DEALER ONLINE MARKETING PROGRAM Spring 2013

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Muriel Stafford
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1 DEALER ONLINE MARKETING PROGRAM Spring 2013

2 TODAY S AGENDA 1. The Power of Google 2. The Purpose of the TORO Dealer Online Programs 3. Basic Program 4. Enhanced Program 5. How to Sign-Up 6. Contact Information 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 2

3 THE POWER OF GOOGLE Google was founded over 14 years ago and has completely changed the culture of our market place. We use Google to shop, surf, and search. It s the new newspaper, Yellow Pages, Encyclopedia, and Directory Assistance. Over 100 million searches are done each month and because the usage grows so rapidly it s hard to find a statistic that will not change the next day. If your customers can t find you on Google, it s a missed opportunity! 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 3

Over 100 million searches are done each month and because the usage grows so rapidly it s hard to find a statistic that will not

4 GOOGLE IS EVER-CHANGING In order for Google to be constantly improving the Google Experience, the site is ever-changing. This means advertisers can never take anything for granted. Advertisers must be constantly educating themselves so their ads appear near the top on the first page. The best place to hide a dead body is on page two of the Google search results. Will Ferrell 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 4

Advertisers must be constantly educating themselves so their ads appear near the top on the first page.

9 BASIC PROGRAM The Basic Program is designed for local dealers to share an ad on Google. Through this collaborative effort, Google has a larger budget to work with, allowing the ad to appear more frequently throughout any given month. [giving every dealer an opportunity to compete against the big-box stores] Provides the consumer a broad selection of dealers to choose from. [the greater selection offered to the consumer, the more successful the buying experience becomes] More Participating Dealers = More Powerful TORO Brand The Basic Program is co-op eligible! 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 9

[giving every dealer an opportunity to compete against the big-box stores] Provides the consumer a broad selection of dealers to choose from.

BASIC PROGRAM WHERE DO I APPEAR?. 2012 Gruen Agency.

13 DEALER WEB PAGE A Dealer web page is created to maximize search results. Dealers can also customize portions of their own web page to include: Website Link E-Commerce Link Store Hours Special Offers Services Products Any Other Unique Selling Points 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 13

Link E-Commerce Link Store Hours Special Offers Services Products Any Other

14 BASIC PROGRAM REPORTING FREE Reporting Each Month Number of Times the Ad Shows Up on the Google Search Results Page Number of Clicks to Ad Activity Peaks During Days/Time of Day 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 14

of Clicks to Ad Activity Peaks During Days/Time of Day 2012

15 BASIC PROGRAM COST $100 per month 3-month minimum Choose your start and stop month Can extend program length at anytime Can increase budget at anytime Sign up directly on ChannelWize.com/TORO or contact one of your digital specialists at Gruen Agency 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 15

17 ENHANCED PROGRAM The Enhanced Program is an extension the Basic Program. It includes another campaign exclusively for a dealer. Allows a dealer to be more aggressive by setting up another campaign funded only by that dealer. That second ad will also appear on a Google results page. Consumers who click on the ad will bypass the Regional Web Page and go directly to that dealer s web page. Both ads could possibly appear on a Google results page; however, only one ad would be clicked by the consumer. The Enhanced Program is co-op eligible! 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 17

Consumers who click on the ad will bypass the Regional Web Page and go directly to that dealer s web page.

ENHANCED PROGRAM WHERE DO I APPEAR? 3. 2012 Gruen Agency.

ENHANCED PROGRAM REPORTING FREE Reporting Each Month More Sophisticated Reporting Comes With the Enhanced Program Reports Will Quantify Clicks and Calls Resulting From Your

20 ENHANCED PROGRAM REPORTING FREE Reporting Each Month More Sophisticated Reporting Comes With the Enhanced Program Reports Will Quantify Clicks and Calls Resulting From Your Individual Campaign Free Call Tracking Phone Number Provided Ability to Listen to Recorded Calls for Quality Control 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 20

Individual Campaign Free Call Tracking Phone Number Provided Ability to Listen to Recorded

21 ENHANCED PROGRAM COST $350 $1,000 per month 3-month minimum Choose your start and stop month Can extend program length at anytime Can increase budget at anytime Sign up directly on ChannelWize.com/TORO or contact one of your digital specialists at Gruen Agency 2012 Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 21

22 FIVE REASONS TO SIGN UP NOW 1. Turn-Key: For one affordable cost, you get your own co-branded, targeted web pages. 2. Find Customers Ready to Buy: Ads will display to users searching the web for TORO products. 3. Geo-Targeted: Your ads show to prospects within driving distance of your store. 4. Easy, All Details Handled: No complicated search engine lingo, no hard to read reports. No hassles, period. 5. Programs are Co-Op Eligible: Use your Co-Op funds to decrease the cost to your dealership Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 22

CONTACT US Kim Holen General Manager KHolen@GruenAgency.com 952-567-2906 * Lindsey Ziegahn Digital Specialist LZiegahn@GruenAgency.

26 CONTACT US Kim Holen General Manager * Lindsey Ziegahn Digital Specialist LZiegahn@GruenAgency.com * Clair Wenzel Digital Specialist CWenzel@GruenAgency.com Gruen Agency. Do Not Duplicate Or Distribute. All Rights Reserved. 26

Your Customers Are Online...

Your Customers Are Online... 1 Want more new customers customers that more money, more A resounding YES for all businesses, the question then becomes how? Word of mouth, superior products and services,