The 9 Most Expensive Mistakes Found in AdWords Audits

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The 9 Most Expensive Mistakes Found in AdWords Audits"

Transcription

1 The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette

2 The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the data you gather so you can optimize your campaign without spending hours reading reports. Many account holders think that whoever offers to pay the most for ads is automatically displayed at the top of the list; however, this is not true and is the main reason you should have an optimized Google AdWords campaign. When searchers tell Google that certain ads improve their experience and are relevant to their search (resulting in higher click-through-rates), Google rewards these accounts by charging less and giving favorable treatment to these ads. This is done through a ranking called Quality Score Here is a list of the most common and expensive mistakes we find that may prevent you from achieving optimal success in Google AdWords. 1. Not Tracking Your Results Most people put this at the end of the to-do list; however, this is the most important element of a successful AdWords campaign. If you aren t tracking your results, you won t understand whether your strategies are successful or not, and this is the only thing worse than a campaign that doesn t work. In today s world, if you are spending more than $1,000/month for online marketing, you should be able to track exactly how much business you are closing, not only from the campaign, but from every single keyword in the campaign. (Please note: this report is not in regard to e-commerce companies; rather, it is intended for companies that generate leads, and not sales, online.) For less than $100 a month, you can not only track which keywords caused someone to fill out a form on your website, but also how many of those visitors called you after clicking on your ad! This allows you to stop spending money on keywords that don t drive sales and to spend more money on those that do - maximizing your monthly spend. You should be able to track exactly how much business you are closing.

3 2. No Value Proposition When a potential client finds your ad, what does the ad say? Are you using language that makes him/her want to choose your business over your competition? When someone performs a Google search for a term such as Bankruptcy Attorney, they will have access to hundreds of thousands of choices. We can assure you that, although they won t view the majority of these results, the searcher will visit several websites so your company had better stand out! This is a problem that has been at the top of the list since the beginning of advertising; however, it s really not an advertising problem, it s a business problem. If you cannot provide a searcher with a reason(s) why they should do business with you, then it will be very difficult for your business to expand from any other source than referrals. However, one of the great things about AdWords is that it helps you target an audience that relates to your value proposition. If you provide low-cost services, for example, advertise your services with a term such as Cheap Bankruptcy Attorney, and you ll attract an audience seeking exactly that differentiator. This will result in a higher number of visitors not only willing to click through the ad and read more, but it makes these leads more qualified and better prepared to follow through with a desired point-of-action (e.g. calling your company, filling out a web form or more). Of course if price is not a big part of your value proposition you will want to list cheap as a negative keyword, but we will get into that later. 3. Lack of Landing Pages Even if you don t learn anything else from this report, follow this important piece of advice: Do not send your hard-earned AdWords traffic to your homepage! If all of your ads direct your traffic to your homepage, stop reading right now and pause your campaign. Target an audience that relates to your value proposition

4 If the client s search query (the service/product they re seeking) is not listed in the title of the page they are directed to, then you may be paying three times more than your competitors and obtaining lower-quality leads. In fact, many studies show that ads that direct to a page with the product/service listed in the title of the page generate from three times more leads for the same budget. By customizing ads related to a searcher s query, you will create very relevant ads for the searcher. These ads will contain exact terms used by the visitor, which results in higher click-throughrates and higher-qualified leads. 4. Targeted Headlines If a searcher performs a query for blue roofing canopy and there are 35 companies on the homepage trying to sell canopies but only one company selling blue canopies, then which ad do you think that searcher will click on? In an AdWords campaign, you should have thousands of keywords in your portfolio, and numerous variations of ad copy written specifically to that user s search. The stats are overwhelming. For example, if you re in the insurance business and a searcher performs a query for key man insurance, you d better have the words key man in your ad and on your landing page. 5. Bidding High to be # 1 Many AdWords account holders think that having the top position on Google means that they will get the most business. They also think that in order to get that position, they need to outbid the competition. This is simply not true. As stated before, the top position is NOT given to the account holder that pays the most. It is given to the ad that generates the most money for Google while also serving the needs of the searcher. For starters, if your ad copy is written in a way that These ads should contain exact terms used by the visitor, which results in higher click-through-rates and higher qualified leads

