Mobility Index Report Q1 2015

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1 Mobility Index Report Q Report on App, Platform and Device Preferences from the Leader in Secure Mobility May 2015

2 Report on App, Platform and Device Preferences from the Leader in Secure Mobility This report is part of the Good Technology Mobility Index, an ongoing initiative to track and analyze the impact of mobile apps and platforms. This document presents the details of the Good Mobility Index and the methodology behind it. With a diverse global customer base that includes FORTUNE 100 leaders across a wide range of industries, Good is uniquely positioned to provide insight into the adoption of new mobile apps, platforms and devices. Leveraging data collected from our extensive customer base using Good the Good for Enterprise Dynamics Secure or the Good Mobility Dynamics Platform or Good Secure for Mobility Enterprise Platform,, Good Good is reporting is reporting on enterprise on enterprise mobile mobile application application adoption in addition adoption to in device addition activations. to device activations. 02

3 EXECUTIVE SUMMARY Businesses of all sizes and in all industries continue to aggressively mobilize their apps and content. However, as this quarter s Mobility Index Report highlights, different industries are pursuing notably different mobile initiatives on different platforms and using different form factors. Beyond , calendar and contacts, the secure browser is the leading mobile app being deployed by businesses. This app has broad adoption across verticals and dominates app adoption in industries such as manufacturing and transportation. At the same time, several industries are moving beyond packaged apps with insurance emerging as an early leader in terms of custom apps that enable new mobile business processes, while business and professional services focus on mobilizing their content. From the device perspective in Q4, ios maintained its strong enterprise share across device types and form factors. However, ios continued to see some erosion in its once dominant tablet adoption with Android continuing a surge and Windows emerging on the scene. 03

4 OVERALL HIGHLIGHTS Mobile apps continue to see strong growth adding another 28% to their impressive growth over the last quarter. ios remains the market share leader continuing a surge that began with the release of the iphone 6. Secure browser remains the most popular app outside of . Secure instant messaging and custom apps follow as next most popular apps. Android remains strongest in high tech and surges in energy while ios shows particular strength in regulated industries and education. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Insurance emerges as an early adopter of custom apps with over a third of all apps activated focused on mobilizing custom business processes. The tablet market space gets more crowded with ios still in the lead but Android continuing gains and Windows gaining market share. 04

5 Detailed Findings % Good Technology analyzed both the mobile apps and devices activated by its customers over the first quarter of 2015 to highlight trends in mobility, app and device preference. 05

6 Organizations Continue to Deploy Increasing Numbers of Mobile Apps In the first quarter, organizations continued to mobilize their apps and content at a rapid and accelerating pace. Enhanced collaboration and access to corporate content led the way, each experiencing dramatic growth. 28 % Overall app activation was up 28% quarter-overquarter and 48% over the same period last year. 1 YEAR 160 % For the full year beginning in April 2014 and ending in March 2015, total app activation grew 160%

7 Secure Browser and Secure IM Lead All Apps For the second quarter in a row, secure browser led all app categories representing 21% of all apps deployed by organizations reflecting the growing demand for secure access to the corporate intranet. Secure instant messaging moved up one spot to overtake custom apps as the second most widely deployed mobile business app. Top 5 App Categories Across Devices 1 Secure Browser 2 Custom Apps Secure IM Document Access Document Editing 01 07

8 Document Access and Document Editing Show Strong Growth While the order of mobile apps remained fairly constant, document access and editing experienced the fastest growth. Increasingly businesses are mobilizing their content and enabling mobile document-based workflows. These two categories saw growth rates of 68% and 51% respectively quarter-over-quarter. 68 % 51 % Document Access Document Editing SUNNYVALE MAIN ST. GOOD HQ 08

9 Insurance Aggressively Transforms Business Processes with Custom Apps The insurance industry is going through rapid business transformation with new buying methods, claims processing and other key business processes that are transforming the competitive landscape. At the same time, insurance depends on complex business logic involving a multitude of legacy systems. For this reason the insurance industry has been especially aggressive in developing mobile apps to bridge this gap. 34% CUSTOM INSURANCE APPS In the first quarter of 2015, fully 34% of all apps activated by insurance organizations were custom apps. SUNNYVALE MAIN ST. GOOD HQ 09

10 When Time is Money, Firms Invest in Secure IM While financial services also aggressively invested in custom apps, the top category of apps in this vertical was secure instant messaging (IM), accounting for 27% of all apps activated by financial services firms. In this industry, speed to decision can mean the difference between being in the red and in black. As the industry mobilizes, secure mobile IM is becoming a substitute for a shout across a trading floor. SECURE IM 27 % 10

11 Business and Professional Services Focus on Mobile Document Editing Business and professional services represent a wide variety of firms, from law firms to consulting services to accountancies. However, the unifying factor of this disparate set of businesses is that each of them works on business docs. Perhaps unsurprisingly then that document editing apps dominated this vertical, making up 26% of all apps deployed by business and professional services firms. For these firms, the next most activated apps after document editing apps were secure browser and document access apps. Together these three app categories, all of which center around mobilizing content, made up 64% of all apps deployed by business and professional services firms. 11

