THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads"

Transcription

1 THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

2 TABLE OF CONTENTS Introduction It Begins With SEO Maximize PPC, or Lose Business Conclusion About G/O Digital 13 Contact Us #WinLocal 2

3 Introduction Did you know consumers use, on average, 7.9 different media sources when shopping for products or services? Gone are the days when the path to a sale was singular and dominated by TV commercials. It just isn t that easy or fast anymore. The path to the allelusive sale takes longer, is more complicated and typically involves multiple devices, platforms and channels. And the more complicated and lengthy that path becomes, the more challenging it is for small/ local businesses to convert casual browsers wherever they may be searching into loyal, repeat customers. But where does that path first begin? For most, it starts with typing in keywords and phrases into search engines like Google, Yahoo or Bing. That first search can mean the difference between customers walking into your store and consumers buying goods from your competitor if your business doesn t show up on the first page of their search results. It s not good enough to simply have your business appear anywhere in search rankings. To count and sustain your business in the form of foot traffic and sales your business must appear high enough in search rankings to be seen by your potential consumers. #WinLocal 3

4 IT BEGINS WITH SEO There s a joke in the digital marketing world that says the best place to hide a body would be on page two of Google s search results. That s because page one receives 91.5 percent of all traffic that clicks through to a website. Clearly, it s not an easy feat but if you tackle it with the steps we re outlining, you ll have a better chance of making it onto the first page of search results. Only 8.5 percent of online search traffic ends up past the first page of Google search results. Chitika, 2013 Making it onto the first page of search results is just the first step. It s equally important to ensure your website ranks in at least the top three spots of search results. Why, you may ask? The answer is simple the farther down the page your business is listed, the less likely it is that consumers will click on your website link. And that failure to click can cost your business a great deal of money. Average Traffic Share Based On Search Ranking Chitika Insights, June 2013 Rank 6 4.4% Rank 5 6.1% Rank 4 8.1% Rank 9 2.6% Rank 8 3.1% Rank 7 3.5% Rank % Rank % Rank % Rank % Av #WinLocal 4

5 STEP 1 CLAIM & CLEAN UP YOUR ONLINE LISTINGS While some may scoff and say nothing is free, that isn t always true in the world of SEO. According to Conductor, 47 percent of website visits originate from organic search results. One of the easiest and most effective ways to improve your SEO is by claiming your business s local search listings. Google My Business, Bing Places and Yahoo Local all provide small businesses with the ability to create profiles that appear in search engine results when someone looks for their business locally. Once you ve claimed your business across all these listings, the next important step is to completely fill out each listing with your business name, address, website, store hours and phone number. This will not only help consumers easily get in contact with you when your business pops up in their search results, but it will also increase your online credibility something that is very important on search engines. In addition to easily providing contact information for consumers looking for your products or services, claiming your online listings also allows you to share photos of your business, provide a link to maps for directions and directly respond to customer reviews. An example of what claiming your listing on Google looks like. #WinLocal 5

6 STEP 2 INCREASE CREDIBILITY WITH LINK BUILDING Link building can be compared to running for political office. In the same way candidates seek endorsements from well-known politicians to bolster their credibility, small business websites perform better in organic search rankings when more established websites link out to them. This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites. The best way for your local business to get other sites to link to your website is through earned media that is, when local news publications and TV stations write and produce stories about your business. How does this help your local business? It provides added credibility. Getting your customers to share your website on their social media platforms, and, if possible, working with local bloggers who can give your business a shout out in their blog, are also effective ways to improve your link building. See How G/O Digital Helped Zarley Law Firm Increase Business With SEO 35% 286 Increase in page views Visits per month 10 Top keywords on Google #WinLocal 6

7 STEP 3 DITCH THE KEYWORD STUFFING; BUILD OUT QUALITY CONTENT A few years ago, stuffing your website s content full of relevant keywords may have helped your site shoot up to the top of search rankings. However, rightfully so, Google and other search engines recognized that these sites weren t necessarily the most helpful ones to serve to search engine users. As a result, they changed their algorithms to reflect this SEO model. Now keyword stuffing can actually hurt, rather than help, your website rankings. Keyword Stuffing = Bad. Quality Content = Good. Instead, what search algorithms are looking for is quality, relevant content. Therefore, you will want to include some relevant keywords in your content, but you ll want to do it in a way that flows naturally with what you re talking about. You will also want to update your content often, which is why having a frequently updated blog is important for any small business owner. #WinLocal 7

8 MAXIMIZE PPC, OR LOSE BUSINESS Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services. By utilizing geo-modified search query techniques and other targeting methods, a local business can generate a regular flow of qualified leads and sales for their business. Many small/local businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves. They don t realize how complex PPC adertising is. Although the search engines may make it easy to start a campaign, it requires small businesses to invest a great deal of time, technical know-how, and optimization techniques that an average SMB does not typically possess. This lack of technical skills, resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency. With the massive amount of searches being performed on search engines each year, the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided. Google, Bing, Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways. This means continued improvement to the return on investment for advertisers, as they are able to reduce wasteful spending and generate additional clicks from a qualified audience. #WinLocal 8

