MAILING LISTS. SECO International, LLC 4661 North Shallowford Road, Atlanta, GA

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1 MAILING LISTS SECO pre-registered attendee mailing lists are owned solely by the Southern Council of Optometrists, Inc. ("SoCO"), the parent company of SECO International, LLC, ("SECO"). This list is distributed under the terms and conditions detailed below. The purpose of the list is to promote the participation of exhibiting companies at SECO 2016 only. SECO is dedicated to protecting the privacy of the individuals on the list and will pursue violations of that privacy to the fullest extent of the law. Read this document carefully before using the list associated with these terms and conditions. By using this list, you are confirming acceptance of the terms of this agreement. If you do not wish to do so, do not use this list. Violation of these terms and conditions may result in prosecution by SECO. SECO respects its members and attendees rights to privacy and will pursue violations of that privacy. Please use this list with responsibility. If you have any questions concerning the contents of this list, please contact the Southern Council of Optometrists, Inc. at [US] (770) during business hours, Monday - Friday, 9:00am - 5:00pm Eastern Time, or visit us on the web at Terms and Conditions The list will contain the mailing addresses of SECO's pre-registered attendees for SECO This list is provided "as is" and SECO is not liable for any errors or omissions in the data. 1. The list is intended for the use of those companies exhibiting at SECO 2016 and may only be used to promote participation in said event. The right to use this list expires February 19, The list may not be replicated, distributed, sold or re-sold to third parties. The data contained in the list may not be altered or amended in any way. SECO International, LLC 4661 North Shallowford Road, Atlanta, GA

2 3. Technical support for the list is limited to opening and exploring the file using a Windows-compatible computer that meets the minimum requirements set forth by Microsoft to run Excel 97 or a later version. The list will not be issued in any format other than Microsoft Excel. Please consult your word processing, database or spreadsheet application's technical support for using this type of file if you have any questions. 4. The pre-registered attendee list for SECO 2016 may be used multiple times up to the expiration date listed herein (we recommend to our exhibiting companies that the most recently distributed list be utilized prior to every mailing). 5. Due to violations of the SECO 2014 pre-registered attendee mailing list, addresses will no longer be provided. Mailing List Schedule December 15, 2015 December 29, 2015 January 12, 2016 January 26, 2016 February 9, 2016 (FINAL List) SECO International, LLC 4661 North Shallowford Road, Atlanta, GA

3 SECO 2016 FEB , 2016 GEORGIA WORLD CONGRESS CENTER ATLANTA, GEORGIA 2016 HOST A PRESS CONFERENCE SECO International invites its corporate supporters, exhibitors, and industry organizations to host a press conference during SECO 2016, Feb , 2016, at the Georgia World Congress Center in Atlanta, Georgia. REACH OUT TO INDUSTRY PUBLICATIONS & EYE CARE PROFESSIONALS Reach out to leading ophthalmic industry publications and media. SECO 2016 will provide a unique opportunity to make a press statement early in the year. We encourage companies to take advantage of this valuable opportunity to showcase their latest technologies, products or services to editors of the industry s leading optometry publications. We also encourage optometric associations and organizations to make statements to constituencies and members of the optometric community at large. SCHEDULE A PRESS CONFERENCE Please contact SECO s public relations representative, Kim Ryan, directly at kimryan@bellsouth.net or via phone at (770) to schedule your conference time¹. SECO reserves press time in 30-minute increments on a first-come, first-served basis. Please book your conference as soon as possible; prime times are booked early. To allow for maximum exposure to the media attending SECO, the press conference room is only available during the following times: Thursday, Feb. 25, 2016 Friday, Feb. 26, :30 PM - 6:00 PM 9:00 AM - 12:00 PM; 2:00 PM - 6:00 PM ¹SECO will furnish in the Press Room (at no charge) an LCD projector with screen and a podium with microphone. Companies are responsible for bringing a presentation computer to use the projector. Presenters may also distribute press materials to media representatives. SECO INTERNATIONAL 4661 N. SHALLOWFORD RD. ATLANTA, GA PH MEDIA CONTACT: KIM RYAN kimryan@bellsouth.net PH W hat SE C O Does to Promote Press C onferences SECO is invested in holding newsworthy and professional press conferences to consistently attract media participation. To that extent, SECO partners with companies to promote and host quality press conferences by: :: Notifying all attending media of the press conference schedule in advance of the meeting and provides a brief synopsis for each conference :: Promoting press conferences in its press materials and in its on-site signage :: Ensuring that press conferences are of a newsworthy nature, therefore consistently attracting media J ust Want to Make a Statement? Simply send to SECO press releases or press kits for distribution in the SECO Press Room and to post on our website.

