2015 SALARY SURV Y. North Agency

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1 2015 SALARY SURV Y

2 A Message From Our Account Handling Consultant There is no doubt that this year the market has been steadier than it has in a long time, resulting in there being an influx in jobs available for Account Handling professionals. This has been great for candidates who have been given the confidence they need to start their job search. For the client, this has resulted in a candidate driven market. This means that there is strong competition to secure the best talent. In today s market, there is so much more influencing a candidate s decision to take a new role than simply joining an agency with a FTSE100 client list and a cabinet full of awards. Reputation is key the market is small and candidates talk, so giving off the right impression is vital. Everything from the interview process to what you can offer a prospective candidate is important. Salary and standard benefits are a no-brainer (pension, healthcare, holiday, and flexibility in working hours) but softer benefits are also becoming more prevalent. What do you offer your employees that no other agency does? There is still high demand for digital talent, for those with experience of SEO and PPC. Agencies are shouting out for Digital Account Managers that have strong knowledge across all digital platforms, with good back-end awareness to enable them to be able to brief developers, as well as the rest of the digital team. So basically, be able to work on all levels. Again, these candidates need to be sold the benefits of the, being in high demand means they will more than likely have a pick of a few. Ian Lenehan Managing Consultant Account Handling In 2014 we experienced another year where strong PR candidates have been highly sought after, with candidates being snapped up extremely quickly and at times receiving multiple job offers at the same time, it s definitely a competitive market for agencies to be recruiting in! This looks set to continue into 2015 so it s really important that recruitment and interview processes are well managed. Speed is definitely of the essence to make sure that you don t miss out on the perfect new addition to your team! Account Manager level still appears to be the most in demand and candidates at this level are often highly sought after, particularly with PR for the B2B sectors. However, good PR candidates at all levels from Account Executives to Senior Account Directors are hard to come by. Agencies need to stand out from their recruitment competitors wherever they can; soft benefits and salary are both important, as is culture. Flexibility within the role is also becoming increasingly important to candidates. To win the best PR talent you must set yourself apart is certainly looking to be another busy year in the world of PR recruitment! Jessica Toole Consultant Account Handling (PR)

3 Account Handling Job Title Maximum Day Rate* Account Handling *Exclusive of Blueskies Fees Client Services Director 70, , Group Account Director 80, Senior Account Director 65, Account Director 260 Senior Account Manager 36, Account Manager Senior Account Executive 24, Account Executive Junior Account Executive 15,000 n/a Business Development Director Business Development Manager Business Development Executive n/a Digital Digital Client Services Director 70, , Digital Group Account Director 90, Digital Senior Account Director 70,000 Digital Account Director 55, Digital Senior Account Manager 36, Digital Account Manager Digital Senior Account Executive 23, Digital Account Executive 24, Digital Junior Account Executive n/a

4 Account Handling Job Title Maximum Day Rate* PR *Exclusive of Blueskies Fees PR Director 85, PR Group Account Director 46,000 55, PR Senior Account Director 42,000 48,000 PR Account Director PR Senior Account Manager PR Account Manager PR Senior Account Executive 21, PR Account Executive 21, PR Junior Account Executive 15,000 17,000 n/a

