WARRIOR FAN DEMOGRAPHICS
|
|
|
- Imogene Rosalind Cameron
- 7 years ago
- Views:
Transcription
1 DEMOGRAPHICS
2 WARRIOR FAN DEMOGRAPHICS AGE: 18 to 38 Years Old MALE - 71% FEMALE - 29% COLLEGE GRADUATES - 64% Professional - 68% (Managerial Sales) AVERAGE HOUSEHOLD INCOME: $110, COUNTIES OF RESIDENCE: Alameda - 27% Contra Costa % San Francisco % Santa Clara % San Mateo % Other - 10% Data courtesy of Yankelovich Partners
3 INTERNET ACCESS 84% 14% 2% Do not have Internet Access - 14% Don't know/no answer - 2% Have Internet access - 84% Data courtesy of Yankelovich Partners
4 92% 90% 88% 86% 84% 82% 80% 78% 76% 74% INTERNET ACCESS Data courtesy of Yankelovich Partners Total Warriors Atendees Season Ticket Holders Non-Season Ticket Holders
5 TECHNOLOGY PRODUCTS CURRENTLY USE None of these Personal Digital Assistant Laptop computer Digital Phone Pager Cellular phone Desktop computer 0% 10% 20% 30% 40% 50% 60% Data courtesy of Yankelovich Partners
6 TECHNOLOGY PRODUCTS CURRENTLY USE Total Warriors Attendees Season Ticket Holders Non-Season Ticket Holders (335) % (91) % (238) % Desktop computer Cellular phone Pager Digital phone Laptop computer Personal Digital Assistant (e.g., Palm Pilot) None of these Data courtesy of Yankelovich Partners
7 THE WARRIORS FAN IS... The Average Age of the Warriors Fan is 38 years old (Based on the Season) Male Fans 78% Female Fans 29% College Graduates 64% Average Household Income $110,200 Source: NBS in-arena Study 97-98
8 THE NBA FAN IS... (League Wide Attendance Survey) Male Fans 62% Female Fans 38% Average Age 36 years Married/Living as Married 65% College Graduate or More 64% Average Household Income $72,400 *Base: Adults 18+ Source: NBS in-arena Study 97-98
9 NBA VIEWER PROFILE Index Education/Occupation Graduated College Plus 130* Post Graduate 128 Executive/Admin./Mgr. 133 HH Income $75, $60, $50, Products/Services Travel 3+ domestic trips by plane 157 Any domestic travel past 12 mos. 127 Any foreign travel past 3 years foreign trips by plane 126 Electronics Owns any camcorder/video camera 133 Owns cellular phone 133 Any online service past 30 days 135 Owns personal computer 123 Miscellaneous Movies bought last 6 mos. 122 Bought new imported car 117 Has any credit cards 118 *How to read: Adults 18+ who watch NBA Basketball are 30% more likely than the national average to graduate college plus. Source: MediaMark Doublbase 1996
10 NBA Adult Fan Profile POWERFUL There are approximately 54 million adult NBA fans in the U.S. 1 Adult NBA fans are: 62% Male, 38% Female; 28% Single, 56% Married. 1 YOUNG Nearly 40% of adult NBA fans are years old. The NBA adult fan base skews younger than both the NFL and Major League Baseball. 1 Average Age of all Basketball Participants in 1999 was EDUCATED NBA fans are 23% more likely than the average population to have graduated from college. 1 PROFESSIONAL NBA fans are 18% more likely than the average population to hold a Professional/Managerial position. They are 57% more likely to have the title - Vice President. 1 AFFLUENT 65% of NBA fans reside in households earning $40,000 or more; 45% reside in $60,000+ households and 33% reside in $75,000+ homes. 1 ACTIVE 18.5 million U.S. adults play basketball - #1 among any team sport played by adults. 2 SUPPORTIVE Over 100 million viewers tuned to a nationally televised regular season game during the 1999/2000 season. 3 Adult Male NBA viewers (avg. per game) 3 : Reg. Season NBC TNT TBS Playoffs NBC TNT TBS Finals NBC Total Audience 4.4 mil 1.2 mil 1.3 mil Total Audience 7.8 mil 2.9 mil 2.1 mil Total Audience 17.4 mil Adults mil 1.0 mil 1.1 mil Adults mil 2.5 mil 1.8 mil Adults mil Adults mil 302, ,000 Adults mil 776, ,000 Adults mil Adults mil 617, ,000 Adults mil 1.7 mil 1.1 mil Adults mil Updated: 10/6/2000 Spring 2000 FY Simmons Adults Study (1) SGMA/American Basketball Council (2) Nielsen Media Research (3) Yankelovich In-Arena Survey (4)
