DigitalKitbag. Search Engine Marketing (SEM) with AdWords

Transcription

1 Search Engine Marketing (SEM) with AdWords

2 Who are Digital Kitbag? We re your business marketing team Digital Kitbag is owned and operated by Johnston Press, one of the largest regional media publishers in the UK and Ireland. We have a large portfolio of newspapers and their associated websites, including The Scotsman, Yorkshire Post and The Portsmouth News. We have a long history of helping businesses promote themselves in their community through platforms to advertise jobs, motors and property in local markets. With expert knowledge in digital marketing and local areas, Digital Kitbag is able to offer a simple and effective range of advertising solutions to SMBs across the UK and Ireland. Regions cover locally: Yorkshire East Midlands North Midlands South Midlands Northeast Northwest South Isle of Man Scotland Ireland

3 What is Search Engine Marketing? Pay Per Click (PPC) advertising, managed for you Search Engine Marketing (SEM) (sometimes referred to as PPC (pay per click) advertising) is simply paid advertising on Search Engines principally Google (the dominant Search Engine in the UK). It means your ad is displayed in the Ads sections on Google - above or to the right of the organic search results. When users search for relevant terms, they will see your ad and if they click on it, they will go to your website. BUT you only pay when users click on the ad (hence Pay Per Click ). The Digital Kitbag SEM team will make this all really simple and effective for you. Simply tell us about the lines of business you want to advertise, and the geographic areas you want to target, and we will do the rest. We ll manage the entire campaign to utilise your budget against your objectives, and give you regular reports so you can see the traffic and leads your campaign generated. That s the beauty about SEM and digital marketing; It s measured, so you know exactly how much value you get from your investment. The detailed mechanics of Google AdWords change from time to time, and it can be a complicated and time-consuming process to setup and manage your own campaign. That s why it s a good idea to get expert help from Digital Kitbag to look after it all for you. And you can get on with running your business. Search Images Maps Play YouTube News +You Gmail Drive Calendar More pet shop Web Images Maps Shopping More Search tools About 409,00,00 results (0.27 seconds) i Ads related to pet shop Nottingham Pet Store - kennelgate.co.uk Find your nearest Kennelgate pet store for all your pets needs. 1 Map of Wollaton and nearby kennelgate.co.uk locations Directions Buy Pet Food Online - Lowest prices & Biggest Brands seller reviews New customers get 10 off! Ocado has 125,522 followers on Google+ Ocado Low Price Promise - Unique Life Guarantee on food - Our Green credentials Pets at Home - where pets come first Pets at Home is the UK's largest pet shop with a massive range of pet supplies online. Feeding your pet from our Nutrition Centre range of cat food and dog food... Dog - Cat - Fish - Small Pet Places for pet shop near Nottingham Pets at Home - where pets come first 2 Google Reviews 1st 4 Pets plus.google.com 1 Google review Bulwell Pets & Aquatics 3 Google reviews Unit 9a Castle Marina Retail Park Castle Bridge Road, Nottingham Southchurch Dr Nottingham Main St Bulwell, Nottingham, Nottingham Pet Supplies & Pet Accessories PET SUPERMARKET Online Pet... PET SUPERMARKET, the UK's #1 online pet store. Buy pet supplies, pet products, pet accessories, pet food and more online with fast free delivery. Dog Food - Cat - Dog Supplies - Cat Food Pet shop licence : Nottingham City Council Jan 22, 2013 Pet shop licence. Any premises which sells pet animals must have a licence issued by the Council in accordance with the Pet Animals Act A B C Map for pet shop Ads i The UK's online pet shop 177 seller reviews Great range, prices and service. The UK's leading online pet shop. UK Pet Supplies - zooplus 1,854 seller reviews Spend 19 & Get Free Delivery Today: New Customers Get 5% Off! Pets Rescuing animals from cruelty around the world. Please help us! PETA Saves Animals Save Animals Through Your Support Your Help is Needed - Donate Today Muttley Krew Dog Products Dog Biscuits and Dog Food Get Quality For Your Dog Here! See your ad here >> SEM; it s simple, cost effective marketing for your business We ll give you reports so you can measure response Your local Digital Kitbag Team will set up & manage your campaign

4 DigitalKitbag Why do I need Google AdWords? Make your online presence work for you Ok, so most businesses nowadays have a website or some kind of digital presence, but how effective is yours at generating leads and sales? Search Engine Marketing is one of the simplest ways to start driving traffic from interested customers directly to your site. Most businesses recognise the potential value of advertising on Google but often just don t know where to start, or how to make the most of it. After all, it s a bit of science, if anyone could do it successfully, every business would be thriving. It s about generating leads and ultimately allowing you to convert them to sales. With SEM you can reach your target audience when they re looking for products and you can ensure that your advert is only shown for relevant searching. SEM is precise, controllable and immediate you will be getting clicks and phone calls within a few days of your campaign starting. And we carefully pace the spend of your budget through the month to ensure a steady and consistent flow of leads. That s why we d love to help your business, after all; having a website is great, but if no one is visiting it, it s not working for you. SEM is one of the most effective marketing tools Reaches relevant, interested potential customers SEM will yield immediate results Budget only spent when someone clicks on your advert We can track and record phone calls

5 Why do I need Google AdWords? 97% 97% of consumers now use online media when researching products and services in their local area. 7:1 advertisers achieve a 7:1 ROI for search-based marketing. 74% 74% of internet users perform local searches. SEM delivers an active, targeted message to potential customers. Search is the most popular medium for locating information. 74% of internet users perform local searches. Search Engine Marketing has one of the lowest costs per customer acquisition. Digital Kitbag will Setup your Google AdWords campaign to target the customers you want Optimise and pace your monthly budget Manage and optimise all your ad creative Provide you with a dashboard and regular reports to see how it s performing

6 Why use Digital Kitbag? I think I can do it myself Setting up and managing a SEM campaign is complex and time consuming. Keyword selection (including negatives), campaign structuring, geo targeting, quality score management, bid strategy & optimisation, budget pacing. and the list goes on. Without the right expertise (and a lot of time), SEM can be a daunting prospect for many businesses. So why not leave it to the experts. Digital Kitbag have partnered with one of the world s leading technology platforms to deliver and manage your SEM campaign in the most effective way possible. We will maximise the value from your SEM budget, while you get on with your day job! We can run your entire campaign We ll set up targeted SEM campaigns on Google You can call our support team anytime You ll receive comprehensive reports on clicks and phone calls

7 Measuring your results Proof your money s working for you We offer a great tool to monitor the value your campaign is creating for you: Dynamic Number Replacement (sometimes referred to as Reverse Proxy ) and a Call Tracking Number. The Dynamic Number Replacement service replicates your existing website but replaces the phone number with a different (local) Call Tracking Number (which forwards calls to your normal phone number). Only customers who click on your SEM campaign ads will ever see this number so it is only measuring calls generated from your SEM investment. And all calls to this number are recorded (and available to listen to via your dashboard). So you don t just get to see how many calls your campaign has generated for you you can listen to them and understand exactly which customers your SEM campaign has bought you. SEM traffic is tracked by a Dynamic Telephone Number Calls are recorded - allowing you to monitor quality All data available via your online dashboard

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