Multi-channel mobile marketing and CRM solutions for Mobile Network Operators

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1 Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media

2 Interactive Messaging (SMS, MMS, and Voice) Mobile Internet Publishing and Content Management Smartphone Application Development Mobile Internet publishing and content management (Apple iphone, Google Android, J2ME and Java/Symbian environments) Mobile ticketing, coupons and loyalty solutions Secure Messaging and Payments for mbanking and mcommerce Mobile Ticketing, Coupons and Loyalty Solutions Mobile Content Management and Delivery Location Based Services Mobile Strategy and Planning Creative and Design Services future mobile technology Interactive messaging (SMS, MMS and ) Smartphone application development Mobile security and advanced messaging 2ergo is a leading provider of mobile enabling technology for marketing, business, entertainment and media. About Some of world s most respected brands, including O2, Orange, Vodafone, AT&T, Guardian Media Group, FOX News and P&G, rely on our technology to help them reach out to customers via the mobile channel. From smartphone applications to fully integrated mobile marketing and mobile CRM solutions, we can help you interact with consumers and develop brand communications that are more targeted, more engaging and ultimately more effective.

3 Working with us 2ergo has the relevant capability in integrated and converged mobile products and services, offering the support necessary to allow us to work as a successful strategic partner to multiple mobile operators, global brands, media agencies and publishers. We re accomplished in the design, implementation and management of complex mobile solutions and offer highly skilled professional services. Over the past few years consumers have embraced new services and applications at a remarkable speed, transforming the mobile phone from a simple voice communication device into an all-in-one personal computer, entertainment and lifestyle tool. This guide outlines how our solutions can help you: Stimulate revenue with product upgrades and contract renewals Enhance brand communications and mobilise business processes Increase customer loyalty and retention with mobile ticketing and coupons Exploit future opportunities offered by secure mobile banking and mobile commerce Add value with mobile Internet and smartphone applications Concept design Creative consultancy Impact assessment Commercial consultancy Integration planning Project management Technical support 2ergo has been at the forefront of this change, helping mobile operators acquire new customers, improve retention rates and stimulate service revenues through value added services. Our operator propositions are powerful solutions that offer automated customer communications for product provisioning, customer satisfaction management, revenue stimulation, contract renewals and product upgrades. Our leading edge services are designed to help networks develop converged propositions that bring together powerful telecoms, retail, banking and broadcasting solutions with location based services. They are proven to enhance the financial measures for leading global carriers and deliver significant return on investment.

4 Stimulate revenue with product upgrades & contract renewals Enhance brand communications & mobilise business processes 2ergo s interactive marketing solutions can be used to create and run sophisticated, creatively-rich mobile marketing and promotional campaigns that integrate text message, picture message, and mobile Internet channels in order to enhance relevant cross-sell / up-sell opportunities and automate the renewals process. They allow mobile operators to improve the automation of regular campaign activity and take advantage of a more targeted conversational approach to campaigning. Advanced reporting and analytics enable you to track the effectiveness of campaigns in real-time and determine the need for fine tuning. In the mobile industry, over 60% of customer churn is due to poor customer service and the lengthy periods taken to resolve common issues. Yet through targeted, permission-based text and loyalty communications taken at critical times in the customer lifecycle, churn is reduced and ARPU increased. 2ergo s Interactive Messaging solutions allow you to create and send personalised communications via text message, picture message, voice, and mobile Internet, from one source to audiences ranging from hundreds to millions. Developed to support mobile operators throughout the customer lifecycle, including user registrations, base analytics, satisfaction surveys, time bound loyalty vouchers and upgrade management, they have the power to improve customer relationships and reduce operational overheads through automating customer service and CRM procedures. Countless case studies have illustrated powerful response rates in excess of 25 percent, yet at a fraction of traditional marketing costs. Reduce call centre response times Provision new products and services Notification of billing and contract renewals Deliver fast effective mobile customer satisfaction surveys Multi-channel mobile marketing campaigns add value to customer experience AT&T s Youth Marketing Group was looking for a compelling way to reach its core audience of music-loving customers via their mobiles. For the Vans Warped Tour, an SMS messaging campaign supported by a mobile website was created to promote the annual concert tour. Customers could receive individually tailored pre-show texts offering exclusive content, and through 2ergo s technology, AT&T could send promotions and offer downloadable music content exclusively to its subscribers. Integrated mobile CRM campaign helps O2 UK customers get the message O2 required a sophisticated, cost effective mobile CRM messaging service that would instantly enable them to engage with customers. 2ergo s Campaign Manager allows O2 to create and manage SMS, MMS, WAP push and campaigns from one interface to their entire customer base. The solution helps O2 to intelligently gain a greater insight into its customer demands whilst building upon existing relationships through interactive messaging campaigns.