11 NBA Male Fan Profile POWERFUL There are approximately 34 million adult male NBA fans in the U.S. 1 Adult male NBA fans are: 30% Single, 57% Married; 13% Divorced/Separated/Widowed. 1 YOUNG The median age of an adult male NBA fan is 40 years, younger than both MLB and NFL.. 1 EDUCATED Adult male NBA fans are 25% more likely than the average population to have graduated from college or more. 1 PROFESSIONAL Approximately one out of four adult male NBA fans holds a Professional/Managerial position. 1 AFFLUENT Nearly 60% of all adult male NBA fans reside in households earning $50K or more. 1 Median household income for an adult male NBA fan is $56.8K. 1 ACTIVE 26.7 million U.S. Males played basketball in #1 among any team sport.. 2 By Age : 5.9 million boys, 6.8 million male teens, and 14.1 million male adults. 2 Basketball participation among males has increased over 8% in the last 12 years. 2 SUPPORTIVE Overall, NBA game programming reached over 50 million adult male viewers during the 1999/00 regular season, and over 37 million during the NBA Finals on NBC. 3 Adult Male NBA viewers (avg. per game) 3 : Reg. Season NBC TNT TBS Playoffs NBC TNT TBS Finals NBC Total Audience 4.4 mil 1.2 mil 1.3 mil Total Audience 7.8 mil 2.9 mil 2.1 mil Total Audience 17.4 mil Males mil 699, ,000 Males mil 1.7 mil 1.2 mil Males mil Males , , ,000 Males mil 541, ,000 Males mil Males mil 451, ,000 Males mil 1.2 mil 742,000 Males mil Updated: 10/6/2000 Spring 2000 FY Simmons Adults Study (1) SGMA/American Basketball Council (2) Nielsen Media Research (3) Yankelovich In-Arena Survey (4)
12 NBA Female Fan Profile POWERFUL There are approximately 21 million adult female NBA fans in the U.S. 1 YOUNG The median age of an adult female NBA fan is 41 years, younger than both MLB and NFL. 1 60% of all female basketball participants in 1999 were between the ages of 12 and EDUCATED 42% of adult female NBA fans have some college experience. They are 19% more likely to have graduated from college or more, than the average population. 1 PROFESSIONAL 22% of adult female NBA fans holds a Professional/Managerial position. 1 AFFLUENT 42% of adult female NBA fans reside in households earning $60K or more. 1 Median household income for an adult female NBA fan is $51.2K. 1 ACTIVE 12.7 million U.S. females of all ages played basketball in #2 among any team sport. 2 Basketball Participation among females has grown 15% in the last 12 years. 2 45% of all high school participants in 1999 were female. 2 SUPPORTIVE Ratings among adult females were up 11% for the 2000 NBA Finals on NBC. 3 Adult Female NBA viewers (avg. per game) 3 : Reg. Season NBC TNT TBS Playoffs NBC TNT TBS Finals NBC Total Audience 4.4 mil 1.2 mil 1.3 mil Total Audience 7.8 mil 2.9 mil 2.1 mil Total Audience 17.4 mil Females mil 345, ,000 Females mil 832,000l 644,000 Females mil Females ,000 91, ,000 Females , , ,000 Females mil Females , , ,000 Females mil 466, ,000 Females mil Updated: 10/6/2000 Spring 1999 Simmons Adults Study (1) SGMA/American Basketball Council (2) Nielsen Media Research (3) Yankelovich In-Arena Survey (4)
National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
Pricing Right Analysis of Optimal Ticket Pricing Strategy in the NFL
Pricing Right Analysis of Optimal Ticket Pricing Strategy in the NFL MIT First Pitch Competition Tyler Boyer, Dan D Orazi, and Matt Wadhwani UC Berkeley Haas School of Business March 3, 2012 Objectives