4 SECO 2016 FEB , 2016 GEORGIA WORLD CONGRESS CENTER ATLANTA, GEORGIA PRESS CONFERENCE APPLICATION PLEASE CHOOSE ONE OPTION: APPLY FOR A PRESS CONFERENCE DISTRIBUTE MATERIALS IN PRESS ROOM PLEASE FILL OUT ALL SECTIONS OF THIS APPLICATION OR POST ONLINE 3 SEND MATERIALS BY MAIL TO: SECO 2015, PRESS MATERIALS, 4661 N. RETURN COMPLETED APPLICATION BY OR FAX TO: SHALLOWFORD RD., ATLANTA, GA, Fax: kimryan@bellsouth.net (770) BY FEB. 17, 2016 OR SEND MATERIALS ELECTRONICALLY TO: KIMRYAN@BELLSOUTH.NET. C ompany Contact Address City Phone State Fax Zip C ode PLEASE ANSWER EACH QUESTION Do you intend to provide refreshments 1 during your conference? YES NO Do you intend to project a presentation 2? YES NO Do you intend to distribute materials to media representatives 3? YES NO What is your preferred date and time 4 to hold your press conference? Thursday, FEB. 25, :30 PM 3:00 PM 3:00 PM 6:00 PM Friday, FEB. 26, :00 AM 12:00 PM 2:00 PM 6:00 PM Please provide a concise description of your conference, statement, and /or materials: SECO INTERNATIONAL 4661 N. SHALLOWFORD RD. ATLANTA, GA PH MEDIA CONTACT: KIM RYAN kimryan@bellsouth.net PH TERMS & CONDITIONS 1 2 The Press Room will be in Building A of the Georgia World Congress Center. Refer to the Booth Services section of the SECO 2016 Service Kit for information about ordering refreshments from Levy Restaurants. SECO will furnish in the Press Room (at no charge) an LCD projector with screen and a podium with a microphone. Companies are responsible for bringing a presentation computer to use the projector. 3 Companies may prepare 30 copies of materials to distribute onsite or send electronically to kimryan@bellsouth.net. 4 SECO will assign conference time to applicants on a first-come, first-served basis. SECO will assign the conference time based upon availability and contact the applicant with the assigned date and time. SECO reserves the right to reject press conference applications without cause. Applicants must disclose the nature and intent of the press conference before SECO will approve the conference. SECO does not endorse statements made during SECO FO R O FFIC E USE O N LY DATE TIME

5 PROMOTIONAL PROGRAM BRANDING BANNERS & SIGNAGE DIGITAL FACE-TO-FACE TRAFFIC DRIVERS

6 PROMOTIONAL PROGRAM EXPAND YOUR REACH AT SECO 2016 WITH ONE OF THESE EXCITING PROMOTIONAL OPPORTUNITIES Reach eye care professionals at each stage of the event, from registration to hotel check out. The Promotional Program is streamlined for organizations exhibiting at SECO that want to further promote their products, services and brands to meeting attendees. SECO offers opportunities at various price points to reach attendees before and during the meeting, both inside and outside the exhibit hall. We have options available to meet your marketing and branding needs. Some exciting new opportunities join with traditional choices with proven results. Opportunities are available to all registered exhibitors and are reserved on a first come, first served basis. Only confirmed exhibitors who are current on payments can participate in the Promotional Program.

7 BRANDING OPPORTUNITIES GENERAL Opportunity Description Cost Availability Lanyard Sponsor Lanyard In-Kind Donor Display your logo all day, every day to every SECO attendee as the sponsor of the registration badge lanyard, which is required to be worn to all SECO 2016 activities. Display your logo all day, every day to every SECO attendee by providing the registration badge lanyard, which is required to be worn to all SECO 2016 activities. Price reflects Sponsorship Fee only. Production & shipping costs are responsibility of the sponsor. Quantity of 6,500 required. $12,500 Limit 1 $5,000 Limit 1 DIGITAL Opportunity Description Cost Availability :10 Digitial Banner Ads Grab the attention of every SECO 2016 attendee with your message at every turn of the event. Utilize your videos or static advertisements (no sound) to propel your branding. Ad spots will run throughout the duration of the event. All spots are 10 seconds. Exterior Billboard 36 x10.5 Interior Video Walls (10) Interior Wayfinding Monitors (6) Package Pricing Available $3,500 $4,000 $2,000 Limit 4 Limit 10 Limit 10 Mobile Event App Title Sponsorship Other app sponsorship package are also available that include Push Notifications, Promoted Posts, Sponsored Polls and more. Featured Website Listing Connect with attendees in a unique and personal way with the free Mobile App, which delivers event information directly to mobile devices. Mobile App usage at SECO has doubled each year. Become the Title Sponsor and get your logo on the intro splash screen, on pre-show and onsite app marketing, company name mentioned as app sponsor in the news feed, company name on the menu bar with a link, your company designated as a featured listing in the exhibitor information. Display your logo on the homepage of SECO2016.com and we will link it directly to your website! $10,000 Limit 1 $500 Limit 10

