2015 SALARY SURV Y. London Clientside

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1 2015 SALARY SURV Y London Clientside

2 Messages From The Teams The Consumer Marketing Team So many of our clients and candidates ask us how the market is looking at the moment, and it s great that we ve got to the stage where we can answer with complete reassurance that the market is strong and clients are hiring with confidence. The sheer number of roles that came our way in 2014 from all consumer sectors, levels and marketing specialisms is an excellent testament to this. As always, CRM and Digital roles remained popular and we also saw a marked increase in demand for Social Media and Content Specialists. This reflects a desire for brands to differentiate themselves from one another and really engage with their customers, as well as look to expand their Marketing teams with more specialist expertise. In the FMCG and Retail sectors, traditional Brand and Category Managers were still very much in demand. We also saw a rise in Digital and Communications experts as brands aim to start a dialogue with customers, as opposed to simply selling to them. In Travel and Media, both have seen an increased demand for candidates with specialisms in Trade Marketing. When it comes to our predictions for 2015, we anticipate continued growth in specialist roles, particularly within the customer-centric areas of CRM, Social Media and Ecommerce. With confidence levels high, candidates have more options and are being snapped up quicker than ever, therefore clients must ensure that they are adapting to avoid missing out on the top talent. We are always here to help with and advise so do feel free to give us a call! Katie Rixon Media, Entertainment and Retail Rachel Hawker Travel and Leisure & Tourism Alison Boyd FMCG, Beauty, Education and Electronics Jessica Ferguson Charity & Not For Profit and Public Sector The Corporate Marketing Team Gazing into the crystal ball we see the 2015 Financial Services and Technology space changing dramatically. The online and mobile payments market will continue going from strength to strength. Consumers are crying out for change and, for the most part, they want that move away from the traditional banking industry. This is where innovative providers in cloud payments/mobile payments and P2P lending can really profit by offering faster, more convenient ways to pay and deposit and most importantly lower costs. In terms of marketing trends we see influencer marketing and big data become even more important in More companies will start to embrace marketing automation software to generate better quality leads and a stronger ROI. Many talk of the shift from B2B & B2C to human-to-human or H2H. It will be fascinating to see how many organisations jump on this trend. Due to the fact most industries are still climbing the marketing automation technology adoption curve, there has long been a significant marketing talent gap. As such, we ve noticed a real spike in the level of client requests for marketing automation experience and think that it will continue to gather momentum. Specialist skills in data, customer insights, segmentation, content, social Media, optimisation & marketing automation will continue to be in demand and good for your career. If you are hiring, then our advice is to move fast as good candidates are being snapped up quicker than ever! Ross Brander Events and Professional Services Matthew Molgaard IT, Technology and Telecommunications Jessica Ferguson Business Services and Telecommunications Faith Sinclair Financial Services, Property and Construction

3 Marketing London Job Title Maximum Day Rate* Brand *Exclusive of Blueskies Fees Brand Director 90, Head of Brand 65, , Brand Manager Brand Executive Marketing General Marketing Director 88, Head of Marketing 90, Marketing Manager 41, Marketing Executive 26,000 34, Marketing Assistant 23, Communications Head of Communications 120, Communications Manager Communications Executive Product Manager Head of Product 90, Product Marketing Manager 52, Assistant Product Manager 27, Direct Marketing Head of Direct Marketing Direct Marketing Manager Direct Marketing Executive Digital / E-commerce Marketing Head of Digital / E-commerce 75, Digital / E-commerce Marketing Manager 65, Digital / E-commerce Marketing Executive

4 Marketing London Job Title Maximum Day Rate* CRM / Marketing Research / Insight & Data *Exclusive of Blueskies Fees Head of CRM / Marketing Research / Insight & Data 65, , CRM / Marketing Research / Insight & Data Manager 55, CRM / Marketing Research / Insight & Data Executive CRM / Marketing Research / Insight & Data Analyst Public / Media Relations Head of Public Relations 120, PR Manager 55, PR Executive Campaign Marketing Head of Campaign Marketing 75, Campaign Marketing Manager 46, Campaign Executive Social Media / Community Head of Social Media 80, Social Media Manager Social Media Executive Social Media Assistant 23,000 26, SEO / PPC Head of SEO/PPC 80, SEO / PPC Manager SEO / PPC Executive SEO / PPC Assistant

