The premiere loyalty conference dedicated to Mexico

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Marshall Neil Hoover
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1 The premiere loyalty conference dedicated to Mexico May 15-16, 2012 Four Seasons Hotel, Mexico City created by Platinum sponsor: Gold sponsors: Silver sponsor:

2 Learn how to build a cohesive, cross-channel loyalty program Capitalize on the latest loyalty innovations and trends Get into the mind of the Mexican consumer Revitalize your loyalty to grow your base Learn how to build brand loyalty Create a brand with values Understand how CRM and experience form the building blocks of any loyalty Use brand perception to enhance your loyalty Learn how to efficiently navigate social media and Web 2.0 in the Mexican market Meet potential clients and partners World Mexico will address the latest, most up-to-date programs and strategies in the Mexican loyalty market. Learn directly from industry leaders about how to best employ loyalty in Mexico, what loyalty actually means, and the complex solutions that businesses need to increase customer retention and ROI. View the Customer Love blog on your phone and get up to date information on the customer loyalty industry! Scan this QR pattern with the camera on your smartphone to view the loyalty blog. Don't have a QR reader app? You can download one for free from the App Store. Don't have a smartphone? You can also view our blog at: blogs.terrapinn.com/customers

3 Day One Day Two Tuesday, May 15th, 2012 Wednesday, May 16th, :00 Breakfast and registration 1:00 Networking lunch 8:00 Breakfast 12:00 Networking lunch 9:00 LOYALTY IN MEXICO: WHO DOES IT REACH? 9:10 9:40 10:10 11:05 11:35 Opening remarks Keynote address: s debut in Mexico making an impact in this new market Alejandro Salum Chief Marketing Officer Microsoft Mexico Justifying the investment in loyalty Javier Velasco General Director Marketing Services Speed networking Morning networking break IMAGE IS EVERYTHING: BRANDING Case study: always goes two ways CREATING A MASTERPIECE: PROGRAM DESIGN 2:35 3:10 3:35 4:05 Case study: Modifying your LatAm best practices for the Mexican market Efren Garcia Rábago Strategic Planning and Marketing, Mexico & Latin America Fidelity Marketing Case study: Re-launching an existing, but stalled, loyalty program in Latin America Gustavo de Obaldia Regional Marketing Manager, Latin America Johnson & Johnson Afternoon networking break KNOW YOUR CLIENT Case study: Optimizing your data system Abraham Garcia de León Director of Marketing & CRM Bayer 9:00 9:10 9:40 10:05 Opening remarks CRM : THE FUTURE OF LOYALTY MARKETING IN MEXICO Keynote address: Aligning CRM with your business to deliver customer satisfaction Santiago Kuribreña Director of Publicity and Promotions Televisa Case study: The human components of CRM Horacio Carvajal Director of Marketing - CRM Banorte Case study: Changing your based on client feedback Mauricio Obregon Deputy Marketing Director Starbucks 2:00 2:25 2:50 3:15 WELCOME HOME: CREATING A VIRTUAL COMMUNITY Case study: Incorporating loyalty programs into your marketing Flavio Díaz Tueme Managing Director Fleishman Hillard Mexico Case study: The transition of traditional CRM in the technological age Jorge Luis Paz Director of Marketing and ecommerce Interjet Case study: Applying CRM to your online presence Bernardo Martell Corporate Manager of ecommerce & Telemarketing Liverpool Afternoon networking break 11:55 12: 15 Hector Rojas Customer Care Manager Walmart Mexico Case study: High-end loyalty - creating and maintaining a luxury brand that consumers love Edgar Smolensky Managing Director Saks 5 th Avenue Mexico Case study: Upgrading your loyalty model to best suit your business demographic Marisela Medina Director of Vida Bancomer BBVA Bancomer 4:30 4:55 5:00 Case study: How to apply customer insight towards building your loyalty Rafael López Guajardo Director of Commercial Information FAMSA Closing remarks Close of conference day followed by cocktail reception 10:35 11:05 11:30 Morning networking break AND THE PRIZE GOES TO REWARDS & INCENTIVE PROGRAMS Case study: Customizing a rewards program for your target demographic Felipe Ordóñez Medellín Chief Executive Officer Ampersand Case study: Modifying your loyalty program to attract new client profiles Carlos Vignon Whaley Perez Director of Marketing OfficeMax Mexico 3:45 4:15 4:40 REACHING THROUGH THE SCREEN: SOCIAL MEDIA Keynote address: Capitalizing on social media in the Mexican market Aline Clavellina Vice President of Marketing Barcel, Latin America & North America Grupo Bimbo Case study: Mobile Apps the new frontier in loyalty marketing Patrick Suquet, emarketing Chief, Cinepolis Erick Jimenez, Program Manager, Cinepolis Efrén Tapia Lozano, ecommerce Manager, Cinepolis Case study: Incorporating Web 2.0 into your business plan 12:35 Case study: Building true customer loyalty that will last Claudia Contreras Senior Vice President Marketing and Public Relations Aeromexico Airlines Javier Flores CRM Head of SAP Mexico & Central America SAP The earlier you book the more you save. 5:00 Closing remarks and end of conference

4 Networking galore! With over 6 hours of scheduled networking time, including speed networking and a cocktail reception, you ll need to bring two pockets full of business cards! World opened my mind to a different way of thinking - Retail Operations Manager Diesel Why sponsor? To be seen as a leading solutions and service provider To establish credibility for your product or service To create awareness, raise your profile and get your brand, product or service in front of mind with key decision makers To demonstrate your credibility CMOs CRM Who should attend Marketing e-commerce Marketing Managers/ Directors Managers Director/ Head of Customer Service consultants Who should sponsor Brand consultants Enterprise technology Data solutions rewards and coalition program systems Card manufacturers and integrators CRM solutions Business intelligence solution/bpo Join the conversation blogs.terrapinn.com/customers is an everincreasing part of our marketing, making this event a must for our team. Relationship Care Manager American Express Mexico 1 to 1 partnering Over 6 hours of face-to-face meeting time with prospective clients. Supported by Meet all the attendees in just 60 minutes Don t leave meeting the best attendees to chance. Contact attendees before, during and after the event using our online networking system, CONTACT. 20 The earlier you book the more you save Reserve your place now Limited sponsorship opportunities Contact Krista Antinis on krista.antinis@terrapinn.com

5 The earlier you book the more you ll save. It s easy to register online. Our online calculator will ensure you take advantage of the best deal. Go to and hit "register now." 2-day pass 2-day pass Register before Register before Brands and retailers ** February 24 April 6 April 27 From April 27 $655 $725 $760 $800 Vendors (consultants and solution providers) ** February 24 April 6 April 27 From April 27 $3,235 $ 3,595 $3,775 $3,955 ** Pricing is subject to approval by Terrapinn Register now on your phone! Scan this QR pattern with the camera on your smartphone to register for World Mexico. Don't have a QR reader app? You can download one for free from the App Store. Don't have a smartphone? You can also register online by clicking register now on our website: BOOK NOW Go to and click "register now." Or call Bring your team. There s so much great content, you can t possibly cover it all alone! There are special group packages available call for more details or go to

24 April 6 April 27 From April 27 $3,235 $ 3,595 $3,775 $3,955 ** Pricing is subject to approval by Terrapinn Register now on your phone!

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