5 causes three times more searchers to click on your ad than an average ad, then Google will charge you less per click. They are able to do this because they still make money by obtaining more clicks; however, while that s good for Google, it may or may not be good for you. For instance, if you run an ad for Free Six Sigma Consulting, you may obtain a lot more clicks, which will cost you more money. However, unless you are a charity, you will not make much money if this is a bait and switch ad. Another interesting thing to note is that many people find being in the number three spot produces more traffic because it is closer to the organic search terms below the ads that most people view. Finally, you have to learn the value of a lead. We have some clients that would lose money by paying $5 per click to be placed in the top ad spots; however, these clients could obtain a great return by paying $2 and being placed lower on the page. 6. Negative Keywords We find that many clients use highly-competitive keywords such as commercial insurance, and choose to have their ads displayed for all variations of this phrase. This is not necessarily a bad campaign strategy; however, you should know that one of the most popular searches on the internet is for a potential job. If you re not seeking new employees, this can utilize your advertising budget very quickly, as your ads will be displayed to job seekers instead of your targeted audience. Therefore, if you use commercial insurance as a broad term, a searcher performing a query for jobs in commercial insurance will be able to see your company s ad. Upon clicking your ad, they ll use some of your monthly spend. To combat this, set up your account so that any non-relevant searches, including jobs and careers, are eliminated from your campaign, thus allowing your budget to be spent on more productive keywords. And don t forget if a visitor is searching for cheap commercial The top position is NOT given to the account holder that pays the most

6 insurance, and you re not actually offering the lowest prices in the market, then you ll obtain low-quality leads an ineffective way to utilize your monthly spend. 7. Dayparting Technique Another technique that clients don t often use in their AdWords campaigns is the dayparting technique. This technique allows you to manage the time-of-day as well as the day-of-the-week that ads are displayed, allowing you to display ads at a specific time in which they will be most profitable. With the dayparting technique, you are also able to increase or decrease bids at certain times-of-the-day or days-of-the-week. For example, if you notice that a certain campaign has a high conversion rate on Thursdays between noon and 5 p.m., you can increase bids by 10%, 20%, or even 100% during this time range in an attempt to produce more leads or sales. Dayparting helps us analyze the progress of your AdWords campaign, and more importantly, allows you to better utilize your spend. 8. Geographic Targeting Geo-targeting is a technique that allows you to choose specific areas in which to run your ads. This is an ideal strategy for a company that does not offer services or products nationwide. For instance, you may be a mortgage company that only offers coverage to one city, such as Atlanta, Georgia. There are several great techniques you can use in Google AdWords to help you compete online with a big national mortgage company. First, you can choose to run your ads only in Atlanta, so that you will not waste your budget in areas you do not serve. Second, many people may not want to do their mortgage online, so those searchers will ignore many of the Lending Tree-type ads and click on your ad, because your copy tells them you have an office in Atlanta, which is relevant to that searcher, as you have a physical location nearby. If a visitor is searching for cheap lawn care, and you re not actually offering the lowest prices in the market, then you ll obtain low-quality leads

7 This strategy can also work in favor of larger companies. For example, a large bank with nationwide locations can also run different ads for every city in which they are located. They can even target audiences in individual zip codes! 9. A/B Testing A/B testing, or split testing, enables you to test various elements of your campaign (such as ad copy and landing pages) against single-variable test samples to determine which variations best convert searchers into following your predefined point-of-action (e.g. filling out web forms, calling your company, or purchasing a product). How does this work? In regard to ad copy, you should always test at least two versions (or more on a large budget) against each other. For example, a lawn care company providing over seeding services in the fall might want to try the following ad headlines: Free Estimate for Over Seeding and Keep Grass Green with Over Seeding. Google allows us to run the ads in a perfect 50/50 random mix, and after a month, you can compare the data to determine which headline provided you with the best return for your ad dollars. You can also perform A/B tests on your landing page(s) by sending half of the traffic to one landing page and the other half to another. We have many case studies that have increased leads by as much as 300% with very minor tweaks in these areas. There are studies online in which individuals run a campaign that spends hundreds of thousands of dollars every month. These AdWords users generate $1,000,000 in revenue originally, increasing to almost $3,000,000 in revenue from changes such as perfecting landing page elements. These changes only cost the company several hundred dollars to make - how about that for ROI? We have many case studies that have increased leads by as much as 300% with very minor tweaks in these areas.

