HARNHAM DATA & ANALYTICS SALARY GUIDE 2013 The definitive source of salary information for the UK Data & Analytics market

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1 HARNHAM DATA & ANALYTICS SALARY GUIDE 2013 The definitive source of salary information for the UK Data & Analytics market

2 HARNHAM SALARY GUIDE PAGE 2 SEEKING ROLES THIS YEAR SALARY GUIDE INTRODUCTION of respondents are planning to change role this year Welcome to the Harnham 2013 Salary Guide. This is the definitive guide to the latest salary data, summary of market trends and predictions within Data and Analytics in the UK. Overall we see a positive outlook and a buoyant market. There was a huge demand in the last few months of 2012 which has so far continued into There is a clear trend towards more candidates exploring new opportunities but this increased interest still does not meet the continued high volume of vacancies so 2013 sees us enter a very candidate driven market. With lots of roles on offer and less candidates to go around, this means only one thing - speed is of the essence. More frequently we are seeing the common scenario of individuals having multiple offers at the point of decision. Therefore many organisations are missing out because they are taking too long in their recruitment process and this, combined with a hesitancy to offer competitive or flexible packages, means they are failing to attract the best people. SALARY EXPECTATIONS of those looking stated it was to secure better remuneration There is also a marked increase in smaller companies investing in Data and Analytics. In many cases, they are snapping up the good candidates ahead of larger businesses as they are responding quickly by keeping their recruitment campaigns fluid and fast moving. INCREASED EXPECTATIONS Our respondents are seeking on average an 18% increase in salary

3 HARNHAM SALARY GUIDE PAGE 3 DATA SOURCES BENCHMARKING As part of the further development of our presence within the Data and Analytics business community, we continuously monitor trends in this marketplace. Our 2013 salary guide is primarily based on a robust survey completed by 1143 respondents based throughout the UK, further supported by a number of other market data sources, including: _ Objective data based on placements made by Harnham during 2012 _ Market intelligence gained through client and candidate interviews and assessments in 2012 _ Analysis of Harnham s online advertising placed throughout 2012 _ Industry specific reports by third party organisations eg. SAS The largest response to the survey was from the London region followed by the South East, North West and East Midlands respectively. Responses were on a par for the North East and South West and also for Scotland and the West Midlands. Wales and Northern Ireland also had participants this year. Collating our findings in one place, we ve created an invaluable salary reference resource for the Data & Analytics market. NUMBER OF RESPONDENTS WORK LOCATION of the respondents work in London

4 HARNHAM SALARY GUIDE PAGE 4 MAIN SECTORS FINANCIAL SERVICES RESPONDENT PROFILE RESULTS MALE GENDER TECHNOLOGY From Financial Services to Technology, Retail to Consultancy and Banking to FMCG, this year s Harnham Salary Guide includes feedback from every region of the UK and right across the spectrum in terms of Data & Analytics roles, with individuals participating from entry level right through to executive management. FEMALE AGE GROUPS BANKING CONSULTANCY Largest age group in the survey RETAIL & FMCG

5 HARNHAM SALARY GUIDE PAGE 5 CAREERS OPPORTUNITIES FUTURE A key driver for a high percentage of individuals to seek an alternative role is the salary and benefits package they currently receive. Feedback shows that they feel their salaries are too low and not competitive in today s market, combined with their benefits not being comprehensive. The demand for higher salaries is going to be more prevalent in 2013 as the marketplace becomes increasingly candidate driven. 1-3 YEARS REASONS FOR LEAVING Last year 41% of people surveyed changed companies due to their salary not being competitive OTHER REASONS FOR LEAVING AVERAGE TENURE 51% of our respondents stay in a role between 1-3 years Benefits not comprehensive Lack of training Redundancy Poor management Team dynamics Job stability

