Connecting e-commerce and Digital Marketing COMMERCE. Commerce beyond boundaries

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1 Connecting e-commerce and Digital Marketing COMMERCE Commerce beyond boundaries

2 Connecting ecommerce and Digital Marketing I can launch a new campaign and drive sales within hours of spotting a new trend I can personalize my campaigns by market and channel so the offer is always relevant Customers love shopping with us as they can access our product catalog and place orders on any device or channel they choose to. My content is automatically optimized based on performance to maximize the impact of each campaign. Rapidly launch great e-commerce campaigns EPiServer Commerce is designed for agile marketers who need to quickly respond to market changes and run highly targeted campaigns. The platform s web-based, drag-and-drop interface makes difficult things easy, so you can sell more, faster, with less effort. Social channels EPiServer Twitter Twitter Use default message Exclusive access to the end of season sales, shop 24 hours before anyone else! EPiServer Facebook Facebook Use default message Exclusive access to the end of season sales for facebook followers. Start shopping 24 hours before anyone else by liking us! New user interface Automatic layout Personalize social media communication 2

3 Quick campaign launch Creating a new campaign has never been easier with automatic design and layout. Drag and drop the content, editorial and products you want to promote, and they will be automatically optimized for the page and across screens. Instant preview on any device. See what your content and page will look like in real time as you create, and be in full control of your customer experience on PC, mobile and tablet. Mobile first Your customers don t see channels and your content needs to live everywhere. Using responsive design and HTML5, our platform is made for modern digital experiences. Every piece of content you create will be automatically enabled and optimized for PC, mobile and tablet. We give you the freedom to work from any device. Create, edit and personalize content in mobile view, and everything is automatically optimized on other devices for a consistent experience. Do more with less: Create a block of content once and reuse it across multiple pages, sites and channels to further speed your time to market. Customers don t just want unique experience, they expect it. With EPiServer Commerce we ve made it simple to create highly targeted promotions with personalization. You can personalize your content or media assets by demographic, location, customer data, social media and much more. Campaign optimization Perform A/B testing on pages, text and design elements to get an instant view of how the content performs. You can set a single goal or group several goals into one campaign to get a complete view of their performance. The self-optimizing multivariate testing feature intelligently learns which content works best with your customer segments and automatically displays that content more often to help you improve performance over time. Conversion 68,4% A/B Easy to use personilazion engine A/B testing 3

4 Connecting ecommerce and Digital Marketing Market C Market B Market D Market A Market E Grow into new markets with great customer experience EPiServer Commerce gets your global sites up and running quickly, and lets you sell across markets and different brands with one catalog to maximize profit. One platform, multiple markets Growing into new markets can be complex. EPiServer Commerce helps you set up and manage multiple sites without costly development and still deliver a great customer experience. Manage by market: Sell across your markets with one catalog by adapting product and marketing information, and localizing languages, currencies, payment types, taxes, and pricing. Manage by brand: Sell under different brands with one catalog by adapting product range and marketing information for each to deliver a personalized brand experience. Connect the omni-channel experience Today s customers don t wait and convenience is key. As your global e-commerce operation grows the ability to deliver faster and cheaper than competitions matters. Using multiple stock locations, EPiServer Commerce lets you assign and manage stocks across your global stores and fulfillment centers to enable fast delivery and higher customer satisfaction. Also, connect online and in-store experiences with click & collect to reduce shipping costs and increase up-sell and cross-sell opportunities when customers are in store to collect their orders. 4

5 Increase B2B sales with e-commerce Today s business buyers are heavily influenced by consumer trends. They expect B2B e-commerce to be every bit as intuitive as B2C. That s why EPiServer combines the best of both worlds to give you a highly flexible, end-to-end e-commerce solution to optimize your business process and increase sales. Create as many business customer groups as you need and run targeted promotions with tiered pricing, specific catalog and trade discounts. Plus, increase convenience and sales by letting them browse products, place and manage business orders across multichannel - PC, mobile/tablet and in-store. To improve customer experience, allow customers to register as business buyers and use data collected from their business accounts to anticipate orders, offer trade discounts for repeated purchases and provide related suggestions for their orders to instill customer loyalty. I can manage my global e-commerce operation quickly and easily by reusing product catalog, template and content across all markets and channels I have instant access to sales performance by market and channel so i can improve conversions where i need to. My global brand is always consistent and relevant, since my website is personalized and optimized for great customer experience, wherever they are. My B2B customers buy more because they can now place and manage their business orders easily from any device 5