8 Your Next Steps While Google AdWords is one of the more complex advertising mediums, it is also one of the most effective. Fun fact: it took the Yellow Pages over 100 years to earn $25 billion while it took Google only 10 years. Additionally, Google makes 96% of its revenue from search advertising. Google has no choice but to make AdWords continue to benefit advertisers, therefore, they have given you all the tools to understand whether or not your campaign is effective or not. If you want to put your money on a winning team, when it comes to the advertising world, comparing Google to the New York Yankees of baseball would be a total understatement of the advantages Google has in talent and money. If you have taken the time to read this report, please give us a call at , and we will do a complete assessment of your AdWords campaign for free it s our way of saying thanks. If we re a good fit, we hope that you will be our client in the near future.

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

The Top 3 Things That Will Improve Your Online Advertising ROI

The Top 3 Things That Will Improve Your Online Advertising ROI The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

AdWords Explained in 915 Words

AdWords Explained in 915 Words AdWords Explained in 915 Words Find Out What Separates the Men From the Boys in the Google AdWords Game Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss

More information

AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

Mastering Google Adwords Easily 18 EASY TIPS

Mastering Google Adwords Easily 18 EASY TIPS Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Google AdWords PPC Advertising

Google AdWords PPC Advertising Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

More information

Driving Leads with Pay Per Click Advertising

Driving Leads with Pay Per Click Advertising Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you

More information

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell A Message from Jay and Chris This is not just about Pay per Click Mastery: It s about becoming a Master of Online Marketing because

More information

When executed properly, an SEM campaign can drive targeted traffic to your site at a

When executed properly, an SEM campaign can drive targeted traffic to your site at a Astonish ebook The Benefits of a Targeted SEM Campaign Search Engine Marketing (SEM), synonymously referred to as Pay-Per-Click (PPC) 1, has grown to become a fundamental piece of advertising strategy

More information

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Web.com & Google Google Web.com Established in 1997 Do all things internet marketing Over 3MM customers Mission: make small businesses successful online

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Why do businesses order PPC services?

Why do businesses order PPC services? [PPC 2.0] PPC services Why do businesses order PPC services? Businesses want to earn more money. Businesses are not against paying some money to get more money. What do businesses get when they order PPC

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Audra King Digital Marketing Consultant

Audra King Digital Marketing Consultant Audra King Digital Marketing Consultant Google Adwords Stats Insurance Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click If there is no right-hand column, 45.5% of people can

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

ROI-Based Campaign Management: Optimization Beyond Bidding

ROI-Based Campaign Management: Optimization Beyond Bidding ROI-Based Campaign Management: Optimization Beyond Bidding White Paper October 2009 www.marinsoftware.com Executive Summary The major search engines get paid only when an ad is clicked. Their revenue is

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Agenda Google and Web.com Partnership How to have immediate impact with Pay-Per-Click Leveraging Google+ Local for your business Why and How to Use SEO

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

Disclaimer. No Liability: this product is supplied as is and without warranties. All warranties, express or implied, are hereby disclaimed.

Disclaimer. No Liability: this product is supplied as is and without warranties. All warranties, express or implied, are hereby disclaimed. Disclaimer Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand that the information provided does not constitute legal,

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Brainstorm a bit with friends and colleagues and add in these ideas. You'll have thousands of keywords in a very short period of time.

Brainstorm a bit with friends and colleagues and add in these ideas. You'll have thousands of keywords in a very short period of time. MKKH Marketing & Consulting www.mkkhmarketing.com 1-888-324-3878 Adwords Survival Tips Advertising on Google's Adwords can best be described as operating in a hostile environment. Even though the search

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

How to Create a Campaign in AdWords Editor

How to Create a Campaign in AdWords Editor How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

Quick check on your Adwords optimization (Basic)

Quick check on your Adwords optimization (Basic) Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries

More information

Ways to Generate Sales Leads Online for Your Law Firm.

Ways to Generate Sales Leads Online for Your Law Firm. Ways to Generate Sales Leads Online for Your Law Firm. BY CALIN YABLONSKI Table of Contents About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining Visibility in Google s Search

More information

Pay Per Click Marketing Specialists

Pay Per Click Marketing Specialists Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over

More information

The 10 Best Ways to Improve the Results of Your Google AdWords Ads.

