Copyright: Adwords Direct Response

Size: px
Start display at page:

Download "Copyright: Adwords Direct Response"

Transcription

1 Copyright: Adwords Direct Response

2 Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU RELY UPON OUR FIGURES, YOU MUST ACCEPT THE RISK OF NOT DOING AS WELL. WHERE SPECIFIC INCOME FIGURES ARE USED, AND ATTRIBUTED TO AN INDIVIDUAL OR BUSINESS, THOSE PERSONS OR BUSINESSES HAVE EARNED THAT AMOUNT. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU RELY UPON OUR FIGURES; YOU MUST ACCEPT THE RISK OF NOT DOING AS WELL. ANY AND ALL CLAIMS OR REPRESENTATIONS, AS TO INCOME EARNINGS ON THIS WEB SITE, ARE NOT TO BE CONSIDERED AS AVERAGE EARNINGS. THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO INCOME EARNINGS, CAN BE USED AS AN INDICATION OF YOUR FUTURE SUCCESS OR RESULTS. MONETARY AND INCOME RESULTS ARE BASED ON MANY FACTORS. WE HAVE NO WAY OF KNOWING HOW WELL YOU WILL DO, AS WE DO NOT KNOW YOU, YOUR BACKGROUND, YOUR WORK ETHIC, OR YOUR BUSINESS SKILLS OR PRACTICES. THEREFORE WE DO NOT GUARANTEE OR IMPLY THAT YOU WILL GET RICH, THAT YOU WILL DO AS WELL, OR MAKE ANY MONEY AT ALL. THERE IS NO ASSURANCE YOU LL DO AS WELL. IF YOU RELY UPON OUR FIGURES; YOU MUST ACCEPT THE RISK OF NOT DOING AS WELL. INTERNET BUSINESSES AND EARNINGS DERIVED THEREFROM, HAVE UNKNOWN RISKS INVOLVED, AND ARE NOT SUITABLE FOR EVERYONE. MAKING DECISIONS BASED ON ANY INFORMATION PRESENTED IN OUR PRODUCTS, SERVICES, OR WEB SITE, SHOULD BE DONE ONLY WITH THE KNOWLEDGE THAT YOU COULD EXPERIENCE SIGNIFICANT LOSSES, OR MAKE NO MONEY AT ALL. ALL PRODUCTS AND SERVICES BY OUR COMPANY ARE FOR EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY. USE CAUTION AND SEEK THE ADVICE OF QUALIFIED PROFESSIONALS. CHECK WITH YOUR ACCOUNTANT, LAWYER OR PROFESSIONAL ADVISOR, BEFORE ACTING ON THIS OR ANY INFORMATION. USERS OF OUR PRODUCTS, SERVICES AND WEB SITE ARE ADVISED TO DO THEIR OWN DUE DILIGENCE WHEN IT COMES TO MAKING BUSINESS DECISIONS AND ALL INFORMATION, PRODUCTS, AND SERVICES THAT HAVE BEEN PROVIDED SHOULD BE INDEPENDENTLY VERIFIED BY YOUR OWN QUALIFIED PROFESSIONALS. OUR INFORMATION, PRODUCTS, AND SERVICES ON THIS WEB SITE SHOULD BE CAREFULLY CONSIDERED AND EVALUATED, BEFORE REACHING A BUSINESS DECISION, ON WHETHER TO RELY ON THEM. YOU AGREE THAT OUR COMPANY IS NOT RESPONSIBLE FOR THE SUCCESS OR FAILURE OF YOUR BUSINESS DECISIONS RELATING TO ANY INFORMATION PRESENTED BY OUR COMPANY, OR OUR COMPANY PRODUCTS OR SERVICES.