5 Increase customer loyalty and retention with mobile ticketing and coupons Exploit future opportunities offered by secure mobile banking and mobile commerce 2ergo offers a complete mobile ticketing, coupon and customer loyalty solution that is proven to help mobile operators enhance brand value and improve customer retention. A complete end-toend solution; tickets, coupons and offers are delivered direct to mobile phones and then redeemed via retail outlet EPOS systems or behind-the-till GPRS enabled units. The real-time reporting ensures campaigns deliver significant return-on-investment through better targeting and propensity modelling. Since 2002, 2ergo s technology has delivered over 27 million vouchers worldwide. It is the system behind the hugely successful Orange Wednesdays campaign, widely regarded as the longest running and most successful mobile marketing campaign to date. Upload dynamic relevant offers Retailer reports for reconciliation and payments Web based tools for call centre and customer service team to monitor redemption Detailed reports on voucher requests, redemption with date, time and location stamp 2ergo s Mobile Security and Advanced Messaging solutions can be used to offer customers a secure, safe and convenient way to send sensitive customer data or transfer money to third parties via a mobile phone. They are ideal for mobile banking, mobile money transfer, market research and customer care environments; as well as workforce applications within both the public and private sectors. They hold particular value to the health care sector where the security of sensitive customer data is paramount. In the telecoms environment they can be used to drive loyalty, particularly in the high-churn world of pre-pay where is it an ideal solution for mobile top-up. We can facilitate a move into mobile commerce, bringing together telecoms, banking, and retail organisations through smartphone applications, mobile Internet sites or integrated campaigns. 2ergo s Mobile Security and Advanced Messaging solutions provide the technology to enable m-commerce and provide security around mobile applications including ticketing and banking transactions. The Futures Bright: Mobile coupon and redemption campaign Orange wanted an innovative loyalty campaign in order to differentiate the Orange brand and improve customer retention. Launched in 2004, Orange Wednesdays gives Orange customers the chance to receive two-for-one cinema tickets every Wednesday. It is regarded as one of the most successful mobile marketing campaigns in the world, having been enjoyed millions of times since launch. The campaign has been so successful it has recently been extended to include two-for-one meals at Pizza Express.

6 Add value with mobile Internet and smartphone applications Featured Apps & Best of 2009 Apple Chart Mobile Internet Mobile Internet enables businesses to extend their digital presence to an online mobile environment for interaction with consumers whenever, wherever. 2ergo mobile Internet solutions provide the essential link between mobile operator and brand, enabling the integration of key media, retail and banking applications including ticketing and location based services. Recent iphone applications for the Guardian, Rightmove and Arsenal Football Club have all been selected by Apple as Featured Apps, while the Rightmove and Arsenal Football Club apps also featured in Apple s Best of 2009 chart. Our mobile publishing and content management systems offers powerful site creation, management and advertising capabilities. We offer a managed service for builds and can help with automated content updates through live feeds. Rich analytics relay in-depth consumer insight including popular handsets, unique visitors and page impressions for ongoing site optimisation. Smartphone applications The applications market is a significant area of growth for mobile operators. That s why we ve invested in capability and resources so you don t have to. Our expertise lies in developing specialised brand and information applications for Apple iphone, Google Android, Java/Symbian environments, Blackberry, Windows as well as others. Creating the number one ranking iphone property application Rightmove.co.uk, the UK s number one property website, wanted to be the first to market with an iphone app. The app reached #1 in the itunes App Store within the first week of release and had over 247,000 downloads in the first three months alone. On average 10,000 GPS look up requests are performed per day (consumers looking for property on the go using the get my current location button) as well as over 57,000 searches. It is currently delivering over 500 leads to Rightmove member estate agents every day. 2ergo has developed mobile Internet sites and smartphone applications for some of the world s most recognised brands including the Guardian Media Group, Rightmove, Arsenal Football Club, Australian Broadcasting Corporation (ABC), FOX News, FOX Business, AT&T, American Idol and NBC Universal.

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