8 BRANDING OPPORTUNITIES SIGNAGE Opportunity Description Cost Availability Banner Ads Marquee Panel Ads There are a wide range of banner opportunities available throughout the common areas of the event. Capture the attention of each attendee with your message. Pricing and location available upon request. Get your message out there on one of our can t-miss marquee panel advertisements, placed throughout the event. Varies Limit 1 per space $2,500 Limit 1 per space Kiosk Panel Ads Make a statement with our free-standing, four-sided billboard structures placed in the main entrance lobby. $1,000 per side Limit 5 (4 sides ea) Column Facade Panel Ads Advertisement panels wrapped on four sides of structure inside the main event entrance. $3,000 per panel Limit 8 Shuttle Bus Sponsorship: Wrap & Videos Shuttle your branding all over downtown Atlanta with one (or several) bus wraps! Each bus also comes equipped with (6) onboard monitors where your own corporate messaging can be seen by attendees as they make their way between their hotel and the event. $3,500 per bus Limit 10 Registration Sponsor SECO University: Training Videos SECO University: Student Track Be featured on the housing confirmation via our hotel reservation portal and receive logo recognition on the web page and printable hard copy. This offers a lasting impression on attendees that can be viewed multiple times. Sponsor the next level in online education by posting your video on SECO University. Share your product demonstrations, equipment training videos and more with SECO University subscribers. Engage optometry students online by sponsoring SECO University s Student Track. Put your company name in front of these future optometrists. $3,000 Limit 1 $3,500 Unlimited $15,000 Limit 4

9 BRANDING OPPORTUNITIES HOTEL Opportunity Description Cost Availability Headquarters Hotel Bar Don t forget to reach SECO attendees while they are refueling and relaxing at the headquarters hotel bar. Sponsoring the bar includes logo recognition on cocktail napkins, drink stirrers, and coasters, as well as a video running your advertisement. $15,000 Limit 1 Guest Room Key Cards Reach SECO attendees multiple times each day by displaying your message on each guest room key card. Omni Hotel at CNN Center Marriott Marquis Westin Peachtree Plaza $10,000 $7,000 $7,000 SOLD OUT Guest Room Drops* Connect with SECO attendees as they return to their hotel rooms each day with a promotional item to be placed under their door. Omni Hotel at CNN Center $4,000/Wed $4,500/Thurs $4,500/Fri $4,000/Sat Unlimited Marriott Marquis $2,000/Wed $2,500/Thurs $2,500/Fri $2,000/Sat Westin Peachtree Plaza $1,500/Wed $2,000/Thurs $2,500/Fri $1,500/Sat

10 Opportunity Description Cost Availability Mirror Clings* Connect with SECO attendees as they return to their hotel rooms each day with a promotional item to be placed on their mirror. Omni Hotel at CNN Center $5,000/Wed $6,500/Thurs $6,500/Fri $5,000/Sat Limit 1 per day Marriott Marquis $2,500/Wed $3,500/Thurs $3,500/Fri $2,500/Sat Westin Peachtree Plaza $1,500/Wed $2,500/Thurs $2,500/Fri $1,500/Sat Door Hangers* Connect with SECO attendees as they return to their hotel rooms each day with a promotional item to be hung on their guestroom door. Omni Hotel at CNN Center $2,500/Wed $3,500/Thurs $3,500/Fri $2,500/Sat Limit 1 per day Marriott Marquis $1,500/Wed $2,500/Thurs $2,500/Fri $1,500/Sat Westin Peachtree Plaza $1,500/Wed $2,500/Thurs $2,500/Fri $1,500/Sat *ADDITIONAL RATES APPLY The hotel drop fees are determined by the final number of rooms within the SECO room block. The production of the promotional hotel opportunity items is the responsibility of the exhibitor.

