Report on App, Platform and Device Preferences from the Leader in Secure Mobility

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1 RESEARCH REPORT GOOD TECHNOLOGY TM MOBILITY INDEX REPORT Q Report on App, Platform and Device Preferences from the Leader in Secure Mobility This report is part of the Good Technology TM Mobility Index, an ongoing initiative to track and analyze the impact of mobile apps and platforms. This document presents the details of the Good Mobility Index and the methodology behind it. With a diverse global customer base that includes FORTUNE 100 leaders across a wide range of industries, Good is uniquely positioned to provide insight into the adoption of new mobile apps, platforms and devices. Leveraging data collected from our extensive customer base using Good for Enterprise or the Good Dynamics Secure Mobility Platform, Good is reporting on enterprise mobile application adoption in addition to device activations. EXECUTIVE SUMMARY Businesses of all sizes continue to evolve from point solutions to a full platform approach for mobility. As they do so they continue to adopt additional apps and the business impact of these apps continues to increase. Already this year, we ve seen enterprise mobility move well beyond simple mobile device management (MDM) and basic on smart devices. This quarter s report spotlights the continued adoption of enterprise mobile apps, particularly custom apps that both extend existing business processes and impact business transformation. While we continue to see an increase in third-party apps such as document editing, document access, instant messaging and mobile CRM, this quarter custom-developed apps take the lead in our report, signaling the increased number of organizations moving to mobile business processes to gain business advantage. MAX ROI VALUE MDM & COLLABORATION EXISTING BUSINESS PROCESSES NEW BUSINESS PROCESSES TIME

2 OVERALL HIGHLIGHTS: ios reversed a decline in activation share and won share from Android. The release of the iphone 6 and iphone 6 Plus accounted for all of this gain. iphone 6 outpaced iphone 6 Plus in its first partial month, representing 85 percent of these new devices to be activated. Custom app activations more than doubled quarter over quarter and grew by over 700 percent year over year becoming the most widely activated app category. Behind custom apps, secure IM and secure browser dominated the smartphone. They ranked #2 and #3 respectively on this form factor. On tablets, users are increasingly utilizing document editing and document access tools. They ranked #1 and #3 respectively on this form factor, with custom apps in between. DETAILED FINDINGS Good Technology analyzed both the mobile apps and devices activated by its customers over the third quarter of 2014 to highlight trends in mobility, app and device preference. iphone 6 and iphone 6 Plus Shifts Net Activations in Q3 Total ios activations increased this quarter, now representing 69 percent, up from 67 percent in the quarter previous. Android activation share dropped by an equal amount. The introduction of the iphone 6 and iphone 6 Plus appears to have made a significant impact on the overall share. While ios made up 66 percent of all activations in the months of July and August, a drop of one percent from the previous quarter, ios activations comprised 73 percent of September activations. Windows Phone activations remain consistent with the six previous quarters and made up one percent of total device activations. 1% OTHER 29% ANDROID 69% ios 1% WINDOWS PHONE Net Activation by Platform Q3 2014: July through September

3 iphone 6 Makes an Impact; iphone 6 Outpaces iphone 6 Plus One of the biggest mobility stories in Q was the release of the iphone 6 and iphone 6 Plus. When the devices were released they made an immediate impact in the market. Despite not being available for the entire month of September, iphone 6 made up 17 percent of all activations for the month of September. Among the findings, the iphone 6 significantly outpaced the iphone 6 Plus. Of all activations of these devices, 85 percent were iphone 6 models, whereas only 15 percent were iphone 6 Plus. Android Gains in Tablet Activations Once again this quarter, ios tablets maintained the vast majority of tablet activations. However, for the second straight quarter, Android slightly increased its share of total activations, now accounting for 11 percent of tablet activations. 11% ANDROID 89% ios Tablet Activations Q3 2014: July through September Businesses Adopting Custom Apps at Exponential Pace In the third quarter, businesses continued to accelerate their transformation through custom-business apps, with 107% quarter-over-quarter and 731% year-over-year. This continues a trend of exponential growth in custom app development over the last three years. With this quarter s growth acceleration, custom apps took the lead as the most activated app category on the Good Dynamics Secure Mobility Platform.