3 Introduction What most people fail to realize when using Adwords to drive traffic to their website is: the same way you can improve an Ad Group s CTR you can also improve your sales page Conversion Rate What most people do (myself included until just recently) is write sales copy and put together a sales page by feel, based on hunches of what they THINK people will buy. They then drive all of their traffic, from all of their different Ad Groups consisting of different Keywords to that same sales page. Now, some of us are good at writing sales copy and have a natural understanding of what makes people buy our products. Those of us that have these talents can get away with going by feel, rather than doing our due diligence and basing our sales copy on hard Facts and Data. Having said that, most people aren t so lucky as the internet is littered with awful sales copy and while it may convert with Affiliates after a recommendation or review, it just won t cut it with cold traffic from Adwords. Before you get ahead of yourself and start thinking I m about to teach you the secrets of writing high converting sales copy, I m not. That s been done, it s all over the internet and its constantly evolving and changing subject. What I m going to teach you is more useful, and relevant to what this course is about: Converting Adwords Traffic to Sales. Phase 3 is split up into 2 Parts, what I m going to teach you is: Part 1: Matching sales copy to performing ads Part 2: Improving visitor trust / comfort Instead of focusing on emotional triggers, clever wording and all the other tricks associated with copy writing wizardry I m going to focus on the easiest possible ways for you to improve your Coversion Rate without being a good Copy Writer. Let s begin Part 1: Matching sales copy to Performing Ads In Phase 1 & 2 of this guide I went over the simple methods I use to write high performing Ad Copy. The main principles are simple: include your base keywords in the headline, describe what the product IS and what it DOES in the rest of the Ad. Then, once you have hard data and know which keywords are generating the most Impressions and Clicks you can modify your ads to include the most popular keyword phrases. This makes a lot of sense, especially from the perspective of the person who is performing the Google search and potentially clicking on your Ads. Pretend to be the person typing the keywords you re bidding on into Google for a minute

4 If you are looking to gain muscle and type the phrase How to build muscle fast into the Google search box, would the following Ad grab your attention? How to Build Muscle Fast And Become 50-75% Stronger In The Most Realistic Way Possible It s addressing exactly what you re looking for, and has the words you typed into Google right in the headline. This is why an Ad that closely relates to the keywords you re bidding on is likely to have a high CTR. But high Click Through Rates are just one part of the equation that is in our goal of running a Profitable Adwords Campaign What happens when the person actually clicks on your Ads? They are taken to your sales page: Does your sales page closely relate to what the person typed into Google and what your Ads promise / describe? If not, you re in trouble You see, the same reason a person clicks on your ad will be the same reason they stay on your Sales Page and read your Sales Copy. So the first thing a person sees must relate closely to what they typed into Google and what your Ads promise and describe. This is what you need to keep in mind when writing your Pre-Headline, Headline and Post Headline IMPORTANT Rule 1: Your Headline should closely resemble your highest performing Ads and include your most popular keywords in it. It doesn t have to be an exact match to your Ads, but should cover the basic promises, descriptions and benefits covered in your Ads. IMPORTANT Rule 2: Your Post / Sub Headlines should include a description of what the product IS, what it DOES and why / how it will benefit your visitor. IMPORTANT Rule 3: Eventually, your top performing Ad Groups deserve their own landing pages with headline and introductions targeted at and closely relating to the specific keywords and Ads within those Ad Groups. So then, before you start your campaign writing your sales copy based on hunches and what you thing may convert well is perfectly fine. But once you have hard data, know the keywords that are generating the most impressions and clicks for your Ads you can then edit your Sales Copy to closely relate to your top performers. And eventually, once your Ads generate and track sales create separate landing pages for the Ad Groups with the most conversions. REMEMBER: The more your Ads relate to your keywords the higher your Ads CTR will be, and the more your sales pages relate to your Ads the more likely it is that your visitor will stay on your sales page and buy your product.

5 This is the simple, efficient way of doing things. You could create a different landing page for each Ad Group right from the start, this is ideal but can be wasteful as you have no idea which ads will generate significant impressions and clicks. Part 1: Improving visitor Trust / Comfort There is something you must understand about the kind of visitors Adwords traffic consists of: Most of the people coming to your website via Adwords Ads are First Time Visitors. They weren t sent to your sales page by Affiliates recommending your product, or after reading a positive review to these visitors you truly are a complete stranger. This is why Transparency is especially important for Sales Pages advertised on Adwords. You can check out Google s Landing Page Guidelines yourself at: ^ There s a lot of stuff to sift through on that page, and most of it isn t about helping your Sales Page convert better (or even meant for Direct Response websites). So I ll give you specific examples of what your Sales Page should have in order to improve conversion, make your potential buyers comfortable and even please Google Who you ARE and what you DO: If you claim to be an expert, explain who you are and why people should trust what you have to say. Talk about your experience and describe your know how in the area you claim to be an expert in. Personally, I often devote a special section of my copy to tell my personal story it doesn t have to be long but should be enough to familiarize your visitors with who you are. If you re not selling an info product, but some kind of software or other products online, describe your business and provide business information. Either way listing your business name, contact and information at the bottom of the page helps make first time visitors to your website more comfortable with the idea of handing over their credit card info within a few minutes of visiting your site. What your product IS and how it WORKS: It s important to be clear about your product., specifically what it IS, DOES and how it WORKS. A lot of people try to trick people into buying their product, vaguely describing what it is in the hopes that benefits and promises alone will convince people to buy This is a bad idea, especially on Adwords it looks suspicious and makes people think you re hiding something.

