MicroStrategy Loyalty Platform Turnkey solution for the next generation of customer loyalty and engagement

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1 MicroStrategy Loyalty Platform Turnkey solution for the next generation of customer loyalty and engagement

2 Mobile Technology is a Driving Force in Retail Mobile technology will profoundly change consumer behavior and the basis of competition Reach Your Customers Here Shipments of smartphones projected to hit 1.24B in % of US adults have a smartphone 2 US consumers spend over 2 hours/day on mobile apps 3 2 1) Digitimes Research 2) Pew Internet 3) Furry Analytics, ComScore, NetMarketShare (

3 A New Era of Customer Connection All customer touch points will converge to the mobile phone PAST FUTURE Loyalty Cards Website Social CONVERGING E-Commerce Support Coupons 3

4 A Live Loyalty Channel with Customers Your mobile app becomes a live, high bandwidth loyalty channel to your customers Your Business connected to... Millions of Customers Loyalty Channel Loyalty Channel Products Services Conveniences Targeted Marketing Customer Service Your Brand 4

5 Technology Expertise The Learning Curve for Great Mobile Apps It takes 3 years, dozens of software developers, and many iterations to create a great mobile consumer app Great App Learning Curve OK App Poor App Year 1 Year 2 Year 3 5

6 Technology Expertise Alert Loyalty Platform Jumps the Learning Curve The Alert platform gives you a feature-rich mobile consumer application 50x faster, with no false starts, and at a fraction of the cost Great App Learning Curve Your Mobile App Starts Here with OK App Poor App Year 1 Year 2 Year 3 6

7 Alert Loyalty Platform Component Architecture Comprehensive turnkey solution for the next generation of customer loyalty and engagement Alert Mobile App Fully Branded Exceptional Features Alert CMS Campaigns Content Alert Server Connectors High Scale Alert Intelligence Analytics Segmentation Enterprise Systems CRM POS Loyalty Webstore Facebook Twitter Website Applications Media 7

8 Alert Mobile App State-of-the-art consumer functionality, out-of-the-box Inbox Loyalty Shopping Mobile Shopping Targeted Promotions Loyalty Programs Gifting Social Loyalty Receipts Wallet In-store Conveniences Push Notifications Apple Android 8

9 Alert Mobile App: Mobile Shopping Your entire product catalog is synchronized into your mobile app and is available to consumers through a native shopping experience Your Product Catalog Easy to Navigate Easy to Purchase 9

10 Alert Mobile App: Targeted Promotions Consumers receive personalized promotions in their Alert inboxes based on demographic or purchase history targeting Ages Ages Redeemable Coupons Purchasable Vouchers Admission Tickets Brand Messages 10

11 Alert Mobile App: Loyalty Programs Loyalty cards and gift cards are more convenient and dynamic when they are part of your mobile app Alert Loyalty Cards are integrated with your existing loyalty system Alert Gift Cards are more convenient and can be transferred to others Gift Card 1,250 11

12 Alert Mobile App: Gifting Alert lets people send your promotions as gifts to their friends through social networks, , or text messaging, thereby expanding your base of loyalty app users Your Customer Your Potential Customers Gift to Friends Gift Re-Gift 12

13 Alert Mobile App: Social Loyalty Reward customers when they promote your offers to their friends through their social and personal networks Send a Promotion as a Gift to Friends Pick which Social Network Earn Points 50 Points for Sharing! 13

14 Alert Mobile App: Receipts Wallet All online and in-store purchase receipts are consolidated for consumers automatically, and are particularly useful for re-ordering favorite items and accessories All Purchase Receipts Simplified Returns Cross-sell and Re-order Favorite Items Date: Sep 22, 2012 Time: 1:38 PM 14

15 Alert Mobile App: In-store Conveniences Alert mobile app brings customers to your stores and its in-store conveniences help accelerate their path to purchase Store Locator 15 Store Information Scan Barcodes for Product Information

16 Alert Mobile App: Geo-fencing Notifications Alert uses geo-fencing to trigger promotions whenever customers enter or leave a defined zone around your stores Draw Passers-by Into Your Stores Trela 30% off all purchases until 4PM today 16

17 Alert Campaign Management System (CMS) Alert CMS is a powerful control center for launching promotional campaigns and publishing multimedia and social content to your Alert-powered app Your Business connected to... Millions of Customers Alert CMS Create Segments Design Promotions Launch Campaigns Monitor Campaigns Publish Content Campaigns Content 17

18 Alert CMS: Create Target Segments Alert CMS lets marketers create customer segments for targeted promotions based on demographics, purchase history, and app usage behavior Demographics Powerful Filtering creates precise segments Loyalty Status Customers 11,568 New York Boston Activity Level Purchase History Offer History Social Status 18

19 Alert CMS: Design Promotions Simple point-and-click wizards let marketers create great-looking promotions quickly Assemble the Components Set the Parameters Preview the Promotion Drag & Drop Product Images 1000 Add a Title 25% off English Wool and Cashmere Cape! Add a Description Be comfortable, be sexy, be you. Wear our English Wool and Cashmere Cape off the shoulder or bundle up to the max in style! 14 Select Redemption Options 19

20 Alert CMS: Launch Campaigns CMS provides complete scheduling and targeting control to the marketer Select the Target Set the Schedule Set Geo-fencing!"#$%& 20

21 Alert CMS: Monitor Campaigns Monitor the progress of promotional campaigns as they unfold throughout the customer base and the extended network of friends Select Any Campaign Monitor Progress and Performance 25% off English Wool and Cashmere To: Females in LA 21

22 Alert CMS: Publish Media and Social Content Connect all of your multi-media and social content to your mobile app, making it the one stop location for all of your brandʼs best content Your Media and Marketing Assets Synchronized Live to Your Mobile App Organized Any Way You Like Widgets Videos Customer Service Photo Galleries Social Networks Web Content Synchronized Polls Blogs Audio Contests 22

23 Alert Intelligence A complete analytic view of all the loyalty and commercial activity within your companyʼs mobile app Millions of App Users Every User Action Multiple Analytic Views Alert Activity Database Store Performance Product Purchases Campaign Analysis User Activity 23

24 Alert Intelligence: Analyze Your Stores Assess how your stores are performing with your mobile app users 24

25 Alert Intelligence: Analyze Your Products Identify the top selling products among mobile app users and get a demographic breakdown of the buyers 25

26 Alert Intelligence: Analyze Your Campaigns Track the user response to your mobile marketing campaigns 26

27 Alert Intelligence: Analyze Your Users Observe the locations, demographics, and activity rates of your mobile users 27

28 Alert Loyalty Platform: A Complete Solution Bring a branded, state-of-the-art mobile loyalty app to market in a matter of weeks Exceptional User Experience Targeted Campaigns and Dynamic Content Social Integration Analytics and Reporting Connectors to Existing Assets Cloud-based Infrastructure 28

29 Everything You Need to Establish a Powerful Loyalty Connection with your Customers

30 THANK YOU