5 Messages From The Teams The Clientside Creative Team 2014 represented a very busy year in the creative industry. Businesses benefited from further research into the impact of design on financial performance, and in turn the demand to grow marketing teams with exceptional creative personnel has increased during the last 12 months. Continuously evolving digital platforms have meant the need for digitally savvy candidates has never been so important and the demand for junior level talent with digital skill sets is due to continue through Along with this, mid-level candidates with an integrated skill set of digital and print design have been a very popular hire for clients as they look to translate campaigns effectively across print and digital touch points. At the senior level there has been an increase in support from businesses utilising specialist skill sets and sector knowledge; hiring creatives that fill more of a niche role or have direct competitor experience. Examples of these have been UX Specialists and Senior Digital Designers to focus on improving online strategies, and Senior Copywriters brought in to manage the content for online and print where previously this may have been outsourced or left to more generalist marketing professionals and junior writers. This trend is likely to continue in the year ahead, especially as those with digital expertise progress in the industry and more specialists emerge at the senior level. The Freelance market continued to flourish in 2014, with hires utilised for assistance during the busy months in many design departments. This has influenced a growing number of experienced designers to become self-employed, pursuing freelance opportunities to benefit from the higher earning potential and experience the variety of work this can offer. Clients have seen the value of hiring good mid-senior talent to help with both conceptual projects and artworking tasks on a temporary basis, benefiting from the addition of seasoned freelancers who can seamlessly integrate with the design team and deliver on tight timescales. Salary levels remained pretty consistent over the last 12 months, and the growth in salary and rate expectations seen in the digital space has slowed after an astronomical rise from 2012 to 2014 in particular promises to be another exciting year to be involved in the creative industry, and we predict that our freelance and permanent consultants will have a busy year ahead! Jonny Robson Creative (Freelance and Contracts) David Finch Creative (Permanent)

6 Creative London Job Title Maximum Day Rate* Creative *Exclusive of Blueskies Fees Creative Director 75, , Senior Designer 66, Midweight Designer Junior Designer 24,000 26, Senior Artworker 42, Midweight Artworker Junior Artworker 22,000 24, Senior Art Director 66, Midweight Art Director Junior Art Director 23,000 27, Senior Copywriter 42, Midweight Copywriter Junior Copywriter 23, Production Director 48, Production Manager 43, Studio Manager Photographer 38, Web Senior Web Developer 48, Midweight Web Developer Junior Developer Digital Project Manager Digital Designers Senior Designer 65, Midweight Designer Junior Designer 180 Designers UX Designer 300+ UI Designer 250+ Presentation Designer

7 Respondent s Profile We conducted this online survey across the whole of the UK between 3 December 6 January. The report is based on the findings from 933 respondents who completed the survey, Blue Skies recruitment data from 2014 and sector specific market insight from our experienced Managing Consultants. Gender 58% Female 4 Male Location Employment Type Age % % Areas of Work Clientside 55% Wales 1% South West 10% Central 28% London 34% North West 8% East South East 14% North East 3% Permanent 90% Temp/Contract 10% % % 45% Clientside Sector Automotive FMCG 3% Business Services Healthcare Charity & Not for Profit 9% Leisure, Ent. & Travel 7% Energy & Utilities Manufacture & Industrial 10% Financial Services 6% Media Acc. Hand. 14% Creative 24% Digital 10% Marketing 28% Other 15% Specialism Professional Services 9% Media 1% Public Sector 4% PR/ 9% Digital 13% Publishing 1 Other 15% Retail 14% Creative Technology/ Telecoms 15% Integrated 26% 36%

8 Insight Information Planning a career move in the next 12-months? Additional benefits received Bonus / Commission 49% NO 46% 54% YES Flexibility in working day 39% Training opportunities 40% Pension 63% If you are in a permanent role, would you consider freelance or contract opportunities in the next 12-months? Healthcare 41% Laptop 51% Mobile 46% NO 6 38% YES Generous holiday package 28% Gym membership 17% Other 14% What is the most valued benefit? Reason for changing jobs? Career progression 67% Higher salary 69% Improve life / work balance 37% Greater level of autonomy 13% Location 26% New challenge 48% Other 6% Flexibility in working day Bonus Pension Holiday Package Training Healthcare Laptop/Mobile Car 1st 2nd 3rd 4th 5th 6th 7th 8th

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