1 MBA Required (24) Credit Yuan Ze University, College of Management Master of Business Administration Program List of Required 管 理 專 題 研 討 I Management I) CM580 組 織 行 為 (Organization Behavior) CM50 行 銷 管 理 (Marketing Management) CM504 管 理 專 題 研 討 II Management II) CM581 管 理 財 務 (Managerial Finance) CM647 管 理 專 題 研 討 III Management III) CM640 策 略 管 理 (Strategic Management) CM60 管 理 專 題 研 討 IV Management IV) CM MBA Programs include: MBA in Management and Service Science, MBA in Leadership, MBA in International Business, and MBA in Services Marketing. 2. Graduation requirements: Students must take a minimum of 50 credits and complete a master thesis.. MBA students must successfully pass 24 credits of MBA required courses, plus the credits of their program course requirement. Program course requirements including program compulsory courses and elective courses are listed in programs compulsory and elective course pages. 4. Students must take Business English or Cross Country Business Communication arranged by the College (not lead to graduation credits). These courses can be waived if students reach TOEFL ITP/CBT/iBT 520/190/68, GMAT 70% or GRE 70%, IELTS 6, TOEIC 675, GEPT High-Intermediate Level. For students from the native English speaking countries of Australia, Canada, New Zealand, UK, and US or received bachelor degrees from listed countries, these courses can be waived. 5..Besides major program in MBA, if students take three courses in another program as minor in college of MBA (all of the courses can be validated as only major or minor program), students can acquire a minor diploma certification issued by college of MBA. The courses which are not validated as minor program courses: MBA in Management and Service Science: Business Research Methods, Business Practices, Overseas Study, Marketing Research, Multivariate Data Analysis, Corporate Project Internship I, and Corporate Project Internship II. MBA in Leadership: Research Methods in Organization Behavior, Advanced Statistical Analysis, Overseas Studies, Multivariate Data Analysis, Overseas Studies II, and Corporate Project Internship. MBA in International Business: Business Research Methods, Overseas Study, Multivariate Data Analysis, Econometrics, Business Practice, and International Etiquette. MBA in Services Marketing.: Corporate Project Internship I, and Corporate Project Internship II, Multivariate Data Analysis, Overseas Study, and Marketing Research. 6. MBA students should follow the regulations of their related MBA program courses exemption and exchange, and related minor course regulations. 7. Students must choose a supervisor of their programs. 8. Students must choose a supervisor before the end of the first semester and finish the required application process. Oral Examination of thesis needs to be completed according to regulations. 9. Please refer to relevant regulations for further details.
2 MBA in Management and Service Science List of and Elective List of (12) 創 新 與 技 術 管 理 (Innovation and Technology Management) CM509 作 業 管 理 Operations Management CM508 新 產 品 管 理 (New Product Management) CM628 企 業 研 究 方 法 (Business Research Methods) CM511 Credit List of Elective Course No Course Title in Chinese Course Title in English Credits CM604 企 業 研 習 ( 一 ): 科 技 與 服 務 創 新 個 Business Case Study (I) : Technology and Service 案 研 究 Innovation Business CM605 企 業 研 習 ( 二 ): 科 技 與 服 務 創 新 營 Business Case Study (II) : Business Planning for 運 規 劃 Technology and Service Innovation Practices 企 業 研 習 ( 一 ): 企 業 e 化 管 理 個 案 (6) CM606 Business Case Study (I) : e-business Management 研 究 Business Case