Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

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1 ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment when you need to be delivering on your message. What we do and have done for many years is provide our clients online marketing services. Moreketing turn many a lacklustre online presence into a tuned revenue generating machine. Moreketing's Automated Online Marketing Service gives you all the tools you need for your online marketing programs. The technology described in this document and used in our automated online service is backed by the use of powerful award winning creatives and eye catching online advertising. With the easy-to-use interface and a database system that automatically consolidates, profiles and segments all your marketing data, our platform lets you focus on the big picture without getting caught up in the idiosyncrasies of different niche tools from different vendors saving you countless hours. The Moreketing Automated Online Marketing Service provides you with powerful eye catching landing pages and dynamic site content to initiate the nurturing of your leads. Then when all your marketing tools are designed to work together, as ours are, you can use criteria like "show me everyone with a title of Technical Director located in US, UK or Australia and have attended at least 1 webinar who has also visited our 'pricing page' in the last 30 days" to identify the best prospects for your sales and marketing projects.

2 Easy To Get Started Moreketing's Automated Online Marketing Service de-mystifies online marketing, and makes everything accessible and approachable for your entire team without the need for training. And our pricing puts the service well within reach for all marketing departments large or small. An Enterprise Class Platform and fully Managed Marketing Solution The Moreketing platform gives you the same kinds of capabilities used by marketing departments of Fortune 500 companies. The technology we use has been developed by a team with deep domain expertise, the platform represents the 3rd iteration for the key architects. It incorporates a decade's worth of experience in building and operating high traffic on-demand platforms, and feedback from over a thousand customers during that period. The components of the Moreketing platform integrate with the most important enterprise applications in sales and marketing departments including WebEx and Salesforce.com. Although Markweting automation seems a simple solutionto implement. The integration can be a little complex and Moreketing offer a full integration and management of the solution by our team of developers, ensuring your marketing operations are efficient. Alternatively if you have experienced IT staff who want to integrate your in-house business data and processes with your new Automated Online Marketing platforms account, we are able to provide a very extensive and well-document SOAP-based API that provides complete access to all the elements in your account. Scales to Your Needs Whether you are just getting started with online advertising, marketing, forms and landing pages, or you are looking to upgrade your lead generation programs with advanced techniques like lead nurturing, lead scoring, dynamic site content our automated marketing service offers a straightforward way to get it all done.

3 Ads, Forms, Landing Pages & Dynamic Sites Moreketing create and manage cost efficient and hard working online advertising campaigns, multiple targeted advert groups are created and those adverts are tuned to ensure the lowest cost per click maximising the return on your advertising budget. To make sure your adverts work we create great looking professional landing pages to associate with your campaigns. We also build a wide variety of forms (to capture leads, to collect signups, and more). We work with you to deploy online ads, landing pages and forms, without any help from IT. Moreketing build powerful targeted and relevant landing pages for your events or your special offers, and build forms to collect data online, such as signup pages, registration forms, surveys, etc. We keep all forms simple and relevant ensuring that a high percentage are completed. Our system automatically builds the database tables to hold the form data, and processing logic to collect the form data. We build your landing pages efficiently so much so that you can afford to create targeted landing pages for each of your campaigns, instead of simply driving traffic to your website home page where the visitor will be required to navigate to the offer which will increase the number of clicks and possibility of a lost lead.

4 Deployment & Promotion Moreketing automatically host your landing pages and your forms. We give you trackable links to your forms and landing pages, so you can link to them from your website or your blog. Inject form and landing page links into your our messages. When recipients click on these links, they will be presented with personalised landing pages and forms pre-filled with their personal information. This generates higher click throughs and more form submissions. You can promote your landing pages and forms via our and Twitter campaigns, web ad campaigns, blind mailings by channel partners and more. As these activities drive traffic, our integrated platform allows it to generate very insightful real-time reports. E-Commerce Enabled Forms Further your forms are also able to collect credit card payments for your events, webinars, e- books and more if need be. Just add your PayPal account information or your Authorize.net account information to your form. When your users fill out and submit the form, we connect to the payment gateway, which in turn collects the credit card information and processes the transaction before returning control to our platform for fulfilment. We do not store the credit card numbers, and any funds collected go directly to your PayPal or bank account.

5 Dynamic Website Content We detect when a visitor is accessing your site on repetitive occasions and ensure that the visitor is presented with content that is relevant to their interest. Our technology knows which pages have been previously visited and fine tunes your site to ensure visitors find what they are interested in quickly. We always ensure your visitor remain familiar with the site navigation. If a site visitor views a certain case study on their first visit and then leaves the site, we detect this on their return and highlight a related white paper for download. If that white paper is read online we will promote a related webinar on their return. If however the visitor downloads the case study or white paper we ensure contact details are provided. Real-Time Reports & Analytics Our platform gives you real-time reports of visitor traffic to your forms and landing pages, not delayed which is currently the case for Google Analytics. These reports also show which promotional channels are most effective at driving traffic to your forms and landing pages. Download these reports directly into Microsoft Excel for further analysis, if needed. Our reports are live and actionable. Drill down into specific segments, launch a campaign message to the segment immediately, or save the segment as a target for a future campaign.

