THE OPEN CLOUD COMPANY RACKSPACE WITH EMC STORAGE

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1 RACKSPACE THE OPEN CLOUD COMPANY WITH EMC STORAGE

2 TODAY S ENTERPRISE IT LEADERS ARE FACED WITH TREMENDOUS CHALLENGES: They must provide an IT infrastructure that reliably supports the multitude of applications critical to running a business, that is at the same time flexible and responsive enough to handle the highly dynamic needs and aggressive delivery schedules of their internal business units They face market pressure to more rapidly respond to changing market drivers, try different strategies and drive innovation They strive to meet these challenges with less impact on finite human and capital resources. More and more, IT leaders are leveraging the cloud in conjunction with on-premise infrastructure in a hybrid configuration to help meet these needs. Rackspace Hosting and EMC solutions are the winning combination for providing these enterprise Hybrid Cloud solutions allowing IT leaders to repurpose resources to focus on core mission activities and increase their competitive advantage.

3 GET STARTED In this booklet, you ll see why we re an industry service leader, and why we re primed to provide innovative, customised enterprise IT solutions using the Hybrid Cloud. With extensive hosting expertise, our great partnerships within the industry, and of course, our unlimited customer service, branded Fanatical Support, we re ready to help you transform into the cloud.

4 KEY HOSTING DRIVERS: Boost your business: Meet business demands and mitigate risk by maximising your return on investment Take advantage of innovation: Stay competitive and relevant by avoiding long-term technology lock-in Off load non-critical projects: Better manage your resources and reduce costs by unloading new or non-critical initiatives Take control of your environment: Expand infrastructure and add new services in a more agile manner

5 THE BOTTOM LINE: HYBRID CLOUD OFFERS COMPELLING BENEFITS TO TODAY S ENTERPRISE BUSINESSES AND HELPS ALLEVIATE KEY PAIN POINTS.

6 BUILDING BETTER, TOGETHER CREATE THE PERFECT INFRASTRUCTURE FOR YOUR APPLICATION The Rackspace Hybrid Cloud does what no other cloud can do it combines public cloud, private cloud, and dedicated bare metal computing and makes them work as one to: Fit your application, instead of forcing your application to fit your infrastructure Boost performance, security, and reliability while reducing costs because you use the right tool for the right job Deliver an OpenStack-based platform for the flexibility you demand Allow you to start small and grow huge Now you don t have to accept trade-offs. Instead of a few generalised clouds, there will be a million hybrid clouds, specialised for each application and workload and connected to all the others.

7 HIGH AVAILABILITY E-COMMERCE BASIC HYBRID E-COMMERCE

8 THREE TIER CUSTOM APPLICATION VIRTUALISED ENVIRONMENT

9 TEST, DEV, PRODUCTION PRIVATE CLOUD HYBRID SAAS WITH RESILIENCY

10 ?WHY RACKSPACE?

11 Rackspace is a trusted enterprise-class hosting partner, with flexible hosting services to help supplement overextended IT teams and business units. Rackspace offers: A broad, integrated portfolio of public cloud, private cloud and dedicated bare metal hosting options built to support the needs of enterprise businesses Deep hybrid cloud hosting expertise it s what we do. Hosting solutions built upon open standards technology, leveraging best-in-class partners (EMC, Dell, VMware, Microsoft, Red Hat ) Enterprise-class Advisory Services Team, powered by dedicated Enterprise Architects, to help you craft an actionable hybrid cloud strategy and design a customised hosting solution Hosting solutions that are backed by, our world renowned Fanatical Support providing exceptional service to your IT organisation

12 ENTERPRISE HOSTING EXPERTISE A leader in the 2013 Gartner Magic Quadrant for Managed Hosting in North America Serving almost 40% of the FTSE 100 and over 60% of the FORTUNE 100 ENTERPRISE CLASS SUPPORT Managed EMC storage solutions supported by a team of certified storage engineers In-house Red Hat-certified technicians Applications and storage solutions are hosted using industry-leading branded hardware, software and storage VMware Certified Professionals (VCPs) are available to assist with the design, configuration, and deployments of virtualised environments SCALE Over 205,000 global customers Managing over 100,000 servers housed in 9 global data centers Over 5,000 Rackers delivering Fanatical Support One of the world s largest hosted VMware virtualisation environments

13 INDUSTRY TRENDS While the public cloud market continues to mature, savvy IT organisations are devising a hybrid IT strategy... Gartner 2013 Cloud Planning Guide Hybrid is the end-state. A lot of people say the end state is cloud I don t buy that at all... It is about creating the right architecture to support the application and the evolution of the application over time. James Staten, VP & Principal Analyst, Forrester Research, 2013

14 RACKSPACE WITH THE EMC DIFFERENCE It s a powerful combination: Rackspace and EMC are industry leaders dedicated to helping you meet your enterprise IT needs so you can focus on taking care of your core business. Rackspace does this through a flexible portfolio of solutions and a deep hosting expertise all delivered with exceptional service known as Fanatical Support.

15 Rackspace Hosting, the open cloud company and founder of OpenStack, delivers open technologies and powers hundreds of thousands of customers worldwide. The West London-based company provides Fanatical Support to its customers, across a portfolio of IT services, including Managed Hosting and Cloud Computing. Rackspace has been recognised by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and was featured on Fortune s list of 100 Best Companies to Work For. The company was also positioned as the Leader in Gartner s 2013 Magic Quadrant for Managed Hosting. For more information, visit EMC2 is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset information in a more agile, trusted and cost-efficient way. This document is for informational purposes only and is provided AS IS. RACKSPACE MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AND RESERVES THE RIGHT TO MAKE CHANGES TO SPECIFICATIONS AND PRODUCT/SERVICES DESCRIPTION AT ANY TIME WITHOUT NOTICE. Rackspace, Rackspace logo, Fanatical Support and RackConnect are either registered service marks or service marks of Rackspace US, Inc. in the United States and/or other countries. OpenStack and OpenStack logo are either registered trademarks or trademarks of OpenStack, LLC in the United States and/or other countries. All other product names and trademarks used in this document are for identification purposes only to refer to either the entities claiming the marks and names or their products, and are property of their respective owners Rackspace US, Inc. All rights reserved.

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