Empowering IT-as-a-Service with Cloud and OpenStack Technology Innovation

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2 Empowering IT-as-a-Service with Cloud and OpenStack Technology Innovation Jim Wittry HP Cloud Partner Business Manager Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3 Your journey to the cloud Full DevOps model Full life cycle management Self-service for basic workloads Traditional IT Virtualize & automate Standardize & consolidate

4 bridging today and tomorrow

5 Traditional Applications New Scale-Out Applications +56% +540%

6 Infrastructure Services APIs Professional Services & Support Software Solutions & APIs Management & Lifecycle Software Development Platform Advise, Transform, Manage & Support HP Vertica, Autonomy, Fortify etc. HP Cloud Management & Automation HP Helion Development Platform Public OpenStack Hosted OpenStack Dashboard Compute Networking Storage OPENSTACK CLOUD OPERATING SYSTEM Private OpenStack Shared Services Standard Hardware Infrastructure HP Infrastructure

7 Drivers for an Hybrid Open Cloud Drivers Concerns Cost savings Lack of support Open standards Security No vendor lock-in Ecosystem Portability Integration Flexibility Maturity

8 OpenStack Momentum k 2,130 contributors commits 4,500 attend summit contributors, 20k commits Doubled community growth HP Founding member of OpenStack Foundation 2011 OpenStack Summit has 600 attendees 2010 Rackspace & NASA start OpenStack

9 HP CloudSystem leading the way HP leads the pack Source: The Forrester Wave : Private Cloud Solutions, Q4 2013

10 Customer Perspective

11 Intersection of Enterprise and Cloud Scale-Up Cloud Natives API s Open Standards Internal Service Provider Scale-Out Enterprise Developer Enterprise Workloads Interoperability

12 Market Share The Enterprise is redefining cloud Original Cloud conventional wisdom forgot the Enterprise Cloud Market Adoption 4yr Adoption Curve % 100% 75% 50% 25% % Cloud Native Enterprise IT Follows and Makes Market 0% Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16%

13 Conventional wisdom shifts Cloud Native view 2008 Enterprise IT view 2008 Purist Public Cloud all the time Proprietary and Closed Internet access Scale out workloads Everything as an external service Private Cloud Proprietary and integrated stacks Private IP Scale up workloads Insource with status quo

14 Conventional wisdom shifts Cloud Native view 2008 Purist Public Cloud all the time Proprietary and Closed The 2014 Enterprise Reality Hybrid Open Standards Enterprise IT view 2008 Private Cloud Internet access Secure cloud network Private IP Proprietary and integrated stacks Scale out Workload defined destinations Scale up workloads workloads Everything as an external service Insource with status quo Enterprise IT becomes a Service Provider

15 2014 Enterprise reality Hybrid Hybrid Open Standards Secure cloud network Workload defined destinations Executives say Portability of workloads between cloud models is critical Plan to pursue a hybrid delivery model Enterprise IT becomes a Service Provider IDC Megatrends 2013

16 2014 Enterprise reality Hybrid Open Standards Standards Secure cloud network Workload defined destinations Enterprise IT becomes a Service Provider 71% of IT executives believe that open standards are critical to their cloud strategy 65% are concerned with specific vendor lock-in Coleman Parkes Research, Oct 2012

17 2014 Enterprise reality Hybrid Open Standards There are $2.2 trillion dollars in legacy IT that needs to be safely and securely bridged to the cloud Secure cloud network cloud By 2020, more then a trillion applications will be network exchanging 58 zettabyes Workload defined destinations of digital data over more than 100 billion devices Enterprise IT becomes a Service Provider HP Internal Research 2013

18 2014 Enterprise reality Hybrid By 2020, current and planned cloud users still expect to use all delivery models Open Standards Secure cloud network Workload defined Workload defined destinations destination Enterprise IT becomes a Service Provider 120% 100% 80% 60% 40% 20% 0% Allocation Public & Private Cloud Outsourcing Traditional Architectures Traditional In-House IT IDC Megatrends 2013

19 2014 Enterprise reality Hybrid Open Standards Secure cloud network Enterprise IT becomes Workload defined destinations a Service Provider Enterprise IT becomes a Service Provider Decision making is evolving with the line of business owner & practitioner By 2016, 80% of new investments will directly involve LOB execs with LOB leading decisions in more than 50% of those investments

20 Living in two worlds Managing the long tail of the traditional IT Investment of $2.2 Trillion By 2017 the new design patterns will drive 17% of the new product IT spend 1 1* IDC Megatrends 2013

21 Public cloud becomes the new Shadow IT Doing nothing is NOT an option: To remain relevant, IT must embrace cloud Cloud sprawl Virtual Server Sprawl Physical Server Sprawl Oracle Siebel SAS M/S Mainframe

22 Show me your URL Cloud requires a self service process and user experience Customers are trying to deliver cloud using their existing processes Customers are using automation improvements to speed IT delivery without offering self service IT organizations are saying they have cloud without providing the expected user experience Customers are trying to deploy cloud without changing their IT delivery processes to support self service and service delivery Top-ranked clinical and medical research center Customer was looking for a solution to help them move from virtualization to automation/ orchestration and self service. Their ability to provision resources and fulfill requests from the business needed to be quicker, standardized and more efficient as demand continues to increase. HP provided HP Cloud solution focused on self-service and automation for their already highly virtualized environment. Using existing HP BladeSystem infrastructure, added services and education to ensure the customer can manage & maintain their private cloud environment.