11 TRAFFIC DRIVER OPPORTUNITIES Opportunity Description Cost Availability FREE Show Special Share your show specials in the SECO Daily and on the SECO Mobile App - courtesy of SECO International! FREE Unlimited Exhibit Hall Eye Beacon E-blast Enhanced Listing Exhibitor Locator Product Display Case Show Special Flyer Send personal invitations and show promotions to exhibit hall attendees whenever they come in close proximity to your booth. Each Mobile App user will receive a message from you when their device approaches your exhibit booth area via an RFID ibeacon. Make an impact prior to the show by sending targeted, custom communications directly to pre-registered attendees. Enhance your exhibitor listing on SECO2016.com by adding your logo, links, promotional videos, press releases and more. Display your ad on each of our Exhibitor Locator touch screens, located just inside the entrance to Optometry s Marketplace at SECO TM to assist attendees searching for the next booth to visit. Show off your products outside of the exhibit hall by reserving a glass display case in the common areas of SECO Entice attendees with your displayed product and encourage them to visit your booth. Let attendees know about your show specials by putting an ad in the Show Special Flyer. Flyers are distributed at Registration and Information Desks. $1,000 Unlimited $2,500 Limit 20 (1 per day) $750 Unlimited $2,000 Limit 1 $1,500 Limit 6 $500 Limit 18 (9 per side)

12 FACE-TO-FACE OPPORTUNITIES Opportunity Description Cost Availability Presentation Theater Guru Bars Student Lounge Student Party Staff Appreciation Party Saturday Night Party Joint Sponsorship Reception: Focal Point Lounge OR In-Booth In-Booth User Group Promotion Deliver an accredited or promotional presentation on the topic of your choice inside the exhibit hall s Presentation Theater. SECO will promote the presentation and register interested attendees. Offer your customers a chance to meet with experts on your product or service and get answers to their questions. SECO will promote the presentation and register interested attendees. Here is your chance to engage and connect with future optometrists in a personalized way. Interact with students on the exhibit hall floor with an experience custom-designed by you. Show your support for future optometrists during a party dedicated especially to students. Get 5-10 minutes to speak to attendees, plus get your logo on napkins, drinking glasses, the popular photo booth printouts, promotional signage in common areas and in official SECO publications. As THE social event of SECO for optometric staff, this party is a great opportunity to show your support for these critical staff members. Get 5-10 minutes to speak to attendees, plus get your logo on napkins, drinking glasses, the popular photo booth printouts, promotional signage in common areas, the mobile app, and in official SECO publications. This party is the culminating celebration at SECO. Fun for the entire family, the party is the largest gathering of attendees in one location, at one time, outside of the exhibit hall. Align your branding with SECO s signature event and reach attendees in a fun and unique way. Host a reception in the exhibit hall either in your booth or in the Focal Point Lounge area. SECO will promote the event and provide food and beverage to reception attendees. Invite customers to learn about your product from your representatives and one another with user groups inside your booth. SECO will promote your user group and register interested attendees. $7,500 Limited, First- Come, First- Served $3,000 Limited, First- Come, First- Served $15,000 Limit 1 $25,000 SOLD OUT $12,000 Limit 1 $40,000 Unlimited $13,500 Unlimited $1,500 Unlimited

13 Info. ESCALATOR ATRIUM HALL A-1 #1E ESCALATOR ATRIUM HALL A-2 RN AL4-3 Back Side AL4-4 AL4-5 AL4-6 AL4-R8 AL4-7 Back Side AL4-1b OMNI HOTEL ENTRANCE AL AL AL4-R10 AL4-R9 Back Side Back Side Back Side Video Wall (Digital Banner) Way Finding Monitor (Digital) COLUMN FACADE PANELS To Hall A & B Entrance Floorplan

14 Double Sided Exterior Billboard (Digital Banner) ILT-03 Double Sided AL4-E12 Way Finding Monitor (Digital Banner) ILA-04 Video Wall (Digital Banner) IL-00 ILA-03 OMNI HOTEL ENTRANCE AL4-E9 To Hall A Entrance Floorplan