It s undeniable that the cable industry has been in a bit of turmoil over the
Are Sports Really the Glue Holding the Cable Bundle Together? It s undeniable that the cable industry has been in a bit of turmoil over the last several years. The growth rate of cable subscriptions has
An fan is an adult who has watched, attended or listened to a game in the last 12 months Source: Scarborough Research Multi-Market DMA 2010 Release 2
An fan is an adult who has watched, attended or listened to a game in the last 12 months Source: Scarborough Research Multi-Market DMA 2010 Release 2 WHY COLLEGE SPORTS COLLEGE SPORTS VS. PRO SPORTS FANS
The View from San Francisco Bay Area:
The View from San Francisco Bay Area: 1,000 residents share their perspectives on managing wealth and the local economy March 2016 Methodology What An online study among a sample of the general public
NIELSEN SPORTS INSIGHTS
May 2012 NIELSEN SPORTS INSIGHTS The first quarter of 2012 continued to demonstrate the phenomenal drawing power of sports content. The NY Giants' Super Bowl win set yet another TV viewership record with
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE. 2015-16 Marketing Guide
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE 2015-16 Marketing Guide Dear Prospective Sponsor: The Santa Rosa Junior College Ice Hockey Club is making plans for the upcoming hockey season.
San Mateo County Community College District College of San Mateo
San Mateo County Community College District College of San Mateo 1700 W. Hillsdale Blvd. San Mateo, California 94402 Occupation Report: Digital Media (DGME) Eight-County San Francisco Bay Area Economic
Simon Holiday PR Study
Simon Holiday PR Study Final Report OCTOBER Prepared by: Introduction and Methodology Introduction and Methodology The purpose of this study was to evaluate holiday shopping behavior and perceptions for
NEW YORK UNIVERSITY 2016
NEW YORK UNIVERSITY 2016 NEW YORK UNIVERSITY Stern School of Business Marketing Department DRAFT VERSION 1 Spring 2016--- B70.2114.30 The Business of Sports Marketing Wed 6:00 9:00 pm Six Weeks 44 West
Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701
Target Your Market Select Your Television Networks Reach Your Customers Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational
Financial Issues in Sport Chapter 1
C H A P T E R 1 Financial Issues in Sport Chapter 1 Chapter Objectives Understand how important managing money is for anyone in the sport industry. Understand how math, strategy, and managerial skills
SEATTLE S OFFICE OF CABLE COMMUNCATIONS CABLE AND INTERNET SURVEY
Purpose of Survey We want to hear from you! The City of Seattle will soon be negotiating a new franchise agreement with Comcast. To prepare for these negotiations, the City is conducting a review concerning
Mythbusting: The Exaggerated Effects of Cord Cutting.
Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean
OFF THE GRID. Marketing to the Next Generation Media Consumer
OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium
CANADA UNITED STATES MONTREAL TORONTO BOSTON NEW YORK CITY PHILADELPHIA WASHINGTON, D.C. CHICAGO SALT LAKE CITY DENVER COLUMBUS SAN JOSE KANSAS CITY
VANCOUVER SEATTLE CANADA PORTLAND MONTREAL TORONTO BOSTON SAN JOSE SALT LAKE CITY DENVER KANSAS CITY CHICAGO COLUMBUS NEW YORK CITY PHILADELPHIA WASHINGTON, D.C. LOS ANGELES ATLANTA DALLAS UNITED STATES
Identify the Right Sports to Reach Enthusiasts in Every Market
Identify the Right Sports to Reach Enthusiasts in Every Market Introduction NCC Media operates at its best when we are consulting clients on how to make the most effective use of Cable and digital media.