6 HARNHAM SALARY GUIDE PAGE 6 SALARY INCREASE BONUSES FIGURES SALARIES There is a real marked division within the Data & Analytics marketplace when it comes to salary increases saw an almost 50/50 split between those individuals who did secure an above inflation pay rise with those who received no pay rise at all. 55% of salaries increased by more than double the rate of inflation with 40% of respondents salaries staying the same as the previous year. When it came to bonuses, a very significant 78% of respondents received a bonus during 2012 with the average bonus being 14% above base salary. As already mentioned, 2012 and the beginning of 2013 has seen Data & Analytics as a candidate driven market, so those respondents with no rise in salary or bonus are likely to be interested in looking at opportunities where they can achieve a higher all-round package. For companies who wish to hire this year, real consideration needs to be placed on offering competitive packages to ensure they can attract the best candidates. NO INCREASE For many there was no increase in salary at all of salaries increased by more than double the rate of inflation BONUSES AVERAGE ACHIEVED was the average bonus percentage achieved over base salary last year

7 HARNHAM SALARY GUIDE PAGE 7 SALARIES METHOD JOB LEVELS Our data reflects base salaries excluding bonuses, incentives and other benefits. Trends relating to the packages offered are highlighted in the commentary preceding each salary table. Salaries are broken down by experience level and in a broad sense, they represent the following guide to likely years of experience. Entry Level 0-2 years Mid Level 3-6 years Senior Technical or Manager Level 7-10 years Senior Manager + Level 11 years + By using this salary guide you will be better positioned to make informed decisions regarding your career progression or your budgetary needs. Of course, this should only be used as a starting point and we would be very happy to offer further assistance to you personally. Simply contact us for a confidential discussion.

8 HARNHAM SALARY GUIDE PAGE 8 MARKETING AND INSIGHT In 2012, it was clear that supply could not meet demand within this market, as a high volume of companies struggled to secure skilled individuals for their numerous job openings. The second half of the year, and so far within 2013, sees recruitment within the sector the busiest this market has been for some time. The age old struggle of finding well rounded analytics professionals, in possession of advanced statistical skills, complemented by strong commercial awareness and the ability to inspire non technical audiences, is as prevalent as ever. This shortage, combined with a marked increase in highly personalised loyalty campaigns and real time decisioning, has meant that professionals in possession of this combination of skills are highly sought after. Certain skills have been in particularly high demand, predominantly Senior Analysts within the 45-65k salary bracket. In addition there has been a marked increase in the number of data strategy vacancies, for example, data planners and consultants. A third area where we have seen continued, if not increased, demand has been for online Analytics skills, especially for individuals with experience in Omniture and Google Analytics. WE ASKED Have you noticed any changes in the Analytics and Data market, or emerging technologies / sectors that you feel will have an impact in 2013? YOU ANSWERED Seem to be more companies growing their in-house analytics teams More outsourcing to eastern Europe / Asia More mobile campaigns

9 HARNHAM SALARY GUIDE PAGE 9 MARKETING AND INSIGHT This market poses the challenge of sourcing individuals who can offer strong technical skills combined with well-developed communication skills that are supported by a good level of commercial awareness. Organisations wanting this type of person have typically struggled to find them. The outcome is that salary ranges are very broad due to continuous demand and bidding war type situations to secure suitably skilled individuals. YOU TOLD US Despite the growth of online and social recruitment methods most people surveyed would typically use a recruitment agency ahead of any other means when searching for a new role. ANNUAL PERMANENT SALARY AVERAGE MARKETING & INSIGHT Role Type Customer Insight Analyst Campaign Analyst Web Analyst Econometrician Account Management Data Planner Market Research DAILY CONTRACT AVERAGE PAY RATES MARKETING & INSIGHT Role Type Insight Analyst Campaign Analyst Web Analyst Data Planner Econometrician Market Research Entry Level Mid Level Senior Technical or Manager Senior Manager + Annual Base Salary - GBP [London / Outside London] 32k / 27k 53k / 40k 72k / 50k 109k / 96k 31k / 28k 48k / 42k 68k / 64k 97k / 84k 32k / 30k 49k / 42k 63k / 59k 94k / 80k 33k / 27k 43k / 41k 85k / 79k 114k / 92k n/a 28k / 23k 44k / 38k 54k / 47k 34k / 27k 56k / 44k 69k / 54k 91k / 80k 32k / 28k 46k / 38k 61k / 53k 85k / 77k Entry Level Mid Level Senior Technical or Manager Senior Manager + Daily Contract Rate - GBP per day

