GRADUATE FACULTY COUNCIL DOC. NO. 872 APPROVED NOVEMBER 19, 2001

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1 GRADUATE FACULTY COUNCIL DOC. NO. 872 APPROVED NOVEMBER 19, 2001 RECOMMENDATION OF THE GRADUATE CURRICULUM COMMITTEE AND THE FACULTY OF THE SCHOOL OF BUSINESS ADMINISTRATION FOR A COORDINATED DEGREE PROGRAM LEADING TO THE MASTER OF SCIENCE IN MANAGEMENT (MIS CONCENTRATION) AND THE MASTER OF BUSINESS ADMINISTRATION I. Exact Description 1.1 Master of Science in Management/ Master of Business Administration 1.2 Department or Functional Equivalent School of Business Administration 1.3 School, College of Functional Equivalent School of Business Administration II. Program Objectives 2.1 Statement of Program Objectives The UWM School of Business Administration is proposing to offer a new interdisciplinary coordinated degree program leading to the Master of Science in Management (with an MIS area of concentration) and the Master of Business Administration to educate a new generation of business managers for assuming technology leadership positions in business. The objective of this program (hereafter referred to as the MS dot MBA) is to train CIOs, CTOs, and IT managers. 2.2 Benefits to Students The combination of MBA core courses and MIS courses (including some of the ebusiness courses) makes it possible for the graduates of this program to be successful managers in IT organizations and in the IT-related functions within an organization. The dual-degree nature of the program would be an attractive incentive for those who like to combine technology education with the aspiration of reaching leading managerial positions. 2.3 Description of Course of Study Credit Requirement: 54 Credits

2 Graduate Faculty Council Doc. No. 872 p. 2 Approved November 19, 2001 Courses from the MBA program (24 credits): Accounting Analysis and Control (3 cr) Corporate Finance (3 cr) Managing in Dynamic Environment (3 cr) Marketing strategy: concepts and practice (3 cr) Data Analysis for Management Applications (3 cr) Economic Analysis for Managers (3 cr) Competitive Operations Strategy (3 cr) Strategic Management* (3 cr) Courses from the MS-MIS area of concentration (21 credits): MIS Concepts and Languages (3 cr) Systems Analysis and Design (3 cr) Management of Information Systems (3 cr) Data Management Systems (3 cr) Emerging Information Technologies (3 cr) Object-Oriented and Visual Paradigms (3 cr) Information Technology Project Management (3 cr) * Formatted: Bullets and Numbering (*Designated curriculum integrating course) Electives (9 credits from the following list) DSS and Groupware (3 cr) Development of Electronic Business Applications (3 cr) Topics in MIS: (3 cr) Intelligent Systems for Business (3 cr) Global Information Technology Management (3 cr) Seminar-in-Depth: Data Warehousing (3 cr) Infrastructure for Electronic Business (3 cr) Managing Technological Innovation (3 cr) Internet Marketing (3 cr) Strategic Marketing Issues in EBusiness (3 cr) Supply Chain Management Logistics and Supply Chain for Electronic Business (3 cr) Organizational Development Leadership Team Building and Effective Management (3 cr) Formatted: Bullets and Numbering 2.4 Relationship to Existing UWM Mission and Academic Plan The proposed MS MBA program strongly complements UWM's mission and academic plan in that it is designed to provide a formal program of study for students who wish to successfully pursue or advance professional careers in this exciting new profession. The program will "integrate the creation, dissemination and application of knowledge" in that the learning experiences of current and potential students will be enhanced by the knowledge and skills obtained in the new program and will directly benefit employers of students having completed the program. The courses offered within the program are

3 Graduate Faculty Council Doc. No. 872 p. 3 Approved November 19, 2001 structured in such a manner to help participants build upon the knowledge learned previously in the next level course. In addition, the requirements for an elective track respond to the needs of potential employers. It also strongly complements the vision, mission and core strategies of the School of Business Administration Strategic Charter. [From our vision statement] We aspire to be a leading urban business school recognized by our stakeholders as effective in preparing graduates for high performance careers and in linking cutting-edge research and innovative management practice. [From our mission statement] We deliver high quality technology-enhanced management education to a diverse group of graduate and undergraduate students and practicing executives and professionals. Our masters degree programs prepare students to assume general management or functional specialist positions, with potential for senior level leadership positions or entrepreneurial careers. We capitalize on the diversified resources of the Metropolitan Milwaukee business community and use them as a living laboratory to enrich our scholarly and instructional pursuits. [From our core strategies] To implement our mission, act according to our educational philosophy, and realize our vision, we must...continuously review and improve our academic offerings, with an emphasis on graduate programs... Capitalize on our innovative position in the area of instructional technology and distributed learning...effectively market our distinctive qualities and excellence. 2.5 Closely Related UWM Programs and Areas of Strength The proposed MS MBA Program has strong links with other existing MS programs within the School of Business Administration, particularly the MS-MIS area of concentration and MBA. The curriculum (shown above) is mostly built on the utilization of relevant course offerings from these programs. It also introduces two new courses, which will be of benefit to students in our MS-MIS area of concentration, MS-eBusiness area of concentration and MBA programs. Such provisions contribute to efficient utilization of existing faculty resources.