The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible

More information

ADWORDS CONTINUED: CREATING MORE AD GROUPS

ADWORDS CONTINUED: CREATING MORE AD GROUPS ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Pay per click advertising

Pay per click advertising Pay per click advertising What pay per click (PPC) advertising? PPC is a type of advertising offered by search engines or other websites, in which advertisers pay the provider only when an advert is clicked

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

The PPC Marketing Guide

The PPC Marketing Guide The PPC Marketing Guide - 1 - The PPC Marketing Guide How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits! LEGAL NOTICE The Publisher has strived to be as accurate

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

Difference Workshop. Mark Ballett Chairman SellerDeck Limited

Difference Workshop. Mark Ballett Chairman SellerDeck Limited Difference Workshop Mark Ballett Chairman SellerDeck Limited Format Two Questions Sources of Difference Proposition Development Take A Position Two Answers SellerDeck Ignite Two Key Questions What Business

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

Organic SEO VS. Pay Per Click (Adwords)

Organic SEO VS. Pay Per Click (Adwords) Organic SEO VS. Pay Per Click (Adwords) ~ Jayson DeMers, Forbes, April 30, 2014 Elite Search Engine Optimization Page 1 Trust and Probability to click Only about 25% of people click on Adwords. Research

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

5 Reasons to Use Paid Search Advertising

5 Reasons to Use Paid Search Advertising e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical

More information

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Copyright: Adwords Direct Response

Copyright: Adwords Direct Response Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

Are You Wasting PPC Budget?

Are You Wasting PPC Budget? Are You Wasting PPC Budget? THOMAS HAYNES. APR 2015. The Problem The average small business wastes 25% of their AdWords PPC budget Wo r d S t r e a m r e s e a r c h 2 0 1 3 How does this happen? Many

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

Google AdWords. Pay Per Click Advertising

Google AdWords. Pay Per Click Advertising Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate

More information

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Mark Pocock interviewing Google expert George Lane

Mark Pocock interviewing Google expert George Lane Mark Pocock interviewing Google expert George Lane If you want to know more about how to use Google Adwords, their Pay Per Click system, then I ve got a real treat for you this week. Let me introduce Google

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

PPC vs. SEO. Friends or Foes?

PPC vs. SEO. Friends or Foes? Friends or Foes? 2 PPC vs. SEO Friends or Foes? When it comes to which form of search engine marketing is most effective, the argument between Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising

More information

Online Traffic Generation

Online Traffic Generation Online Traffic Generation Executive Summary Build it and they will come. A great quote from a great movie, but not necessarily true in the World Wide Web. Build it and drive traffic to your Field of Dreams

More information

Google AdWords: A Tool for Effective Internet Marketing

Google AdWords: A Tool for Effective Internet Marketing 72 Google AdWords: A Tool for Effective Internet Marketing KP Singh 1 Avinash Kumar Maurya 2 Abstract Google is made AdWords a tool for marketing products and items on Internet. This is a very important

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

Marketing Your Business on Search Engines

Marketing Your Business on Search Engines Marketing Your Business on Search Engines When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET

TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET ABSTRACT» Chances are if you re running an AdWords program, you re already familiar with Google s extensive settings, optimizers

More information

Tricks To Get The Click

Tricks To Get The Click Tricks To Get The Click 10 Tips for Writing Better PPC Text Ads If you want to sell products or generate leads online, a user- friendly, conversion- optimized website is Step 1. But when it comes to search

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Thank You For Joining The Webinar Will Begin Shortly

Thank You For Joining The Webinar Will Begin Shortly Thank You For Joining The Webinar Will Begin Shortly www.hostway.com -1- How Search Engine Marketing can Boost Small Business Revenue May 23, 3006 A discussion on what search engine marketing can do for

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Making Pay Per Click Work for You

Making Pay Per Click Work for You Making Pay Per Click Work for You Kherrin Wade Digital Media Account Director @digikherrin do digital better what is PPC? where to start? best PPC strategies the world of PPC new(er) features what is ppc?

More information

The Adwords Companion

The Adwords Companion The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Managed Pay per Click Advertising Google Adwords

Managed Pay per Click Advertising Google Adwords Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the

More information

Google Adwords Audit Inst.org. Tatvic Ravi Pathak

Google Adwords Audit Inst.org. Tatvic Ravi Pathak Google Adwords Audit Inst.org Tatvic Ravi Pathak 1 Contents 1 Methodology... 3 2 Ad Copy Analysis... 3 3 Adwords Update Process... 4 4 Unprofitable timeslots of Ad... 4 5 Content targeting inefficiency:...

More information

Pay Per Click (PPC) for Event Promotion

Pay Per Click (PPC) for Event Promotion Pay Per Click (PPC) for Event Promotion Event PPC Promotion! Want to sell more tickets to your events? Event PPC promotion is one of the most effective ways to quickly increase traffic to your event s

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information