6 Bodyweight Fitness IS a 4 Week home workout program consisting of bodyweight exercises that does not require weights, gym memberships or any special equipment. It WORKS by combining strength exercises with explosive plyomentric exercises, which helps build strength while gaining muscle mass as well as athletic ability ^ It s important that our customers understand exactly what they are getting. So we can further elaborate on the description above with Diagrams and Graphics that help people understand what they are getting themselves into. Exactly what your customers GET: Will you be sending a physical Book and DVD to your customers, or is your product 100% Downloadable? It s also important to give a glimpse inside the product your customers are paying for If you are selling a software, provide video of it in action this gets people familiar and comfortable with your product before they buy. And if you re selling an ebook, take a screenshot of the best part and stick it in the product description somewhere close to the ecover graphics. Giving a peak inside your product takes some of mystery and uncertainty out of a person s descision, which makes them more confident and comfortable giving a total stranger their credit card info over the internet. Visuals Help! A large portion of your visitors are Visual Learners, and many are Visual Thinkers. These people feel more comfortable when text is accompanied by illustrations and pictures that help them understand the point you are trying to get across. So any Diagrams, Screenshots, Visual Proof you can include in your Sales Page is a positive as long as it serves a purpose and isn t there for decoration ;-) Conclusion Like I said, Phase 3 is NOT a guide on Copy Writing. Instead, it s a guide on converting Adwords traffic to sales. And aside from all the copy writing tactics that have proven to work with direct response sales page, the two methods outlined in this guide are the easiest and most accurate way to improve Conversions on Adwords. Matching your Headlines to your top performing Keywords and Ads will make your visitors happy, and let them know they found exactly what their looking for. And improving their Trust and Comfort levels with Transparency will allow them to make confident decisions, which are a lot easier to make than those made with doubts. The best part is, these tweaks to your Sales Page don t require much skill or talent. You are simply following instructions and making changes according to hard data rather than going by feel.

7 Overall, the your strategy to running profitable Adwords Campaigns is simple: Your Base Keywords should describe what your product IS and what the product DOES. Your Ads should contain the Base keyword in the Headline and also describe what the product IS and what it DOES / its benefits. And last but not least, your Sales Page should closely relate to your highest performing keywords and make the viewer feel comfortable and confident in making their buying decision. All markets have their ups and downs, positives and negatives. But if you follow the basic principles outlined in Phase 1, 2 & 3 of this guide I guarantee you ll be able to profit from most of the campaigns you set up from now on. Good luck and remember to keep your campaigns as relevant to your product as possible! Thank you for reading!

Copyright: Adwords Direct Response

Copyright: Adwords Direct Response Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

More information

$100/hr anytime you want it!

$100/hr anytime you want it! $100/hr anytime you want it! (push a button system that works) 2011 DISCLAIMER/LEGAL NOTICES: This product is supplied for information purposes only and, as experienced in this subject matter as the contributors

More information

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so.

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m going to take the same approach with you that I have with our marketing aimed at

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

The 10 Best Ways to Improve the Results of Your Google AdWords Ads.

The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible

More information

The Adwords Companion

The Adwords Companion The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction

More information

ADWORDS CONTINUED: CREATING MORE AD GROUPS

ADWORDS CONTINUED: CREATING MORE AD GROUPS ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

COMEAU WEB COPY. by Brett Comeau. Comeau Web Copy. lead marketing. e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323

COMEAU WEB COPY. by Brett Comeau. Comeau Web Copy. lead marketing. e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323 8 Effective Techniques of Direct Response Marketing by Brett Comeau Comeau Web Copy writing and editing lead marketing global messaging e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323

More information

Mark Pocock interviewing Google expert George Lane

Mark Pocock interviewing Google expert George Lane Mark Pocock interviewing Google expert George Lane If you want to know more about how to use Google Adwords, their Pay Per Click system, then I ve got a real treat for you this week. Let me introduce Google

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

Google AdWords. Pay Per Click Advertising

Google AdWords. Pay Per Click Advertising Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate

More information

Marketing Your Business on Search Engines

Marketing Your Business on Search Engines Marketing Your Business on Search Engines When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

The Top 3 Things That Will Improve Your Online Advertising ROI

The Top 3 Things That Will Improve Your Online Advertising ROI The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower

More information

Rapid List Building Formula: Top Strategies For Building Targeted Lists!