6 Visitor Monitoring Our visitor monitoring capability enable sales and marketing teams to see individual companies visiting the website, in real-time. By simply adding a small snippet of HTML code to each of your website pages we turn your website into an active engine for generating leads. Who is visits your website? The vast majority (allegedly something like 97%) of visitors to your website are anonymous. Our service makes them a lot less anonymous, by using their IP address to find the name and address of the organisation that owns that IP address. You don't have to wait for the next day either, we do this in real time. What brought them to your site? We try to correlate your website visitors with your outbound marketing campaigns. When prospects open or click on our messages, or click on shortened links in our automated tweets, or view or fill out our forms, we set a tracking cookie containing the source campaign name. When a this visitor returns to your site, the tracking code on the website page picks up the tracking code and reports the visit source to our automated online marketing platform. Of course, it is entirely possible that the visitor will enter the site of their own accord, either via a Google search or by clicking on a link in some other site. In these cases, we infer the visit source by analysing the referrer URL, and if it came from a search results page, we try to infer the actual search terms.

7 Not just Website Analytics but Website Monitoring! Our website monitoring has different objectives than the standard web analytics provided by Google Analytics, WebTrends, Omniture and the like, which generate traffic reports for marketers. Moreketing focus on generating customer intelligence from individual leads visiting your website. Our reports have a bias towards providing actionable information in real time for sales and marketing. When sales people get to see which customers are visiting and what they are reviewing, they can be a lot more effective when they follow up. It makes sense therefore to have both our tags and Google Analytics tags on your web pages. SEM & SEO Along side our Automated Online Marketing Service; Moreketing offer our Online Marketing Consultation Service to advance your online presence. This consultation service will help you develop your Search Engine Marketing. Providing your site with enhanced Search Engine Optimization that will improve your sites rankings on all searches and improve site visitors. Data Audit & Cleansing Service How fresh & accurate is your current database? Have you got multiple data sources? If your outbound campaigns already result in errors you are not effectively getting your message out. Our Data Audit and Cleansing Service will sort your database by deduplifying, correcting and removing false entries. We also ensuring you adhere to data usage regulations.

8 Overview The ultimate objective of B2B marketing is to drive sales. To this end, marketers need a variety of marketing tools to create effective programs for generating new leads, nurturing those leads till they are qualified enough to become prospects in the sales pipeline, and then to give sales all the information and support they need to convert those prospects into customers. An Integrated Solution Our Automated Online Marketing Service comes with an integrated set of inbound and outbound marketing tools that work together seamlessly to enable you to do all of the above things and more. We have API s to link in with the majority of CRM systems and if your marketing and sales departments use WebEx and/or Salesforce.com, the technology we use integrates directly into both of them, so you can be sure that you are getting the most out of your existing infrastructure investments. By way of contrast, using disparate point solutions from different vendors can make marketers' lives difficult very quickly. Digesting data & producing meaningful reports requires extensive IT support and manual processes, and real-time results are generally out of the question.

9 A Solution for Webinars The success of the likes of WebEx is testament to the importance of webinars. Our Automated Online Marketing Service is unique in the way it integrates webinars into the overall online marketing process. We enable you to close the loop with webinars. On the front end, you can set up automated promotion and reminder programs to maximize attendance. On the back end, you can include webinar attendance and participation data for prospect scoring and in behavioural segments for follow-up. You can use your most effective webinars as templates for future webinars, thereby accelerating your operational efficiency going forward. Social Media (SoMe) Solutions The rapid emergence of social media channels like Twitter, Facebook and LinkedIn has many marketers feeling a little left behind. The Moreketing integrated platform de-mystifies these new technologies by placing them appropriately in the larger marketing context. Thus, Moreketing lets you treat Twitter as an additional channel, alongside and web ads, for invitations to your new event or webinar. Our reporting lets you quickly see whether Twitter is more effective than Google or Bing ads in driving traffic to your event. Doing more with less The internet is vast and getting your message through can be almost impossible but the Moreketing Automated Online Marketing Service ensures that your message is discovered with minimal outlay and maximum visibility. Once you have engaged with potential clients, awareness levels are maintained with minimal fuss as your campaigns are automated leaving you and your marketing team more time to do what you do best.! Moreketing If you would like to discuss Automated Cloud Marketing further please contact the team marketing@moreketing.com All trademarks and copyrights are the property of their respective owners