Drive Business Further Faster With RetailNext

Transcription

1 Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about customer engagement. It is an open and highly flexible system that s designed to meet the unique business challenges of offering your customers the best shopping experience possible give you the best opportunity to increase your profits. RETAILNEXT WORKS FOR STORE OPERATIONS MARKETING AND MERCHANDISING FINANCE LOSS PREVENTION STORE OPERATIONS Get insight into shopper buying habits and optimize for success. RetailNext delivers a fast ROI, improved customer satisfaction, and increased sales. Get a true understanding of how customers shop, making it easier to drive performance across all areas. Know when customers are in your store and align staffing with traffic demand. See how customers travel through your store for more effective merchandising. Improve future promotions with real data on in-store marketing initiatives. Arm your team with actionable information for maximum results. RetailNext provides unprecedented transparency within the retail environment with one easyto-use system. TRAFFIC MONITORING. Track customer movements to maximize merchandise effectiveness. RetailNext uses standard cameras to create a people-counting solution that allows you to monitor foot traffic at the entrances of your stores as well as in specific areas like store aisles and displays. ADVANCED CONVERSION ANALYSIS. In-depth analytics on traffic-to-sales conversion ratios is one of the most important retail performance metrics. RetailNext is the only solution that delivers micro-level conversion information for areas like departments, aisles, and specific displays. REAL-TIME ALERTS. Ensure staff is aware of important in-store events as they are happening. RetailNext analyzes incoming store data, detects critical events, and alerts interested parties through , text message, or your in-store messaging system. CUSTOMIZABLE REPORTS. Easily tailor a report to your specific needs or to specify an output format, like Excel or PDF. You can compare data by region, store type, or format. MAPS AND PLANOGRAMS. See performance metrics relative to defined areas on your sales floor by easily integrating your store s floor plan and merchandise layout into RetailNext. You can also automatically import product planogram data to understand conversion at a micro level. DISPLAY EFFECTIVENESS. Test different products or visual merchandising concepts. RetailNext automatically tracks how many people walk past a display, how many stop there, how long they dwell, and how many purchase the products on the display. SHOPPERBASE ANALYTICS. Target your marketing efforts to the customer demographics who are actually shopping in your stores and buying your merchandise. RetailNext uses different sources of data to better

2 understand shopper demographics, interests, and habits to help retailers implement more targeted marketing and merchandising strategies. KINETIC HEAT MAPS. Know customer hot spots. Through kinetic mapping technology, RetailNext can visualize how customers move through a store, department, or aisle. The technology gives dynamic insight into merchandising and layout efficiency to help you maximize your profit per square foot. EXTERNAL DATA INTEGRATION. Understand how external factors impact customer shopping patterns. External variables such as promotions, weather, geography, and demographics affect sales at your stores. RetailNext combines these variables with in-store performance metrics so you can get a clear understanding of how these factors affect your business. MARKETING AND MERCHANDISING Identify key areas for maximum visual appeal. RetailNext allows for fast, easy identification of improved gross margin opportunities. Our unique set of data analysis and visualization tools delivers insights for optimal merchandise placement based on traffic patterns, product exposure, dwell times, and purchasing trends. RetailNext makes it fast and easy to identify opportunities to improve gross margin. Low traffic High traffic MEASURE ADVERTISEMENT EFFECTIVENESS. Quickly understand the effectiveness of your advertising and promotions. Improve evaluation and performance based on a full view of the customer experience, on market segments captured with RetailNext s ShopperBase product, and on measurements that capture both new shoppers and the loyalty of existing ones. With RetailNext, you ll be able to understand how customers shop, which activities bring in qualified customers, and what they purchase. Combined visual analytics information helps improve your marketing and advertising effectiveness and arms future campaigns with real metrics that deliver. Gain deeper insights with shopper traffic heat maps. Highly traficked areas within your store are noted on a color spectrum of blue (low traffic) to white (high traffic). DEPARTMENT ANALYSIS PATH. Know the position of smartphones and tablets inside your store and visualize the path to purchase through each department. Historical data can be used to identify a shopper s interests based on dwell time in each department. Understand traffic flow between departments, measure loyalty (repeat vs. first-time visits) by department, and identify lost purchase opportunities. Real-time department-level location data is included in RetailNext s Personalization API to add context to in-store digital interactions such as promoting nearby products through SMS or mobile apps. QUANTIFY IMPACT OF SHOWROOMING. RetailNext Mobile Browsing Analytics analyzes sites and products being browsed, search terms being used, social media activity within the store, and more. This information gives you a better understanding of your shoppers engagement in your store with their mobile devices. Based on opt-in technologies, you can quantify the impact of showrooming on the business, gleaned from deep insights about shoppers mobile browsing behaviors while they re in the store and engaged with your brand.