10 HARNHAM SALARY GUIDE PAGE 10 CREDIT RISK Credit Risk also saw 2012 result in a role heavy market with a scarcity of skilled candidates. Credit Risk has been a particularly busy area in recent times with some significantly sized projects launched within major organisations. This has created a substantial number of roles in the market and subsequently a lot of career moves for suitably skilled people. A genuine pressure point within Credit Risk is the very real shortage of Senior Analysts, the knock on effect of which is a marked increase in offers outside the normal salary range. Similar to last year, we ve seen a growth in credit risk analytics usage within smaller businesses as well as for niche lenders. Another key area which is still very much in demand is Decision Science, where there remains huge competition for individuals with this skill set. WE ASKED Have you noticed any changes in the Analytics and Data market, or emerging technologies / sectors that you feel will have an impact in 2013? YOU ANSWERED General increase in demand for client facing analysts, particularly at 40k SAS level. Increasing regulatory scrutiny.

11 HARNHAM SALARY GUIDE PAGE 11 CREDIT RISK There have been situations with counter offers taking people outside the industry salary average, but also offers that are way over market average. On the whole, we have seen the biggest change in salaries at the top end of Mid Level band. The competition for candidates in this space has led to salaries for Senior Analysts overtaking those of manager level within other organisations [Mid-level / Senior Technical level in our Salary Guide key ], thus further increasing the challenges of recruiting for Senior Analyst roles. ANNUAL PERMANENT SALARY AVERAGE CREDIT RISK Role Type Portfolio Management Decision Science Desicion Systems Reporting Entry Level Mid Level Senior Technical or Manager Senior Manager + Annual Base Salary - GBP [London / Outside London] 29k / 26k 40k / 37k 57k / 51k 98k / 87k 28k / 26k 42k / 39k 61k / 55k 102k / 97k 27k / 25k 41k / 36k 56k / 51k 90k / 86k 26k / 24k 35k / 30k 54k / 47k 76k / 69k FUTURE CHALLENGES Planning budgets for spending on analytical investments is a key challenge. Forecasting demand for people, training and tools will be a tentative process as skills shortages increase. DAILY CONTRACT AVERAGE PAY RATES CREDIT RISK Role Type Portfolio Management Decision Science Desicion Systems Reporting Entry Level Mid Level Senior Technical or Manager Senior Manager + Daily Contract Rate - GBP per day n/a n/a n/a n/a

12 HARNHAM SALARY GUIDE PAGE 12 DATA AND TECHNOLOGY The highest growing focus in this area is Big Data. With the amount of data available to businesses growing exponentially, companies now need to know how to use and derive insight from it. In January 2013 e-skills UK, the Sector Skills Council for Business and Information Technology, and SAS, the leader in business analytics software and services, published a report into the growth and subsequent demand for Big Data Analytics over the next 5 years, with a clear prediction that demand is forecast to increase by 92% between 2012 and The focus on Big Data is driving increased use of tools like Hadoop and, as well as the constantly evolving tools for the market such as Tableau, we are seeing the need for relevant skills continuing to grow to support these. As with any new developments, the requirement for skills and the availability of them can be at odds in the early days. Like the other areas we cover within our Salary Guide, Data and Technology is no exception, it is a candidate driven market and will continue to be so with the future growth of Big Data. WE ASKED Have you noticed any changes in the Analytics and Data market, or emerging technologies / sectors that you feel will have an impact in 2013? YOU ANSWERED Big data has taken an important place and so has social media monitoring and web listening. Further mergers and acquisitions with big players like Oracle and IBM making significant buys.