WIN AT ANY COST? How should sports teams spend their m oney to win more games?
Mathalicious 2014 lesson guide WIN AT ANY COST? How should sports teams spend their m oney to win more games? Professional sports teams drop serious cash to try and secure the very best talent, and the
Generational differences
Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some
March 2011. U.S. TV Trends by Race and Ethnicity
March 2011 U.S. TV Trends by Race and Ethnicity Who Watched What? U.S. TV Trends by Race and Ethnicity The face of America is changing. As we await the population findings from the 2010 U.S. Census, the
Industries. Industry Standards
Industries Industry Standards Review: Top Domestic Grossing Films of All Time: Gone With the Wind (1939) Star Wars: Episode IV A New Hope (1977) The Sound of Music (1965) E.T. (1982) Titanic (1997) The
Executive Summary. Viability of the Return of a Major League Baseball Franchise to Montreal (the Expos )
Executive Summary Viability of the Return of a Major League Baseball Franchise to Montreal (the Expos ) November 2013 Table of Contents 1. CONTEXT AND OBJECTIVES... 3 2. RESEARCH METHODS... 5 3. KEY RESULTS...
You will see a giant is emerging
You will see a giant is emerging Let s Talk Mainstream Sports More than 290 million Americans watch sports (90% of the population) Billion dollar company with less - 72% (18-29 years old), 64% (20-49 years
SPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces
SPOrTrONS Introduces SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Advertising Brands and Sports/Entertainment
FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services
FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services Year Estimated Number of Players 1988 500,000 1991-1994 1-3 Million 2003 15.2 Million 2004 13.5 Million 2005 12.6 Million
RICHMOND, VA TAMPA, FL COMPARISON
RICHMOND, VA TAMPA, FL COMPARISON BOUNDARIES 1: The Richmond MSA The Richmond MSA consists of 20 jurisdictions and has a land area of 5,717 square miles. It includes the 4 cities of Richmond, Petersburg,
12345 El Monte Road Los Altos Hills, California 94022 650.949.7777
12345 El Monte Road Los Altos Hills, California 94022 650.949.7777 Physical Therapy Assistant Report For Greater Bay Area Region (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara,
March Madness Generates $7.5 Billion in TV Advertising Since 2005
For interview requests and queries: Bill Daddi Daddi Brand Communications 646-370-1341 917-620-3717 Bill@DaddiBrand.com March Madness Generates $7.5 Billion in TV Advertising Since 2005 Achieved $1.13
Television, Internet and Mobile Usage in the U.S. Three Screen Report
Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to
Bargain Hunting for Bonds: How Investors Shop. July 2013
Bargain Hunting for Bonds: How Investors Shop July 2013 Table of Contents Methodology 2 Detailed Findings 3 Demographics 12 Disclosures 16 1 Methodology What This online study was conducted for by Koski
This study is brought to you courtesy of. www.google.com/think/insights
This study is brought to you courtesy of www.google.com/think/insights The Evolving Life Insurance Shopper Google/Harris Interactive U.S., June 2009 Study Methodology Objective: Understand the role that
Executive Summary 1 About Oakland Zoo 2 Introducing California Trail 3 Site Plan 4 Demographics Analysis 5 Corporate Sponsor Opportunities 6
Executive Summary 1 About Oakland Zoo 2 Introducing California Trail 3 Site Plan 4 Demographics Analysis 5 Corporate Sponsor Opportunities 6 Appendix: 7 11 A. Impression Pricing B. Why Oakland Zoo Venue
inaugural opening 2007 3,270,210 2008 3,456,641 2009 3,609,048 2010 4,002,000 2011 5,468,951 2012 (projected) 6,000,000+
The World s game in the USA The U.S. soccer community is currently at 65 million participants, including youth and adult players, fans, and volunteers. 14 million children between the ages of 6-17 play
