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1 You Tube You Tube You Tube You Tube You Tube

2 IS offers internet and social media marketing services to business in order to effectively combining the conversational marketing aspects with business objectives along with increasing online brand awareness. Internet marketing along with social media marketing is effective in promoting your business, increasing your brand awareness and enable you to gain vast amounts of online visibility in order reach customers that you would never have attracted before. 1

3 Internet marketing requires time, knowledge and research. The Internet is a huge and fairly complicated entity. Although sending s seems easy enough, having a website or running an internet marketing campaign is not nearly as basic. At IS, we understand that you are busy. Let us handle your internet marketing campaign and consult you on running your internet marketing online. Our professional marketing team knows what is needed to run a successful internet marketing campaign. We will bring our knowledge and dedication to help your business find its online niche with success and flair. 2

4 Search Engine Optimization, or SEO, as it is often called, has quickly become the new advertising buzz word among businesses branching out into the online world. IS Advertising Agency knows that it takes more than merely having a website to maintain a strong influence on the internet. This is where SEO comes into play. There are a number of different elements to SEO including Keyword Strategy & Research, Meta Tags, Naming Convention,Strategic Linking, SEO Copy- writing, and Website Optimization. This process requires a lot of research and extensive knowledge on the subject. Our SEO experts will guide you through this process and help you make sure your website is a success! 3

5 Keyword Research & Strategy is now essential to Internet Advertising. IS Advertising Agency can perform in-depth Keyword and Keyphrase Research thus developing a viable Keyword Strategy to bring your business to the top of its game. Keywords are one of the most important aspects of having a functional and popular website. There is no point in having a website if no one is able to find it online! In order to maintain a high ranking on the popular search engines, you will have to have carefully selected keywords that people are using often and that are not running up against too many competitors. This is why we offer Keyword Strategies that are personalized to your business. 4

6 Supercharge marketing efforts by leveraging social media. Social marketing uses general marketing principles and techniques to create, communicate, and deliver social messages to consumers. The goal of social marketing is to build a long-term relationship between your organization and its different audiences. No one debates that there are legitimate returns from social media marketing. These returns often come in the form of short bursts of traffic and an increase in links. That can improve your search engine visibility, they also decrease reliance on traffic from one or two search engines; you have to diversify to survive. 5

7 Social marketing helps an organization to understand the needs of its audience and how it can respond to these. At its best, it makes an organization more audience-centred in the search for a long-term relationship. In other words, social marketing is more likely to help you answer your audience's need to know 'what's in it for me?' You can only know what's important to your audience by stepping into their shoes. To fully grasp your organization's perspective, think of the social marketing 'Ps.' (and add Participation) But to fully grasp your audience's perspective, think of the social marketing 'Cs.' (Campaigns, Collaboration, Community, Conversations, Content, Continuity, Context) Bringing the two perspectives as close together as possible, will increase your chances of success. 6

8 A popular way to increase your website's ranking is to perform what is called Strategic Link Building. IS Advertising Agency knows that if your website is linked to from many other websites within a similar category to yours, their ranking will help to increase yours. Links to your site, when done strategically, is seen by search engines as a sort of "vote" toward the popularity of your site, therefore helping to increase ranking. Link building can be a difficult undertaking as there are many elements to deciding which sites you should link with, and those you should not. Creating your own resource for reciprocating links and doing proper research into desirable links from other websites and directories can be complicated. For instance, most website owners will not put up your site's link on their website without an exchange and at times some links can hurt your site more than it will be beneficial. We are qualified and experienced to help you with your link building. Let us take care of the details and ensure your business is linking with the right connections. to 7

9 Link baiting is a powerful technique of natural viral marketing which can spread in sort duration very rapidly. Link baiting is metamorphosed way of natural link building. In link baiting rather than hunting links we are bringing the links through unique and popular site content. If a link bait article is really successful it will receive hundreds of organic links and go on receiving them for months or even years. Getting organic links to your site is a great way to build up authority with the search engines. Link baiting strategies involve having valuable or interesting content, relevant information to a subject or topic targeted at a specific audience. If you have something worthwhile to offer your audience, and this audience believes in the value of the content, then they're more likely than not to want to share your link (link bait) through blogs, social media, , or other methods. 8

