The Lin-Rodnitzky Ratio. 3Q Digital s simple way to measure AdWords account performance.

Save this PDF as:

Size: px
Start display at page:

Download "The Lin-Rodnitzky Ratio. 3Q Digital s simple way to measure AdWords account performance."

Transcription

1 by David Rodnitzky Founder & CEO 3Q Digital The Lin-Rodnitzky Ratio. 3Q Digital s simple way to measure AdWords account performance Harte Hanks Inc. All rights reserved. hartehanks.com

2 An introduction to the Lin-Rodnitzky Ratio How are we doing? This is the first question marketers ask us about their Google AdWords account. For a long time, we struggled with this question. We would go into lengthy explanations of PPC best practices and discuss conversion rates, account structure, and competitive benchmarking. Often this detailed analysis didn t give the marketers any more comfort; it just created frustration. OK, they d say, I know I have to improve a lot of things in my account, but does that mean I m absolutely terrible or close to perfection? The truth, of course, is that there is no easy answer to this question (if there was, people wouldn t need SEM experts like us). We have, however, come up with a metric that at the very least is directionally useful. We call it the Lin- Rodnitzky Ratio, named after our company founders, Will Lin and David Rodnitzky. In its simplest sense, the Lin- Rodnitzky Ratio is defined as follows: Divide the overall account cost per conversion by the cost per conversion of all queries with at least one conversion to achieve the Lin-Rodnitzky Ratio. We ll now walk you through how to determine your own account s ratio, and some suggestions for how to improve your ratio going forward. 3Q DIGITAL S SIMPLE WAY TO MEASURE ADWORDS ACCOUNT PERFORMANCE 2

5 You are now ready to calculate your Lin-Rodnitzky Ratio. In the example above, the cost per acquisition from queries with at least one conversion is \$79.90, and the overall cost of all queries is \$ Thus, the math looks like this: /79.90 = 5.91 That s your Lin-Rodnitzky Ratio. You should now see your list of queries reduced to just the queries that have received at least one conversion. If you scroll down to the bottom of the page, you ll see the results of your filter, and below thatyou ll see the results for the overall account. 5

8 About the author David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company s inception in Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com ( ), FindLaw ( ), Adteractive ( ), and Mercantila ( ). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order. About 3Q Digital 3Q Digital, a digital marketing agency based in Silicon Valley, San Francisco, San Diego, and Chicago, believes clients deserve three things from an agency: passionate service and complete transparency (EQ); channelspecific intelligence and knowledge (IQ) to develop new strategies as digital marketing evolves; and rock-solid execution (XQ) to ensure optimization of every campaign. The company developed these beliefs as PPC Associates ( ), which made its mark as a pioneering, results-oriented SEM agency before expanding to offer best-in-class services in display advertising, social media advertising, mobile advertising, video advertising, and SEO. 3Q Digital works with some of today s fastestgrowing clients, including GoPro, 23andMe, 2U, SurveyMonkey, Fitbit, and RentTheRunway. 8

Why 1st-party data is marketing s hottest asset.

by David Rodnitzky Founder & CEO 3Q Digital Why 1st-party data is marketing s hottest asset. 2015 Harte Hanks Inc. All rights reserved. hartehanks.com Introduction One of the most powerful (and talked-about)

Introducing the wide tail: why the long tail is dying and how to adjust.

by David Rodnitzky Founder & CEO 3Q Digital Introducing the wide tail: why the long tail is dying and how to adjust. 2015 Harte Hanks Inc. All rights reserved. hartehanks.com Introduction Once upon a time,

An Introduction to Alpha Beta Campaign Structure. By David Rodnitzky CEO, 3Q Digital

An Introduction to Alpha Beta Campaign Structure By David Rodnitzky CEO, 3Q Digital Introduction The basic building blocks of any search engine marketing campaign are keywords. As John Battelle wrote in

Solve Retail s Digital Marketing Dilemma

Solve Retail s Digital Marketing Dilemma How to Boost Foot Traffic and Online Sales By Leslie To and Caitlin Halpert Contents Intro 3 How to reconcile franchise and ecommerce goals and tracking 4 Franchises

