EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting

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1 AT A GLANCE Who We Are We are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with more than 200 brands and thousands of franchisees. We operate from a bedrock belief in constant, never-ending improvement, and with a focus on helping our clients achieve their most critical outcomes faster: awarding new franchises, and increasing revenue at the local level.

2 EXPERTISE Strategy and Execution Franchise Recruiting Franchise Onboarding/Training Franchisee Growth Intranet/Online Manuals Directory and review site management Mobile Optimization Social Marketing Reputation Management Online Advertising Creative Design and Production Website Design, Franchisee micro-sites, Copywriting Managed Services Content creation, distribution and conversation management, Facebook, Google+, LinkedIn, Twitter, Pinterest, Instagram, YouTube

3 Service Overview RECRUITING FRANCHISE WEBSITE PIPELINE CATALYST Your franchise website is the top of funnel for your recruiting efforts. As such, it must embody your brand promise, in a compelling way that is attractive to your ideal candidate and makes them want to take the next step to learn more. Process Peak has helped dozens of franchisors create brand-congruent websites that attract and convert qualified candidates. We have the expertise to help you reach your recruiting targets. Blueprinting of ideal visitor experience Integrated social media presentation and plugins Integrated videos or audios Customized lead generation capture Keyword and title tags for search engine optimization Content management system for easy updates Integrated Google Analytics Conduct a discovery process to uncover optimal content and site design. Design, produce, develop, test; and train on content management. Create a flexible, easy-to-update site that includes visibility to performance, so you can continuously improve and meet your goals. Pipeline Catalyst is the premier franchise recruiting solution for engaging candidates via a 24/7 collaborative environment. It combines the marketing aspect of franchise sales with a robust CRM enabling efficient and effective pipeline monitoring and management. Decrease your sales cycle and increase the quality of new franchisees though a proven solution responsible for more than 4,000 franchise awarding s. Dynamic Virtual Brochure to convey your franchise opportunity Direct messaging to candidates; feedback/questionnaires; built-in validation and more... Compelling, consistent, brand-congruent presentation of your opportunity Built in FDD with receipt acknowledgement Robust integrated marketing solution with automated campaigns Centralized online data for internal contact access and management Easy-to-use dashboard to visually monitor all aspects of your awarding process In-depth reporting and analytics to track and measure lead generation, process, and results One-on-one monthly call to identify opportunities to improve recruiting success Collaborate with your sales and marketing team to blueprint the ideal awarding experience Develop the ideal candidate profile(s) to zero in your messaging Integrate communications, tiered application, lead sources and validation Record audios with existing owners and executives for proactive validation We provide comprehensive and ongoing training for your new awarding portal

4 OPERATIONS ONBOARDING CATALYST SYSTEM CATALYST REPUTATION CRM Onboarding Catalyst enables your new Franchisees to succeed faster, by guiding them step-by-step through the process of opening their new franchise. The transition from being a franchise candidate to engaging in the Onboarding Catalyst platform is instant and seamless and enables you to provide information that s essential to your Franchisees, around the clock, with integrated audios to guide the process. Provide a measurable and scalable onboarding/training process reflecting best practices for getting your new franchisees up and running as quickly and efficiently as possible Seamless candidate transition from franchise awarding to Franchisee onboarding/training Custom-built Virtual Brochure with integrated online ops manuals and training videos to provide opening guidance and required documentation Collaborative environment with direct messaging, electronic Franchisee and Franchisor checklists, document sharing testing certifications and more. Centralized online data for internal management and Franchisee engagement Easy-to-use dashboard to visually monitor and assist Franchisee progress in opening/training completion We work with your Corporate Operations, Training and Marketing departments to blueprint the ideal onboarding process and experience We assist you in breaking out your onboarding process into phases that provide the franchisees the information and documentation they need in order to move forward in the onboarding process We identify current checklists (both for the Franchisee and Franchisor), tests, documentation and surveys and integrate these into your Onboarding Catalyst We work with you to create alignment, record audios with key team members during the onboarding process integrate videos and obtain approval of decision makers We provide comprehensive training on your new Onboarding Catalyst portal System Catalyst is an online hub that gives your Franchisees 24/7 access to the critical information they need for optimal growth and everyday operation of their businesses once up and running. Promote Franchisee interaction and stimulate growth in real-time with discussion boards, relevant content, announcements and access to online training materials/manuals. A single online destination for Franchisees to access critical resources and expertise Increased Franchisee activity/interaction, creating a more cohesive and active brand network Brand integrity and consistency at the Franchisee level through real-time posting/communication Integrated operations manual, enhancing Franchisee resources and implementation Streamlined communication regarding Franchisee questions/ concerns/feedback across specific departments/topics Collaborate with you to identify desired outcomes and top resources for Franchisees Identify appropriate tools, resources, guidance/training and collaborative environments Blueprint a sitemap for turnkey growth and management of Franchisees business Document desired day-to-day experience, and key resources, documents and platform integration required Integrate your Operations Manual into the experience (and make the full manual available) You re no longer in complete control your brand message; you re now in a partnership with your customers. They are talking to their friends and anyone who will listen on a variety of online channels. Reputation Management Services from Process Peak enable you to listen to and understand your customers and their sentiment, so you can cultivate a stronger reputation and grow your business faster at both the corporate and local levels. Insights into customer sentiment at the local and aggregate levels to enable you to manage social conversations (and your reputation) Alerts of negative comments to enable continuous awareness and timely response. Customizable dashboard views for more efficient analysis of your brand Tools for publishing content directly to local Facebook, Google + and Twitter presences Enhanced SEO with the ability to customize content on a local level Collaborate with you to set up a listening dashboard Help you identify your supporters (positive reviewers) and your detractors (negative reviewers) Identify your brand differentiators that will be repeated by your target audience Formulate a content strategy that includes do s and don ts of brand communication, and a calendar of scheduled communications