Study (II) : Business Planning for sequence CM607 企 業 研 習 ( 二 ):e 化 服 務 營 運 規 劃 e-service (2 courses) 企 業 研 習 ( 一 ): 服 務 行 銷 與 整 合 溝 Business Case Study (I) : Service Marketing and from the CM608 three 通 個 案 研 究 Integrated Communications 企 業 研 習 ( 二 ): 服 務 行 銷 與 整 合 溝 Business Case Study (II) : Business Planning for CM609 通 營 運 規 劃 Service Marketing and Integrated Communications Business Practices are divided into three modules and each module include a series of courses of Business Case Study (1) and Business Case Study (2). CM57 網 絡 分 析 Network Analysis CM610 海 外 研 習 Overseas Study CM55 行 銷 研 究 Marketing Research CM51 多 變 量 分 析 Multivariate Data Analysis CM507 服 務 理 論 與 實 務 Service Theory and Practice CM510 管 理 資 訊 系 統 Management Information Systems CM59 消 費 者 行 為 Consumer Behavior CM500 服 務 創 新 Service Innovation CM584 企 業 資 源 規 劃 Enterprise Resource Planning Elective CM540 顧 客 關 係 管 理 Customer Relationship Management CM541 專 案 管 理 Project Management CM542 創 業 管 理 Business Venturing CM54 產 業 分 析 Industry Analysis CM544 供 應 鏈 管 理 Supply Chain Management CM546 企 業 專 案 實 習 Ⅰ Corporate Project Internship I CM547 企 業 專 案 實 習 Ⅱ Corporate Project Internship II CM622 高 科 技 行 銷 Marketing Management in Hi-Tech Industry CM579 企 業 e 化 專 題 Special Topics in e-business CM582 創 新 經 營 專 題 Special Topics in Innovation and Entrepreneurship Th Course requirements of MBA in Management and Service Science major: 1. Course Requirement: MBA required courses:24 credits; major compulsory courses : 12 credits; Business Practices:6 credits; Elective courses:6 credits; other elective courses from MBA MS Ph.D. programs: credits. 2. Pre-required courses: (1) Economics, and (2) Statistics. It is necessary to make up these credits If one has not finished these courses before. Students who has taken related courses (at least credits) or chosen the subjects as their graduate entrance examination(scores above one-third)can be exempted from taking the courses.
3 MBA in Leadership List of and Elective List of (9) 組 織 行 為 研 究 方 法 (Research Methods in Organization Behavior) CM515 進 階 統 計 分 析 (Advanced Statistical Analysis) CM58 海 外 研 修 (Overseas Studies) CM600 Credit 0 List of Elective Course No Course Title in Chinese Course Title in English Credits CM512 領 導 理 論 與 實 務 Leadership Theory and Practice CM51 多 變 量 分 析 Multivariate Data Analysis CM514 才 能 管 理 Talent Management CM551 華 人 組 織 管 理 Chinese Organization and Management CM552 領 導 才 能 發 展 Leadership Competency Development CM554 團 隊 建 立 與 管 理 Team Building and Management CM557 人 才 生 涯 發 展 與 管 理 Career Development and Management CM559 海 外 研 修 II Overseas Studies II CM548 社 交 實 務 Social Etiquette & Practice CM560 領 導 與 決 策 Leadership and Decision Making Elective CM549 世 界 名 著 選 讀 Appreciation of World Classic Literature CM550 藝 文 賞 析 Art Appreciation CM562 人 力 資 源 測 驗 與 評 量 Psychological Testing and HR Assessment CM56 銷 售 人 力 發 展 與 管 理 Sales Person Development and Management CM565 國 際 人 力 資 源 管 理 International Human Resource Management CM585 企 業 倫 理 與 社 會 責 任 Business Ethics and Community Responsibility CM651 實 驗 設 計 與 調 查 方 法 Experiment Design and Survey CM662 員 工 關 係 與 薪 酬 管 理 Employment Relations and Reward Management CM586 企 業 專 案 實 習 Corporate Project Internship 4 CM587 組 織 創 新 專 題 研 討 Seminar in Organization Innovation 4 CM588 人 力 資 源 專 題 研 討 Seminar on Human Resource Management 4 CM66 組 織 管 理 專 題 研 討 Seminar in Organization Management 4 Course requirements of MBA in Leadership: MBA required courses:24 credits; major compulsory courses:9 credits; Elective courses :12 credits; other elective courses from MBA programs: 6 credits.