6 Connecting ecommerce and Digital Marketing Streamline product information management Your product page is crucial to closing the sale, so don t let poor experience let you down. Using a single catalog, add or modify your product information once and re-use it across sites, brands and markets to maximize earning and minimize errors. Plus, you can preview your product page experience with on-page edit across markets and channels to ensure consistency. Get the right products on sale quickly Lipstick Conversion starts with getting the right product to the right customers at the right time. EPiServer Commerce helps you create and personalize your merchandise quickly to increase sales and conversions. Sell across different markets and brands with a single catalog to maximize earning and save time from cross merchandising. Lipstick 1 Lipstick 2 Lipstick 3 Create a new product range instantly with keyword search and choose how your product should appear with automatic layout. Automatically generate personalized product recommendations based on behavioral data, freeing you from the need to build and maintain multiple rules Use keyword search for fast merchandising Right product. Right customer. Everytime. We take away the pain and inefficiency of managing multichannel catalogs across all your markets and put merchandisers in the driver s seat. I can create and adapt my product merchandise instantly for a new campaign to generate sales I improve conversion rates by delivering the right product to the right customer every time The product information is always accurate as I can update everything from a single interface without duplicating any work By reusing the global catalog across all the markets, I can maximize the profit from each product with less work 6

7 Brand Marketing Site + E-commerce Store Content Management Platform E-commerce Platform Innovate with speed and agility EPiServer Commerce is the only enterprise-class.net based e-commerce platform with an integrated CMS. The unified, open standards platform helps IT streamline business process and deliver connected customer experience across every digital touch points quickly and easily. Powerful and flexible EPiServer Commerce is made for innovation. Our modular framework gives you the freedom to configure and extend depending on your business needs. Built-in with a world-class CMS and a full suite of digital marketing tools, our platform combines the power of content and commerce without the need for further development Smooth operations Performance is everything to your customer experience. That s why we offer a high-performance web platform and a scalable hosting solution to match whether you are a local business or an enterprise with global e-commerce sites. You can start out with more cost-effective solutions and scale up to support enterprise sites, with load balancing environments to enhance the scalability, speed and reliability of your website as your business grow. Standards-based technology ensures easy integration with every major CRM, backend office systems and ERP platforms to help you deliver a truly seamless customer experience.net based framework and open standards give you the flexibility to extend any components or plug in certified third party technologies from our Add-on store. Fast and lean With a fully functional best practice template site, you can quickly launch any number of multichannel e-commerce websites and start earning profits. Built on HTML5 and adaptive design, EPiServer Commerce is natively screen-agnostic and made for modern digital experience. You can also develop a component once and reuse it across multiple pages, websites and channels to further accelerate your time to market and reduce total development costs. 7

8 Connecting ecommerce and Digital Marketing Multiscreen edit and preview The combination of commerce and content management alongside the tools for personalization and mobile make the platform very appealing for our customers that are keen to grow online. Maginus Automatic product layout Statement White T-shirt Choose how you want your products to appear on the page, from horizontal and vertical view to detailed product listing. Statement White T-shirt Black Dress Statement White T-shirt Black Dress Black Dress Horizontal view Vertical view Detailed product listing view 8

9 Personalization view A/B testing dashboard Multiple stock locations Easy product information management Update your product information in properties or on-page edit Quick launch campaign Create a new campaign on the fly with drag-and-drop and on-page edit Start with a blank canvas, and drag in your banner......drag in the products you want to sell. Add an editorial content block to bring your brand story to life. This is your campaign page ready to publish 9