CUTTING THE CORD: NOTES FOR PRESENTATION
Slide 1: Cutting the Cable Introduce self. Also, I wanted to give this presentation because I had a firsthand experience in cutting the cord. We will discuss what I did, some of the things that I had to
XING demographics Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015
XING demographics Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015 www.xing.com 0 Contents XING demographics Page General traffic data 02 Career, industry distribution
5.2 Percent: Converting Between Fractions, Decimals, and Percents
5.2 Percent: Converting Between Fractions, Decimals, and Percents The concept of percent permeates most common uses of mathematics in everyday life. We pay taes based on percents, many people earn income
S.CP.A.1: Venn Diagrams
Regents Exam Questions www.jmap.org Name: 1 Monique has three sons who play football, two sons who play baseball, and one son who plays both sports. If all of her sons play baseball or football, how many
12345 El Monte Road Los Altos Hills, California 94022 650.949.7777
12345 El Monte Road Los Altos Hills, California 94022 650.949.7777 Geospatial Technology Occupations Report for Greater Bay Area Region (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
How People Use Audio and Sports Radio
How People Use Audio and Sports Radio RAB/NAB Radio Show 2011 September 16, 2011 David Tice Vice President & Group Account Director, Media Team Knowledge Networks, Inc. and Thomas Evans, Ph.D. Vice President,
TFC Commodity Charts. http://tfc-charts.w2d.com/ Delivering a mature audience of successful entrepreneurs and investors
TFC Commodity Charts http://tfc-charts.w2d.com/ Delivering a mature audience of successful entrepreneurs and investors TFC Commodity Charts... provides an extensive Internet-based resource of information
Paid Sick Leave Does Not Harm Business Growth or Job Growth John Petro, Urban Policy Analyst Drum Major Institute for Public Policy
Paid Sick Leave Does Not Harm Business Growth or Job Growth John Petro, Urban Policy Analyst Drum Major Institute for Public Policy Introduction and Context A bill in the New York City Council guaranteeing
COMCAST VIDEO ON DEMAND
Comcast Supports Go Local Sonoma County Comcast s offer to Go Local Members The Comcast Spotlight Go Local Program provides Go Local members the equivalent of a 00% media value match in consideration of
Stem and Leaf Plots Examples
Stem and Leaf Plots Examples 1. A stem and leaf plot is a method used to organize statistical data. The greatest common place value of the data is used to form the stem. The next greatest common place
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
Ch. 4 Discrete Probability Distributions 4.1 Probability Distributions 1 Decide if a Random Variable is Discrete or Continuous 1) State whether the variable is discrete or continuous. The number of cups
COACHELLA VALLEY ECONOMIC SUMMIT
I N N O VAT I O N + O P P O R T U N I T Y 11TH ANNUAL COACHELLA VALLEY ECONOMIC SUMMIT T H UR SDAY, O CTO BER 29, 2015 S P O N S O R S H I P A N D A D V E R T I S I N G O P P O R T U N I T I E S Summer
The Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
TRAVELERS USE OF THE INTERNET
TRAVELERS USE OF THE INTERNET 2004 Edition Prepared By the Research Department of the Travel Industry Association of America $200 ISSN: 1537-7393 Copyright 2004 Travel Industry Association of America All
STUFF MEDIA KIT. March 2016
STUFF MEDIA KIT March 2016 STUFF.CO.NZ Fairfax Media is committed to delivering to advertisers needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial
PHOENIX SKY HARBOR AIRPORT ADVERTISING MEDIA KIT 2015
PHOENIX SKY HARBOR AIRPORT ADVERTISING MEDIA KIT 2015 PHOENIX SKY HARBOR AIRPORT PHX FAST FACTS Known as America s Friendliest Airport Sky Harbor is also among the top ten largest airports in the U.S.
