Sales & Marketing Salary Guide

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1 Sales & Marketing Salary Guide 2015

2 Sigmar Recruitment Sigmar Recruitment, established 2002, is a leading Irish recruitment services company with 15 specialist divisions across the entire recruitment process and managed service spectrum. We employ over 100 industry specialists in five offices in Dublin, Cork, Galway, and Poland. Sigmar has been recognised as Recruitment Agency of the Year (2014 & 2013) by the National Recruitment Federation due to our client delivery success, candidate experience and our innovative recruitment excellence methodologies. Sigmar was also named Best in Practice, Sales & Marketing Recruitment team in Our experience extends across Accountancy, Banking & Financial Services, Construction & Property, Engineering, HR, IT, Insurance, Legal, Marketing, Pharmaceutical, Office Administration, Multilingual, Sales and Supply Chain. View our current jobs on or contact our team on or

3 Sales With returning confidence within the market, 2015 is set to see growth in sales roles across all business sectors following on from the steady growth experienced in As per previous years the demand for internal sales will continue to be high with increasing numbers of ICT/ Technology companies based here servicing the European markets. Naturally there is a very high demand for experienced sales candidates who possess a European language and increasingly languages from further afield (APAC). Typically, these companies recruit for candidates across the full sales cycle, from lead generators to inside sales positions as well as sales managers. There was resurgence in B2B sales roles in 2014, particularly within the engineering and construction markets. We foresee this continuing in 2015, with demand for sales professionals with tender process experience in particular. Increased consumer spending and confidence in the economy will result in growth within the FMCG retail sector this year. After minimal recruitment over the past few years, this is a welcome return to the industry. There has been little movement in senior positions such as sales director, commercial director etc., yet with increasing confidence in the market, we predict more activity in this space across all business sectors in 2015 as people become more confident about moving roles. Due to the returning optimism in the marketplace we predict small increases in salaries in 2015 both on basic salaries and in bonuses and commission remuneration. This is the first growth in salaries seen in many sectors since However companies are still focussed on competitiveness so this growth will be of a modest nature. GENERAL Commercial Director k k k k Sales Director k k 70-80k k Senior Sales Manager 55-75k 75-85k 50-65k 65-80k Sales Consultant (2 years +) 35-45k 50-60k 28-38k 40-50k Telesales 36-30k 36-40k 22-26k 30-40k FINANCIAL/INSURANCE Sales Representative/Business Development Executive 30-40k 40-60k 28-38k 40-55k Inside Sales 28-34k 38-44k 26-31k 34-40k 3

4 COMMERCIAL/TECHNICAL Sales Representative/Business Development Executive 38-45k 50-60k 30-40k 45-55k Area Sales Manager 42-50k 55-65k 40-45k 50-60k Inside Sales 36-32k 36-42k 25-30k 32-40k Product Specialist/Sales Engineer 45-65k 60-75k 45-65k 60-75k FMCG National Account Manager 60-75k k 50-65k 62-85k Key Account Manager 45-60k 52-80k 40-55k 46-72k Field Sales Manager 50-65k 58-80k 45-55k 50-72k Field Sales Representative 30-45k 35-60k 25-38k 29-40k Sales Merchandiser 22-28k 25-33k 20-25k 23-30k ICT Channel Sales Manager 45-65k 65-95k 40-60k 60-85k Account Manager 40-50k 60-80k 38-48k 58-85k Senior Inside Sales Representative 45-60k k 45-55k k Inside Sales Representative 32-40k 64-80k 30-38k 60-76k Lead Generation/Graduate 24-30k 30-38k 24-28k 30-35k PHARMACEUTICAL/MEDICAL Sales Manager 50-70k 70-90k 50-70k 70-90k GP Sales Representative (Primary Care) 40-50k 45-60k 40-50k 45-60k Hospital Sales Representative (Secondary Care) 45-55k 55-70k 45-55k 55-70k Area/Territory Manager 45-65k 60-80k 45-65k 60-80k 4