5 A Message From Our Creative Consultants Permanent In 2014 we saw a recovery of the Creative Industry, which resulted in confidence being reignited throughout the market. Not only did we see an increase of Creative job briefs but we also saw an influx in the talent that was actively looking. Towards the end of the year there was a marked shift in control, meaning that candidates who had once been desperate to attain just the one interview now had many choices and opportunities in organisations which in the previous few years had been reticent to recruit. This resulted in a shift in behaviour by both interviewers and candidates. With more choice for candidates, the interviewers had to work harder to sell themselves, their company and their job role. We saw more jobs being turned down at the final hurdle; clients had to work quicker and smarter in their interview process. The continual growth of Digital lead roles has been a challenging yet insightful process for both clients and creative candidates. Candidates have been required to step up their skill set to include aspects of Digital that they would otherwise not have, in order to keep up with the increasing demand for Digital work. Clients have needed to be patient and realistic when recruiting, lengthening time to recruit timelines, and starting them earlier than anticipated. Inevitably this growing Digital skill has demanded higher salaries and overall packages have needed to be as competitive as possible. The year ahead looks set to continue in the same fashion. With Online activity showing no signs of slowing down and with an increase in mobile, responsive, integrated work alongside traditional print output. Candidates are now almost certain to upskill and broaden their offering to meet the needs of a furiously demanding Industry, ever changing, evolving and adapting to consumer needs. Freelance The freelance Creative market has certainly been buoyant this year, although it has gone in sporadic bursts rather than showing any real consistency for a large part of the year. It has therefore been a busy year for us helping to supply marketing agencies with talented freelance creatives. In 2014 the main needs called upon still seem to be for Creative Artworkers and good all-round Designer/Artworkers who can integrate into a team instantly and seamlessly work with the studio to deliver print ready artwork. There has been a slight change in the attitude towards remote working too which has helped secure the right skill set reducing the issue of geographical constraints. There has also been an increased demand for Senior Creatives, Art Directors and Creative Teams. Many clients have seen the value of hiring some good senior conceptual talent, as it gives an edge to their current team and has helped win many a pitch for some of our clients. Digital / Web Designers and Developers are still very much in demand especially those with UI / UX / 3D and Mobile App development experience but as ever as these skills are harder to find their availability is limited due to the demand. The junior and mid-weight level is still also a buoyant market on the contract side, however as the permanent market grows steadily, there are less candidates looking for freelance as they have an increased opportunity to secure permanent work. We are confident that freelance creative will remain strong and steady in 2015 and we will work hand in hand with our permanent team to showcase our amazing and diverse freelance candidates to deliver the best possible talent to our clients. Max McClaren Consultant Creative

6 Creative Job Title Maximum Day Rate* Creative *Exclusive of Blueskies Fees Executive Creative Director 80, Creative Director 65, , Deputy Creative Director 55,000 70, Senior Art Director Midweight Art Director Junior Art Director 180 Senior Copywriter Midweight Copywriter 26, Junior Copywriter Creative Team Creative Team Senior Creative Team Midweight 32, Creative Team Junior Design Design Director Senior Designer Midweight Designer Junior Designer Web Senior Web Developer 38, Midweight Web Developer Junior Developer Digital Project Manager

7 Creative Job Title Maximum Day Rate* Digital Designers *Exclusive of Blueskies Fees Senior Designer Midweight Designer Junior Designer 180 Studio Studio Manager Senior Creative Artworker Midweight Creative Artworker 24, Junior Creative Artworker Retoucher / Illustrator Creative Services Creative Services Director 55,000 Creative Services Manager 300 Production Manager 200+ Project Manager 200+ Traffic Manager 200+ Proofreader Designers UX Designer UI Designer 250+

8 Respondent s Profile We conducted this online survey across the whole of the UK between 3 December 6 January. The report is based on the findings from 933 respondents who completed the survey, Blue Skies recruitment data from 2014 and sector specific market insight from our experienced Managing Consultants. Gender 58% Female 4 Male Location Employment Type Age % % Areas of Work Clientside 55% Wales 1% South West 10% Central 28% London 34% West 8% East South East 14% East 3% Permanent 90% Temp/Contract 10% % % 45% Clientside Sector Automotive FMCG 3% Business Services Healthcare Charity & Not for Profit 9% Leisure, Ent. & Travel 7% Energy & Utilities Manufacture & Industrial 10% Financial Services 6% Media Acc. Hand. 14% Creative 24% Digital 10% Marketing 28% Other 15% Specialism Professional Services 9% Media 1% Public Sector 4% PR/ 9% Digital 13% Publishing 1 Other 15% Retail 14% Creative Technology/ Telecoms 15% Integrated 26% 36% blueskiescareers.co.uk Third Floor, Ashley House, George Street, Richmond, TW9 1HY

9 Insight Information Planning a career move in the next 12-months? Additional benefits received Bonus / Commission 49% NO 46% 54% YES Flexibility in working day 39% Training opportunities 40% Pension 63% If you are in a permanent role, would you consider freelance or contract opportunities in the next 12-months? Healthcare 41% Laptop 51% Mobile 46% NO 6 38% YES Generous holiday package 28% Gym membership 17% Other 14% What is the most valued benefit? Reason for changing jobs? Career progression 67% Higher salary 69% Improve life / work balance 37% Greater level of autonomy 13% Location 26% New challenge 48% Other 6% Flexibility in working day Bonus Pension Holiday Package Training Healthcare Laptop/Mobile Car 1st 2nd 3rd 4th 5th 6th 7th 8th

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