Tuesday, March 20, John Hall and Kelsey Meyer

Transcription

1 John Hall and Kelsey Meyer

2 Intro s John Hall -Started a student housing business as a Freshman at Mizzou -Worked for Jeff Smith for 6 years as a Portfolio Asset Manager -On the Leadership Team of AdVentures (#28 Inc 500) -Currently CEO of Digital Talent Agents I love wine, Columbia, Mizzou Sports, and of course my wife Lindsay. Kelsey Meyer -Founded Make Me Your Ad -Former Director of League of Innovators -Currently Senior Vice President of Digital Talent Agents I enjoy golf, entrepreneurship and bacon.

3 The Importance of YOUR Personal Brand "It's important to build a personal brand because it s the only thing you re going to have. Your reputation online, and in the new business world is pretty much the game, so you ve got to be a good person. You can t hide anything, and more importantly, you ve got to be out there at some level." - Gary Vaynerchuk, Author of Crush it! Think of personal branding like your personal stock. The more you raise your stock the more you and your company are valued.

4 The Future of Resumes Prediction: Resumeʼs will no longer be needed in 5 to 10 years The New Resume: Google Searches Social Media Profiles More accurate references

5 The Future of Resumes

6 Would it benefit you? Would it help gain you promotions and job opportunities if you were known as expert in you industry? Would more leads come to you if you showed up in more google results? Would you gain more sales or business as your credibility increased? Do you think that obtaining career opportunities are based on who you know? Would it benefit you or your company to have media opportunities? Would it benefit your company to be able to put As seen in and a list of credible media sources like New York Times, Washington Post, Forbes, etc. EVERYONE IN THIS ROOM CAN BENEFIT FROM A BETTER PERSONAL BRAND!

7 Reputation Management Benefit of Reputation Management -Credibility -Leads and Sales -Job Opportunities Start with Social Media and own your Google Real Estate

8 Reputation Management Takeaway s Step 1: Go home and sign up for Twitter, Linked In, and Facebook. Step 2: Fill out all of your profile information or clean it up Note: Don t fully clean it. Show some personality Step 3:Sign up at BrandYourself.com for the free version

9 Become an Expert Benefit of being an expert -Credibility -Leads and Sales -Partnership Opportunities -Job Opportunities How do you become a well-known expert?

10 Ways to Become an Expert -Start with knowing what you don t know -Speaking Opportunities -Write a book/ebook -Publishing Opportunities

11 Publishing Opportunities Thought Leadership Authority / Credibility Reputation Management

12 Publishing Opportunities Step 1: What are you an expert at? Step 2: What does your Target Market Read? Step 3: Look for Contributor Guidelines Step 4: Write GREAT Content! Step 5: Get it Published Step 6: Maximize the results

13 Publishing Opportunities

14 Publishing Opportunities Use These Tools: - Unique Visitors to a site - Site s RANK compared to all other sites on the web. - Site s Page Rank (for reputation management)

15 Publishing Opportunities Do This Today: 1. Write 10 publications you want to get published in (be reasonable) 2. Find out the contact info and contributor guidelines for each of these publications 3. Write 10 article ideas 4. START WRITING!

16 Network Effectively Don t be Lazy... Get out there Events, Conferences, Social Events Example: OnlineUnderground Be a part of respectable organizations Example: YEC Make an effort to help people first before you ask them for anything Example: Gary Whitehall Use LinkedIn as a Resource

17 Network Effectively

18 Network Effectively Takeaway s Step 1: Find relevant events to attend Step 2: Build relationships then use social media to nurture them Step 3:Add value before you ask for anything

19 Questions???

20 @Kelsey_M_Meyer