Programme Catalogue

Transcription

1 Programme Catalogue T O R E A C H T H E T O P S T A R T A T T H E T O P

2 Table of Contents IMI, Possibly the World s Finest Hotel School 5 Your Career Opportunities 6 IMI Career Services Your Partner for Life 7 IMI Internship Services Your Career Starts Here 9 Undergraduate Programmes 10 Certificate 12 Diploma 13 Higher Diploma 14 Bachelor of Arts with Honours 15 Higher Diploma and BA Degree with Honours in European Culinary 16 Postgraduate Programmes 18 Postgraduate Diploma 19 MBA in International Hospitality 20 MBA in International Hotel, Health and Spa 22 MBA in Swiss Hotel 23 English Preparatory Courses 24 University English Preparatory Course (UEPC) 24 Intensive English Course (IEC) 24 Life at IMI 25 Meet IMI and Our Faculty 27 Quality and Accreditation 28 Statistics 30 Contact Details 31 University Centre IMI is a University Centre with courses externally validated by Manchester Metropolitan University in the United Kingdom. The validation confirms that the structure, depth and quality of the courses are equivalent to those taught in Manchester. The validation includes a quality assurance process instituted by Manchester Metropolitan University; a further assessment is made periodically by the United Kingdom's Quality Assurance Agency. In addition, for many years IMI has used an external examiner system whereby well qualified subject specialists review examination papers, course work and dissertations to ensure transparency and fairness in the assessment process. These procedures are supported by first class academic staff and support services to create a positive learning environment.

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4 IMI, Possibly the World s Finest Hotel School We Guarantee a Rewarding Career We promise to find job opportunities for all our graduates. This makes us unique among hotel schools. In the first weeks at IMI, you will meet with our Head of Internships, Careers and Alumni to start your personal development programme. Our excellent industry contacts and on-campus recruitment mean that during your time at IMI you will attend inspirational presentations and interview with major hotel chains and industry leaders. On average each student will attend 30 career days during their time at IMI and will have an average of four to five job interviews following the BA and MBA programmes. Internships are paid and are tailored to your individual needs to allow you to develop and hone the skills learnt in the classroom. Our Internship office will find you paid practical training after every semester either in Switzerland or abroad. We have a 100 per cent record in finding our students internship placements. We Offer Exceptional Value A qualification from IMI is a stamp of excellence on any CV and will ensure that you are top of the pile for those first important interviews. Here at IMI we have made it our mission to give the greatest value for money in terms of the education you receive. Why take four years to get your BA Degree, when you can achieve it all in two and a half with a paid internship included in the course? To do this, we have deliberately restricted numbers to ensure small class sizes and excellent student/teacher ratios. In a Certificate or Diploma class there are on average 16 students per semester and in our MBA classes there is an average of 19 students per class. At IMI you can complete your degree nearly a whole year earlier than in other schools without compromising on quality. This means you will have been earning for twelve months before you would have graduated from almost any other University. We Give a High Quality Education IMI combines the very best of Swiss practical and British academic approaches to develop your full potential. Our courses are validated by Manchester Metropolitan University in the UK and are under constant review from our Industry Advisory Board and our Academic Advisory Board. Our faculty is among the highest qualified of any hotel school with many holding PhDs and all educated to at least Masters level. You Study in the Heart of Europe Luzern is a beautiful, medieval, university city with a large international student population. It is in the heart of German speaking Switzerland, a region famous for its high quality education. Of all the cities in Switzerland, Luzern is considered the most beautiful. Thanks to Switzerland s amazing rail and road network and five international airports you can use your time at IMI to explore all of Europe. You can be in class in the morning and lying on a beach in Nice in the afternoon or skiing at daybreak and perusing the Louvre by nightfall. You Will be Joining the IMI Family We are a friendly and personal school where the emphasis is on creating happy, confident and successful students. We are also an international school and we pride ourselves on diversity. Each semester we welcome students of around fifty different nationalities and a variety of social backgrounds. IMI positions itself unequivocally as an academic and inclusive school in which strong personalised academic support ensures that no one is left behind. It is this staff dedication that gives our graduates the confidence and professionalism which make them so attractive to future employers. We Do Not Pretend To Be Swiss. We Are Swiss! IMI is one of the very few hotel management schools left in Switzerland, which still embodies all the values and features of the traditional Swiss Hotel School. We employ the very latest education techniques, but our core is built around the qualities that made Switzerland famous as the home of hospitality. This is why, despite many collaboration and buy-out offers, we have remained deliberately Swiss owned and Swiss managed. Many of the hotel management schools, who call themselves Swiss, or are members of school groups, are run by distant investment companies or US finance corporations whose main priority, naturally, is to maximise the return for their shareholders. At IMI your education and successful career are our main motivation. Only a truly Swiss School can guarantee the high quality standards of a Swiss Made brand. 5