Rapid List Building Formula: Top Strategies For Building Targeted Lists! HTTP://WWW.WPPROFITMACHINE.COM - 1 - Income Disclaimer ANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Email Marketing Success

Email Marketing Success Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign What are the Benefits of Pay-per-click Advertising? The goal of any website is to attract

More information

Driving Leads with Pay Per Click Advertising

Driving Leads with Pay Per Click Advertising Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you

More information

Bing Ads for Realtors: Get $100 FREE

Bing Ads for Realtors: Get $100 FREE Click here for your free $100: https://advertise.bingads.microsoft.com/en us/holidayoffer Bing Ads for Realtors: Get $100 FREE Are you a realtor who needs more clients in less time? Do you want a predictable

More information

THE SEO MANIFESTO One Method To Outrank Them All. Proven To Work With

THE SEO MANIFESTO One Method To Outrank Them All. Proven To Work With THE SEO MANIFESTO One Method To Outrank Them All Proven To Work With Are You At The Top Of Google When Your Clients Look For You? The fact is, your clients are on Google looking for your products and services

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Settling the (Quality) Score

Settling the (Quality) Score Settling the (Quality) Score Using Quality Score to Guide Optimizations AdWords Best Practices Series Introduction A good ad experience is good for everyone: users, advertisers and Google too. AdWords

More information

Tricks To Get The Click

Tricks To Get The Click Tricks To Get The Click 10 Tips for Writing Better PPC Text Ads If you want to sell products or generate leads online, a user- friendly, conversion- optimized website is Step 1. But when it comes to search

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

E-MAIL MARKETING SET-UP SYSTEM. This is the process you should use to set up your main newsletter/subscriber list

E-MAIL MARKETING SET-UP SYSTEM. This is the process you should use to set up your main newsletter/subscriber list E-MAIL MARKETING SET-UP SYSTEM This is the process you should use to set up your main newsletter/subscriber list 1) Purchase a monthly subscription to an E-Mail Marketing Program. Here are some options

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Google AdWords PPC Advertising

Google AdWords PPC Advertising Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Planning a Responsive Website

Planning a Responsive Website Planning a Responsive Website Planning a website is important for both web designers and website owners. Planning your website before you start building it can save you time, keep your site code more accurate

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

How to get 2 Cents Clicks by Colin Klinkert

How to get 2 Cents Clicks by Colin Klinkert How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you

More information

Agenda. Evaluating the Market Case Study. DIY Google Ad. Q & A Session

Agenda. Evaluating the Market Case Study. DIY Google Ad. Q & A Session Agenda What are Google Adwords? Evaluating the Market Case Study DIY Google Ad Q & A Session Google Adwords = Online Ads Google Adwords = Sponsored Links Organic Search Results Google Adwords Overview

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Online Press Releases For The Offline Business

Online Press Releases For The Offline Business Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In 24-72 Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2014 Andrew

More information

3 Adwords Profit Secrets That Newbies Don t Know

3 Adwords Profit Secrets That Newbies Don t Know 3 Adwords Profit Secrets That Newbies Don t Know The Extreme Profits Report http://adwordsmogul.com 2010 AdwordsMogul.com LEGAL NOTICE EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND

More information

Tap into the Internet for Profits with Local Marketing

Tap into the Internet for Profits with Local Marketing Contact Jeff at jeff@databae.com or visit our website: www.databae.com Copyright 2011 Jeff Meland. All Rights Reserved. Copyright Notice: All rights reserved for entire book. Reproduction of any part of

More information

Cost Per Action Marketing 101

Cost Per Action Marketing 101 1 Cost Per Action Marketing 101 By Duncan Wierman 2 CONTENTS Contents... 2 Introduction: What is Cost Per Action Marketing?... 4 The Benefits Of CPA Marketing... 5 The Top CPA Marketing Networks... 5 Applying

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords

More information

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell A Message from Jay and Chris This is not just about Pay per Click Mastery: It s about becoming a Master of Online Marketing because

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

Get Google AdWords Traffic With Almost No Out Of Pocket Cost!