SPORTS BUSINESS ANALYTICS & TICKETING CASE STUDIES FROM THE PROS
SPORTS BUSINESS ANALYTICS & TICKETING CASE STUDIES FROM THE PROS MARCH 2013 CONSUMER DATA Ticketmaster s unique live event transaction database + 3 rd party data source RESOURCES Industry experts, research
Audience Insights African Americans
Audience Insights African Americans CDC s Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication (OADC), Division of Communication Services (DCS),
Blue Shield Medicare Supplement plans
Blue Shield Medicare Supplement plans Summary of benefits and provisions Benefit Plans A, C, D, F, High Deductible F, K, and N Last updated: November 2014 Blue Shield of California rates effective: August
KANTAR MEDIA RELEASES MARCH MADNESS ADVERTISING TRENDS REPORT
For interview requests and queries: Bill Daddi Daddi Brand Communications 646-370-1341 917-620-3717 Bill@DaddiBrand.com KANTAR MEDIA RELEASES MARCH MADNESS ADVERTISING TRENDS REPORT Historical Advertising
Advertising and Sales Promotion
Advertising and Sales Promotion 1 The Role of Advertising What is the difference between Advertising and Publicity? Since a company pays for advertising, it has control over the message it wants to deliver.
SportsBusiness Journal Sports Business Resources your sports business news and information source.
SportsBusiness Journal Sports Business Resources your sports business news and information source. Finance Financial Game Plan Advisers try to get athletes focused on reaching long-term goals By LIZ MULLEN
News Release Contact: Aaron Lewis (646) 654-8673 Aaron.Lewis@nielsen.com
News Release Contact: Aaron Lewis (646) 654-8673 Aaron.Lewis@nielsen.com The Nielsen Company 770 Broadway New York, NY 10003 www.nielsen.com THE NIELSEN COMPANY S GUIDE TO THE 2009 NCAA BASKETBALL TOURNAMENT
U.S. Culture Series: American Sports. Scott Manley
U.S. Culture Series: American Sports Scott Manley Sports in the U.S. Sports in the U.S. are an important part of the culture. The sporting culture is different from that of other countries, with a unique
Produced by the Northwest Marine Trade Association
Produced by the Northwest Marine Trade Association CENTURYLINK FIELD EVENT CENTER AND SOUTH LAKE UNION THE LARGEST BOAT SHOW ON THE WEST COAST SEATTLE BOAT SHOW JANUARY 29 FEBRUARY 6, 2016 The Seattle
I. Oddset 2-Outcome means the version of Sports Action Oddset gameplay offering the choice between a Home Win or a Visitor Win.
1. RULES AND REGULATIONS SPORTS ACTION ODDSET is governed by the Rules and Regulations Respecting Lotteries and Gaming of the British Columbia Lottery Corporation ( BCLC ) which include limitations of
Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext.
Cutting the Cable Cord Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. 7 Disclaimers Cutting the cord may not be for you! This presentation
THE COMING REVENUE REVOLUTION IN SPORTS
THE COMING REVENUE REVOLUTION IN SPORTS JACK F. WILLIAMS I. State of the Business of Sports... 671 II. Traditional Sources of Revenue... 673 A. National Football League (NFL)... 673 B. Major League Baseball
Ratings, Audiences, & Failed Shows
Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their
Bees 20 th Anniversary - 20 Winners in 20 Games Contest. Contest will begin at 12:01 a.m. prevailing Mountain Time on March 12, 2014.