5 Your Career Opportunities The hospitality industry is one of the most dynamic industries in the world today and is projected to grow exponentially. It is estimated that by 2020 there will be 1.6 billion tourists and that one in every eleven people will be working in the hospitality industry worldwide. The opportunities are far ranging and not only restricted to hotel management. With your degree in Hospitality from IMI you are among the most employable of all university graduates. It is the combination of practical and academic training, together with personal development and intercultural competence that makes you so attractive to future employers. Five years after gradua- tion 74% of our students are working in Senior and more than 60% have made successful careers outside the traditional fields of hospitality. This is because all our courses have transferable elements, for example; strategic international marketing management, information technology, communication, personal development, language and finance. Our contacts reach across the globe and across many sectors. Below is a list of a few of the areas where our graduates are working with their IMI qualifications, usually in management roles or in some cases running their own companies. Hospitality National and International Hotels, Resorts Facilities Event and Venue Fitness, Health and Spa Theme Park Recreation Entertainment and Amusement Parks Casinos Country Clubs Restaurants Bars Nightclubs Catering Business and Finance Consulting Real Estate Finance and Banking Information Technology and IT Services International Business Relations Agency Human Resources Theatre and Performing Arts Concert, Music and Theatre Venues Museums Film Production Houses Education Training in Hotel Schools Training in Professional Vocational Institutes Professional Educators Sports Golf Sports Snow and Ski Resort Professional Sports Marketing Sports Manufacturers Marketing and Communication Public Relations Firms Communications Agencies Media and Publishing Marketing Organisations Retail Sales Departments Fashion Buyers Boutiques Wines and Spirits Travel Agencies Tourism Organisations Exhibition Centres 6

6 IMI Career Services Your Partner for Life Employability is Key At IMI, your employability is our primary objective. All our courses combine academic challenges with practical training, which is one of the reasons why our students are heavily recruited by the major hotel chains and industry employers. With their honed professional skills, enterprise and strong work ethic, our students can look forward to a successful career in hospitality with extensive and diverse opportunities. 94% of our students have found employment two months after graduation. Career Days on Campus Every semester, IMI welcomes some of the most prestigious international hotel groups and other companies to our campus in Kastanienbaum. These industry leaders visit IMI to lecture, recruit and guide our students through all aspects of employment in the field of hospitality. We have currently 36 different companies who regularly visit our campus looking to employ IMI graduates. Due to these excellent industry contacts, students are given the opportunity to connect on a personal level with future employers. Hilton, Hyatt, Sandals, Mövenpick, Frenchman's Creek, The Landmark London, Atlantis Dubai, Kuoni Travel, Kempinski, Six Senses Resorts and Spas, Fairmont and Rocco Forte are just some of the companies who have recruited at IMI recently. Each student has an average of 4.5 interview opportunities for first employment during their time at IMI. Career Services Department Our Career Services Department offers excellent resources to assist you in your job search; interview advice, CV writing techniques, application strategy, oncampus recruitment, first-class job vacancy alerts, access to our alumni contact base and a wealth of industry contacts. In our pursuit of excellence we have now opened these services to all Alumni from IMI University Centre. Not only do we promise to find BA and MBA students job opportunities after graduation, our Careers Services Department will be there for you every step of the way from graduate trainee to General Manager; all free of charge. These are some of the reasons why five years after graduation 74% of our students are in Senior positions. Average number of interviews for first employment after BA and MBA 4.5 Graduates having found employment within 2 months of graduation 94% Number of industry partners directly recruiting on campus 36 Number of career days at IMI 30 Percentage of Alumni holding senior management positions 5 years after graduation 74% Based on 2011 data from incoming students, returning students, graduating students and Alumni 7

