The online solution for franchise dealers.

Transcription

1 The online solution for franchise dealers.

2 Confidence is knowing you have an online partner who will help you promote and showcase your entire inventory of new, used and certified vehicles. Cars.com makes it easy for ready-to-buy car shoppers to find your inventory and dealership. You can rely on Cars.com s product suite to promote your inventory and engage serious car buyers. You can also take advantage of free sales training, webinars and DealerADvantage articles. Then, it s up to you to do what you do best: Sell cars. Great products, great support and great results. Just a few more reasons confidence comes standard with Cars.com.

3 Confidence is knowing that Cars.com puts my new, used and certified vehicles in front of readyto-buy car shoppers.

4 Get Cars.com and Get Confident. It s a great feeling knowing that qualified buyers are shopping your entire inventory. In fact, 54% of Cars.com shoppers are still deciding between new, used and certified vehicles. 1 We have tools to help them browse your entire lot by merchandising all of your inventory. With dealership details and branding, buying guides and Top 10 lists, it s never been easier for in-market shoppers to connect with you. Promote your inventory and dealership with your Cars.com Ad Package 1 Toll-free number Track incoming calls from Cars.com shoppers Strong dealership branding Highlight your dealership s logo, contact information, website and inventory details; plus, an lead form on every page MultiPhotos Showcase up to 32 photos per vehicle for your new, used and certified inventory Seller s Notes Set your inventory apart with key selling points that are unique to each vehicle Map & Directions Make it easy for buyers to walk into your dealership Shopper tools Let buyers calculate payments and financing Mobile features Allow shoppers to send listings to their phones or visit Cars.com s mobile site to find your inventory

5 Reach new-car buyers, no matter how they shop Zip-code-specific new-car search enables shoppers to quickly access matching local inventory New-car configurator allows buyers to select make, model, features and options before sending lead information Inventory access through the dealer directory connects shoppers to all new-car inventory on your lot Rely on Cars.com s product suite to showcase your inventory and engage shoppers (dealers.cars.com/products) NewCarSpecials draws more new-car buyers with display advertising that has dealership branding and selling points. Ads are automatically generated based on each shopper s vehicle search. UsedCarSpecials attracts extra attention to your listings and separates your inventory from the competition. These dynamic ads are automatically generated based on your used-car inventory and a shopper s vehicle search. New-car configurator New-vehicle search results Measure the value of Cars.com with innovative reports at no additional cost (dealers.cars.com/onlineadreports) Inventory reports show searches and prospects you re receiving from Cars.com Market reports provide competitive pricing comparisons by vehicle Vehicle reports show car-shopper activity for each vehicle in your inventory VideoShowcase lets you display engaging videos to make your listings stand out, brand your dealership and draw shoppers to your vehicles. You can also add narration to tell each vehicle s story. PowerPositions ads allow shoppers to see your animated banner on certain pages when they shop for a specific vehicle in your local area. 2 It s like having a billboard for your dealership on a road with only car buyers. Secure Credit Application allows buyers to submit their financial information quickly and easily while shopping your inventory. The application is accessible directly from your Cars.com vehicle listing, dealer directory and three other prominent positions. Check your merchandising success with color-coded status updates. NewLeadsPlus leads come from high-quality sources that are verified through a multistage scrubbing process and reach your desk within minutes. Our technology allows you to be confident that the leads you receive are from true car shoppers. Evaluate which cars are hot in your market. Ask your representative about co-op opportunities and additional branding for certified pre-owned vehicles provided by select manufacturers. 1 Millward Brown, 2008 Online Vehicle Shopper Behavioral Study 2 Talk with your Cars.com sales representative for availability

6 Contact us today for quality car buyers at , or dealers.cars.com/info 2008 Classified Ventures, LLC. All rights reserved. 574/0908