WebSphere Commerce Overview for Vector IBM Corporation

Transcription

1 WebSphere Commerce Overview for Vector

2 Agenda WebSphere Commerce Overview Starter Stores Extended Sites Mobile Commerce Tooling Precision Marketing Promotions Search Solr Summary Capabilities References

3 WebSphere Commerce 3 IBM Confidential

4 Introduction to WebSphere Commerce Solution

5 Trust in a history of Innovation and Success 1st 100% Best ecommerce Solution Web 2.0 WS Commerce V7 5

6 Recognized Leadership IBM s Selling and Fulfillment solutions are recognized by customers and analysts alike as the leading ecommerce solutions in the world Source: Gartner Magic Quadrant for ecommerce, May 2013 The IBM solution combines a rich set of ecommerce capabilities with a flexible service-oriented architecture (SOA) and integration capability, enabling the product to be extended and customized. -- Forrester Research

7 Starter Stores 7 IBM Confidential

8 Rich Customer Centric Experience: Out-of-the-Box Fast finder, quick view & single page checkout Marketing content Integrated Social Commerce Web 2.0 Widgets B2B Operational Support Search Engine Optimization Localized China & Brazil Stores B2C and B2B Store Models Mobile Store Models Optimized for Smartphone and Tablets

9 Starter Store - Aurora Showcases the latest in storefront features and models best practices in store development Wide scope of retail scenarios Modular design Faster and easier customization of store pages Easily switch between preferred language / currency Enhanced search Persistent Mini shopping cart Social Network integration Quick information dialog (Ajax) Wish List Plus more

10 Aurora Page Layout Framework espots for targeting & content publication Arrange store pages Assign different page layouts for different pages Department Category Catalog entry Static

11 Extended Sites 11 IBM Confidential

12 Multi-Site Deployment using Extended Sites Extended Sites offer powerful capability to rapidly deploy multiple storefronts on a single instance for Multiple market segments Multiple brands Multiple partners Multiple regions/countries Partner Partner Partner Segment Segment Segment Multiple storefronts on single instance Country Country Country Brand Brand Brand WebSphere Commerce Customer Interaction Platform Deliver highly targeted and consistent brand experience sharing assets like catalog and business logic across sites Segments require customized experience Reduce cost by centralizing operations and leveraging tools to customize shopping experience without IT involvement

13 Mobile Commerce 13 IBM Confidential

14 Mobile: Store models / Interactions / Personalization Mobile Web Mobile phones - iphone, Android, Blackberry and others Tablet devices - ipad, Android, Playbook and others JSP, HTML5 and CSS3 Dojo Widgets for rich user experience Mobile Applications Hybrid Applications (Android, ios, ) - Common Web templates for server content - Device features via JavaScript API mapping Native Applications (Android, ) - WC REST interface for server content - Device features via direct native API calls

15 Tooling 15 IBM Confidential

16 ecommerce Back-office: Commerce Management Center

17 ecommerce Back-office: Commerce Management Center Role Based tool for business users supporting store management, merchandising & marketing

18 ecommerce Back-office: Some Samples of Business User Control Catalog / Merchandising / SEO Marketing Promotions Segmentation Store Preview Web & Mobile

19 Precision Marketing 19 IBM Confidential

20 Precision Marketing Deliver automated, one-to-one merchandising and marketing based on shopper preference and behavior Empower marketers to build a dialogue with consumers by processing triggers and responding with actions Cross Channel Precision Marketing Engine Web, Mobile, Cross Channel Social Participation Integrated with ecosystem B2B behavioral marketing Behavioral segmentation and personas Mobile Order History Triggers Social Commerce Browsing Personalization Search Precision Marketing Engine Actions Promotions Mobile Cross/Up Sell POS Kiosk

21 E-Spots E-Spots Empower business users to define and manage product information, attributes, prices and associations Real time content updates Dynamic Product changes to reflect what's being shown on TV Personalize Flash, Videos, Text, HTML via Campaigns allow for dynamic targeting and personalizing in e-spots Spots can contain images, flash, text or dynamic product recommendations Business users specify action for clicks One hit wonder, Items recently on air, hot picks, etc.

22 On-Site Search: Personalized Landing Page Video to learn more about products Related Information Shop by Brands Best Sellers Shop by product features and assortment Promotional Sales Production Recommendation 22

23 SEO and Landing Page Optimization

24 Cross Channel Dialog: Register No Action Customer Registers Customer Registers Wait one week Offer Thank you for your registration. We re running a special on

25 Promotions 25 IBM Confidential

26 Promotions Promotions enable you to offer customers incentives to purchase. WebSphere Commerce supports numerous types of promotions, such as price promotions including simple discounts; merchandise specials such as gifts with purchase and buy-one-get-one; and service promotions including reduced shipping costs. Raise customer awareness of promotions Product display page E-Marketing Spots Promotion codes Digital coupons

27 Promotions Matrix

28 Search Solution -Solr 28 IBM Confidential

29 Recent Capability Deliveries Search Solution Optimizing the search experience with search-based triggers Landing page Result Ranking Product Recommend Faceted Navigation WC Cross channel Precision Marketing Engine Business rules drive Search results 2 WC Triggers WC Search Optimization Framework 1 Search Query Storefront Auto-Suggest Spell Correction Search Adapter/Crawler 3 rd party Search Engine Phrase Wildcard IBM Confidential

30 On Site Search: find products quickly and easily Settings for facets are controlled by Management Center Attribute Dictionary Allow customers to customize their experience Filter results by definition (defining) or descriptive attributes Customizable, and can be ordered by item count, alphanumeric or a user-defined sequence.

31 A / B Testing for Search Rules Ascending Price Branch Descending Price Branch

32 Search-driven Merchandising Key Features

33 Summary Capabilities 33 IBM Confidential

34 Deep Marketing and Selling Capabilities -IBM WebSphere Commerce Segmentation Right messages and offers to the right people at the right time Management Center Business tools for Dialog Builder, Segmentation & Marketing Spots Marketing Experimentation Cost-effectively optimize customer experience through A/B testing Search Engine Optimization (SEO) Optimize site to ensure better ranking in search engine results Rule-based Discounts & Promotions Entice buyers to visit the site and buy more Merchandising Maximize order size using product assn. to cross-sell, up-sell and bundles Search & Guided Selling Help customers find the right products at the right time Social Commerce Ratings & Reviews, Blogs, & Forums Targeted Campaigns Stay engaged with customers after the sale and throughout the lifecycle Precision Marketing Automated, one-to-one marketing based on behavior and preference *Available in upcoming release (WC V7)

35 References 35 IBM Confidential

36 WebSphere Commerce leads the Internet Retail Top 500 IBM powers over $32 Billion of Internet Retailer Top 500 online sales annually.