7 The Best Companies, the Best Experience. These are just some of the companies currently recruting at IMI. 8

8 IMI Internship Services Your Career Starts Here Internship Services Department Our Internship Services Department will help you to find suitable and challenging positions, both in Switzerland and abroad, through our excellent network of contacts in the industry. You are entitled to take paid practical training after every semester although only one is compulsory. We have a 100 per cent record in placing our students in paid practical training opportunities in Switzerland and abroad. Each student has an average of 7.2 internship offers from outside Switzerland and 5.3 internship offers from within Switzerland. Support is provided through the whole process of CV review, interview, employment contract and work permit. As soon as a potential employer confirms interest, an interview is organised. Students are given information about the workplace and briefed for the interview. If successful, a contract of employment will be signed between the employer, the student and the school. By Swiss law, trainees in Switzerland must be paid a minimum monthly salary of CHF Salaries abroad vary according to the local market. During your internship in Switzerland an IMI staff member will visit you to ensure that you are happy with the progress of your training and to help with any problems you may have encountered. For overseas internships IMI will maintain regular contact with you and your employer to ensure that your experience lives up to your expectations. Unlike in most other hotel schools, at IMI all these services, even if you want to do an internship after every academic semester, are provided free of charge. Additionally, you do not have to pay school fees during your internship. Industry Advisory Board Our Industry Advisory Board (IAB) is a collection of highly experienced and well connected individuals from within the field of Hospitality. They are drawn from a wide cross-section of companies and from diverse nationalities. The Board s mission is to ensure that our courses reflect the needs and demands of future employers. As Hospitality is now the world's fastest growing industry, it is more important than ever for us to keep abreast of this rapid pace of change. Our emphasis on practical training, personal development, intercultural competence and academic excellence has evolved through our workings with the IAB. Average number of internship opportunities per student outside Switzerland 7.2 Percentage of students placed in paid internships outside Switzerland 100% Average number of internship opportunities per student in Switzerland 5.3 Percentage of students placed in paid internships in Switzerland 100% Based on 2011 data from incoming students and returning students. Alumni Network One of our main aims has been to develop our Alumni Network. In 2010 we re-launched our Alumni website to make it even easier to find old friends, look for jobs and to post your CV. This has been a huge hit. Our 6000 graduates form the basis of a strong network built on lifelong professional and personal connections. The Alumni database has facilitated this process and is a key driver to IMI s impact around the globe. As our Success Stories show, our Alumni have been thriving and can be found in Senior and General positions in almost every country in the world. We hope that this Alumni resource, which provides job sharing and networking opportunities, will help our current students become the next generation of industry leaders. 9

9 Undergraduate Programmes The IMI Undergraduate Programme combines the very best quality Swiss practical training with British academic excellence. Whatever your goals, IMI offers the perfect approach for you, from Certificate through to BA (Hons). As the industry, participants and world markets change, our dynamic curriculum is designed to adapt to meet each new challenge. From Higher Diploma level, students can customise their experience by choosing from one of our eight different pathways. You can elect to specialise in Hotel, Events, Restaurant, European Culinary or Tourism or combine two courses by selecting Hotel and Events, Tourism and Events or Hotel and Tourism. For those interested in taking a more innovative path we now offer a specialisation in Hospitality Entrepreneurship. Our aim is to offer an academic and vocational education of the highest standard leading to a successful career in management. Intensive Courses The studying at IMI is intense like the social life. All our programmes are intensive: students take more subjects, earning more credits in a shorter period of time than in any other Swiss hotel school. We achieve this through our small class sizes, highly qualified faculty and comprehensive courses. We do not believe in the one size fits all philosophy, so have designed our dynamic curriculum around you, our students. We offer more pathways leading to your BA Degree than any other hotel school allowing you to tailor your studies to meet your own career aspirations. Students need to do only one paid practical training in order to be awarded a BA Honours Degree, so you can complete your degree in just two and a half years. Semester 1 Paid Internship Semester 2 Semester 3 Semester 4 Graduate Placement Term 1 Term 2 IMI Certificate 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Term 3 Term 4 IMI Diploma & MMU Certificate of Higher Education (two awards) Term 5 Term 6 IMI Higher Diploma & MMU Diploma of Higher Education (two awards) Term 7 Term 8 IMI BA (Hons) Degree & MMU BA (Hons) Degree (two degrees) In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 1 year 1.5 years 2 years 2.5 years At IMI you are entitled to undertake a paid practical training after every semester. Salaries vary from country to country but in Switzerland you will earn a minimum of 2168 CHF per month. Note: Each academic semester consists of two consecutive terms 10

10 A Qualification After Every Semester We strive to offer flexibility to our students. We know that life is unpredictable and it is not always possible to commit to two and a half years of consecutive study. This is why we have divided our BA course into four separate study semesters. After each semester you will graduate with an internationally recognised qualification. You start with Certificate level and then move through Diploma, Higher Diploma and Bachelor s Degree with Honours. You can choose to study consecutively or take a paid practical training after each semester. If you choose to take the paid training option after each semester you will start to get a taste for how your career will progress. After your first paid practical training, each subsequent placement will be in a more responsible position. Students may choose to do a paid practical training in Switzerland or abroad after every academic semester. Each internship will build on your previous experience. You will already start to see your career progress. Semester 1 Term 1 Term 2 IMI Certificate Paid Internship 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Semester 2 Term 3 Term 4 IMI Diploma & MMU Certificate HE (two awards) Paid Internship 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Semester 3 Term 5 Term 6 IMI Higher Diploma & MMU Diploma HE (two awards) Paid Internship 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Semester 4 Term 7 Term 8 IMI BA (Hons.) Degree & MMU BA (Hons) Degree (two degrees) Paid Internship 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Graduate Placement In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 1 year 2 years 3 years 4 years At IMI you are entitled to undertake a paid practical training after every semester. Salaries vary from country to country but in Switzerland you will earn a minimum of 2168 CHF per month. Note: Each academic semester consists of two consecutive terms 11

