Platform Overview! 8 November 2013

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Jewel Bennett
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1 Platform Overview! 8 November 2013

2 About Xtify Allows retailers to employ marketer-focused tools and services when engaging customers! Exclusive focus on the enterprise and their mobile CRM needs! Brands can message customers in the right mobile channel, at the right time, in the right place, with the most relevant content! Acquired by IBM in October 2013! Current customers include:! Three of the largest retailers in the world! Three of the largest hotel brands in the world! Many of the largest financial services, CPG, and media companies in the world "2

3 Select Xtify Customers "3

4 Xtify Omni Channel Output Simple and rich push notifications for native and web apps as well as mobile devices! Targeting based on events, customer segments, app usage and location 9:42 AM Notification inbox for rich push storage and placement! Marketer-friendly messaging interface! APIs for CRM and web analytics integration! Robust campaign and user-level analytics Native App Push Mobile Web Push Push notifications offer marketers a way to influence intent, inform, and learn about mobile customers "4

5 How Can Retailers Leverage Push Notifications? Drive-to-Store! In-store Messaging! 1:1 Messaging & Personalization! Flash Sales & Rewarding Mobile Adopters! Encouraging Mobile Payments! Introducing New Products! Service Alerts! Customer Surveys! And More! "5

6 Omni Channel Retail Use Case Marketing sent and read on mobile device Notification is targeted because of campaign ID and other audience data User sent a native push or SMS to re-engage User in transaction funnel 4 hours later... User taps link and taken to mobile site & served web notification User abandons "6

7 Who Buys Xtify? Overwhelmingly, they are in the marketing organization within the enterprise.! CMO! VP Ecommerce! VP Mobile! VP Loyalty! VP CRM! Dir, Mobile Apps "7

8 Native App Push Android GCM / Kindle Apple/iOS APNS Windows Phone 7/8 (+ BlackBerry) "8

9 Send Simple and Rich Messages Dynamic Messages! Build contextually relevant and dynamic messages based on customer segment as well as triggering location or event. Measurable Actions! Drive customers deeper into the app, view mobile websites, click to call, take social actions, and configure your own action. Rich Notifications Simple Notifications "9

10 Notification Inbox Increase Response Rates! Slot rich push notifications into your app so that app users can view them on their terms. Inbox-Only Notifications! Deliver rich push messages without interrupting users. These messages can be delivered even if a user has not opted into push A place for rich pushes within your app "10

11 Messaging Specificity OK Broadcast Narrowcast 1:1 Cast message all app users GOOD message some app users based on rules & segments GREAT message individual users based on user preference, behaviors and location Brands should employ all three types! of messaging campaigns "11

12 Sephora:! Limited-time & Mobile-specific Marketing Offers Xtify Simple Notification Xtify Simple Notification "12 Sephora sends periodic messages to users offering valuable mobilespecific promotions! On Black Friday, Sephora offers an instant gift idea which can be given from the user s phone

13 H&M Notifies Users of New App Features Notification is sent to mobile customers to alert them of a new version of the H&M app available for download! Users are directed to a rich notification introducing a new m-commerce function to drive app monetization Xtify App Notification Xtify Rich Notification "13

14 Thrillist s JackThreads Uses Push for Flash Sales Simple ios notification directs to relevant page "14 JackThreads sends targeted push notifications to app users alerting them of sales that pass quickly and completely! Each day at noon, JackThreads opens 3 to 4 new sales to its users! JackThreads combines great brand reinforcement, digital engagement & monetization into its notification strategy

15 ShopNBC Creates Awareness of Special Sales and Events App users were notified of anniversary watch sale! ShopNBC used push notifications to direct customers into the specific Invicta product detail page without the customer having to click inside the app! Notifications also reminded customers about ShopNBC s popular YouTube channel Simple Notification "15 Deep-link to relevant page

16 In-App Check Ins Drive Coupon Delivery for Staples Customer can check into a location to receive coupons unique to each store! Utilizes push notifications to engage mobile customer with rich coupon for use in store "16

17 Sales Engineering Example: Lifecycle and Channel Campaigns Benefit: Keep inactive users coming back and engaged in a valuable new channel! Experience: After the Macy s app is downloaded, users get an exclusive mobile offer! Trigger: Send message one week after user downloads the app Lifecycle Notification Rich Notification "17

18 Web Push Desktop Tablet Mobile All browsers All devices All OS Versions "18

19 The (Mobile) Web Problem Visitors browse differently on mobile, tablet, and desktop sites. Opportunities to drive desired actions differ with each channel. Visitors abandon if content is not targeted or personalized. "19

20 Web push notifications that drive the actions you want on your site! (mobile, tablet, desktop). Real-time segmenting, targeting, and engagement of your mobile site visitors. Complementary to your existing targeting and optimization tools. "20

21 Marketers can quickly set notifications and react to anything. weather specific search terms time-zone multiple-actions age ad server add to cart scroll 3rd party cookies from a campaign location leave a page purchase history gender cart abandonment first time visitor sign in repeat visitor click date CRM data time "21

22 Staples: Black Friday Mobile web notification pushed to appropriate visitors each hour. After 45 seconds, notification moved to My Deals tab that followed visitors on the site. Notification and My Deals drove to deal-specific pages for redemption online and in store.

23 Disney Store: Targeted Web Notifications Xtify Web Notification Xtify Web Inbox Xtify Rich Web Notification

24 Feature Showcase Segments CRM Data Device Data Location Analytics 4 Scheduling ) ) Behaviors Lifecycle > > > Hello Language Time Zone Frequency Windowing "24

25 Potential mobile engagement Roadmap Learn about audience receptivity to messaging and locationenabled (opt-in) features! Understand differential impact of message types (coupons, new inventory, holiday promotions), format (simple, rich notifications), segments and triggers (i.e. location)! Build business case for continued mobile investment and extended roll out on global scale over 6, 12, 18 months! Keep it simple. Minimal implementation steps required to adequately explore technology, test cases, and achieve goals "25

26 Need Help? Dan Gesser (VP Sales, Xtify) - dgesser@xtify.com! Dana Klebes (Sales Integration Lead, IBM) - dklebes@us.ibm.com! "26

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