5 Marketing Digital marketing will continue to be the growth area in marketing in Online skills are in strong demand. In particular technical skills such as HTML and other coding language skills are being sought alongside SEO requirements. Consumer insights and analytics is still a skill set that is highly in demand, however as a result of a lack of suitably qualified candidates, some organisations must be prepared to wait for the right talent or look overseas if necessary. Business to business (B2B) marketing skills continue to be in demand with more and more companies now requesting marketing automation software experience. This is as a result of the large number of organisations opening their European HQ here with the objective of growing market share across EMEA territories proved to be a disappointing year for marketing opportunities in FMCG and Retail marketing. As the economy improves in 2015, this sector is becoming more competitive and employers are seeking the assistance of brand managers and customer marketing managers to gain a competitive edge this year looks set to mirror 2014 with a continuous increase in contract roles at all levels across all sectors but with a higher volume in multinational and blue chip organisations. Overall with the improving economic conditions there has been an uplift in the market however it remains highly competitive and employer driven with little change in salaries in the main. MARKETING 1-2 Years Exp 3-5 Years Exp 5 Years+ Exp 1-2 Years Exp 3-5 Years Exp 5 Years+ Exp Marketing Director 75-85k 80-95k k 70-80k 75-90k k Marketing Manager 45-55k 55-65k 60-70k 40-50k 50-60k 55-65k Marketing Communications Manager 40-50k 50-60k 60-70k 35-45k 45-55k 55-60k Brand Manager 40-45k 45-50k 50-55k 35-40k 40-45k 45-50k Product Manager 50-55k 55-65k 65-80k 45-50k 50-60k 60-70k Market Research Manager 50-60k 60-65k 65-75k 45-55k 55-60k 60-70k Market Analyst 28-35k 35-40k 40-50k 25-30k 32-38k 38-45k Marketing Executive 28-32k 32-42k 42-50k 25-30k 30-35k 38-45k Marketing Assistant 22-26k 26-28k 28-32k 20-24k 24-26k 26-30k Graphic Designer 22-28k 30-40k 40-55k 19-25k 25-35k 35-40k 5

6 DIGITAL MARKETING 1-2 Years Exp 3-5 Years Exp 5 Years+ Exp 1-2 Years Exp 3-5 Years Exp 5 Years+ Exp Head of Digital Marketing 80-85k 85-95k k 70-80k 75-85k 85-95k Digital Marketing Manager 45-55k 55-65k 65-80k 40-50k 50-60k 60-70k Digital Marketing Executive 28-34k 34-40k 40-50k 25-30k 32-38k 38-45k Social Media Specialist 27-32k 32-40k 40-45k 24-30k 30-36k 36-40k Content Editor/Manager 26-30k 30-45k 45-55k 24-28k 28-40k 40-50k PPC Specialist 28-32k 32-40k 40-50k 25-28k 28-36k 36-45k SEO Specialist 28-32k 32-40k 40-50k 25-28k 28-36k 36-45k Marketing Specialist 30-35k 35-45k 45-50k 26-32k 32-40k 40-45k PR 1-2 Years Exp 3-5 Years Exp 5 Years+ Exp 1-2 Years Exp 3-5 Years Exp 5 Years+ Exp Public Relations Manager 45-50k 50-60k 60-65k 40-45k 45-50k 50-60k Public Relations Officer 30-35k 35-40k 40-45k 25-30k 30-35k 35-40k All salaries taken as annual in Euros, based on working in Ireland. Bonus/Car Allowance not included. Figures are based on current market rates. Salaries are subject to variances based on the individual, the company size and other external factors. Parameters indicate the highest and lowest salary level for each position. 6

7 Contacts Dublin 13 Hume Street, Dublin 2 Tel: +353 (0) Cork 33 South Bank, Crosses Green, Cork Tel: +353 (0) Galway Dockgate, Dock Road, Galway Tel: +353 (0)

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