company colours (or any other colour you wish) Above: Generate your own reports at the click of a mouse. Cash flow At the end of every month we will settle your account by sending you a cheque or arrange a transfer via BACS Smooth cash flow, since no investment in stock is necessary 6 7

5 Why we re changing the way retailers sell Clogau online While Clogau continues to enjoy significant growth within the domestic market, we are also well on the way to securing new international distribution and premium travel retail opportunities. Consistency of brand message and brand representation for Clogau Gold across all sales channels, is our primary objective to ensure long-term growth. The launch of the RWP will ensure parity across the web for our retailers. Another brand aim is to be a preferred brand partner for our retailers. The launch of the RWP, the first of our retailer initiatives, will allow you to sell Clogau through your site with the minimum amount of effort and zero start-up costs. Above: A typical product page showing the yellow and rose gold Fairy locket (TFLP). Also included is a short description, an image of the packaging and certificate, along with the stock levels. 8 9

6 How to make changes to your website To make any manual changes to your website, you must first login with your username and password. Go to Site maintenance From this page you can alter the page title, page description, keywords, add your Google Analytics tracking ID, background colour, logo, add your company URL, banner text and header banner colour. CMS CMS stands for Content Management System and it allows you to alter the homepage introductory text, About Us page, Contact page, Directions page and the footer information Above: The main jewellery collections page. Add new products Once you have logged into your account, click the Extra product info tab. Home Page items Change how the items are shown on your home page. Choose between Most Popular, Newest and Custom. The Custom option allows you to choose whatever items you wish. Above: Main charms page

7 Rare Welsh beauty with a heart of gold am-5pm Monday-Friday At all other times, please leave your daytime telephone number on our answering machine and we ll call you back. Clogau Gold of Wales Ltd, 5 Kinmel Park, Abergele Road, Bodelwyddan, Denbighshire, LL18 5TX, UK If you are calling from outside the UK, please dial