11 Certificate Your Profile You are a school leaver who wishes to start your academic and industry career in hospitality and tourism with a good grounding in operational management. What is the Programme Objective? This 22 week programme, which is validated by IMI's UK partner, Manchester Metropolitan University (MMU), is equivalent to the first year of university. The objective of the programme is to give students a sound professional education in the operational management of hospitality and tourism organisations. We aim to provide a solid foundation in the skills and disciplines through which revenue is generated in hospitality and tourism businesses. This course centres around operational aspects of the industry, foreign languages and introduces students to the disciplines and skills required for a successful career. What Qualifications Will You Receive? Students successfully passing this course will receive: Certificate in International Hotel and Tourism, awarded by IMI and validated by Manchester Metropolitan University (MMU). Do you want more information about this course? Scan this QR barcode for further information on IMI Certificate or visit bit.ly/imicertificate What Courses Will You Take? Personal Development Planning I Restaurant Service Introduction to Beverage Studies Housekeeping Business Language and Culture I The Global Hospitality and Tourism Industry French or German 12

12 Diploma Your Profile You have successfully completed the Certificate semester at IMI or already have qualifications in and/or experience of the fundamental operational aspects of hospitality and tourism management. You are seeking to develop these skills to supervisory management level. What is the Programme Objective? This 22 week programme, which is validated by IMI's UK partner, Manchester Metropolitan University (MMU), is equivalent to the second year of university. The objective of the programme is to develop students' professional understanding of how hospitality and tourism organisations integrate business functions. It focuses on culinary skill development, extending student s knowledge of the tourism industry and skills related specifically to front of house responsibilities. Students are also given a firm grounding in cross-functional management skills such as accounting and financial management as well as the opportunity to further their personal development and foreign language abilities. What Qualifications Will You Receive? Students successfully completing this course will receive two awards, one from IMI and one from Manchester Metropolitan University (MMU). These are: Diploma in International Hotel and Tourism, awarded by IMI. Certificate of Higher Education in International Hotel and Tourism, awarded by MMU. Do you want more information about this course? Scan this QR barcode for further information on IMI Diploma or visit bit.ly/imidiploma What Courses Will You Take? Personal Development Planning II Front Office Wine and Beverage Studies Culinary Production Financial I Business Language and Culture II The Tourism Industry French / German II 13

13 Higher Diploma Your Profile You already have relevant qualifications and/or experience in the field of hospitality. You are looking to enter the job market at junior management level or to rapidly achieve junior management positions. What is the Programme Objective? Each of these 22 week programmes, all of which are validated by IMI's UK partner, Manchester Metropolitan University (MMU), are equivalent to the third year of university and allow a measure of specialisation in Restaurant, Hotel, Tourism, Events or European Culinary or a combination of two fields of study. We also offer a new course in Hospitality Entrepreneurship. All the programmes share a common core of management subjects related to business development. The elected units allow students to focus on the core management disciplines related to their pathway. The programme also offers opportunities for studying foreign languages and personal development planning. What Courses Will You Take? Personal Development Planning III Enterprise Development Project Human Resource Services Marketing Financial II French/German III or Spanish I Your Choice of Pathways and Specialist Courses: International Hotel Food and Beverage Facilities Food Costing, Purchasing and Merchandising International Tourism Tourism Impacts Transport and Tourism International Hotel and Events Events Operations Food and Beverage Facilities or Food Costing, Purchasing and Merchandising International Tourism and Events Events Operations Tourism Impacts or Transport and Tourism European Culinary See course descriptors on page 16 and 17 Restaurant Food and Beverage Facilities Food Costing, Purchasing and Merchandising or Events Operations Hospitality Entrepreneurship Tourism Impacts Food and Beverage Facilities or Food Costing, Purchasing and Merchandising What Qualifications Will You Receive? Students successfully passing these courses will receive two awards, one from IMI and one from Manchester Metropolitan University (MMU). The title will reflect your chosen pathway, for example: Higher Diploma in International Hotel and Tourism, awarded by IMI Diploma of Higher Education in International Hotel and Tourism, awarded by MMU Do you want more information about this course? International Hotel and Tourism Tourism Impacts or Transport and Tourism Food and Beverage Facilities or Food Costing, Purchasing and Merchandising Scan this QR barcode for further information on IMI Higher Diploma or visit bit.ly/imihigherdiploma 14

