Kansas City Market Profile. The City of Fountains

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1 Kansas City Market Profile The City of Fountains

2 The Kansas City DMA stretches over two states Missouri and Kansas and includes 33 counties. Demographics Metro population is 2 million Median home price in Kansas City is $160, % of KC residents have a high school education 31.6% of KC residents have a college degree Median Age 36.6 Persons 18+ Persons Persons Persons Effective Buying Income Median HH Income Average HH Income Cable Time Warner Cable ADS 1,765, ,000 1,043, ,000 $44,857 $56,334 61% 38% 27% DMA Rank #31 TV Households 939,740 Persons 2+ 2,296,000 Multi-Set VCR % Black HH % Hispanic HH 85% 78% 11.0% 5.6% Source: Kansas City Area Development Council ( Source: Nielsen 2012 (courtesy of Kansas City Area Development Council) Median Age/Effective Buying Income-Nielsen Claritas, 2009 (courtesy of Kansas City Area Development Council

3 Kansas City Is A City Of Innovation Kansa City ranked in the top five cities for strongest information technology employment expansion Wall Street Journal 8/22/11 Entrepreneurs who have relocated from the coasts also tout the friendly business environment. It s far less expensive to build a firm and develop technology, they say, and there are fewer state and city regulations to worry about. Wall Street Journal 8/22/11 The Kansas City region is America s Animal Health Corridor. The Kansas City region was selected to test Google s highly anticipated high speed broadband service called Google Fiber. Google says the speed of the internet will be 100 times faster than what most people have accessed to today.

4 Major Counties Source: Nielsen 2012 (courtesy of Kansas City Area Development Council) Median Age/Effective Buying Income-Nielsen Claritas, 2009 (courtesy of Kansas City Area Development Council # HH % of Mkt Jackson, MO 269,780 29% Clay, MO 88,060 9% Platte, MO 36,240 4% Johnson, KS 213,120 23% Wyandotte, KS 57,210 6% Leav enworth, KS 26,400 3%

5 Economic Climate About Kansas City Kansas City s unemployment rate remains below the National and Missouri average. Unemployment Rate May Kansas City, MO-KS Kansas Missouri United States Source: Local Area Unemployment state and metropolitan area (Bureau of Labor Statistics Sept2011) Forbes examined the 50 largest U.S. metros and rated the top 15 affordable metros in terms of salaries for college graduates and housing and living costs. Kansas City earned its spot on the list at #13 for its low cost of living and received special recognition for housing affordability. * Monster.com ranked Kansas City #10 on its list of The Hottest Markets for Job Seekers in With highly anticipated retailers such as Trader Joe s and Nordstrom Rack, the region was singled as one of two hot markets for retail jobs. Other industries strong for job seekers include IT and healthcare. The rankings are also based on the relative abundance of job openings for each city s local work force, or available jobs per job seeker. ** Kansas City has numerous arts and culture events to offer residents and visitors including museums, local art galleries, ballet, opera and Broadway shows. Kansas City is the home of the Kauffman Center for the Performing Arts, which is among the finest performing art centers in the world. Also millions of baseball fans will visit Kansas City for the 2012 All-Star game. Source: Kansas City Area Development Council ( *Forbes.com January 2011 ** Kansas City Business Journal January 2011

6 Fun Facts The Kansas City Barbecue Society reports that KC has more barbecue restaurants per capita than any other city in the nation. Jazz has been a staple of the KC music scene since the 1920s with artists like Count Basie, Bennie Moton and Jay McShann. Charlie "Bird" Parker, who was born in Kansas City, Kan., grew up during this era. KC ignored prohibition during the 1920s, leading to an abundance of jazz clubs, brothels and gambling halls. This earned KC the moniker The Paris of the Plains after one journalist wrote If you want to see some sin, forget Paris and head to Kansas City. The jam session originated in Kansas City. Jazz musicians would gather after their gigs and play together into the wee hours of the morning. In 1910, Joyce Hall began selling postcards out of a shoebox in KC. Today, his company has grown to the world s largest greeting-cards maker, Hallmark Cards. KC is home to the largest maker of boxed chocolates in the world. Based here since 1932, Russell Stover Candies still hand dips more than 25 million pieces of chocolate each year. Walt Disney opened his first animation studio in Kansas City, Laugh-O-Gram Studios. He fed a small mouse in the building, which he later said was his inspiration for Mickey Mouse. The Country Club Plaza opened in 1922 as the nation s first shopping district designed for the automobile. Source: Kansas City Convention & Visitors Association ( About Kansas City

7 Kansas City Attractions Harrah s Casino Ameristar Casino Benjamin Ranch KC Wizards (MLS) Boulevard Brewing Co. GM Assembly Plant Westport Country Club Plaza Kansas Speedway Powell Gardens Truman Home & Library Kansas City Art Institute Aventis Pharmaceuticals Negro League Baseball Museum Argosy Casino Arabia Steamboat Museum KC Chiefs (NFL) Harley-Davidson Assembly Plant World s/oceans of Fun 18 th & Vine Jazz District Kemper Museum University of MO Kansas City Thomas Hart Benton Home Nelson-Atkins Museum of Art Museum Isle of Capri Casino American Royal KC Royals (MLB) Ford Assembly Plant KC Zoo/Sprint IMAX Union Station Kansas City Symphony City Market Liberty Memorial George Caleb Bingham Home Johnson County Community College Sprint Center Power and Light District Major Companies in KC American Century Investments AMC Entertainment AT&T Bayer Crop Science Black & Veatch Burns & McDonnell Cerner Corporation Commerce Bancshares DeBruce Grain DST Systems Ford Motor Company Fort Dodge Animal Health Garmin General Motors Great Plains Energy H&R Block Hallmark Cards Honeywell Inergy LP JE Dunn Construction Kansas City Southern Newport Television Perceptive Software Seaboard Corporation Sprint Corporation UMB Financial Westar Energy YRC Worldwide UPS Source: Kansas City Area Development Council (

8 Quotable KC We can t think of any other city with as much going on this year. CNN.com Kansas City, Mo., is a lively up-and-coming urban center with a small-town feel there are few places in America where the people are friendlier. Boston Herald Superlative museums, exciting arts scene, great blues and jazz clubs Kansas City truly has something for everyone. Midwest Airlines Magazine Visitors can rest easy knowing they can eat out in first-class restaurants and bed down at first-class hotels. Midwest Airlines Source: Kansas City Convention & Visitors Association (

9 KCWE Facts KCWE is Kansas City s CW affiliate. KCWE offers a variety of strong entertainment programs including The Big Bang Theory, Entertainment Tonight, Two and a Half Men, America s Next Top Model, 90210, and The Vampire Diaries. KCWE provides Kansas City viewers with KMBC 9 News at 7 a.m. and 9 p.m. from Kansas City s trusted news team. KMBC.com, website of KMBC/KCWE, is the #1 local TV station website in the Kansas City market. KCWE also owns This TV-Kansas City, our digital channel broadcasting MGM movies 24/7. It can be seen over the air and on most area cable providers. KCWE is the only station in Kansas City to offer local texting sponsorships. KCWE offers several unique sponsorship opportunities to enhance investments and to reach your target audience. For more information on advertising opportunities and the strength of KCWE, visit