1 6 Good Technology Mid-Market Mobility Trends Survey August 2014
2 Mobility Trends Survey Introduction Purpose & Methodology In August 2014, Good conducted an online survey of global mid-market organizations with annual revenue between $200M and $999M. The goal of the survey was to understand: Metrics related to current mobile deployments, including MDM saturation, BYOD policy and app deployment Trends related to mobile priorities and future mobile growth plans The following results are based on the responses of 459 IT decision makers.
3 Mobility Trends Survey Key Findings 6
4 Mid-Market is On Top of Mobility Formal BYOD Support Government & Public Sector 45 % Healthcare 58 % 35 % 50 % Energy & Utilities Transportation 59 % 33 % 55 % 33 % Financial Services Manufacturing Entertainment, Information & Media Wholesale 61 % 65 % 67 % 72 % Business & Professional Services Education Non-Profit Organizations Legal High Tech 60 % Retail 62 % Communications 69 % The majority of midmarket organizations have deployed MDM. Most industries have greater than 50% formal support for BYOD.
5 But Formal BYOD Support Creates End-User Concerns SUPPORTS BYOD 65 % USERS ARE CONCERNED ABOUT PRIVACY NO BYOD SUPPORT 35 % USERS ARE CONCERNED ABOUT PRIVACY Organizations that formally support BYOD report almost 50% more user privacy concerns than those that don t. MDM is sufficient to protect the device, but can be perceived as intrusive by end-users.
6 Shifting to Protect the Data as well as the Device 1 Mobile App Management/Enterprise App Store WITHIN 6 MONTHS Two out of the top three post-mdm mobility initiatives are all about the apps and data how they re protected and securely distributed. 2 Network Access Control Integration 3 App Containerization
7 Mobile Security and App Management are Priorities Planned Implementation of Additional Mobile Security or Management in the Next 12 Months Government & Public Sector 37 % Healthcare 41 % Energy & Utilities 43 % Transportation 41 % Financial Services 62 % Manufacturing 43 % Entertainment, Information & Media 57 % Wholesale 43 % 52 % 35 % 40 % 39 % Business & Professional Services Education Non-Profit Organizations Legal High Tech 40 % 40 % 55 % 1 YEAR Retail Communications WITHIN Every industry plans to add mobile security or app management capabilities within the next year.
8 Mid-Market Drives Productivity with Mobile Apps Of the organizations planning to deploy mobile app management, almost 65% plan to roll out three or more apps in the next year. Mobile apps are clearly recognized as a growth driver for their business. 37 % 1-2 APPS Number of mobile apps expected to roll out over the next 12 months 39 % 24 % 3-5 APPS 6+ APPS
9 Adopting Custom Apps Rapidly Three or More Custom Apps Deployed in the Past 12 Months Government & Public Sector 30 % Healthcare 58 % Energy & Utilities 17 % Transportation 30 % Financial Services 30 % Manufacturing 22 % Entertainment, Information & Media 45 % Wholesale 15 % 50 % 43 % 44 % 41 % Business & Professional Services Education Non-Profit Organizations Legal High Tech 45 % Retail 27 % Communications 64 % Organizations across all industries have deployed 3 or more custom apps in the past 12 months. Companies are realizing it s the new competitive edge.
10 Mobility Trends Survey Survey Responses 6
11 Mobility Trends Survey Responses 1 What is your company s primary industry? Government & Public Sector 15.5 % Healthcare 7.0 % 4.8 % 3.5 % Energy & Utilities Transportation 13.3 % 6.5 % 4.6 % 2.0 % Financial Services Manufacturing Entertainment, Information & Media Wholesale 12.4 % 6.1 % 4.1 % 1.5 % Business & Professional Services Education Non-Profit Organizations Legal 9.4 % 5.2 % 3.7 % 0.4 % High Tech Retail Communications Life Sciences
12 Mobility Trends Survey Responses 2 How many employees does your company have? 18.3 % 1-99 EMPLOYEES 17.2 % EMPLOYEES 9.9 % EMPLOYEES 19.0 % 11.0 % 24.5 % EMPLOYEES EMPLOYEES EMPLOYEES
13 Mobility Trends Survey Responses 3 Why doesn't your organization have an MDM solution deployed? 21.5 % Corporate-issued BlackBerry devices deployed Exchange ActiveSync is good enough 6.6 % 4 Is your IT organization or are your users concerned about end user privacy issues related to MDM, such as full device wipe and location tracking? 22.2 % 9.8 % 12.4 % 5.0 % Lack of funding Too complex IT is concerned Users are concerned 54.5 % Other IT priorities 48.2 % 19.8 % Both IT and our users are concerned No concerns
14 Mobility Trends Survey Responses 5 How many third party or custom 6 Which mobile apps is your organization mobile apps has your organization currently using? deployed in past 12 months? 1-2 Apps 21.6 % 20.4 % Cloud Storage/Sync 10.6 % Business Intelligence 3-5 Apps 22.6 % 27.9 % 16.1 % CRM Custom apps for specific purposes 12.6 % None None 22.1 % 6+ Apps 10.2 % 17.1 % 31.7 % Document editing & management Instant messaging? Others 16.3 % 7.3 % Vertical market specific apps Don t know 23.6 % 28.6 % Intranet browser 15.3 % Mobilizing existing enterprise applications 19.1 % SharePoint access 35.9 % Secure (containerized )
15 Mobility Trends Survey Responses 7 Which of the following business processes are you planning on mobilizing (or mobile-enabling) in the next 6 months? 35.2 % 20.8 % 27.8 % 22.9 % 19.3 % 15.4 % 16.5 % 19.8 % 19.8 % 7.2 % 9.5 % Basic messaging ( , contacts, calendar) (container) Behind the firewall SharePoint document or intranet access Mobile collaboration (Instant messaging and presence) Document editing & management Cloud storage/sync Customer relationship management Business intelligence Vertical market specific processes Custom processes for our organization Other None
16 Mobility Trends Survey Responses 8 What is your timeline for purchase of additional mobile security or management capabilities? Within 12 MONTHS 48.2 % Beyond 12 MONTHS 23.3 % NO PLANS 28.5 %
17 Mobility Trends Survey Conclusion Apps and Advanced Workflows BYOD is a serious force in mid-market organizations and many are seizing the opportunity MDM and are good first steps toward a mid-market mobility program Moving beyond MDM, to custom mobile apps and advanced workflows, will be key to mid-market organizations fully seizing the business benefits of mobility For more information, please visit us at
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