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1 Recruitment pack Ceri Wright [Pick the date]

2 SEO Executive Have you recently caught the SEO bug and looking to develop your skills and career in a rapidly growing agency? If your answer is YES then Webcertain would like to hear from you! This is an exciting opportunity giving the post holder scope to use their passion and expertise to deliver, improve and expand SEO services. Webcertain is a fast paced evolving company offering the freedom to express and implement your own ideas whilst being supported and given the training and development opportunities to grow and become the best you can be. Closing date for CVs: ongoing Interviews: w/c 7 th March, 2016 For further details about this post please download the recruitment pack, together with the information relating to all posts from our website CV s to be returned to

3 JOB DESCRIPTION Job Title: Reports to: Staff Supervised: SEO Executive SEO Manager None Key Contacts and Relationships: Clients, colleagues from other areas of the business Overall Purpose: A passionate and semi-experienced SEO with a strong analytical background, quality driven and great attention to detail; you will join Webcertain s SEO team to help achieve its ambitious growth plans, with delivery excellence and rapid career development. Key Responsibilities: Implement SEO strategy and provide support for company s Account Management team Ability to understand our clients business objectives and suggest solutions to SEO related issues Ad-hoc duties will include geo-targeting strategy, site health checks, canonical auditing, schema mark-up, XML sitemap creation, competitor audit Conduct link audits using various tools and prepare reports on link status Monitor ranking and traffic performance and provide analytical reporting using a variety of tools including GA, Advanced Web Ranking, Webmaster Tools Work closely with the Keywords and Content Marketing Team to ensure copy and content development is SEO friendly and that all new content is SEO optimised. Involved in new service creation and continuous service development Stay ahead of all SEO developments and industry changes. Supporting with company marketing materials when required Delivering internal training when required; including one to one support for SEO trainees Essential Skills and Qualifications: Educated to degree level or equivalent From 6 months experience in executing SEO strategies

4 Understands key algorithm updates and SEO implications Experience in conducting keyword research and using Webmaster Tools GA set up, custom reports and advanced segments, building experience an advantage. Foundational understanding of HTML, CSS Experience of working with keyword tools Excellent understanding of a popular analytics system such as Google Analytics, and Omniture Advanced Microsoft Office skills (particularly Excel) Strong Analytical and numerical skills Strategic thinking and planning Strong presentation and communication skills Fluent proficiency in both written and spoken English Desirable Skills and Qualifications: Understanding of web site development techniques, Content Management Systems, server responses, consumer journey and conversion optimisation Active interest in social media Knowledge of App Store Optimisation Wider experiences of other digital marketing disciplines Native-level proficiency in a Webcertain Business Language. This job description is not restrictive or definitive in any way and should be regarded as a guideline to the duties required, and may be amended in the light of changing circumstances following consultation with the post holder.

5 Benefits and Salary for SEO Executive (Available to all permanent staff after the probation period) The salary for this post is between 20,000 and 25,000. The postholder will be placed on the salary scale according to their experience. Webcertain enjoys a very pleasant working environment close to the historic city centre of York. The outstanding benefits package includes: 24 Days holiday plus 8 days bank holiday per year 5 sun hours (between March and October) ½ day Christmas shopping Pension Scheme contributions Profit related bonus Flexible working Subsidised lunch to the value of 7.50 per week Monthly company social events Free Fruit Enrolment to the Webcertain Well Being Strategy with opportunity for discounted gym membership, mini health checks etc. Optional contributory group health insurance scheme Childcare Voucher Scheme Free Eye Test On-site parking Covered, secure bicycle storage Park and Ride and Poppleton railway station within walking distance Generous training budget and a variety of professional and personal development opportunities Structured Professional Development Review scheme After one calendar year: 1 extra day after one full calendar year of employment 1 National holiday from your native country

6 Webcertain Business Language List Most roles require native-level knowledge of a Webcertain Business Language. Those 27 languages are listed below in order of the demand placed on the business by our customers. Some roles may have a more specific requirement and that will be listed within the recruitment pack. All candidates must have at least business English. Whilst your language skills are important to us - your nationality is not and we welcome candidates of all nationalities provided they have the right to work in the UK. French German Dutch Chinese Mandarin Spanish Italian Russian Korean Swedish Portuguese Finnish Danish Turkish Norwegian Japanese Greek Romanian Czech Arabic Hungarian Estonian Indonesian (Behasa Indonesia) Thai Slovak Bulgarian Vietnamese Serbian

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