Bees 20 th Anniversary - 20 Winners in 20 Games Contest OFFICIAL CONTEST RULES: 1. How to Enter the Contest: (a) The Bees 20 th Anniversary - 20 Winners in 20 Games Contest will begin at 12:01 a.m. prevailing
INVESTOR PRESENTATION
INVESTOR PRESENTATION IMPORTANT DISCLOSURE This presentation contains estimates and forward-looking statements made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act
The State of the Video Gamer. PC Game and Video Game Console Usage Fourth Quarter 2008
The State of the Video Gamer PC Game and Video Game Console Usage Fourth Quarter 2008 The State of the Video Gamer Key Takeaways More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract
GUIDE. Digital audiences for precise targeting
GUIDE Digital audiences for precise targeting Lifestyle and Interests Pinpoint consumers by defined interests, preferences and activities Turning real lifestyle attributes into targetable audiences Lifestyle
Michael Ribero Director, Brand Partnerships. @statsbiznews
Michael Ribero Director, Brand Partnerships @statsbiznews Pat Kopischkie VP, Account Management @hyconnect @patrickkop Women control 80% of purchasing power in the U.S. Women control 80% of purchasing
South Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011
Unit (Domain): Part I: What is Sports and Entertainment Marketing? Essential Question(s): What seven key functions is the basis of all marketing activities? What is sports marketing? What is entertainment
The KFAN Connection. Listeners connect with KFAN through their love of sports scores, sports talk, and outdoor.
Sports Is Community! The KFAN Connection Listeners connect with KFAN through their love of sports scores, sports talk, and outdoor. Heard over 121,000 miles in 5 states tt Broadcast on 9 local stations
NIELSEN SPORTS INSIGHTS
October 2012 NIELSEN SPORTS INSIGHTS The London 2012 Olympic Games won multiple gold medals with American viewers this summer as the Games demonstrated the incredible drawing power of sports content. The
> 3. DISH Media Sales, the advertising sales division. will enhance the results of their national media
TABLE OF CONTENTS 3 DISH MEDIA SALES 4 TELEVISION ADVERTISING 8 ADDRESSABLE ADVERTISING 9 INTERACTIVE 13 ADDRESSABLE INTERACTIVE 14 DATA 15 DISH VIEWER PROFILE 16 AUDIENCE PROFILE 26 PREMIUM LIVE SPORTS
Indicators of Postseason Success in Major League Baseball
Indicators of Postseason Success in Major League Baseball What do World Series-winning teams do during the regular season that indicates a higher chance of success in the postseason? Background An MLB
Having been credentialed for other bowl games does not automatically qualify an agency or individual for credentials.
COLLEGE FOOTBALL PLAYOFF MEDIA CREDENTIALING POLICIES To ensure that all qualified media agencies have the appropriate access, these policies have been developed by the 10 Football Bowl Subdivision commissioners,
Big Apple Kickoff vs. Tipoff: A Twitter Analysis
Big Apple Kickoff vs. Tipoff: A Twitter Analysis by Jordan Johnston 57 Big Apple Kickoff vs. Tipoff: A Twitter Analysis Jordan Johnston * Media Arts & Entertainment Elon University Abstract This paper
AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT
AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864
UK children s media literacy
Research Document Publication date: April 2011 Contents Section 1 Executive summary 2 Introduction 3 Children s take-up of media 4 Children s use of media 5 Knowledge and understanding of media among
Oregon Demographic and Housing Trends
Oregon Demographic and Housing Trends Oregon State Data Center Mee8ng Salem, Oregon November 29, 2012 Charles Rynerson Census State Data Center Coordinator Popula8on Research Center Portland State University
NCAA Men s Basketball Regional
NCAA Men s Basketball Regional EXECUTIVE SUMMARY This marketing plan is designed to bring a prestigious event to The Ohio State University and Columbus, Ohio the 2004 NCAA Men s Midwest Regional Basketball
MARIN TRANSIT 2008 Systemwide Onboard Survey
MARIN TRANSIT 2008 Systemwide Onboard Survey DRAFT SUMMARY REPORT Prepared by COREY, CANAPARY & GALANIS RESEARCH 447 Sutter Street Penthouse North San Francisco, CA 94108 CONTENTS INTRODUCTION... 3 EXECUTIVE