10 SEO stands for Search Engine Optimization and it has quickly become the new advertising buzz word among businesses branching out into the online world. At IS Advertising Agency, we know that it takes more than merely having a website to maintain a strong influence on the internet. You need to be able to pull potential customers to your site and keep them there. This is where SEO Copywriting comes into play. Having good copy that people want to read is one thing, having good copy that also serves to increase traffic to your website is something different altogether. Your copy should make sense and not be repetitive to customers, but also be rich in key- words to keep your website ranking high. IS is a highly ranked website. We know what it takes to keep your sitehighly ranked on major search engines. 9

11 IS Advertising Agency knows that Banner Ads are the billboard advertisements of the internet. They exist in almost every place possible and are a fairly effective marketing resource if designed properly. A banner ad is similar to a poster ad in that it needs to express everything you want to get across to your potential customer in a matter of seconds. If it doesn t impress them, it ll be gone in click of a button. Our design team knows the elements that need to go into a successful banner ad. We understand the market and how cutthroat it can be. We will go the e x t r a mile to ensure that your banner ad is successful and helps you to bring in new customers. 10

12 Interesting articles offering advice and information to customers and potentials are always an effective marketing tool. Article Syndication is a great service offered by IS Advertising Agency. How-to articles are some of the most widely read on the internet. These provide your customers/potentials with a sense of empowerment and keep your business in their minds as a company that cares enough to educate their customers. The downside is that writing articles is time-consuming and requires a lot of research. Our copywriting team can pro- vide you with well-written articles that cater to your audience and increase your ranking. 11

13 HTML Newsletters from IS Advertising Agency are a great resource because they offer more than the simple text-based newsletters. With HTML, your newsletter can be original and include everything you need your customers to know in as creative a way as you d like. It's an excellent advertising technique. With HTML you have the ability to add photos, colors, different texts and styles. The opportunities are endless with this unique advertising tool. 12

14 Pay per click can become fairly expensive, but it is also a fast and effective way to dramatically increase your website s ranking. IS Advertising Agency offers apay per click management service. The important thing to remember about pay per click is that it needs to be constantly monitored to ensure its success. This is why pay-per-click management is a popular advertising tool. You have too many other impor- tant things to do to be constantly supervising your pay-per-click campaigns. Let us ensure that they re running smoothly and that you re receiving what you pay for. 13

15 campaigns from IS Advertising Agency are a cost efficient advertising tool. With so much spamming and junk mail in the world, an campaign must be well planned in order to be effective. The copy used in your s has to be specific and get to the point quickly. Avoid capitalizing all of your words and using too many exclamation points or your s will end up in your customers junk mail folders and be gone forever before anyone has a chance to see your message. Having a successful campaign requires a lot more than merely sending out some s. Our staff has ample experience in designing effective campaigns that have been successful in increas- ing our customers ROI (Return on Investments). 14

16 As the world moves faster each day, it is necessary to communicate your message in a quick, clear and engaging way that sets it apart from the noise. Infographics provide a great way to get the word out about your company s website through viral and social media pushes. An infographic is a strategic way to communicate and connect with your customers. Infographics are visual representations of information that simplify complex data and attract readers. They are a powerful communications tool that organizes the growing information jungle of stats and facts into easily understood and analyzed pieces. A good infographic becomes a tool for turning information into knowledge for your target audience. 15

17 We at IS have qualified marketers and designers that can create an infographic to help support your website's sales or service initiatives. We brainstorm with you to determine an interesting topic that may or may not be directly related to your business and then design an infographic that is creative in both its content and its visuals. Our mission is focused on creating beautiful and informative designs that leverage data visualization and social media marketing to deliver a cost effective, conversion oriented solution. To put it simply, we create visually stunning and useful infographics that drive thousands of visitors, earn hundreds of SEO friendly links and convert visitors into goals. 16

18 Thank You! Contact us: Building No A St., New Maadi - Cairo - Egypt +(202) (202) Hotline:

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