10 Connecting ecommerce and Digital Marketing functions COMMERCE All the tools and functionality for e-commerce managers, marketers, merchandisers and solution achitects to succeed in their daily work. Products and catalog features Catalog upload SEO support Product Bundle of products Product Package of products Inventory tracking Support for product variation with different SKUs Product associations Asset management Product categorization Multi-lingual catalog editing Merchandising Product associations (for You may also like, upselling, cross-selling, accessory recommendations etc.) Top sellers Recently viewed products Multi-category association mangement Intelligent search, navigation and browsing Multiple Search Capabilities Extensive Filtering and Narrowing by ANY Field Type Multiple search provider technologies Ultra Fast Responsiveness Extended Product Comparison Capabilities Pricing Set Start and End Date and Time Set minimum purchase requirements Set product exclusions from certain promotions Customize promotions and campaigns Tiered pricing - Buy between 1 and 5, get price x, buy 6 or more get price y, etc. Assigned prices based on individual customers, customer groups, and quantity Multi-currency Pricing of SKUs by market Boost site traffic and sales with campaigns and promotions Promotions engine Manage promotions by market Straight discounts (Fixed amount of percentage) Shipping discounts Buy n of Product X and get a discount Buy n of Product X and get one free Buy Product X and get discount on Product Y Can easily develop your own promotions Customer segments for targeted marketing campaigns or promotions Multi-store, Multi-market and multi-language Each store/site can support multiple languages and currencies Each store can have its own language configuration Multiple languages supported on a single site Multi-warehouse fulfilment extensibility Manage your stores from a single Commerce instance Configurable tax and shipping segments/jurisdictions for various rules for different countries, regions, states, etc. Market filter and association for product and variants Personalization by market Multi-language support for shipping and payment gateways Payment provide configuration by market 10

11 EPiServer 7.5 Commerce provides an end-to-end e-commerce solutions for all your needs. Engage the Customer Embrace the Connected Consumer Provide a Personal Service Break out of Home Market Optimize your Business Shopping and checkout highlights Create or sign into existing customer accounts from the store Support for multiple payment and shipping gateways Supports anonymous guest checkouts Support for wish lists, cross-sells, and recently viewed products Customize shopping cart and checkout wizard and workflows however you want Order management Shipping to multiple addresses in one order Multiple payment methods Add/edit/remove line items from existing orders Support for flat-rate shipping per order and item Table rates for weight and destination Modify shipping and payment details Multiple addresses per order and per line item Built-in shipping and tax management features Leverage Windows Workflow Foundation (WWF) to create workflows and automate these processes Fulfilment process for managing pick, pack and dispatch notifications Manage return authorizations, receipt of goods and exchanges Order notes, including system notes Customer management notifications Checkout without account/guest Checkout Restrict catalogs and prices structures a given user can see Define customer roles, groups and organizations Control access of both customers and administrators Asset management Drag and drop media files control Upload PDFs, user guides, videos, MP3 s, Word documents, virtually any file for use and download from your site Support for commercial cloud storage services for files and asset storage Image re-sampling and optimization tools Custom media meta-data Admin features Customizable dashboard Catalog upload Easy to use and intuitive user interface Customer and user management capabilities Create and control promotions and discounts Process and view orders Create and manage multiple catalogs with a large number of products Customizable reports system Forgot Password from front-end and administration panel Marketing Personalization criteria for: recent orders, customer spend, customer properties, products in basket or wish list Ratings and reviews against products, including moderation and abuse reporting gadgets Drag and drop placement of catalog items (categories, products, packages, bundles and SKUs) into site content Layout selector, used to select different layouts for catalog items Mobile first, multi-channel, responsive rendering of pages 11

12 Unique combination of commerce and content to deliver cohesive customer experience The only enterprise-class.net e-commerce platform with a mobile first solution About US EPiServer connects e-commerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer s platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business. Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on.net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServer s platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing 5.7 billion in fund commitments. We ve been around since 1994 with a strong track record in innovation. More than 200 global customers run their online businesses on EPiServer Commerce everyday EUROPEAN HQ EPiServer AB Regeringsgatan 67 SE Stockholm Sweden Phone: +46 (0) [email protected] UNITED STATES HQ EPiServer Inc. 2 Mid America Plaza, Suite 600 Oakbrook Terrace, IL USA Phone: [email protected]