4 Custom Apps Take the Lead but Document Apps Follow Close Behind The incredible rise in custom app development catapulted it from the fourth most activated app category to number one. Today, custom apps represent 28 percent of all apps on the Good Dynamics Secure Mobility Platform. However, close behind are a set of third-party, Goodsecured apps, commonly used in document-based workflows, including document editing and document access. Together these documentoriented apps account for 37 percent of all apps. Secure browser, secure IM, note taking and business intelligence followed. TOP 5 APP CATEGORIES ACROSS DEVICES INSTANT App Usage Substantially Differs By Form Factor App usage by form factor differed substantially. Custom apps were a clear leader on smartphones, representing 29 percent of all smartphone apps. However, secure IM and secure browser followed as the next most widely utilized apps on this form factor. Document-oriented apps followed further behind. In contrast document editing was the clear winner for most popular applications representing 36 percent of the apps on tablets. Customs apps followed at 27 percent. Secure browser and secure IM proved less popular on these devices. While businesses are using custom apps across all their devices, the usage pattern on smartphones and tablets do seem to diverge. Smartphone users utilize their devices primarily to get quick access to pertinent information, while tablet users are using their tablets for more involved document-oriented workflows. TOP 5 APP CATEGORIES ON SMARTPHONES INSTANT TOP 5 APP CATEGORIES ON TABLETS INSTANT

5 OVERVIEW OF GOOD MOBILITY INDEX METHODOLOGY The metrics cited in this report have been directly generated from Good s internal data, as aggregated from all devices activated across Good s worldwide customer base in Q3 201 Good analyzed activations, by month, among all its global customers that had at least five activated devices over the quarter, to draw conclusions on the overall trends for net new activations across ios, Android and Windows Phone platforms. Analyzing the long tail of net new device activations by platform provides unique insight into not only the popularity of individual devices and form factors, but also the platforms that enterprises prefer for enabling employees to access business data and applications. Due to the fact that RIM devices use only the BlackBerry Enterprise Server for corporate access, Good does not have insight into BlackBerry handset activation trends; and they are not reflected in this report. ABOUT GOOD TECHNOLOGY Good Technology is the leader in secure mobility solutions, providing the leading secure mobility solution for enterprises and governments worldwide, across all stages of the mobility lifecycle. Good offers a comprehensive, end-to-end secure mobility solutions portfolio consists of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management and analytics, and a third-party application and partner ecosystem. More than 6,000 organizations in over 190 countries use Good Technology solutions, including FORTUNE 100 leaders in commercial banking, insurance, healthcare, and aerospace and defense. Learn more at Global Headquarters (main) BE GOOD (sales) EMEA Headquarters +44 (0) Asia / Pacific Headquarters BE GOOD Statements concerning future prospects, business outlook, and product availability and plans are forward looking statements that involve a number of uncertainties and risks. This information is intended to outline our general product direction and it should not be relied upon in making purchasing decisions. It is not a commitment, promise or legal obligation to deliver any material, code or functionality and the development, release and timing of any features or functionality described for our products remains at Good s sole discretion Good Technology Corporation and its related entities. All use is subject to license terms posted at All rights reserved. GOOD, GOOD TECHNOLOGY, the GOOD logo, GOOD FOR ENTERPRISE, GOOD FOR GOVERNMENT, GOOD FOR YOU, GOOD DYNAMICS, D BY GOOD, GOOD MOBILE MANAGER, GOOD CONNECT, GOOD SHARE, GOOD VAULT and GOOD DYNAMICS APPKINETICS are trademarks of Good Technology Corporation and its related entities. All third-party trademarks, trade names, or service marks may be claimed as the property of their respective owners. Good Technology and products are protected by issued and pending U.S. and foreign patents. ipad and ios are trademarks of Apple, Inc., registered in the U.S. and other countries. Android is a trademark of Google Inc. Windows Phone is a registered trademark of Microsoft Corporation in the United States and other countries. Content: 11/14 Rev. 06NOV2014

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