9 STEP 4 OPTIMIZE FOR MOBILE, OR LOSE CUSTOMERS Everywhere you turn, people are using smartphones and tablets to simplify, speed up and improve their shopping experience no matter where they may be. The reality is that we re living in a mobile-first world. Just look at the numbers Search Engine Journal reports that one in four searches are conducted on mobile devices. In fact, the average American spends about two hours a day on a mobile device (smartphone/tablet), making it a necessary platform for online advertising if you want to reach as many potential consumers as possible. This means that your PPC ads must also be optimized for mobile. 1 in 4 online searches are conducted on mobile devices Search Engine Journal Mobile PPC optimization includes: SHORTER COPY Since there is limited screen real estate to work with on mobile devices, keep your headline copy to only about four words and include top keywords for your business. AD EXTENSIONS These allow you to make your ad more interactive for mobile users, which makes it perfect for those needing to contact your business on-the-go. MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices, you risk losing both new and returning customers. Instead, direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly. #WinLocal 9

10 STEP 5 REFRESH THOSE KEYWORDS Set it and forget it is not a phrase you want to associate with your PPC campaigns. In order to ensure that you are getting the most out of your PPC ads, you ll want to monitor your keywords often to see which are performing better than others and switch them up as needed. It doesn t make sense to continue to put ads behind a keyword that s providing little return on investment. You ll also want to keep ads updated based on the season to capture the most relevant search queries. For example, an HVAC company shouldn t be using keywords for air conditioning in the winter, as their relevant customer base won t be needing A/C repairs during the cold seasons. Instead, that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter, such as heating repairs. Where does your business rank in search results compared to your competitor? Find out with our free digital marketing audit! #WinLocal 10

11 STEP 6 USE AD EXTENSIONS Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site. This makes it easier for mobile users to call your business or get directions to your location. On desktop, they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites, show ratings/reviews, and more. With the limited amount of copy available in PPC ads, ad extensions help you maximize the ROI from your ad spend. Best Ad Extensions for Desktop: Sitelinks Review Extensions Seller Rating Annotations Social Annotations Best Ad Extensions for Mobile: Call Extensions Location Extensions App Extensions #WinLocal 11

12 Conclusion Although SEO and PPC ads are two distinct marketing techniques, together they produce a complimentary and cohesive approach to search engine marketing. The most obvious benefit is that businesses will receive, at minimum, double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program. According to research from Google, 50 percent of clicks generated from PPC ads are incremental clicks to the business s website when they have a top organic ranking. This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking. This is where it is of tremendous value to hire a PPC management company for one very simple reason it has the know-how and resources to deliver impactful returns for your business (sales). Because your marketing budgets, staffing and resources are nowhere near the size of multinational brands, it s more effective for you to focus on growing the bottom line and leave the tactical work to the experts. #WinLocal 12

13 About G/O Digital The G/O Digital Vision: To Transform Local Marketing and #WinLocal. For Local Businesses, G/O Digital, a Gannett company, is one-stop shop for local businesses looking to connect with consumers through digital marketing, from search to social and everything in between. For National Brands and Agencies, G/O Digital delivers local digital activation at national scale with push-button simplicity powered by G/O Digital brands Shoplocal, BLiNQ Media & Key Ring. G/O Digital partners with more than 5,000 of the nation s top brands and retailers, including P&G, Target, Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets. Contact Us FOR MARKETING, PLEASE CONTACT: Annie Wacker, Senior Director of Marketing G/O Digital, A Gannett Company (GCI) Tel: (602)

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

APPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING

APPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK ADVERTISING SOCIAL MEDIA APPS CALL LISTENING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK INTERNET LEAD GENERATION APPS

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS 2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS LeadQ Group, Bellevue, Washington 2015 LeadQ Group. All rights reserved. LegalLeadQ is a program of LeadQ Group LLC. www.legalleadq.com

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

8 Google AdWords ad extensions you should know.

8 Google AdWords ad extensions you should know. 8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Driving Leads with Pay Per Click Advertising

Driving Leads with Pay Per Click Advertising Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you

More information

I WISH I COULD FIND THE TIME!

I WISH I COULD FIND THE TIME! Ping A Tier4Tech Publication Vol. 1/Issue 1 I WISH I COULD FIND THE TIME! A dentist discovers the value of a trusted partner when updating his website YOUR WEBSITE WILL BE OBSOLETE IN 18 MONTHS New technology

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Vs.PPC ADVERTISING ORGANIC SEO

Vs.PPC ADVERTISING ORGANIC SEO ORGANIC SEO Vs.PPC ADVERTISING Search engine optimization is a key component of online marketing. It offers strong benefits for virtually any business and costs much less than conventional advertising.

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

Organic SEO VS. Pay Per Click (Adwords)

Organic SEO VS. Pay Per Click (Adwords) Organic SEO VS. Pay Per Click (Adwords) ~ Jayson DeMers, Forbes, April 30, 2014 Elite Search Engine Optimization Page 1 Trust and Probability to click Only about 25% of people click on Adwords. Research

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Can people find your business online easily?

