Kansas City Market Profile. The City of Fountains

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1 Kansas City Market Profile The City of Fountains

2 The Kansas City DMA stretches over two states Missouri and Kansas and includes 33 counties. Demographics Kansas City DMA population is 2.2 million Median home price in Kansas City is $131, % of KC residents have a college degree Median Age 45.9 Persons 18+ Persons Persons Persons Effective Buying Income Median HH Income Average HH Income Cable Time Warner Cable ADS 1,765, ,000 1,004, ,000 $44,227 $55,786 59% 45% 28% DMA Rank #31 TV Households 931,320 Persons 2+ 2,284,000 Multi-Set 86% % Black HH % Hispanic HH 11.0% 5.6% Source: Kansas City Area Development Council ( Source: Nielsen Feb2013 (courtesy of Kansas City Area Development Council) Median Age/Effective Buying Income-Nielsen Claritas, 2012 (courtesy of Kansas City Area Development Council Marshall Marketing, 2012

3 Major Counties Source: Nielsen 2013 (courtesy of Kansas City Area Development Council) Median Age/Effective Buying Income-Nielsen Claritas, 2009 (courtesy of Kansas City Area Development Council # HH % of Mkt Jackson, MO 266,520 29% Clay, MO 86,990 9% Platte, MO 36,300 4% Johnson, KS 213,850 23% Wyandotte, KS 56,700 6% Leav enworth, KS 26,360 3%

4 Kansas City has more than just the world s best BBQ. Kansas City leaders have a goal in mind to propel the community forward to enhance the quality of life and create jobs. Several Initiatives are in place to make Kansas City America s Most Entrepreneurial City such as Launch KC, The Big 5, 1 Million Cups and KC Startup Village are just a few visions back by Kansas City s most successful and established leaders. Some of leaders include Gary Forsee, former Chairman and CEO of Sprint Nextel, Peter desilva, Chairman and CEO of UMB Bank and Cliff Illig, Co-founder of Cerner Corp. Google Fiber To Shawnee,KS "The ultra-high speed Google fiber network will enhance the quality of life for people in Shawnee by providing faster access to essential digital resources," Mayor Jeff Meyers said in a statement. "This will grow and strengthen Shawnee's competitive advantage in the years to come." Forbes Lists #30 Best Places for Business and Careers #90 in Cost of Doing Business #60 in Job Growth #49 in Education #37 Best Cities for Singles A City With Plenty of Arts Kansas City has numerous arts and culture events to offer residents and visitors including museums, local art galleries, ballet, opera and Broadway shows. Kansas City is the home of the Kauffman Center for the Performing Arts, which is among the finest performing art centers in the world. Source: Kansas City Area Development Council ( *Forbes.com March/

5 Harrah s Casino Ameristar Casino Benjamin Ranch KC Wizards (MLS) Boulevard Brewing Co. GM Assembly Plant Westport Country Club Plaza Kansas Speedway Powell Gardens Truman Home & Library Kansas City Art Institute Aventis Pharmaceuticals About Kansas City Kansas City Attractions Negro League Baseball Museum KC Royals (MLB) Argosy Casino Ford Assembly Plant Arabia Steamboat Museum KC Zoo/Sprint IMAX KC Chiefs (NFL) Union Station Harley-Davidson Assembly Plant Kansas City Symphony World s/oceans of Fun City Market 18 th & Vine Jazz District Liberty Memorial Kemper Museum George Caleb Bingham Home University of MO Kansas City Johnson County Community Thomas Hart Benton Home College Nelson-Atkins Museum of Art Sprint Center Museum Power and Light District Isle of Capri Casino American Royal Major Companies in KC American Century Investments AMC Entertainment AT&T Bayer Crop Science Black & Veatch Burns & McDonnell Cerner Corporation Commerce Bancshares DeBruce Grain DST Systems Ford Motor Company Fort Dodge Animal Health Garmin General Motors Great Plains Energy H&R Block Hallmark Cards Honeywell Inergy LP JE Dunn Construction Kansas City Southern Newport Television Perceptive Software Seaboard Corporation Sprint Corporation UMB Financial Westar Energy YRC Worldwide UPS Source: Kansas City Area Development Council (

6 KMBC Facts KMBC is Kansas City s ABC affiliate. KMBC 9 News is a leader in Kansas City for breaking news and weather and home to popular programs Good Morning America and Two and a half Men. As well as ABC s prime hits Grey s Anatomy, Modern Family and Dancing With The Stars. In addition to its strong news entertainment programs, KMBC is home to a wealth of specials and sports including The Academy Awards, the NBA, NASCAR and college football games. KMBC.com offers a variety of ways to reach Kansas City consumers through sponsorships, geo-targeted and weather triggered ads. KMBC broadcasts the popular MeTV on its digital subchannel. MeTV is the home of favorite classic programming like Bonanza, Gunsmoke, Big Valley, Mash and The Mary Tyler Moore Show.

Kansas City Market Profile. The City of Fountains

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