14 Bachelor of Arts with Honours IMI University Centre offers students eight pathways to a BA Honours Degree, all validated by Manchester Metropolitan University in the UK. This means that students receive two degrees: one from IMI and one from MMU. At IMI a BA with Honours can be achieved in only two and a half years, including five to six months paid practical training. Your Choice of Pathways: International Hotel International Tourism International Hotel and Tourism International Hotel and Events International Tourism and Events European Culinary Restaurant Hospitality Entrepreneurship Your Profile You are qualified to Higher Diploma level and are aiming for a management position either within the hospitality industry or a related field. You are looking for an internationally recognised qualification to allow you to achieve rapid promotion in your chosen specialisation. What Courses Will You Take? For the different course specialisations please see the chart below. What Qualifications Will You Receive? Students successfully passing these courses will receive two internationally recognised degrees, one from IMI and one from Manchester Metropolitan University (MMU). The degree will reflect your chosen pathway for example : Bachelor of Arts Degree with Honours in International Hotel, awarded by IMI Bachelor of Arts Degree with Honours in International Hotel, awarded by MMU Do you want more information about this course? What is the Programme Objective? The Bachelor s Degree with its choice of eight contemporary pathways is intended to equip students with the right skills for senior management roles in the tourism, hospitality and events industries. The curriculum focuses on the strategic business development of hospitality and tourism organisations. Scan this QR barcode for further information on IMI Bachelor of Arts or visit bit.ly/imibachelor International Hotel International Tourism International Hotel and Tourism International Hotel and Events International Tourism and Events European Culinary Restaurant Hospitality Entrepreneurship Personal Development Planning IV Research Methods Strategic International Marketing Dissertation Information and Communication Systems Food and Beverage Themes and Applications Meetings, Incentives, Convention and Exhibition (MICE) Food and Beverage Themes and Applications Intercultural New Venture Hospitality Food and Beverage Themes and Applications International Tourism Development Information and Communication Systems International Tourism Development Culinary Systems Entrepreneurship, Creativity and Innovation 15

15 Higher Diploma with Honours in European Culinary Your Profile You already have qualifications in culinary arts or culinary management. You may be a qualified chef who is looking to build upon your existing knowledge in a European context or you have had culinary experience and are looking for a qualification to improve your employability. What is the Programme Objective? This Higher Diploma is a 22 week specialist programme validated by Manchester Metropolitan University and is equivalent to the third year at university. It focuses on Western Gastronomic Cookery but also takes in marketing and administrative elements. You will also have the chance to learn a European language, either German, French or Spanish. What Qualifications Will You Receive? Students successfully passing this course will receive two awards, one from IMI and one from Manchester Metropolitan University (MMU). These are: Higher Diploma in European Culinary, awarded by IMI Diploma of Higher Education in European Culinary, awarded by MMU Do you want more information about this course? What Courses Will You Take? Western Gastronomic Cookery International Patisserie Food Costing, Purchasing and Merchandising Food and Beverage Facilities Services Marketing Personal Development Planning III One European Language Scan this QR barcode for further information on IMI Culinary or visit bit.ly/imihdculinary Semester 1 Term 1 Term 2 IMI Higher Diploma & MMU Diploma of Higher Education (two awards) Semester 2 Term 3 Term 4 IMI BA (Hons) Degree & MMU BA (Hons) Degree (two degrees) Graduate Placement In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 1 year Students may choose to do a paid practical training / internship in Switzerland or abroad, after every academic semester. Each internship will build on your previous experience. You will already start to see your career progress. 16

16 Bachelor of Arts Degree with Honours in European Culinary Your Profile You are looking to build on the knowledge already gained on our Higher Diploma in European Culinary course or an equivalent programme. As well as further improving your culinary skills, you are looking to learn about administering a culinary department and integrating it with other areas within the hotel or restaurant. What is the Programme Objective? This is a 22 week course and is an extension of the IMI Higher Diploma programme. The course is validated by Manchester Metropolitan University so on graduating you will receive two degrees, one Swiss and one British. The main aim of the programme is to provide you with the technical and management skills you need for a successful career in Culinary. The Personal Development Programme at this level is geared towards planning your career and you will learn Strategic International Marketing, a vital tool in today s competitive industry and Research Methods which will prepare you for your Dissertation on a Culinary theme of your choice. What Courses Will You Take? Culinary Systems Food and Beverage Themes and Applications Personal Development Planning IV Strategic International Marketing Research Methods Dissertation What Qualifications Will You Receive? Students successfully passing this course will receive two internationally recognised degrees, one from IMI and one from Manchester Metropolitan University (MMU). These are: Bachelor of Arts Degree with Honours in European Culinary, awarded by IMI Bachelor of Arts Degree with Honours in European Culinary, awarded by MMU Do you want more information about this course? Scan this QR barcode for further information on IMI Culinary or visit bit.ly/imibaculinary Semester 1 Paid Internship Semester 2 Paid Internship Graduate Placement Term 1 Term 2 Term 3 Term 4 IMI Higher Diploma and MMU Diploma of Higher Education (two awards) 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) IMI BA (Hons) Degree and MMU BA (Hons) Degree (two degrees) 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 1 year 2 years Students may choose to do a paid practical training / internship in Switzerland or abroad, after every academic semester. Each internship will build on your previous experience. You will already start to see your career progress. 17

