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1 euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1

2 PUSH 101N Push is a permission-based mobile customer communication channel. Push message marketing allows you to communicate with your app users, to drive engagement and purchase conversions.

3 PUSH OVERVIEW Push is a powerful channel that allows brands to directly engage with their most loyal customers anytime, anywhere. Given this unparalleled access, Push must focus on delivering personalized messages that is going to help users at the right moment in time - which than leads to customer engagement, ultimately to conversion and eventually to retention. ENGAGE CONVERT RETAIN

4 PUSH ADVANTAGES IN-DEPTH ANALYTICS ENHANCED USER EXPERIENCE RETARGETING POSSIBILITIES End-to-end Reporting & Automation %100 Deliverability Rate Contrary to SMS messages, Push is an IP based service. You can get detailed end-to-end user reports and create automation. Push allow brands to directly engage with customers. Push messages are delivered real-time and consumed instantly. No message goes to spam. With easy integration, you can instantly get reports and use mobile data to retarget across all channels.

5 50% PUSH PSYCHOLOGY Half of consumers see Push Notifications as a primary reason for installing a mobile application. Source: Urban Airship, The Pocket Guide to Good Push.

6 NOTIFICATION EXAMPLES BY INDUSTRY E-COMMERCE Tourism & Travel Financial Institutions Sale & promotional notices Stock updates Basket reminders Offer reminders Order acknowledgment Order shipment notice Engagement campaigns Traffic report Weather report Latest news Destination tips Transportation info Upgrade offers Delayed flight info Account Activity notice Statement notice Fraud prevention Market news Forex options Payment reminders Mileage points

7 WHY USE PUSH MARKETING? 75% 70% 90% 40% of users churn within the first 3 days. of users open & use app within the first 24 hours. of users go dormant. of frequent users remain unregistered. Source: Urban Airship, The Pocket Guide to Good Push.

8 HOW TO SEND RELEVANT PUSH MESSAGES? 3 GOLDEN RULES TO SEND PERSONALIZED TARGETED MESSAGES DEVELOP PUSH STRATEGIES AT THE RIGHT TIME SEND THE RIGHT CONTENT

9 PERSONALIZE PUSH DEVELOP PUSH STRATEGY ü Integrate Push to your overall marketing strategy. ü Target & segment your app users by engagement, purchase behaviors and more. ü Engage, convert and retain users to increase revenue & purchase frequency. SEND THE RIGHT CONTENT ü Set time, location and behavior triggers. ü Deliver personal and unique messages to create 1:1 customer experiences. AT THE RIGHT TIME ü Make sure your app provides an easy-to-find, user friendly control panel from which customer can specify time and frequency of messages they want to receive. ü Be considerate in terms of timing. Consider user s time zone. ü Determine the right time when user is most likely to engage.

10 PUT YOUR CUSTOMER IN CHARGE LET YOUR CUSTOMER CHOOSE THE RIGHT MESSAGE AND THE RIGHT TIME Include a landing page explaining app features and benefits. Guide your customers to the user preferences area where they can choose the type, frequency and time of the messages they want to receive.

11 DELIVER ENGAGING MESSAGES Your customer gives you access to a very personal communication channel make sure to deliver personalized and engaging messages by allowing them to personalize their messages. Allow your customers to make selection such as: ü Sending Frequency ü Type of Notifications (Campaigns, Inventory Levels, Promotions, Discounts, Editor s Picks, New Arrivals, Recommendations, etc...) ü Product Categories

12 euro.message provides you the expertise, platform and data analytics solutions, you ll need to optimize your Push messaging program and integrate Push to your overall marketing strategy.

13 POWER PUSH SEGMENTATION & AUTOMATION WITH FAST AND EASY EURO.MESSAGE INTEGRATION Data Warehouse CRM Analytics Integrate data from all sources. (DW+EM+WS) Campaign responses Geo-Location Surveys Analytics Market Research euro.message advanced surveys Google Analytics Visilabs Create automated push lifecycle programs with AutoPilot. Optimize the customer omni-channel experience. Member Profile Registration Information Registration info Mobile access times Geo-Location Demographics App User Data

14 VALUABLE SOURCES OF DATA FOR SEGMENTATION CALL CENTER 1:1 Customer Communication Data SOCIAL MEDIA Monitoring, Application Data E-COMMERCE Sales Data, Demographics E-MARKETING euro.message Reports SMS Data OFFLINE STORE Register, POS, ibeacon ANALYTICS VISILABS / GOOGLE ANALYTICS

15 PERSONALIZED SEGMENTATION WITH VISILABS 26% Bags 61% Coats 73% Shoes TAGGING Continuously follow and tag products that your mobile shopper has added to their favorites or spent a long time viewing. This way you can easily create a report including the segments with the greatest potential to convert.

16 SEGMENTATION APPROACHES NIGHT TIME USERS Uses app only after 7 pm and participates after hour campaigns. WON T BUY WITHOUT TOUCHING & FEELING Researches products online but makes final purchase at the store. Interested in receiving promotions and offers around store location. STRONG PURCHASING POWER Has on average Euro worth of products in his shopping basket. TRAVEL JUNKIE Purchases outdoor products, has mentioned travel plans on many occasions during call center calls. Likes travel related content. PROMOTION CHASERS Only shops during sales, price conscience. On the lookout for messages including discount codes, offers and sale announcements. SOCIAL FOLLOWER Actively uses social media, follows your social profiles and shares news and offers with friends and social network. SHOE MANIAC Spends a minimum of 100 minutes per month in the shoe category. Shares messages including offers, latest arrivals in this category. STUCK IN TRAFFIC ON A DAILY BASIS Commutes to work and spends considerable in time in traffic. Use Geo-Location at given times to send relevant messages to engage with shoppers and benefit from their idle time.