12 For Manufacturing Firms, the Browser is King Uniquely among all verticals, manufacturing firms utilized very few custom apps and little secure IM. However, more than any other industry manufacturing relied on secure browsers to access key information. 47% of all app activations within manufacturing were made up of secure browsers. The widespread adoption of secure browsers within the manufacturing industry illustrates that while the usage patterns in unregulated blue collar industries differ substantially from regulated and white collar industries, manufacturing too is mobilizing key business processes. 47 % 12

13 ios Retains Strong Market Share ios retained the top spot for device activation, dropping a single percent to 72% of all activations. Android ticked up 1% to 26%. ios has maintained a market share of over 70% since the introduction of the iphone 6. Windows Phone activations remain consistent with the six previous quarters and made up 1% of total device activations. 72 % ios It was joined by Windows, which appeared for the first time in the Mobility Index Report, registering an additional 1% of activations. Most of these devices were tablets running Windows Pro. 26 % Android CUPERTINO 1 % Windows 1 % Windows Phone 13

14 iphone 6 Most Popular Device, Galaxy S5 Leads Android Devices The iphone 6 remained the most popular device overall, making up 26% of all activations in Q The most activated Android device was the Samsung Galaxy S5. Together Apple and Samsung made up 28 of the top 30 devices. iphone 6 26 % OF ALL ACTIVATIONS Apple & Samsung 28 OF THE TOP 30 DEVICES 14

15 ios Leads Tablets, but New Competitors Emerge ios maintained its lead in tablets, with 81% of all activations in Q1. However, this represented a 4% drop over Q4. It continued a trend of increasing diversity in the tablet marketplace. A year ago, ios commanded 92% of tablet share. Android gained an additional 1% from ios, continuing a trend that has seen its market share nearly double over the last year. Q1 also saw the emergence of Windows tablets, including both Microsoft Surface devices and devices from Windows OEMs, rising from 1% to 4% of tablet activations. 81 % ios 15 % Android 4 % Windows 15

16 ios Maintains Strength in Regulated Industries Device adoption varies significantly among industries. For the second quarter in a row, ios significantly outpaced Android in regulated industries. 80% of public sector activations and 76% of financial services activations were ios devices. FINANCIAL SERVICES 80 % PUBLIC SECTOR 76 % 83 % EDUCATION The most ios-heavy industry was education, a traditional Apple stronghold, with 83% of devices running ios. 16

17 Android Strongest in High Tech, Surges in Energy Android is strongest in unregulated industries. 47 % For the second quarter in a row high tech was the most Android-friendly industry, up 2% to 47% of all activations in this vertical. 44 % Energy followed closely behind with 44% of devices running Android, a significant jump from last quarter when Android represented just over a third of devices. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. 17

18 Microsoft Devices Begin to Find their Niche Windows and Windows Phone showed strength in a couple of verticals. 5 % Windows tablets made up 5% of all activations in retail, while Windows Phone devices made up 7% of all activations in entertainment and media. 7 % This is the first time any Microsoft operating system has exceeded 5% in any vertical in the report. HOLLYWOOD 18

19 Overview Of Good Mobility Index Methodology The metrics cited in this report have been directly generated from internal data provided by Good Technology, as aggregated from all devices activated across the company's worldwide customer base in Q Good analyzed activations by month, among all its global customers that had at least five activated devices over the quarter, to draw conclusions on the overall trends for net new activations across ios, Android, Windows and Windows Phone platforms. Analyzing the long tail of net new device activations by platform provides unique insight into not only the popularity of individual devices and form factors, but also the platforms that enterprises prefer for enabling employees to access business data and applications. Due to the fact that RIM devices use only the BlackBerry Enterprise Server for corporate access, Good does not have insight into BlackBerry handset activation trends; and they are not reflected in this report. 19

20 ABOUT GOOD Good Technology is the leader in secure mobility, delivering solutions across all stages of the mobility lifecycle for enterprises and governments worldwide. Good offers a comprehensive, end-to-end solutions portfolio, consisting of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management and analytics, and a third-party application and partner ecosystem. More than 6,200 organizations in 189 countries use Good Technology, and we are trusted and deployed in 100% of the FORTUNE 100 commercial banks and aerospace and defense firms as well as leaders across healthcare, manufacturing and retail. Learn more at Global Headquarters (main) BE GOOD (sales) EMEA Headquarters +44 (0) BE GOOD 2015 Good Technology Corporation and its related entities. All use is subject to license terms posted at All rights reserved. GOOD, GOOD TECHNOLOGY, the GOOD logo, GOOD FOR ENTERPRISE, GOOD FOR GOVERNMENT, GOOD FOR YOU, GOOD DYNAMICS, SECURED BY GOOD, GOOD MOBILE MANAGER, GOOD CONNECT, GOOD SHARE, GOOD VAULT and GOOD DYNAMICS APPKINETICS are trademarks or registered trademarks of Good Technology Corporation and its related entities. All third-party trademarks, trade names, or service marks may be claimed as the property of their respective owners. Technology and products belonging to Good are protected by issued and pending U.S. and foreign patents. 04/15 Rev. 23APR2015

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