3 PERSONALIZATION. Guest Wi-Fi is an attractive way to engage omnichannel shoppers as they look for product information and socialize the shopping experience using Facebook, Twitter, Instagram, and other sites. With poor cellular coverage in many shopping centers and increasingly restrictive data plans, omnichannel shoppers are eager to take advantage of Wi-Fi whenever possible. Following the company s acquisition of Nearbuy Systems, RetailNext has integrated the first location-based Wi-Fi Analytics platform able to manage guest-wi-fi services. It also provides a real-time personalization API that integrates shopper data for more targeted and personalized marketing. More than 100,000 new shoppers opt in daily, enabling retailers to engage with them on a one-to-one basis and influence purchases through personalized campaigns while they are in stores. Partnered with CRM database, marketing database, marketing automation, and loyalty program providers, RetailNext helps marketers ensure that communications and promotions are timely and relevant across channels. VALIDATE NEW IN-STORE CONCEPTS. Make much better decisions about placement of signs, in-store media, or new merchandising concepts. Instead of constantly re-spinning the floor and hoping that it improves your profit per square foot, you will be able to quickly and effectively test new concepts before rolling out to all stores. FINANCE Concise reports make for precise decisions. Our in-store analytics and real-time monitoring platform was built specifically for retail. Use it to make more cost-effective decisions around staffing, merchandising, and marketing. RetailNext helps teams quickly identify problem areas and hidden opportunities that translate to immediate improvement to the bottom line. CUSTOMIZABLE REPORTS. Specify which metrics matter most, the level of detail desired, and when and where the reports are delivered. TRAFFIC AND CONVERSION ANALYTICS. Get indepth analytics on traffic-to-sales conversion rates. RetailNext is the only solution that delivers micro-level conversion information for in-store areas, including department, aisle, or even a specific display. SCALABLE AND AFFORDABLE. Start getting data insights today with minimal investment. Easily and affordably scale the system as your data needs grow. OPEN ARCHITECHTURE. Our open architecture means RetailNext works with any complementary technology: commodity computing hardware, including video systems and cameras; POS terminals; WLAN providers; staffing software; and even legacy DVR systems. It also enables you to quickly take advantage of data from new sensor technologies as they become available. EXTERNAL DATA INTEGRATION. External variables such as promotions, weather, geography, and demographics affect sales in your stores. RetailNext combines these variables with in-store performance metrics to help you understand how external factors impact customer shopping patterns. ENTERPRISE DATA AGGREGATION. The RetailNext central server automatically aggregates data from your store servers, providing you with a single view across your entire retail network. You can then easily compare store performance across districts and regions. LOSS PREVENTION Reduce shrink. RetailNext is a fully integrated system that combines loss prevention with traffic counting, advanced analytics, and reporting tools. This enables loss prevention to leverage budgets from operations and marketing to install state-of-the-art video technology while showing considerable cost savings compared to investing in point solutions. Our clients typically save between 40 and 60% in capital compared to buying a simple DVR and a point product for traffic. WEB-BASED VIDEO DASHBOARD. Easily view live and recorded video for any store in the chain from a single interface. The RetailNext remote video clip technology allows you to watch video and save relevant clips through our web-based interface without sacrificing your corporate bandwidth.

4 VIDEO-TO-POS INTEGRATION. Easily find transactions of interest for any store in the chain. RetailNext automatically ties video to POS transactions. You can search based on any criteria, including payment types, transaction amounts, specific product SKUs, cashier names, and exceptions. POS EXCEPTION REPORTS. Empower Loss Prevention teams to customize and schedule reports for POS exceptions. Our advanced exception reporting tool automatically s a report with user defined exceptions. demographics affect sales at your stores. RetailNext combines these variables with in-store performance metrics to help you understand how external factors impact customer shopping patterns. REAL-TIME ALERTS. Make sure the appropriate team members are aware of important events like abnormal dwell times as they occur. RetailNext detects important or suspicious events and can leverage in-store communication systems to send instant notifications to a variety of devices, including pagers, in-store messaging systems, and even your smartphone. VIDEO BANDWIDTH OPTIMIZATION. Ensure that store bandwidth is never monopolized by video data. RetailNext features client-side buffering of video clips and the ability to cap the number of simultaneous video streams viewable by a user. VIDEO QUALITY MANAGEMENT. RetailNext continuously monitors video from the cameras in your store network and generates reports on the quality of video from each. This allows you to quickly pinpoint cameras that need to be replaced or adjusted so you don t end up with a blurry or otherwise unclear video for an event such as a theft or a slip and fall.

5 ABOUT RETAILNEXT > RetailNext is the leader in Applied Big Data for physical retail, delivering real-time analytics that enable retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. The company's patented solution uses best-in-class video analytics, Wi-Fi detection, Bluetooth, data from point-of-sale systems, and other sources to automatically inform retailers about how customers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services, to analyze how internal and external factors impact customer shopping patterns and provide retailers the ability to identify opportunities for growth, execute changes, and measure success. RetailNext measures the behavior of more than 800 million shoppers per year by collecting data from more than 65,000 sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 33 countries. Headquarters 60 S. Market Street, 10th Floor San Jose, CA p: f: APAC Office 435 Orchard Road 11/F Wisma Atria Singapore p: f: For more information, visit linkedin.com/company/retailnext /RetailNext