Optimizing Life Sciences Processes with Good
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- Tamsin Greene
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1 Optimizing Life Sciences Processes with Good Examples of how life sciences companies can utilize Good Technology solutions as part of key process redesign initiatives to increase profitability and improve customer service
2 The Freedom to Leverage Mobility When mobility and security go hand-in-hand, organizations have the power to pursue bolder strategies. The Good Technology secure mobility platform protects the data your enterprise depends on, anywhere it travels. With Good, enterprises can push data to the edge, make it accessible to more users and develop applications without needing to be security experts. The following process improvement examples illustrate increased efficiencies, productivity and quality that can be achieved by utilizing Good Technology solutions and secure apps from its ecosystem of independent software vendors. Good Technology is the leader in secure mobility, delivering solutions across all stages of the mobility lifecycle for enterprises and governments worldwide. Good offers a comprehensive, end-to-end solutions portfolio, consisting of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management and analytics, and a third-party application and partner ecosystem. More than 6,200 organizations in 189 countries use Good Technology, and we are trusted and deployed in 100% of the FORTUNE 100 commercial banks and aerospace and defense firms as well as leaders across healthcare, manufacturing and retail. Learn more at Note: Examples are illustrations of real business benefits which can be realized with the solutions provided. All company names and references, however, are fictitious. Any resemblance to real companies is purely coincidental. 2
3 Mobility Opportunities for Life Sciences Firms Even with tremendous advances in mobile technology, many business processes are still manual or too complex. As the security and functionality of mobile apps improves, life sciences companies have a tremendous opportunity to streamline their business processes to increase revenues, lower costs, and improve the customer experience. Specifically, life sciences companies can use mobility to: Optimize sales opportunities Improve sales support information Increase productivity by removing time-consuming activities 3
4 Solution Requirements End-to-end device, application, over-the-air and Internet security Available on various devices and operating systems Compliance with privacy regulations around personally identifiable information (PII) Support company initiatives to ensure compliance with FDA approved language around product usage Ability to manage and secure company data on personal / BYOD devices Government-grade security and FIPS certification Seamless integration with existing IT infrastructure Secure access to and editing of information Simple management by IT Ability to predict and remedy system failures 4
5 Use Case #1 Optimizing Sales Process redesign initiative targeted to simplify the client interaction process, increase revenues, reduce errors and lower costs
6 Old Process: Manual and Error Prone Inefficient processes with limited ability to ensure sales compliance with approved language 6
7 New Process with Good: Simple and Secure 1 2 Rep plans visits and navigates to physician visits with Good Work calendar and device mapping app Most current and compliant presentations pushed to rep s device and rep finds answers to physician questions using Good Connect 3 Drug samples dropped off and doctor digitally signs Solution Components Meeting scheduling and navigation: Good Work and device mapping app Updated presentation and tracking capabilities: Good AppCentral Secure, real-time instant messaging: Good Connect Secure editing apps: iannotate for Good 7
8 Business Benefits Achieved Increased revenues Optimized revenue through compelling presentations and effective follow up Higher referrals from physicians Easier to host impromptu meetings in hospitals across departments Lower costs Fewer printed materials Improved quality More current information and higher compliance with approved claims and language 8
9 Use Case #2 Improved RFP Management Process redesign initiative targeted to help sales representatives respond to RFPs more quickly and win more deals
10 Old Process: Inefficient and Less Responsive Slow and logistically challenging processes 10
11 New Process with Good: Simple and Secure 1 2 Hospital procurement contacts rep who looks up info on the company intranet and CRM system using Good Access Rep able to IM experts in real time while hospital procurement on phone 3 Rep uses MobileForce for Good to interact with CRM system and enter info, send docs and update probability of a sale Solution Components Secure behind the firewall data access: Good Access Secure, real-time communications: Good Connect Easy access corporate CRM system: MobileForce for Good 11
12 Business Benefits Achieved Increased revenues Faster answers and even when out of coverage Higher probability of being awarded new contracts Improved quality Better answers delivered more quickly Higher customer satisfaction from responsiveness 12
13 Use Case #3 Life Sciences Business Intelligence Process redesign initiative targeted to leverage data insights and collaboration to improve sales and channel effectiveness
14 Old Process: Inconvenient and Less Responsive Manual processes with inability to address issues quickly 14
15 New Process with Good: Simple and Secure 1 Manager retrieves sales and CRM data anywhere and anytime and able to convey data in or call 2 When receiving manager s or call rep able to pull up same information on ipad immediately 3 Rep able to reference key resources even though out of coverage as Good Share caches his files on his device. Rep and physician discuss at meeting to remediate any issues or objections. Solution Components Anytime-Anywhere business intelligence: Roambi for Good Secure and file repository: Good Work Secure off-line cache of critical files: Good Share 15
16 Business Benefits Achieved Increased revenues Quicker reaction to sales opportunities Faster answers and sales cycles Improved quality Better ability to monitor dashboards anytime from anywhere More compelling data in physician discussions Easier data retrieval for sales reps 16
17 THANK YOU For more information Please contact us at Be-Good Good Technology Corporation and its related entities. All use is subject to license terms posted at All rights reserved. GOOD, GOOD TECHNOLOGY, the GOOD logo, GOOD FOR ENTERPRISE, GOOD FOR GOVERNMENT, GOOD FOR YOU, GOOD APPCENTRAL, GOOD DYNAMICS, SECURED BY GOOD, GOOD MOBILE MANAGER, GOOD CONNECT, GOOD CONNECTED CONTAINER, GOOD SHARE, GOOD TRUST, GOOD VAULT, and GOOD DYNAMICS APPKINETICS are trademarks of Good Technology Corporation and its related entities. All third-party trademarks, trade names, or service marks may be claimed as the property of their respective owners. Technology and products belonging to Good are protected by issued and pending U.S. and foreign patents.
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