17 Postgraduate Programmes Our postgraduate programmes are designed to guide you through a personal transformation and to put you on the path to Senior. You will take between five months and one year to change your life. You will return to the work place with the analytical and practical skills to make a difference and the confidence to make important business decisions in an uncertain and rapidly changing world. The skills you learn at IMI are completely transferable and you will find IMI graduates in diverse fields of industry from large banking corporations to safari park management. Our postgraduate programmes all offer unique advantages. The Postgraduate Diploma has the function of helping executives convert their skills from an unrelated field to those required by the hospitality industry. It is also a perfect preparation for one of our MBAs. The MBA has now become a prerequisite for those wanting to work in Senior and, in response to the industry demand for specialists, we have introduced two new MBAs to support our original MBA in International Hospitality. The MBA in Swiss Hotel brings the tradition of Swiss hospitality to the global market and the MBA in International Hotel, Health and Spa has been introduced to meet industry demand for this, fairly new, but rapidly growing sector. Your Pathway to Senior As with all our programmes, these courses are intensive and our small class sizes ensure that you receive the guidance and expert coaching you need to achieve your maximum potential. Your lectures will include a balance of practice and theory. You will learn the technical, managerial, cultural and human relations skills required for the successful operation of a modern company whether that be in hospitality or an unrelated industry. Our MBAs attract outstanding visiting international faculties to our campus to support our, already impressive, staff lecturers. After all of our courses you are given the opportunity to undertake up to six months practical training in Switzerland or overseas. Executives in International Hospitality and Services Industry Academia PhD or DBA MBA in International Hospitality Senior Positions in General Hotel Senior Positions in Resorts and Health and Spa In partnership with MBA in Swiss Hotel MBA in International Hotel, Health and Spa Direct Entry Postgraduate Diploma in International Hotel and Events 18

18 Postgraduate Diploma Your Profile You already have qualifications and/or experience in an unrelated field of study and are now looking to pursue a career in the hospitality and events industry. This qualification would also suit you if you have extensive work experience in the hospitality industry, but lack the academic background necessary to take the next step in your career. The Postgraduate Diploma is designed to prepare you either to return to the work place for a management role or to continue to an MBA. What is the Programme Objective? This 22 week intensive course is designed to equip students who have limited or no experience of the hospitality industry with the practical and management skills necessary for middle management positions in hotel, events management and related industries. Alternatively you have extensive experience in the hospitality industry but lack the academic background to progress in your chosen career. The core focus is operational and integrative management with subjects including food and beverage operations, front office management and the business development of hospitality organisations and events management. What Qualifications Will You Receive? Students successfully passing this course will receive: Postgraduate Diploma in International Hotel and Events, awarded by IMI. Continue Towards One of our Three MBA Degrees Further enhance the education you have received on IMI s Postgraduate Diploma Programme and continue your studies with one of our MBA programmes. Choose the relevant course to suit your career aspirations. Do you want more information about this course? Scan this QR barcode for further information on IMI Postgraduate Diploma or visit bit.ly/imipostgraduate What Courses Will You Take? Semester 1 Paid Internship (Optional) Graduate Placement Term 1 (11 weeks) Term 2 (11 weeks) Personal Development Planning III Front Office Front Office Food & Beverage Service Practical II 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) In management training programmes worldwide or in full-time jobs worldwide Food & Beverage Service Practical I Food & Beverage Service Theory II Free service throughout your career Food & Beverage Service Theory I Event Operations Financial I Human Resources Business Language and Culture Services Marketing Language and Culture: French or German 5 6 months 1 year 19

19 MBA in International Hospitality Your Profile You have qualifications and/or experience in hospitality management but wish to develop your skills and understanding of the industry in preparation for upper and senior management positions. What Qualifications Will You Receive? Students successfully passing this course will receive: MBA in International Hospitality, awarded by IMI University Centre What is the Programme Objective? The residential course is a 22 week, intensive period of study, followed by a 22 week non-residential programme for the field consulting project or dissertation. This qualification is validated by IMI's UK partner, Manchester Metropolitan University (MMU), so you will be awarded two degrees on graduation, one British and one Swiss. The programme's objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. MBA in International Hospitality, awarded by Manchester Metropolitan University, UK What Courses Will You Take? Semester 1 (MBA Residential) Semester (MBA Non Residential) Graduate Placement Term 1 (11 weeks) Term 2 (11 weeks) International Strategic Business Research Methods Global Hospitality Services Marketing and e-business Financial for Services Entrepreneurship and Innovation Dissertation or Field Consulting Project In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 1 year Students may opt for two additional paid internships which IMI will organise. Each paid internship will build on your previous experience. You are already on your way to a successful career. Semester 1 Paid Internship (Optional) Semester 2 Paid Internship (Optional) Graduate Placement MBA Residential Six courses 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) MBA Non Residential Dissertation or Field Consulting Project 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Second Swiss Internship for EU citizens only In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 2 years 20