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS This edition of the Australian Multi-Screen Report ( ) updates the take-up rates of internet-connected devices
An Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014
An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
SPORTS MARKETING 2013
SPORTS MARKETING 2013 September 2012; 476 pages; ISBN# 1-57783-183-7; $385.00 (print or electronic edition) Published by Richard K. Miller & Associates (RKMA) 1 MARKET SUMMARY 1.1 The U.S. Sports Market
Mind on Statistics. Chapter 10
Mind on Statistics Chapter 10 Section 10.1 Questions 1 to 4: Some statistical procedures move from population to sample; some move from sample to population. For each of the following procedures, determine
REACH YOUR AUDIENCE ANY AUDIENCE
FAST FACTS REACH YOUR AUDIENCE ANY AUDIENCE Sunday readership: 2.4 million Sunday circulation: 955,319 latimes.com: 25MM monthly UVs (online & mobile) Gender 51% Male/ 49% Female Median age: 47 Age 18-34:
Understanding Unduplicated Count and Data Integration
Understanding Unduplicated Count and Data Integration Presenters: Loren Hoffmann, System Administrator WI Statewide HMIS Ray Allen, Executive Director Community Technology Alliance September 14th and 15th,
Baseline Assessment Sports Marketing
Name Date Baseline Assessment Sports Marketing Directions: Read each question below and select the best answer. 1. A branding strategy that combines one or more brands to increase customer loyalty and
Consumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
Social Casino Postmortems. Derrick Morton CEO, FlowPlay
Social Casino Postmortems Derrick Morton CEO, FlowPlay Background FlowPlay is the creator of Vegas World Social Casino MMO Launched November 2012 65 Floor Hotel, Night Club, Pool, Lounge, Chapel 50 Slots,
NCAA Student-Athlete Gambling Behaviors and Attitudes: 2004-2012. Supplementary Tables May 2013
NCAA Student-Athlete Gambling Behaviors and Attitudes: 2004-2012 Supplementary Tables May 2013 Investigators Dr. Thomas Paskus, NCAA Principal Research Scientist Dr. Jeffrey Derevensky, Director International
Online Shoppers 2011
Online Shoppers 2011 Dennis Fromholzer, Ph.D. CRM Associates Boulder, CO 80303 303-938-8788 www.crmassoc.com The Internet has emerged as a new marketplace and a primary medium for reaching and influencing
Kansas City Market Profile. The City of Fountains
Kansas City Market Profile The City of Fountains The Kansas City DMA stretches over two states Missouri and Kansas and includes 33 counties. Demographics Kansas City DMA population is 2.2 million Median
SPECIAL THANKS TO Two things to keep in mind when
SPECIAL THANKS TO Two things to keep in mind when considering key targets for mobile marketing. First is that Hispanics adopt tech products at a higher rate than the general market. Consequently, they
The Online. in New Zealand. a 2013 update
The Online Retail Market in New Zealand a 2013 update Online retailing is here to stay. It is going to continue growing at a much faster rate than the physical store sector. It is going to be a significant
Source Audience Category Sub-Category AOL Advanced Modeled BT - Auto Intender - Luxury - SUV BT - Auto Intender - Mini Cooper Audience Behaviors Auto
Source Audience Category Sub-Category AOL Advanced Modeled BT - Auto Intender - Luxury - SUV BT - Auto Intender - Mini Cooper Audience Behaviors Autos Auto Intender Autos Motorcycle Intender Business and
San Jose * Evergreen Community College District 2013 Environmental Scan. Presented by the Office of Research and Institutional Effectiveness
San Jose * Evergreen Community College District 2013 Environmental Scan Presented by the Office of Research and Institutional Effectiveness Equity, Opportunity, and Social Justice THE WORK OF THE DISTRICT
CRM & FAN LOYALTY CASE STUDY AT SASKATCHEWAN ROUGHRIDERS (ONE OF CANADA S TOP PROFESSIONAL SPORTS BRANDS)
CRM & FAN LOYALTY CASE STUDY AT SASKATCHEWAN ROUGHRIDERS (ONE OF CANADA S TOP PROFESSIONAL SPORTS BRANDS) OVERVIEW: ROAD TO THE FAN LOYALTY PILOT Recent research into Canadian sports has ranked the Saskatchewan