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

15 QUESTIONS TO ASK BEFORE HIRING AN SEM AGENCY. Overview. Choosing the Wrong SEM Agency can Destroy your Business!

Overview Choosing the Wrong SEM Agency can Destroy your Business! Choosing a PPC agency to manage your accounts is a business critical task. Search marketing has the potential to drive a large portion

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

WordStream Helps New Agency Indulge in PPC Advertising

WordStream Helps New Agency Indulge in PPC Advertising How a young agency was able to build out PPC advertising as a core piece of their digital marketing services and achieve expert-level results with

The Top 3 Things That Will Improve Your Online Advertising ROI

The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get \$300.00 in free online advertising 1. Set Your Maximum Bid Per Click At \$0.90 or lower

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

USING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015

USING DATA TO ENHANCE MARKETING EFFECTIVENESS Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 About Milestone Digital Marketing Software and Services Unalytix

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

What Is Pay Per Click Advertising?

PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

MHABC AGM Presentation

MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI

HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA 19355 www. HOW TO Transform Your PPC Campaigns Today Stream s Approach

Online Digital Marketing Specialist for a Car Dealership

Job Description Online Digital Marketing Specialist for a Car Dealership Online Digital Marketing is an ever growing and changing component of the top GM's and Principal's agenda and in many regards considered

Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk

Passionate About Helping Small Businesses Excel Through Paid Search OUR ADWORDS PROPOSAL 1 Church Street Epsom KT17 4PF 01372 210691 info@clickrepublic.co.uk What We Offer Google AdWords and PPC advertising

Google Enhanced Campaigns POV. Matthew McGill Director of Search Marketing

Google Enhanced Campaigns POV Matthew McGill Director of Search Marketing January 2013 The Change Google Advertisers Will Learn to Appreciate Slowly In these modern times where everyone is connected to

Here are our Pay per Click Advertising Packages:

Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

How to Create a Campaign in AdWords Editor

How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand

Sizzling Website Copy

Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

Pay-Per-Click: Maximizing impact with minimum words.

Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

Audra King Digital Marketing Consultant

Audra King Digital Marketing Consultant Google Adwords Stats Insurance Is the most expensive AdWords keyword. It costs, on average, \$54.91 Per click If there is no right-hand column, 45.5% of people can

NETWORK. Google Display ADVERTISING. PPC Associates. Impression Sculpting: How to Master

Impression Sculpting: How to Master Google Display NETWORK ADVERTISING By Will Lin, Co-Founder & CEO, PPC Associates PPC Associates h o l i s t i c o n l i n e m a r k e t i n g Will Lin Co-Founder, PPC

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites PPCManagement.com Think Big a Buildtelligence Sites PPC Management Web Solutions Company 1-800-467-6694 This guide

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

Google Certified Advertising Professional The Google AdWords Certification Explained Presented By: JT Moore Agenda Why Get Certified? Certification Requirements Certified Individual vs. Certified Company/Partner

Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

Introduction to Pay Per Click

Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

A Digital Marketing Guide to Fashion ecommerce

A Digital Marketing Guide to Fashion ecommerce Contents 1. Introduction 3 2. The Search 4 2.2. Are You Using Google Merchant Centre? 5 2.3. Are You Being Reviewed? 6 2.4. Are You Researching Your Competitors?

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

Keywords, impressions and clicks

PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords

STATE OF B2B SEARCH MARKETING 2015

STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing

How to Turn Online Marketing Into a Profit Center

How to Turn Online Marketing Into a Profit Center Sheila Frugé, info@frugeconsulting.com About Sheila 10+ years technology marketing experience 7+ PPC & B2B Online Marketing Specialty AdWords Certified

Analytics Data & PPC Optimization to Achieve Meaningful Results. Using a Network of Tools & a Data-Driven Approach to Optimize PPC Marketing

Analytics Data & PPC Optimization to Achieve Meaningful Results Using a Network of Tools & a Data-Driven Approach to Optimize PPC Marketing Objectives - Purpose Business/Marketing Success About the Presenters

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

Highly Effective SEM. The Seven Habits of. PPC Associates

The Seven Habits of Highly Effective SEM By David Rodnitzky, Founder & CEO, PPC Associates PPC Associates h o l i s t i c o n l i n e m a r k e t i n g David Rodnitzky Founder & CEO, PPC Associates Contact

Paid Search Services

Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

Online Marketing Services

Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT

The key to knowing the best price is to fully understand consumer behavior.