17 LEVERAGE PUSH TO MAXIMIZE BASKET RETURN According to the Baymard Institute 68% of online shopping carts are abandoned. Mobile cart abandonment rate is even higher due to problems encountered with connectivity and mobile payment. u Most of your customers abandon their carts due to time and price related concerns. u Analytics, segmentation and proper tagging allows you to easily identify the right time and relevant product offers your customer will respond and most likely purchase. u You can minimize cart abandonment and maximize your revenue by sending special offers at the time that works best for for your customers to push items left in their basket. Source: December 2, Baymard Institute. Cart Abandonment Rate.

18 LEVERAGE PUSH TO MAXIMIZE RETURN ON LIMITED TIME OFFER CAMPAIGNS Limited Time Offer campaigns targeted with Push Notifications have 10 times more impact than bulk messaging. u Push Notifications are viewed instantly, messages are read at different times throughout the day. u euro.message and Visilabs advanced reporting and segmentation tools allows you to test and see your campaign conversion rates quickly. u You can send targeted notifications with optimized call-to-action before the campaign expires.

19 SEGMENTATION BASED ON APP USAGE NEW USERS Users who have recently downloaded your app. ONE PEAK USERS Users who opened your app for one time only. ACTIVE USERS Users who actively use your app. DORMANT USERS Users who were actively using your app at one point but stopped using for a while. Use the AutoPilot module to create different lifecycle programs for each segment and send automated messages using the powerful euro.message marketing platform.

20 NEW USERS Users who have recently downloaded your app. Almost half of users who download your app will never register. Use incentives and rewards to encourage them to register. Make sure you leverage all data collected from the app. You can use Geo-Location to determine user s first and last location of app use and create a personalized message. Sample Notification Message: Register now so you don t miss out on the best deals & promos from [AREA 1] to [AREA 2] in [CITY]. Register today to receive an instant 5 euro gift.

21 ONE PEAK USERS Users who opened your app for one time only. Communicate valuable app features that other users on a frequent basis through informative and engaging messages. Sample Notification Message: Discover new restaurants in the [AREA NAME] area by using our updated map feature.

22 ACTIVE USERS Users who actively use your app. Use personal data to create unique user experiences and shorten the amount of time they spend searching for products. Sample Notification Message: Make sure to check our new arrivals for the [SIZE] [PRODUCT CATEGORY] your were looking for.

23 DORMANT USERS Users who were actively using your app at one point but stopped using it for a while. Inform users about features they weren t using or inform them about changes and latest updates. Sample Notification Message: Find your dream house in no time by using our [NAME OF FEATURE] feature.

24 E-commerce companies with retail locations, can use Geo-Location to turn Mobile Traffic into Offline Gold.

25 90% of shoppers research products on their mobile phone before making a purchase. %80 of smartphone owners want more mobile optimized product info while they are shopping in stores. Source: Urban Airship, Retail Strategy Guide.

26 LEVERAGE MOBILE DATA AT RETAIL LOCATION OFFER PERSONALIZED EXPERIENCES AT YOUR PHYSICAL STORE Personalize customer interactions at the physical store by making suggestions tailored to customer interests and past behavior. Personalize promotions, offers and latest updates to deliver a unique shopping experience. TURN YOUR RETAIL STORE INTO AN ACTIVE SPACE Turn your physical store into an active space with ibeacon technology. ibeacon allows real-time sensing capability to understand traffic patterns, dwell times and visitor preferences. Several actions from customized messages to personalized recommendations based on online behavior can take place in response to sensed behavior and location. OFFER ENGAGING EXPERIENCES ACROSS CHANNELS Engage with shoppers across all channels to deliver relevant and memorable experiences. For example, you can send real-time notifications to a customer walking in the proximity of your physical store or use the data collected at the retail store to optimize online recommendations. LEVERAGE MOBILE DATA Leverage all the data you collect through your app. For example, you can use Geo-Location data to make predictions about shoppers socio-economic status and daily activities.

27 KEY TAKEAWAYS ENGAGE CONVERT RETAIN ü Develop communication strategies to uncover your users interests and terms. ü Use analytic tools to understand their behavior. ü Take advantage of their Geo-Location data. ü Analyze your existing customers to determine the average conversion time. ü Make personalized recommendations to increase sales volume per customer. ü Remind your customers about products left in basket. ü Use Geo-Location data to direct users to your physical store. ü Take your loyalty programs to your mobile app. ü Communicate and engage with your customers only via their preferred channel(s).

28 s 7 2 HOURS DON T WAIT TOO LONG More than half of your users will quit using your app within 72 hours after initial download.

29 START SENDING PERSONALIZED, TARGETED PUSH MESSAGES TO YOUR APP USERS IN NO TIME. The same personalization and robust CRM capabilities that make euro.message a powerful 1:1 marketing platform can also be used for your Push Message Marketing. Please contact our Sales Team at sales@euromsg.com in order to activate Push or for any further inquiries.