13 HARNHAM SALARY GUIDE PAGE 13 DATA AND TECHNOLOGY Big Data was mentioned in a significant number of survey responses. Our respondents suggested the current hype around Big Data is distracting businesses from core Business Intelligence solutions. Secondly, there is a growing emphasis on visualisation tools and a more mature approach to respective roles of Relational and NOSQL approaches. The third observation is the advent of unstructured data, and the requirement within the market to learn how to harness this. ANNUAL PERMANENT SALARY AVERAGE DATA & TECHNOLOGY Role Type BI Analyst Datawarehouse Development SAS Programming Data Architecture Entry Level Mid Level Senior Technical or Manager Senior Manager + Annual Base Salary / GBP [London / Outside London] 33k / 30k 43k / 41k 58k / 52k 97k / 78k 32k / 29k 36k / 35k 58k / 50k 82k / 77k 27k / 25k 41k / 36k 56k / 48k 90k / 83k n/a 48k / 44k 68k / 64k 88k / 87k CORE TECHNOLOGIES Technology is not only changing the way business makes decisions, it is changing the way we search for our next career move. More people we surveyed have applied for a new job using their mobile phone than those who haven t DAILY CONTRACT AVERAGE PAY RATES DATA & TECHNOLOGY Role Type BI Analyst Datawarehouse Development SAS Programming Data Architecture Entry Level Mid Level Senior Technical or Manager Senior Manager + Daily Contract Rate - GBP per day n/a n/a n/a n/a

14 HARNHAM SALARY GUIDE PAGE 14 FUTURE OUTLOOK Our survey results show that 54% of respondents received bonuses in 2012 with 64% of those individuals receiving a higher 2012 bonus than for Interestingly, more of our respondents are expecting a bonus in This feedback, combined with 67% of respondents feeling more secure in their job during 2012 than the previous year, is already showing a marked increase in confidence generally throughout the Data & Analytics marketplace. The changing nature of how Data & Analytics are applied, as well as the software tools used, is constantly shifting. However, the outlook for 2013 is optimistic and we expect the remainder of this year to be equally as busy as the start. Our survey shows that 44% of teams have increased in size during 2012 with 30% staying the same size. With growth in Big Data an active business concern and more customers wanting to create a Single Customer View (SCV), more skilled individuals will be required to support these key areas. With the general optimism we are seeing this early in the year for individuals looking to take their next career step, 2013 is going to be an interesting year in terms of how the market develops. JOB SECURITY feel more secure in their role than they did last year BONUSES ACHIEVED of those surveyed received a bonus last year However, as there is still a substantial shortfall in suitably skilled and available individuals, the UK Data & Analytics market will definitely remain candidate driven for the foreseeable future and salaries will increase as demand continues to outweigh supply. BONUSES EXPECTATIONS of respondents expect to receive a bonus in 2013

15 HARNHAM SALARY GUIDE PAGE 15 CONTACT HARNHAM Harnham focus solely on recruitment within the Data & Analytics sector. This focus has enabled us to establish an extensive network of skilled candidates both within the UK and further afield, developed through proactive sourcing combined with a rigorous and proven selection and delivery approach. We provide consultancy covering all aspects of attracting, selecting, securing and retaining the most suitably skilled and best fit individuals for our diverse range of client companies, who range from high profile users of analytics techniques through to a wide selection of leading consultancies and SME s. Our services include contingency and search and we source individuals for permanent roles, as well as interim and contract assignments. Having undergone rigorous training in all aspects of recruitment as well as the Harnham core values, our consultants and resourcers are dedicated to the provision of the very highest quality service whether your need is for recruitment campaigns or support in finding the next step in your Analytics career. For further information on our services, or if you have any questions on the content of our 2013 Salary Guide please contact us: 1ST FLOOR, ASHVILLE HOUSE, THE BROADWAY, WIMBLEDON, SW19 1QJ T: E: W: harnham.com

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