A price optimization tool designed for small to mid-size companies to optimize infrastructure and determine the perfect price point per item in any given week DEBORAH WEINSWIG Executive Director- Head,

SOCIAL MEDIA MARKETING & MORE

TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

Seven Stages of Pay Per Click Management

Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly

Vs.PPC ADVERTISING ORGANIC SEO

ORGANIC SEO Vs.PPC ADVERTISING Search engine optimization is a key component of online marketing. It offers strong benefits for virtually any business and costs much less than conventional advertising.

Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

Success with AdWords Search Engines: Popularity of Search Google Engines Dominates #2+ Trillion Google Searches Globally in 2012 ~400M Searches Daily/US Put Your Key Words to Work Organic Search Social

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

Can people find your business online easily?

Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position

Tracking Pay Per Click with CPV Lab www.cpvlab.com

Tracking Pay Per Click with CPV Lab Tracking Pay Per Click with CPV Lab www.cpvlab.com Page 1 Tracking Pay Per Click with CPV Lab 1. First Go to Settings CPV Networks & Add CPV Network Source: Bing PPC

Intelligent call tracking ties it all together. Call Tracking Simplified

Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords

Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers

THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS

THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS ALL ABOUT RESULTS THE W4 PERFORMANCE AD MARKET DISTRIBUTES YOUR ADS THROUGH OUR NETWORK OF PUBLISHERS ACROSS ALL ONLINE CHANNELS FOR NO UPFRONT MEDIA

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

Choosing a Web-marketing Partner: A Checklist from the Inside

Choosing a Web Marketing Partner: A Checklist from the Inside Copyright 2005-2009, BĒM Interactive. All rights reserved. Choosing a Web-marketing Partner: A Checklist from the Inside Online marketing can

5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011

Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of

Converged Media. Earned Media. LOCAL: SIMplified. Converged Media in a Digital World

Paid Media Owned Media Converged Media Earned Media LOCAL: SIMplified Converged Media in a Digital World What Is Converged Media? Gone are the days where big brands and local businesses could safely focus

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015

EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

»EXAMPLE.com Traffic & Budget Estimate

»EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-

Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

Top 5 Things to Consider When Evaluating PPC Management Tools

Top 5 Things to Consider When Evaluating PPC Management Tools By William Leake, CEO, For companies just starting out with online marketing, and for many who have been online for years, pay-per-click (PPC)

Director of Marketing, Cote Family Companies

Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social

Welcome! Bienvenido! Bem-vindo!

Welcome! Bienvenido! Bem-vindo! Network with Sponsors Growing with 3p Platforms Howard Tung Head of US SEM/ Platforms Agenda Fulfilment options 3rd Party (3p) Platforms Overview Who We Work with and Why

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

Pay Per Click Marketing Specialists

Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over

YouTube Ads. The Marketer s Guide to. PPC Associates. Ron Fusco. By Ron Fusco, Sr. Client Services Manager, PPC Associates

The Marketer s Guide to YouTube Ads By Ron Fusco, Sr. Client Services Manager, PPC Associates PPC Associates h o l i s tic on l i ne ma r keti n g Ron Fusco Sr. Client Services Manager, PPC Associates

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide

3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? WordStream Customer Success

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

Google Analytics for SEO

Google Analytics for SEO Using analytics to define and track key indicators Brought to you by Reliable SEO http://www.reliable-seo.com 01/12/2008 Because a great site is a terrible thing to waste Table

Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

APPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING

WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK ADVERTISING SOCIAL MEDIA APPS CALL LISTENING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK INTERNET LEAD GENERATION APPS