23 Need to transform Slow response in delivering a cloud like experience is making IT less relevant to the business Users have a different expectation and IT can no longer deliver cloud their way Cloud has reached a tipping point Users have a preconceived idea of how they want to consume cloud services IT s current definition of cloud services are behind the times IT is having challenges acknowledging the need for change Cloud is transformational Diversified healthcare services company in the Midwest Customer wanted a cloud management platform and server lifecycle management solution integrated with their application development, test/dev and production solutions. Support for VMware and non-hp hardware was paramount. The solution also needed to support a growing number of operations management tools from a diverse set of vendors. Their goal is to market their cloud services to other healthcare companies. HP provided HP provided a solution that encompassed their existing infrastructure and management tools. The HP solution provided selfservice plus enhanced automation and orchestration capabilities, cloud analytics and asset management for their PaaS offering.

24 The Enterprise is moving to a New Style of IT Cloud Security Big Data Mobility Converged Infrastructure Cloud Software-defined Data Center Software-defined Networking

25 HP Helion Build, operate and consume Private cloud Managed private cloud Managed virtual private cloud Public cloud & SaaS Portable, interoperable, and heterogeneous Innovative, based on open source Deploy applications on multiple deployment models HP Helion OpenStack common architecture Open Secure Agile Enterprise-grade security Visibility, control, and governance for hybrid IT Reliable, predictable services Speed time to innovation Scale with the right economics Plan, build, and manage expertise

26 HP Helion portfolio powered by a common architecture Build Consume Fully-Integrated, Private Cloud Platform OpenStack Distribution Virtual Private Cloud Public Cloud & SaaS HP Helion OpenStack Open Common Architecture HP CloudSystem HP Helion OpenStack Managed Cloud HP Helion Public Cloud Market leading private cloud offering Commercial grade and Community edition Globally deployed Virtual Private Cloud and Managed Business Applications One of the only public clouds at scale built on OpenStack Professional & Managed Services Advisory Strategy Applications transformation Design Implementation Operation Education

27 HP Helion Build & Operate Portfolio PaaS features Platform, Applications & Analytics application provisioning & compliance Cloud Analytics/ exec dashboard Advanced IaaS Service Marketplace consumer portal Manage multiple cloud pools + hybrid cloud Complex service designs with dragand-drop designer Easily upgrade to PaaS capabilities Simple IaaS Built on enterprise-grade OpenStack technology Value-add in HP infrastructure env Seamless upgrade to CloudSystem Enterprise HP CloudSystem PAA Bundle HP CloudSystem Enterprise HP CloudSystem Foundation OpenStack HP Helion OpenStack Common Architecture HP Helion OpenStack - GA: Q4 FY14 Enterprise version, scheduled releases Multi-hypervisor support Integrated HA and scalability support Integration framework HP Helion OpenStack Community Edition Always pure, close to trunk OpenStack release Evaluate, develop & deploy a smallscale private cloud Free to license and download Available paid support & indemnification

28 What makes HP #1 in Hybrid Cloud Vision for hybrid IT HP innovation OpenStack commitment Lifecycle of services Proven in the Market New Style of IT demands agility, openness, and security Easy to move, manage, and consume workloads in a hybrid environment Market-leading HP CloudSystem, includes OpenStack technology Open, extensible automation, orchestration and Hybrid Cloud Mgmt software Two board members, three elected members of the technical committee, 5 PTLs HP Helion OpenStack Community Edition now available for download Complete lifecycle of services from advisory and assessments to implementations 24x7 support, including OpenStack technology available worldwide Over 2,000 customers including 1/3 of the Fortune 100 use HP for cloud Forrester Research ranked HP number one in private cloud All backed by a billion dollar commitment to deliver on the open, hybrid world

29 HP Cloud momentum enterprise customers rely on HP Cloud 1 (as of Q313) 60%+ y/y growth Forrester Research rates HP as the sole leader in private cloud solutions 2 37% of Fortune 100 companies use HP for Cloud 250+ partners are certified and driving business 1. Enterprise customers with more than 1,000 employees 2. The Forrester Wave: Private Cloud Solutions, Q4 2013

30 Takeaways

31 Thank you!

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