BROWARD COUNTY ARTS ORGANIZATIONAL SURVEY. Summary Report of Organizational Survey

Transcription

1 BROWARD COUNTY ARTS ORGANIZATIONAL SURVEY Summary Report of Organizational Survey

2 Background, Objectives, Method The Cultural+Planning Group surveyed arts organizations in Broward County to gain a better understanding of : Funding Donor base Programs Audience development and marketing needs and resources Facility and other needs and resources Attitudes towards resource sharing and collaboration Attitudes towards ways to strengthen arts and culture in Broward County Potential interest in festivals The survey was available from November 3, 2009 through December 1, A total of 23 organizations completed the survey.

3 Participating organizations and self-defined discipline African-American Research Library (Multidisciplinary) Jubilee Dance Theatre (Dance) Art and Culture Center of Hollywood (Multidisciplinary) Main Library Programming (Literary) Arts Ballet Theatre of Florida (Dance) Master Chorale of South Florida (Music) Bailes Ferrer Inc (Presenting) Museum of Art of Fort Lauderdale (Museum) Broward County Film Society (Media Arts) Museum of Discovery and Science (Museum) Circle of Friends for the Alvin Sherman Library at NSU (Literary) Polynesian Culture Association (History/Preservation) City of Sunrise Civic Center (Presenting) Riverwalk A&E District Consortium (Multidisciplinary) Florida Grand Opera (Opera) South Florida Choral Arts, Inc. (Music) Fantasy Theatre Factory (Arts in Education) Stranahan House, Inc. (Museum) Florida s Singing Sons (Music) The Theatre League of South Florida (Theatre) Fort Lauderdale Children s Theatre (Arts in Education) The Women s Theatre Project (Theatre) Gold Coast Jazz Society (Presenting) Inside Out Theatre Company (Theatre)

4 Detailed Findings

5 Budget In the most recent year, what was the approximate budget size of your organization? (Please select only one).

6 Donor base In the most recent year, approximately how many individual donors did your organization have last year? Please include all individuals who gave money as contributors, members and/or by attending fundraising events. (Please select only one.) In the most recent year, approximately how many of your donors contributed $1000 or more annually?

7 Capitol Campaign Organization Goals Raised to date Fort Lauderdale Children s Theatre 4.5 million 1.25 million Museum of Art 20 million n/a Museum of Discovery and Science The Women s Theatre Project 27 million 22 million $15,000 $ Is your organization currently conducting a capital fundraising campaign? Approximately, how much of that financial goal has been raised (contributions in hand or pledged)?

8 Programming Hispanic, African American, European, others Hispanic, Jewish African-American and Caribbean Heritages Partnership with Hispanic Unity Polynesian Island Multiple traditions African, Mexican, Japanese, Caribbean, Native American Spanish culture South African Native American Black History Month; Martin Luther King Day; Christmas Celebration Does your organization provide any programming reflecting or serving an ethnic heritage or tradition? If yes, which ethnic heritage(s) or traditions(s)?

9 Improvement areas Board of Directors/governance 45% Fundraising 64% Marketing Events 3% Marketing the Organization 36% Staff Development 14% Audience Development 36% Arts Education 5% Facilities 18% Technology 5% Other 14% In thinking about your organizations needs, which areas most need improvement? (Please select up to three only.)

10 Audience development needs What are your organization s primary needs for audience development? (Please select up to three only.)

11 Marketing needs What are your organization s primary needs for marketing? (Please select up to three only).

12 Facility needs What are your organization s facility needs, if any? (Please select all that apply.)

13 Resource sharing Of the following, please select any resources that your organization would be interested in sharing with another organization? (Please select all that apply.)

14 Collaborations In addition to any current collaborations, would your organization be interested in participating in collaborations for the following purposes? (Please select all that apply).

15 Marketing lists Approximate # % of orgs/ lists % of orgs/us mail lists 0-2,500 names 52% 40% 2,501 7,500 22% 35% 7,501 15,000 1% 1% More than 15,000 names 1% 1% No answer 24% 23% Approximately how many names are on your mailing list? Approximately how many addresses are on your contact list?

16 Festival interest Would your organization be interested in participating in a major annual festival celebrating arts and culture? Would your organization support the idea of a large-scale, Broward Pan-Caribbean festival celebrating the food, music, art, and diverse cultures of that region? If you support the idea of the festival, would your organization be interested in participating?

17 Festival interest What types of assistance would make participation in such a festival more viable for your organization? (Please select all that apply.)

18 Strengthening the Arts & Culture Community In addition to more funding, which of the following do you think would be most effective in strengthening the arts and culture community in Broward County over the long term? (Please select up to three only).

19 Increasing Cultural Participation Which of the following do you think would be most effective in increasing cultural participation among residents and visitors of Broward County? (Please select up to three only.)

20 Role of Broward Cultural Division In addition to providing funding and marketing, which of the following do you think are the most effective ways the Broward Cultural Division can help strengthen the arts and culture community? (Please select up to three only).

21 Attendance