ecommerce & Digital: Margin Management

Transcription

1 ecommerce & Digital: Margin Management 1

2 RACKSPACE HOSTING 5,500+ RACKERS 205,000+ CUSTOMERS 100,000+ SERVERS GLOBAL FOOTPRINT 120+ COUNTRIES 9 WORLDWIDE DATA CENTERS PORTFOLIO OF HOSTED SOLUTIONS Dedicated - Cloud - Hybrid OVER $1.3 BILLION $$$$ Annualized Revenue THE LEADER Gartner Magic Quadrant for Managed Hosting CLOSE TO 40% OF THE FTSE 100 WE SERVE 60% OF THE FORTUNE 100

3 RACKSPACE : THE DIGITAL PRACTICE WHAT IS IT AND WHY WE CREATED IT

4 CHALLENGES FOR RETAILERS AND HOW WE ARE ABLE TO HELP

5 Reliability 5

6 Security 6

7 Flexibility 7

8 Problem We re Trying To Solve [name deleted].com 8

9 Problem We re Trying To Solve [name deleted].com 9

10 It s Getting More Difficult To Manage 10

11 Solution: Flexible Hybrid Cloud IT 11

12 Outcome For Your Business [Your Business].com OWN 12

13 Outcome For Your Business [Your Business].com RENT OWN 13

14 Outcome For Your Business [Your Business].com RENT OWN RELIABLE SECURE PERFORMANCE 14

15 Outcome For Your Business [Your Business].com FLEXIBLE LOW RISK RENT OWN RELIABLE SECURE PERFORMANCE 15

16 Great customer outcomes depend on great teamwork 16

17 enabling digital commerce anywhere

18 Who are Conexus PEOPLE. KNOW. HOW SPECIALISED PEOPLE. HYBRIS GOLD PARTNER. PROVEN APPROACH As an employer of choice in the global hybris retail community, Conexus are powered by positive people who have the talent and retail industry experience to safely take hybris users into the new Omni Channel Commerce world.

19 Conexus helps retailers to elevate their brand, inventory and customer experience through the design, implementation and on going management of innovative hybris solutions BRAND ELEVATION INTELLIGENT INVENTORY CONNECTED CUSTOMER

20 Our Locations ADELAIDE, SA MELBOURNE, VIC MINNEAPOLIS, USA BIRMINGHAM, UK BASINGSTOKE, UK PORTO, PORTUGAL BANGKOK, THAILAND BANGALORE, INDIA PUNE, INDIA MUMBAI, INDIA Since 1998, Conexus has optimized leading retailers all over the world, based on our experience and knowledge of developing and integrating ecommerce solutions

21 Our Goal REDUCE COST, RISK AND COMPLEXITY ADD SIGNIFICANT MEASURABLE VALUE FOR OUR CLIENTS AND THEIR CUSTOMERS CONFRONT BUSINESS CHALLENGES DELIVER INNOVATIVE SOLUTIONS

22 How Can You Safely Predict Traffic Impact DYNAMIC & FLUID LANDSCAPE STORE FRONT INTENSIVE TRAFFIC. BACK OFFICE ACTIVITIES Today s shoppers now seamlessly interact with your brand across a range of touch points. Searching on mobile devices, buying on their tablets, laptops or desktops, and picking-up orders in-store whilst taking advantage of the latest online and offline promotions. The truth is no one can predict accurately the exact impact, but it can be managed to reduce risk.

23 Store Front Intensive Traffic At peak periods the bulk of the load on the commerce infrastructure is generated by customer page views and browser activity. SEARCHING Complex search such as bespoke present finder. Product research and reviews to determine customer selection. Store Locator. VIEWING Multiple product images in varying sizes. Video streaming. Promotional Banners. Carousels. ORDERING Creating and saving wish lists. Utilising discount codes. Payment gateway. Dispatch and Click and Collect

24 Back office activities Sometimes overlooked is the increase in traffic at the back office systems associated with business functions and integrations. CUSTOMER SERVICE Customer queries. Order management. Fulfilment. Refunds. Returns. SALES CHANNELS Additional sales channels including marketplaces and affiliates generate additional orders and delivery updates and notifications 3 RD PARTY INTEGRATIONS Payment providers, reviews sites, analytics and tracking, CDN, ERP, WMS

25 Ensuring your hybris omni channel solution delivers optimal performance, even in the face of peak periods of shopping activity, can be challenging. It can also distract you from your core mission: delivering engaging omni channel experiences to their customers. PEAK PERFORMANCE PLANNING MANAGED SERVICES FLEXIBLE INFRASTRUCTURE

26 Managing the unexpected PEAK PERFORMANCE PLANNING STRATEGY. DATA COLLECTION. RESOURCING. SITE OPTIMISATION Define a peak period strategy by comparing existing capability with business forecast. Analysing historical data from various sources and comparing them to the business forecast to define the additional resource to manage the increased load. Platform improvements via numerous methods such as database housekeeping and page delivery optimisation.

27 Advanced Managed Services Conexus offers solutions to help ensure your hybris commerce platform delivers an outstanding omni channel experience, even during peak shopping seasons LOAD TESTING Utilising synthetic traffic to provide controllable real world load to your infrastructure, giving you accurate data to define the additional resource to meet the forecasted traffic. TRAFFIC MANAGEMENT Optimising user experience whilst managing cost by limiting the number of visitors to maintain page delivery time in accordance with business expectations

28 Flexible Environment SCALABLE Leverage the scalability and cost-effectiveness of public cloud, without having to expose some of the more critical applications and data to external resources. TAILORED Conexus will design and build both private and hybrid cloud infrastructure based on the client s requirements. FLEXIBLE The hybrid cloud enables clients to overcome issues and concerns related to security and compliance as well as unexpected costs. CONTROLABLE Hybrid clouds also provides predictability, within the context of budgeting and usage of services

29 The Entertainer WHAT The Entertainer wanted to move to a hybris partner that could help them evolve a long term strategy for their omni channel platform. HOW Conexus engaged on a customer acquisition phase that took 4 weeks to complete. Working together we have built a three year strategy for the solution. SUCCESS Online sales continue to grow by 40% YOY. Click and Collect traffic was up 100% during Xmas FUTURE Two full years of commerce enhancements and Keystone Managed Service delivery.

30 Conexus. hybris. Rackspace. PROVEN EXPERTISE SUCCESSFUL PARTNERSHIP DONE IT BEFORE

31 Conexus are offering all Unlocked attendees a post peak health check. To discover how your business can benefit from our free, no obligation analysis please either speak to us today or sales@conexus.co.uk POST PEAK HEALTH CHECK SALES@CONEXUS.CO.UK

32 HYBRIS COMMERCE SUITE The industry s most modern, agile, comprehensive commerce platform

33 HYBRIS DELIVERS OmniCommerce Product Content Management Digital Innovation Order Management Feature Rich Merchandising, Search & Design International expansion multi language & currency Fast to Market Go Live within 4 months Innovation & Flexibility, Future proof

34 CONEXUS CUSTOMERS - RETAIL