Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Transcription

1 Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1 st party data and 3 rd party data to predict and optimize customer performance and response. Integrate and leverage user-centric data to create optimal brand experience and deliver relevant content across all channels at scale. Demographic Interest Data Purchasing CRM Data Web Actions 3 rd Party 72% Impression Lift 107% CTR Improvement SMS Push CMS Facebook Twitter The Relevvant Marketing Orchestration Platform offers best-in-class solutions for all channels. This is the only platform that allows marketers to easily create informed, multi-layered campaign strategies and site personalization driven by predictive analysis, CRM, social data, purchasing data, web behavior, device type, A/B testing, and more. RETAIL, MEDIA, TRAVEL & HOSPITALITY, FINANCIAL SERVICES, AND HEALTHCARE COMPANIES TRUST RELEVVANT C o n t a c t u s a t t e a r e l e v v a n t. c o m

2 Ease of Use Powerful platform, simple UI Short learning curve with most users fully functional within one day of implementation All objects built in the application become reusable templates No need to write SQL statements within the application Visual selection tools for easy to understand segmentation Built in validation simplifies debugging complex interactions Advanced Functionality One central point of control for all cross-channel communication Real-time message triggers based on customer behavior Advanced social media integration, management and performance tracking Large scale cross-channel multivariate testing with a few simple clicks Real-time dynamic content across digital channels Integrates in-line analytics for Next Best Action optimization Speed Reduce system deployment time by 75% over legacy platforms Non-disruptive integration into existing operational environments All processing leverages power of the database engine, using natively optimized SQL Rich built-in feature set, including tracking, digital asset management, dashboards and wiki Flexibility/Scalability Easy 3 rd party channel integrations for targeted , SMS, social, push and display campaigns Simple connections with enterprise ECM and CMS systems Data model agnostic, capable of leveraging any existing enterprise or industry specific data models

3 Data Unification Talk to me like you know me. The more you know about individuals, the better you can engage with your audiences. The Relevvant Marketing Orchestration Platform helps you collect and integrate data from disparate sources into a single destination. Any consumer-centric data can be collected and consolidated into a single behavioral profile data store for dynamic insights. Web Social CRM Web POS Many organizations have important information scattered across silos and multiple channels; some in costly, legacy systems. It is expensive to maintain all those systems and time-consuming to find the information when it s distributed. The Relevvant platform makes information storage, search, and retrieval easier and faster. Take a Big Data approach to managing your information. Accumulate and update all data from disparate systems into a single repository, enabling marketing teams to easily streamline segmentation and activate data effectively in our cloud based marketing database repository. RETAIL, MEDIA, TRAVEL & HOSPITALITY, FINANCIAL SERVICES, AND HEALTHCARE COMPANIES TRUST RELEVVANT C o n t a c t u s a t t e a r e l e v v a n t. c o m

4 Ease of Use Powerful platform, simple UI Short learning curve with most users fully functional within one day of implementation All objects built in the application become reusable templates No need to write SQL statements within the application Visual selection tools for easy to understand segmentation Built in validation simplifies debugging complex interactions Advanced Functionality One central point of control for all cross-channel communication Real-time message triggers based on customer behavior Advanced social media integration, management and performance tracking Large scale cross-channel multivariate testing with a few simple clicks Real-time dynamic content across digital channels Integrates in-line analytics for Next Best Action optimization Speed Reduce system deployment time by 75% over legacy platforms Non-disruptive integration into existing operational environments All processing leverages power of the database engine, using natively optimized SQL Rich built-in feature set, including tracking, digital asset management, dashboards and wiki Flexibility/Scalability Easy 3 rd party channel integrations for targeted , SMS, social, push and display campaigns Simple connections with enterprise ECM and CMS systems Data model agnostic, capable of leveraging any existing enterprise or industry specific data models