4 MBA in International Business List of and Elective List of (9) 跨 國 營 運 管 理 (Transnational Management) CM620 全 球 企 業 個 案 研 析 (Case Study of Global Business) CM589 企 業 研 究 方 法 (Business Research Method) CM511 Credit 0 List of Elective Course No Course Title in Chinese Course Title in English Credits Quantitative CM51 多 變 量 分 析 Multivariate Analysis Methods CM506 計 量 經 濟 學 Econometrics CM590 動 態 競 爭 分 析 Dynamic Competitive Analysis CM567 國 際 化 策 略 Internationalization Strategy CM626 策 略 聯 盟 Strategic Alliance CM629 服 務 業 管 理 Service Industry Management CM591 高 科 技 事 業 經 營 High-Tech Business Management CM518 國 際 財 務 管 理 International Financial Management Elective CM592 全 球 產 業 與 個 案 分 析 Global Industrial Analysis & Case Study CM59 全 球 經 營 環 境 分 析 The Global Environment of Business CM594 國 際 金 融 理 論 與 實 證 International Finance: Theory and Empirics CM595 全 球 創 新 思 維 Global Innovation Thinking and Management CM509 創 新 與 技 術 管 理 Innovation and Technology Management CM610 海 外 研 習 Overseas Study CM597 企 業 實 習 Business Practice CM60 國 際 禮 儀 International Etiquette Course requirements of MBA in International Business: 1. Course Requirement: MBA required courses:24 credits; major compulsory courses :9 credits; Quantitative Method (two select one): credits; Elective courses:8 credits; other elective courses from MBA programs: 6 credits. 2. MBA in International Business students must meet English language requirement for graduation: TOEFL ITP/CBT/iBT 520/190/68, GMAT 70% or GRE 70%, TOEIC 675, GEPT High-Intermediate Level. For students who cannot reach this level, they are required to submit two English test transcripts and take undergraduate level language courses ( credits, marks must be over 80). For students coming from English speaking countries of Australia, Canada, New Zealand, UK, and US, or received bachelor degrees from these countries are exempted from taking language tests.
5 MBA in Services Marketing List of and Elective List of (12) 行 銷 管 理 個 案 研 究 Ⅰ (Marketing Management Case StudyⅠ) CM660 行 銷 管 理 個 案 研 究 Ⅱ(Marketing Management Case Study II) CM661 企 業 專 案 實 習 Ⅰ(Corporate Project InternshipⅠ) CM546 企 業 專 案 實 習 II (Corporate Project Internship II) CM547 Credit 6 0 List of Elective Course No Course Title in Chinese Course Title in English Credits Marketing Analysis Marketing Practices Marketing Knowledge Professionals (6) Select two Cultural Creativity and Fashion Marketing courses Leisure and Sports Marketing courses CM51 多 變 量 分 析 Multivariate Data Analysis CM55 行 銷 研 究 Marketing Research CM652 行 銷 企 劃 與 提 案 Marketing Planning and Proposing CM65 簡 報 技 巧 Presentation Skills CM59 消 費 者 行 為 Consumer Behavior CM568 行 銷 傳 播 管 理 Marketing Communication Management CM569 國 際 零 售 業 管 理 International Retailing Management CM627 服 務 創 新 策 略 Innovation Strategy in Services CM599 文 化 創 意 行 銷 Cultural Creativity Marketing CM654 流 行 行 銷 Fashion Marketing CM655 品 牌 管 理 Brand Management CM656 休 閒 行 銷 Leisure Marketing CM657 運 動 行 銷 Sports Marketing CM658 網 路 行 銷 Internet Marketing Elective CM610 海 外 研 習 Overseas Study Course requirements of Service Marketing: MBA required courses:24 credits; major compulsory courses:12 credits; Marketing Analysis: credits; Marketing Practices: credits; Marketing Knowledge: credits; Professionals: 6 credits
6 (Master of Business Administration Program) MBA Required Exemption & Exchanged Regulations 1. Only the MBA required courses are exempted. 2. The courses, Organization Behavior, Marketing Management, Managerial Finance, and Strategic Management can be exempted if the students in this MBA program have ever taken these courses in college/university before. exempted will not be counted toward graduation credits and the students should take exchange courses.. Students major program committees will review and approve the application for course exemption and exchange. 4. Exempted and exchanged courses are limited to courses (9 credits). 5. The application deadline for exemption and exchange course is August The above regulations are effective after class curriculum development committee approval, and so are the same after correction.
PROGRAMMES OF STUDY Faculty of Business Administration PhD Programmes AREAS OF STUDY Business Administration We offer the following majors for our PhD Program: - Accounting - Business Economics - Decision
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