Virtualisation is a Technology, Cloud Computing is a Business Model

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1 Virtualisation is a Technology, Cloud Computing is a Business Model. Your Journey to the Cloud and Agile IT starts here Lindsay Cassidy Senior Technology Strategist

2 About Me Lindsay Cassidy Racker since 2004 Over 25 Years Software Development /Managed Hosting & Cloud Industry experience Senior Technology Strategist Rackspace Advisory Services RACKSPACE HOSTING 2

3 Our Vision To be recognized as one of the world s great service companies. 3

4 Rackspace Hosting The Service Leader in Hosting & Cloud Computing 5,700+ RACKERS 205,000+ CUSTOMERS 110,000+ SERVERS 47,000+ VM 80 PB STORED GLOBAL FOOTPRINT COUNTRIES 9 WORLDWIDE DATA CENTRE'S PORTFOLIO OF HOSTED SOLUTIONS Dedicated - Cloud - Hybrid WE SERVE OF 40% THE 60% FTSE 100 We continue to LEAD the managed hosting category Today, we re LEADING the new wave with Managed Cloud Fortune 100 OVER $1.5 BILLION $$$$ Annualized Revenue Gartner Magic Quadrant for Cloud Enabled Managed Hosting

5 INFRATSRUCTURE STACK IT Evolution Journey to Cloud and Agile IT FIRST PHASE Costs focused Server Virtualization Reduction in IT Footprint SECOND PHASE Operational excellence Using external providers Augmenting existing skills to allow greater project focus THIRD PHASE Business agility Elastic IT Building on Cloud APIs BUSINESS VALUE IN HOUSE EXTERNAL CAPEX REDUCTION OPERATIONAL EXCELLENCE MANAGED SERVICE BUSINESS AGILITY AUTOMATION & API COMPETITIVE ADVANTAGE CLOUD MANAGEMENT PLATFORM FOURTH PHASE Competitive advantage through IT Single view of all IT assets Federated IT/Cloud Management Platform 4 PHYSICAL IT INFRASTRUCTURE SPRAWLED SERVER ESTATE VIRTUALISATION HEAVILY VIRTUALISED MANAGED DEDICATED/ VIRTUALISED IT ESTATE SELF SERVICE CLOUD HYBRID IT 5

6 A New Way of Thinking Virtualization is a TECHNOLOGY Cloud Computing is a BUSINESS MODEL

7 VIEW FROM THE CIO EXPECTED VS ACTUAL RESULTS FROM CLOUD ADOPTION SOFTWARE SAVINGS 63% 74% EFFICIENCY SAVINGS 35% 59% HOW DO WE EXPLAIN THE GAPS? OPERATIONAL SAVINGS 41% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ACTUAL EXPECTED Research by Coleman Parkes commissioned by Alsbridge Nov

8 THE IMPLEMENTATION GAP ARE YOU BRINGING CLOUD TO YOUR BUSINESS? OR ARE YOU BRINGING YOUR BUSINESS TO THE CLOUD? 8

9 What to consider when thinking About Cloud 1) What are the measurable business outcomes we are trying to achieve?? 2) How does this affect our current business & IT Strategy and/or future state? 3) Is there a relationship with other business and technology disruptions (social media, big data, mobile)? 4) What services are we considering moving to/or leveraging from the cloud 5) Which are the affected internal teams and external partners and, who has the ownership of business processes and information? 6) What are the implications, constraints and requirement changes to our business? 7) How can we define how information is shared, accessed, managed and changed? 8) What and how deep are the applications and technology dependencies 9

10 THE RIGHT FIT FOR EVERY APPLICATION RACKSPACE DATA CENTER CUSTOMER PREMISES PARTNER DATA CENTER DEDICATED BARE METAL VIRTUALIZED Powered by VMWARE MICROSOFT PUBLIC CLOUD Powered by PRIVATE CLOUD Powered by PRIVATE CLOUD Powered by PRIVATE CLOUD Powered by VMWARE MICROSOFT

11 Create the Right IT Strategy for your Business IT Transformation Facilitation Allow customer s Senior IT stakeholders to get in the same room and discuss their strategy, challenges and potential business solutions with a senior Rackspace technology strategist Cloud Strategy DevOps Market View The Rackspace technology strategist will present a market view of IT Transformation, Cloud, Big Data and DevOps as well as the Rackspace options Executable Strategy The strategy report focusses on business outcomes and provides an executable roadmap, which can be implemented regardless of the technology vendor or provider 11

12 Please Join us Seminar 2 - VMWare/Rackspace Partnership The Power of Software-Defined Everything THANK YOU RACKSPACE 1 FANATICAL PLACE, CITY OF WINDCREST SAN ANTONIO, TX US SALES: US SUPPORT: RACKSPACE LTD. RACKSPACE AND FANATICAL SUPPORT ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED S TATES AND OTHER COUNTRIES

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