15 28 x 6

16 Banner - AL4-3 - AL4-7

17 29 x 5 29 x 5 AL4-R12.1 & Al4-R12.2

18

19

20

21 Banners IL-02 & IL-06/IL-01 &IL-05

22 7-4 x 7-4

23 Banner IL-04

24 Banner IL-00 Double Sided

25 Banner ILT x 30

26 15 X 22 5 X 20 Banner ILA-03 & ILA-04

27

28 50 x 26

29 70 x 26 Banner AL4-E11

30

31 SECO 2016 BANNER PROGRAM LEVEL 4 - BLDG B ENTRANCE/REG HALL ILT-03 $15,000 ILA-03 $10,000 ILA-04 $7,500 LEVEL 4 - EAST LOBBY AL4-1b $12,000 AL4-R8 $3,500 AL4-R9 $5,000 AL4-R10 $5,000 AL4-R12.1 $10,000 AL4-R12.2 $10,000 AL4-3.2 $2,500 AL4-4.2 $2,500 AL4-5.2 $2,500 AL4-6.2 $2,500 AL4-7.2 $2,500 EXTERIOR IL-00a $3,200 IL-00b $3,200 IL-02 $4,000 IL-03 $3,200 IL-04a $3,200 IL-05 $3,200 IL-06 $4,000 AL4-E9 $7,500 AL4-E10 $15,000 AL4-E11 $15,000 AL4-E12 $20,000

32 PROMOTIONAL PROGRAM Reservation Form This form must be complete upon submission. Incomplete forms may result in loss of reservation. A separate form must be completed for each opportunity order. EXHIBITING COMPANY REPRESENTING AGENCY IF APPLICABLE CONTACT PERSON TITLE STREET ADDRESS CITY STATE ZIP PHONE FAX PROMOTIONAL OPPORTUNITY List the item as it appears in the SECO 2016 Support Prospectus. A separate form must be completed for each opportunity order. For banners and marquee panels, list the location number. Opportunities are sold on a first-come, first-served basis, based upon availability and approval from SECO International, LLC. MATERIALS/ARTWORK DEADLINE In the event that materials/artwork is submitted late, the opportunity will be executed at the discretion of Show Management. Items reserved after published deadlines may be subject to a rush service charge. Full payment is required in either instance. Banner materials are due to the official service contractor, Shepard Exposition Services. RATE $ Additional charges may apply for specified oportunities. See Promotional Program Prospectus for pricing. PAYMENT DUE BY DECEMBER 1, 2015 Payment for items reserved after December 1, 2015 is due in full upon reservation. TOTAL AMOUNT DUE $ SECO International, LLC can only accept checks or wire transfers as valid forms of payment. Please make checks payable to SECO International, LLC. TERMS & CONDITIONS Signature of this form confirms that the represented exhibiting company will not advertise or execute promotional activities at SECO 2016 in Atlanta, Georgia without written consent from SECO International, LLC. This includes, but is not limited to, advertising on mobile marketing vehicles throughout the city, advertisements on billboards, utilization of marketing street teams, etc. Companies must be registered as a SECO 2016 exhibitor in order to participate in the SECO 2016 Promotional Program. Promotional opportunities will not be executed without the receipt of full payment. All reservations with signed Reservation Forms are non-refundable. In the event of cancellation or if artwork is submitted late and the opportunity cannot be executed, the advertiser is responsible for full payment. If payment in full is not received, the advertiser may be restricted from exhibiting at SECO 2016 as well as participating in future SECO International trade shows and promotional opportunities. Responsibility for a printed ad that is significantly different from the furnished proof will be assumed at Show Management s discretion. Submitted artwork requiring corrections will result in a $110 per hour service fee. This fee will be charged in half hour increments. Original art, film, etc. will be returned only to those companies who submit a written request to SECO International, LLC via at promotions@secostaff.com. Show Management reserves the right to offer new promotional opportunities throughout the show cycle. Some promotional items reserved after the published deadline may still be executed pending a rush fee. Rush fees will be determined on a per item basis. Show Management will not be held liable for any coupons or discounts offered through the SECO 2016 Promotional Program. The above listed exhibitor contact will be informed in advance of additional production costs, where applicable. AUTHORIZED SIGNATURE DATE BANNER RIGGING Rigging orders should be placed directly with Shepard Exposition Services (SES) upon approval from SECO International, LLC. Approval will be granted upon receipt of payment and receipt of this completed Reservation Form. Additional rigging fees apply for each banner space. Fees will be charged by and should be made payable to SES. If multiple spaces are rented for one banner, rigging charges for all spaces will apply. SECO International, LLC is not responsible for costs and details associated with banner production, shipping, storing, rigging and handling. SECO International, LLC only provides space at the Georgia World Congress Center for displaying banners. SECO International, LLC 4661 North Shallowford Road, Atlanta, GA advertising@secostaff.com Phone Fax