5 MARKETING DIRECTORY OPTIMIZATION REPUTATION MANAGEMENT ADVERTISING MANAGED SERVICES To connect with your customers, you must have a robust social media presence. The challenge is to manage that presence in a consistent and brand-congruent way across your entire franchise system while you re doing everything else. Process Peak will show you how to manage and optimize your online presence and help you stay ahead of your competitors where it really counts, in social media, and in the real world. Step-by-step facilitation of corporate and local listings for Facebook, Google+, Twitter, Yelp and other key social channels Optimization of listings to make sure that every location in your franchise system is easily findable, both from the desktop and from mobile devices Consistent, compelling and accurate presentation of your brand for each location Working directly with Facebook, Google, etc. we claim/optimize your local listings We supply a database of all URLS and access to each locations presences You re no longer in complete control your brand message; you re now in a partnership with your customers. They are talking to their friends and anyone who will listen on a variety of online channels. Reputation Management Services from Process Peak enable you to listen to and understand your customers and their sentiment, so you can cultivate a stronger reputation and grow your business faster at both the corporate and local levels. Insights into customer sentiment at the local and aggregate levels to enable you to manage social conversations (and your reputation) Alerts of negative comments to enable continuous awareness and timely response. Customizable dashboard views for more efficient analysis of your brand Tools for publishing content directly to local Facebook, Google + and Twitter presences Enhanced SEO with the ability to customize content on a local level Collaborate with you to set up a listening dashboard Help you identify your supporters (positive reviewers) and your detractors (negative reviewers) Identify your brand differentiators that will be repeated by your target audience Formulate a content strategy that includes do s and don ts of brand communication, and a calendar of scheduled communications There are many ways to generate interest from new customers. Local advertising options from Google, Facebook, Foursquare and others enable you to reach targeted prospects who are searching for your product or service from their PC or mobile device. Process Peak can help you find the local advertising service that works best for your brand. Measurable engagement with local prospects Targeting based on geographical location, key words and specific demographic categories Visibility across different modalities, including Search, Mobile Search, Map and Display Analytics on reach, performance and more Ad copy that gets updated regularly to stay fresh Reactive budget based on competition, location and desired reach Turn-key setup and execution of local advertising campaigns with your franchisees. o Insure that campaigns are executed with geographic settings, budget and ad copy optimized for success and with corporate-approved branding You know where you connect with prospects and stay engaged with existing customers. On the leading social media channels Facebook, Google+ and so on. And you know you have to do it right, because doing it wrong could be catastrophic to your brand. But who has time? Not your franchisees. They have franchises to run. And not your marketing department, they are already out of bandwidth. With our Managed Services, you can have a brand-congruent social media presence, executed in a best practices manner, so you can be confident that your prospects are getting the right message, your fans know what to tell their friends, and your candidates see that you have a real presence in the social media arena. Brand discovery to identify key attributes for messaging Original, brand-congruent content by social media channel Best practice responses to all comments, reviews and questions A social calendar reflecting agreed upon strategy and scheduled communications Interview your marketing executives to uncover foundational brand identity Develop a strategic plan to reach and engage prospects through your social media channels Compile a rolling calendar to present approved content in advance of publication Provide weekly or monthly recap of social activity and reputation trends

6 CONTACTS General Inquiries Solutions Billing Client Support For Recruiting Platform Support: For Social Platform Support: Call us: (760)