5 Mobile Marketing A personal experience for a personal device. The mobile phone is, by far, the most personal and protected device that consumers possess. Any time they invite your brand to connect with them, they affirm brand affinity and trust. The Relevvant platform helps marketers build, not diminish, the positive brand connection through more personalized, relevant, and optimized campaigns. SMS Push In-App Facebook Twitter Predict and Optimize Segment Performance! Real-time Responses to User Behavior! Deliver Coupons, Polls, and Rich Media! Predict and Optimize Campaign Performance! Hyper-Personalize Marketing at Scale! Location-Triggered Campaigns! The Relevvant Marketing Orchestration Platform offers best-in-class solutions for each mobile channel. This is the only platform that allows marketers to easily create informed, multi-layered mobile campaign strategies driven by predictive analysis, CRM, social data, purchasing data, web behavior, device type, A/B testing, and more. RETAIL, MEDIA, TRAVEL & HOSPITALITY, FINANCIAL SERVICES, AND HEALTHCARE COMPANIES TRUST RELEVVANT C o n t a c t u s a t t e a r e l e v v a n t. c o m

6 Ease of Use Powerful platform, simple UI Short learning curve with most users fully functional within one day of implementation All objects built in the application become reusable templates No need to write SQL statements within the application Visual selection tools for easy to understand segmentation Built in validation simplifies debugging complex interactions Advanced Functionality One central point of control for all cross-channel communication Real-time message triggers based on customer behavior Advanced social media integration, management and performance tracking Large scale cross-channel multivariate testing with a few simple clicks Real-time dynamic content across digital channels Integrates in-line analytics for Next Best Action optimization Speed Reduce system deployment time by 75% over legacy platforms Non-disruptive integration into existing operational environments All processing leverages power of the database engine, using natively optimized SQL Rich built-in feature set, including tracking, digital asset management, dashboards and wiki Flexibility/Scalability Easy 3 rd party channel integrations for targeted , SMS, social, push and display campaigns Simple connections with enterprise ECM and CMS systems Data model agnostic, capable of leveraging any existing enterprise or industry specific data models

7 Marketing Humanize the brand experience. A personal note is a good thing. Timing, content, assets, and offers are all elements that should be personalized based on relevance to the customer. The Relevvant Marketing Orchestration Platform allows s to be automated and personalized at scale using simple rules. Relevvant does not replace your ESP; it makes it smarter. <... > Create or Import HTML Templates! Create and Assign Variables! Build Rule Sets! Execute Personalized Campaigns! AUTOMATED SEGMENTATION REAL-TIME OFFERS MESSAGE OPTIMIZATION CAMPAIGN PROCESS MANAGEMENT RUN-TIME MODEL EXECUTION DATA-DRIVEN SCALE RETAIL, MEDIA, TRAVEL & HOSPITALITY, FINANCIAL SERVICES, AND HEALTHCARE COMPANIES TRUST RELEVVANT m C o n t a c t u s a t t e a r e l e v v a n t. c o

8 Ease of Use Powerful platform, simple UI Short learning curve with most users fully functional within one day of implementation All objects built in the application become reusable templates No need to write SQL statements within the application Visual selection tools for easy to understand segmentation Built in validation simplifies debugging complex interactions Advanced Functionality One central point of control for all cross-channel communication Real-time message triggers based on customer behavior Advanced social media integration, management and performance tracking Large scale cross-channel multivariate testing with a few simple clicks Real-time dynamic content across digital channels Integrates in-line analytics for Next Best Action optimization Speed Reduce system deployment time by 75% over legacy platforms Non-disruptive integration into existing operational environments All processing leverages power of the database engine, using natively optimized SQL Rich built-in feature set, including tracking, digital asset management, dashboards and wiki Flexibility/Scalability Easy 3 rd party channel integrations for targeted , SMS, social, push and display campaigns Simple connections with enterprise ECM and CMS systems Data model agnostic, capable of leveraging any existing enterprise or industry specific data models