Can people find your business online easily? Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Your Guide to Choosing a Search Marketing Agency

Your Guide to Choosing a Search Marketing Agency Your Guide to Choosing a Search Marketing Agency How do I find the right SEO agency for my business that I can trust? 13 answers www.sleepinggiantmedia.co.uk Choosing the right agency for your search engine

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Agenda Google and Web.com Partnership How to have immediate impact with Pay-Per-Click Leveraging Google+ Local for your business Why and How to Use SEO

More information

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

PPC vs. SEO. Friends or Foes?

PPC vs. SEO. Friends or Foes? Friends or Foes? 2 PPC vs. SEO Friends or Foes? When it comes to which form of search engine marketing is most effective, the argument between Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising

More information

Profit Strategies for Small Businesses

Profit Strategies for Small Businesses Profit Strategies for Small Businesses Tackling the Challenges of Internet Marketing If you re a small business owner, your goal is profitability. And marketing is the key to big profits. But small business

More information

Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper

Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper 1000 Commerce Park Drive Suite 301 Williamsport, PA 17701 P 866-623-0963 info@adtrak360.com www.marketsmart360.com

More information

Whitepaper Series. Search Engine Optimization: Maximizing opportunity,

Whitepaper Series. Search Engine Optimization: Maximizing opportunity, : Maximizing opportunity, visibility and profit for Economic development organizations Creating and maintaining a website is a large investment. It may be the greatest website ever or just another website

More information

Reasons you might think Google AdWords is not for you.

Reasons you might think Google AdWords is not for you. Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

Online Branding Proposal

Online Branding Proposal Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

The beginner s guide to acquiring customers

The beginner s guide to acquiring customers E-book The beginner s guide to acquiring customers You can control your stock. You can choose the design of your store. You can even hire your own staff. But one thing you can t do is make people buy.

More information

Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4

Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Step 1: Find The Perfect Target Audience For Your Ads 4 Step 2: Refine Your Target Lists 7

More information

Myths of Digital Marketing

Myths of Digital Marketing Myths of Digital Marketing All I need is a good looking website. You may have your own ideas about website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web,

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

About 0 to 60 Marketing

About 0 to 60 Marketing About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses

More information

Search Engine Optimization 101

Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization (SEO) is the process of maximizing opportunities, both on your website and off, to move your site higher in organic

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

Turn up the volume on your brand. Brand Visibility Exercise by Susan Newman

Turn up the volume on your brand. Brand Visibility Exercise by Susan Newman Turn up the volume on your brand Brand Visibility Exercise by Susan Newman The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action When someone opens Google.com and searches

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com A Little About Us SEO Storm has over 10 years experience in the SEO field. We are located in Freehold

More information

THE DEFINITIVE GUIDE

THE DEFINITIVE GUIDE THE DEFINITIVE GUIDE TO MARKETING YOUR DENTAL OFFICES Copyright 2015 Century Interactive. All rights reserved. TABLE of CONTENTS THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight

More information

Small Business Growth

Small Business Growth 5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

HOW-TO GUIDE. for. Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE

HOW-TO GUIDE. for. Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE HOW-TO GUIDE for OPTIMIZING PRESS RELEASES Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE Presented by NASDAQ OMX GlobeNewswire

More information

Get the right advice now. What we can offer?

Get the right advice now. What we can offer? Get the right advice now What we can offer? 1. A smart simple Design will convert searches into Phone calls. Let s start with the design of your site The reason why many websites fail other than the searcher

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a

More information

The Adwords Companion

The Adwords Companion The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

SPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT

SPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT SPECIAL REPORT Is Your Website Making Money? If not, we can help. Everything you need to know about the Online Marketing Platform Get Started Today DICKS + NANTON AGENCY LLC Is Your Website Making Money?

More information

Video Marketing For Law Firms

Video Marketing For Law Firms Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About

More information

Marketing automation is a buzzword in the marketing world. This chapter

Marketing automation is a buzzword in the marketing world. This chapter In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

A Guide to Hiring a SEO Service Provider

A Guide to Hiring a SEO Service Provider A Guide to Hiring a SEO Service Provider 7 things you need to know and understand before hiring The key differences between good and bad SEO service providers 12 questions that you must ask (and have answered)

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Local SEO White Paper. The What, Why and How of Putting Your Business on the Local Map

Local SEO White Paper. The What, Why and How of Putting Your Business on the Local Map Local SEO White Paper The What, Why and How of Putting Your Business on the Local Map What is Local SEO? Local SEO is just what it sounds like: a specific form of search engine optimization and marketing

More information

5 Smart Phones Will Be Targeted Promotion Of Mobile Apps

5 Smart Phones Will Be Targeted Promotion Of Mobile Apps Changes In Google And Bing Local Results Penguin Update Continues To Affect Local Rankings TOP 7 UPDATES IN LOCAL SEARCH FOR JANUARY 2015 1 How To Add A sticky Post on Google+ page Facebook Allows Calls-To-Action

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell A Message from Jay and Chris This is not just about Pay per Click Mastery: It s about becoming a Master of Online Marketing because

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

DIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING

DIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH INSIGHTS RESEARCH REPORT The 49% ROI Mistake Marketers Don t Know They

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information