20 What is the Field Consulting Project? The Field Consulting Project is a special feature of our MBA in International Hospitality and is one of the reasons why the skills and knowledge you gain on this course are so transferable. It is a professional project which is coordinated by IMI tutors aligned with appointed representatives from international companies. This is a rare instance where you, as a student, can work together with industry professionals and educators on a live project. It is also a unique opportunity for companies to; utilise a research resource, develop consulting projects, investigate new markets, benefit from our international network and be part of our global hospitality community. At the same time you are given a taste of what it is like to work within a real company, to meet deadlines and to see a project through from inception to delivery. What Kind of Projects Can You Expect to Work on? Identifying global market opportunities for hotel development Strategic planning for growth New product (B2B or B2C) commercialisation IT and Hospitality (social media) Data mining for decision making Analysing current markets and defining marketing strategies Analysing competitors and developing competitive strategies and plans Designing organisational strategy, development and or change (people, process, systems, cultural, etc.) Evaluation of the business performance of the firm and defining functional areas for improvement to drive profitable growth How Does it Work? We take on research business projects four times a year. Using a provided standard form, companies may propose projects across a range of disciplines, such as: International Hospitality Finance Human Resource International Marketing and Strategic : Branding, Expansion Projects, Marketing Plans Tourism Development, Planning and Destination Branding At the beginning of each semester, companies interested in taking part propose challenging projects mostly requiring primary research and analysis of markets, consumers or trends. To ensure that we select only those projects which will directly benefit you, we only accept projects after considering the size and the special background characteristics of each student body. Once the projects have been selected, you will bid for 2 selections justifying your choice in a written application. This process is strongly linked with our Research Methods unit. If you are successful, you will then be allocated your chosen project. All reporting is conducted in English. Key Facts Project delivery is 16 weeks The projects are delivered on an individual or teamwork basis The full workload is 600 hours per researcher The company will allocate you a specialist advisor If the project involves extra travel activities, or requires the purchase of content specific information, then this will be reimbursed, on agreement, by the host company. Do you want more information about this course? Scan this QR barcode for further information on IMI MBA in International Hospitality or visit bit.ly/imimbainternational 21

21 MBA in International Hotel, Health and Spa Your Profile You are an executive who cannot afford to remain a year out of the market but wish to further develop your skills in preparation for middle and upper hospitality management positions. You have qualifications and/or experience in hospitality management but wish to further develop your skills and understanding of the emerging industries of Health and Spa within the scope of international hospitality. What Qualifications Will You Receive? Students successfully passing this course will receive: MBA in International Hotel, Health and Spa, awarded by IMI Do you want more information about this course? What is the Programme Objective? This is a 22 week highly intensive residential course. The programme aims to equip students with the professional and sector specific skills necessary to enter higher management levels, mostly in the hospitality industry, by focusing on the health and spa market. Health retreats and spas are a rapidly growing sector within the tourism industry and companies are increasingly interested in diversifying into this area. This type of tourism is sustained by two different industries; health and entertainment and this combination makes our programme unique and very attractive. It provides the option to work in a new and therefore less saturated market with great prospects of development. This programme comes as an answer to the increased demand for high quality executives in this area, worldwide. Scan this QR barcode for further information on MBA in International Hotel Health and Spa or visit bit.ly/imimbahealthspa What Courses Will You Take? Semester 1 Paid Internship (Optional) Graduate Placement Term 1 (11 weeks) Term 2 (11 weeks) Market Analysis & Project Development Contemporary Hospitality Trends Essentials of Business Finance Wellness and Spa Marketing Spa Facilities Corporate Strategy and Human Resource 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 5 6 months 1 year 22

22 MBA in Swiss Hotel Your Profile You are an executive who cannot afford to remain a year out of the market but wish to further develop your skills in preparation for middle and upper hospitality management positions. You have qualifications and/or experience in hospitality management but wish to focus on the Swiss hotel industry. This course looks into what makes the Swiss hotel industry such a globally respected brand and the undisputed world leader in hospitality with a view to taking Swiss hotel management to the rest of the world. What Qualifications Will You Receive? Students successfully passing this course will receive: MBA in Swiss Hotel, awarded by IMI Do you want more information about this course? What is the Programme Objective? This is a 22 week highly intensive residential course. The programme aims to equip students with the professional and sector specific skills necessary to enter higher management levels, mostly in the hospitality industry, by focusing on those subjects that relate to the high Swiss standards, so much in demand internationally by hotel and hospitality companies. The programme capitalises on the long standing Swiss tradition in Hotel education and is dedicated to delivering a Swiss perspective allowing you to distinguish yourself in the international market. Scan this QR barcode for further information on MBA in Swiss Hotel or visit bit.ly/imimbaswiss What Courses Will You Take? Semester 1 Paid Internship (Optional) Graduate Placement Term 1 (11 weeks) Term 2 (11 weeks) Market Analysis & Project Development Contemporary Hospitality Trends Essentials of Business Finance Swiss Hotel Marketing Manangement Swiss Health and Spa Resort Corporate Strategy and Human Resource 5 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 5 6 months 1 year 23