4 Graduate Faculty Council Doc. No. 872 p. 4 Approved November 19, 2001 III. Effects 3.1 Additional Faculty Required None 3.2 Four-year Faculty Needs None 3.3 Library Resources No additional resources required. IV. Justification The proliferation of information technology in business has created the need for managers with strong technology backgrounds, such as chief information officers (CIOs), chief technology officers (CTOs), and information technology (IT) managers. These managers have assumed an increasingly critical leadership role in the success of their organizations. Computerworld has reported on the importance of the Techno-MBA (a combination of an MBA and a technology related degree) in the last three years. In its third annual survey of Techno-MBA programs, Computerworld reports on the 25 top programs in the United States. A number of schools in this survey offer dual degrees in MBA and MS. For example, Boston University offers MS MBA program (similar to this proposal), and University of Pittsburgh offer MBA/MS in Management Information Systems. This report states, For years, CIOs have complained loudly that college graduates are illprepared to become information technology leaders---a sentiment that s frequently echoed by students themselves. And, Typically, techno-mba programs are hybrids: Using a real-world hands-on problem-solving approach, they combine standard MBA courses in accounting, finance, marketing, and so on with a solid background in technology. V. Proposed Graduate School Bulletin Copy MS MBA Coordinated Degree Program The School of Business Administration offers a coordinated degree program the MS MBA -- that combines the degree requirements of the MBA and MS-MIS area of concentration. The combination of MBA core courses and MIS courses (including some ebusiness courses) prepares graduates for managerial positions in IT organizations or for IT-related functions within organizations. Prerequisite to the award of either degree in this program is the simultaneous award of its counterpart degree. Program Admission An applicant must meet Graduate School requirements plus the following program requirements to be considered for admission:

5 Graduate Faculty Council Doc. No. 872 p. 5 Approved November 19, 2001 A bachelor's degree from an accredited college or university. Submission of score on the Graduate Management Admission Test (GMAT). Applicants are reviewed by the MBA and MS Program Committees to assess academic achievement and ability to do intensive graduate level work. Applicants admitted to this masters program may be required to complete management foundation and background preparation courses. This coursework is waived for individuals who have completed an AACSB-accredited undergraduate business degree program. Other individual course exemptions will be determined on a case-by-case basis. These courses are: Building Business Interfacing Skills (1 cr) Basic Quantitative Methods for Business (2 cr) Accounting, Finance, Economics (3 cr) Marketing, Operations, Management (3 cr) Students also are assumed to have basic proficiency in the use of word processing, spreadsheet, and database software for microcomputers. Credits earned in these courses do not count toward the degree. Advanced Standing Students with a BBA degree will be granted advanced standing for the core courses that were their major field of study as an undergraduate. Major Professor as Adviser The student in the MS MBA program must choose a major professor during the first ten weeks of the student's first semester of graduate enrollment to advise and supervise the student's studies. Credits and Courses Minimum requirement for the coordinated MS MBA degree is 54 credits. Courses from the MBA program (24 credits): Accounting Analysis and Control (3 cr) Corporate Finance (3 cr) Managing in Dynamic Environment (3 cr) Marketing strategy: concepts and practice (3 cr) Data Analysis for Management Applications (3 cr) Economic Analysis for Managers (3 cr) Competitive Operations Strategy (3 cr) Strategic Management* (3 cr)

6 Graduate Faculty Council Doc. No. 872 p. 6 Approved November 19, 2001 Courses from the MS-MIS area of concentration (21 credits): MIS Concepts and Languages (3 cr) Systems Analysis and Design (3 cr) Management of Information Systems (3 cr) Data Management Systems (3 cr) Emerging Information Technologies (3 cr) Object-Oriented and Visual Paradigms (3 cr) Information Technology Project Management (3 cr) * *Designated curriculum integrating course Electives (9 credits from the following list) Decision Support Systems and Groupware (3 cr) Organizational Development Managing Technological Innovation (3 cr) Topics in Management Information Systems (3 cr) Seminar in Management: Data Warehousing (3 cr) Supply Chain Management Intelligent Systems for Business (3 cr) Development of Electronic Business Applications (3 cr) Infrastructure for Electronic Business (3 cr) Internet Marketing (3 cr) Strategic Marketing Issues in ebusiness (3 cr) Logistics and Supply Chain for Electronic Business (3 cr) Leadership, Team Building and Effective Management (3 cr) Global Information Technology Management (3 cr) Thesis Not required. Comprehensive Examination Not required Time Limit The student must complete all degree requirements within seven years of initial enrollment. VI. Proposed Effective Date Spring

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