Get Google AdWords Traffic With Almost No Out Of Pocket Cost! Price: $49.00 Get Google AdWords Traffic With Almost No Out Of Pocket Cost! www.nocostpayperclick.com NOTICE: This is not a free book. It is a $49 manual that is published by www.nocostpayperclick.com,

More information

Secret Clickbank Domination Blueprint

Secret Clickbank Domination Blueprint Ritoban Chakrabarti s Secret Clickbank Domination Blueprint Step-by-Step Instructions on product research, selection, market analysis, and a killer plan to dominate any Clickbank product as an affiliate.

More information

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk Passionate About Helping Small Businesses Excel Through Paid Search OUR ADWORDS PROPOSAL 1 Church Street Epsom KT17 4PF 01372 210691 info@clickrepublic.co.uk What We Offer Google AdWords and PPC advertising

More information

Disclaimer. No Liability: this product is supplied as is and without warranties. All warranties, express or implied, are hereby disclaimed.

Disclaimer. No Liability: this product is supplied as is and without warranties. All warranties, express or implied, are hereby disclaimed. Disclaimer Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand that the information provided does not constitute legal,

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Lead Scoring: The Smarketer s Guide

Lead Scoring: The Smarketer s Guide Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,

More information

How to Run a Test Trial of New B2B Distribution Channels

How to Run a Test Trial of New B2B Distribution Channels white paper How to Run a Test Trial of New B2B Distribution Channels Executive Summary B2B marketers generally focus on performance marketing. They seek paid marketing channels that will help them profitably

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect.

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect. 7 Things Every small business can fix on their website in the next week to increase leads and sales. Marketing Playbook Introduction Increase Your Conversions Do you really want to increase your leads

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Kickass Offline Profits Imran Naseem http://www.imrannaseem.com

Kickass Offline Profits Imran Naseem http://www.imrannaseem.com Kickass Offline Profits Imran Naseem http://www.imrannaseem.com Let s get right into with this report. Everyone knows that there is a TON of money to be made in the offline niche. I am also going to assume

More information

Internet Marketing For Denver Law Firms

Internet Marketing For Denver Law Firms Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary

More information

How do you turn your website into a real money-maker?

How do you turn your website into a real money-maker? Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I m making some money, but I wouldn t call it success just yet. The

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Bing Ads For Beginners Report

Bing Ads For Beginners Report Hey, thank you so much for entering your email and before we get started I want to introduce myself. My name is Michael Bashi and I am the founder of TheTrafficMaverick.com. And I am one of if not the

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1.

Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1. Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1. Keyword rich content...6 4.2. Landing page...6 4.3. Right Analysis...6

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

Affiliate Marketing Pitfalls To Avoid

Affiliate Marketing Pitfalls To Avoid Affiliate Marketing Pitfalls To Avoid Learn The Tips That Help You Sail Through Affiliate Marketing Congratulations You Get FREE Giveaway Rights To This Entire Ebook You have full giveaway rights to this

More information

In an ethical and moral way, it should be taken as a community building process, not a sales channel.

In an ethical and moral way, it should be taken as a community building process, not a sales channel. Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting

More information

Secret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he

Secret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he Legal Notice/Disclaimer There is no guarantee of success, traffic and/or that you will make money, either written or implied. The author /publisher specifically disclaims any personal liability, loss,

More information

Email List Profit Funnels

Email List Profit Funnels Page 1 Build & Profit With Your Email List FAST! Page 2 DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this E-Book represents the views of the publisher as of the date of publication. The

More information

Scope Of Services At Dataflurry Prospectus

Scope Of Services At Dataflurry Prospectus ------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used

More information

Profit-Pulling PPC Ads

Profit-Pulling PPC Ads Profit-Pulling PPC Ads How to Write Facebook & AdWords Ads that Get Clicked Karon Thackston www.wordtracker.com Contents Introduction to Profit-Pulling PPC Ads 5 Chapter 1: The why and who of writing paid

More information

Identifying Ethical SEO

Identifying Ethical SEO Choosing the right SEO provider means finding a partner to work with your business to increase your visibility and viability online. In this report we will identify the key points to help you chose an

More information