23 English Preparatory Courses English the Lingua Franca of Hospitality All our courses are taught in English which is the lingua franca of the hospitality industry and one which will prove invaluable to you throughout your career. Languages are the key to success in hospitality and to this end you will also have the opportunity to learn French, German and Spanish. English Preparatory Courses If you need to improve your English, prior to taking a course at IMI, we can offer you two options: University English Preparatory Course (UEPC) Your Profile You are looking to improve your English skills in preparation for an internationally recognised English language examination which will allow you entry onto one of our hospitality management programmes at IMI. What is the Programme Objective? The programme's objective is to prepare you for an internationally recognised qualification in English. This 10 week intensive course would suit you if you are currently at a lower intermediate level. The course consists of 20 contact hours per week and will bring you to an upper intermediate standard in preparation for an internationally recognised qualification in English. The main focus of this course is to provide the strong language base vital for integration while developing confidence in conversation, presentation, essay writing and listening skills. In addition, you will study relevant introductory hospitality related subjects, as well as learning strategies and study techniques. As a support to your language studies, professional excursions are included in the course, which will increase your knowledge of Swiss hospitality and tourism. What Qualification Will You Receive? Students successfully passing this course will receive: UEPC English Certificate, awarded by IMI Intensive English Course (IEC) Your Profile You are looking to improve your hospitality business English skills in preparation for a course at IMI. This course provides excellent preparation for any of the major European examinations in English for Tourism, including the London Chamber of Commerce and Industry English for the Tourism Industry exams. What is the Programme Objective? The programme is designed to take you from upper intermediate level to a standard sufficient to take a course at IMI. The IEC consists of 20 hours a week and will prepare you for an internationally recognised qualification in English. The primary focus of this course is on the development of accuracy and proficiency in the following areas: business conversation, listening skills, presentations and essay writing. It aims to equip you with the listening, speaking and writing skills necessary for effective understanding and performance in academic and business life as well as everyday situations. Additionally, you will study relevant hospitality related subjects, as well as learning strategies and study techniques. In addition to your language studies, professional excursions are included in the course, which will increase your knowledge of Swiss hospitality and tourism. What Qualification Will You Receive? Students successfully passing this course will receive: IEC English Certificate, awarded by IMI University English Preparatory Course (UEPC) Business English Hospitality English Structured Essay Writing Comprehensive Grammar Programme Listening and Reading Comprehension Study Techniques Presentation Skills Intensive English Course (IEC) Business English Hospitality English Comprehensive Grammar Programme Listening and Reading Comprehension Presentation Skills 4 weeks 10 weeks 24

24 Life at IMI Student Accommodation and Facilities at IMI Our campus in Kastanienbaum has stunning views of Lake Luzern and Mount Pilatus. The chestnut trees that lend their name to the town provide beautiful shaded walkways and line the drive leading to IMI. The campus has spacious and well equipped classrooms, demonstration and production kitchens, a front desk training room, restaurants, a fitness room, self-service laundry and recreation areas. Our library provides a quiet study area and is well stocked with a constantly updated supply of books, professional magazines and DVD reference material as well as on-line access to publication databases. In between lectures you can enjoy some of our on-campus recreational facilities; table tennis, a pool table, volleyball or you can just chill out in one of our student coffee lounges. You will feel like you are living in a small global village with an average of fifty different nationalities on campus at any one time. The experience you share with your fellow students from many different cultural backgrounds will prepare you perfectly for your career in International Hospitality. Our Accommodation: On-Campus at Kastanienbaum Whether you choose one of our shared rooms on campus or our single student rooms with magnificent views, all our rooms have study facilities, refrigerators and televisions and most have en-suite bathrooms. Living on campus enables you to become involved in university activities, make friends and integrate with your peers. It also means that you are close to the restaurants and other facilities. Meals are served three times a day in term time but if you prefer you can use the teaching or student kitchens to make your own meals. For some, this will be the first time in Switzerland or even the first time away from home, others will be returning to student life after a long gap. We know how important it is for you to feel at home and we do everything we can to ensure you are comfortable. Off-Campus at Hotel Central or the Villa If you choose to live off-campus we have two options. There is the Villa next to the campus or Hotel Central in the middle of vibrant Luzern. Many students enjoy the extra independence that this affords, especially our returning students. There are shared kitchens in Hotel Central and the Villa for when you wish to cook for yourself. 25