WHO AM CEO & Founder, VisionMobile

Transcription

1

2 WHO AM CEO & Founder, VisionMobile Copyright VisionMobile 2013

3 VisionMobile the analysts of the apps ecosystem Digital ecosystem experts Thought leaders in the economics of ecosystems and the transformation of the mobile industry in the software era Brand-name clients trusted by the top brand names in mobile Recognised globally Global media reach Our mantra: distilling market noise into market sense.

4 VisionMobile WHAT WE DO Developer Economics The largest, most global app developer research platform Mobile Business Models Management workshops helping mobile execs understand mobile business models before their competitors do. Mobile Innovation Economics workshop how companies can leverage the economic models of the software era Developer research reports State-of-thenation reports tracking developer sentiment on platforms, regions, revenues and developer tools Developer outreach & segmentation understand, segment and effectively reach developers Tracking app and developer trends Market Sonar a quarterly service using big data to predict app economy trends Mobile Megatrends workshop Public workshops on the state of the mobile ecosystem Telco Innovation Toolbox 10 economic models for managing disruption and reinventing the Telco Developer portal demystifying the business of apps and finding the best tools for your business Trends watch Top-100 analyst blog 4,000+ subscribers 20,000+ monthly uniques Mobile Insider a research series with unique perspective on mobile industry disruptions, their trends and economics

5 JUST OUT! Developer Economics th ed. 7,000+ Mobile app developers Biggest mobile dev research To date Copyright VisionMobile 2013

6 1 App development is a $68 billion industry The global app economy was worth $68 billion in 2013 and is projected to grow to $143 billion in Out of a total global mobile developer population of 2.3 million individuals in 2013, Asia has the most app developer citizens at 760,000 individuals.

7

8 2 HTML5 is much more than a platform HTML5 is both an app deployment platform (on-browser) and a technology for creating native apps (off-browser). 37% of mobile developers use HTML5 as a platform, i.e. to develop mobile websites, or web-apps. An additional 15% of app developers use HTML5 beyond the browser, via hybrid apps or HTML5-tonative tools.

9

10

11 3 ios attracts the most loyal developers ios attracts the most loyal developers with 59% of developers that target ios prioritising it over any other platform. Despite the fact that more developers (71%) use Android, just 52% of developers who use the platform consider it their primary.

12

13 4 ios is strong in mature markets, but not in emerging ones ios or Android first? ios is the preferred platform for developers in North America and Western Europe while Android wins in every other region. The difference is especially pronounced in Asia, where 46% of mobile developers prioritise Android vs. 28% for ios.

14

15 5 Tablets are a companion development option Tablets attract 83% of app developers but just 12% of developers target tablets as their primary development screen. Despite the buzz around watches, TVs and thermostats, very few developers are actively targeting them.

16

17

18 6 60% of developers are below the app poverty line 60% of developers are below the app poverty line, i.e. earn less than $500 per app per month, according to our latest Developer Economics survey. ios has a larger middle class than Android. Among developers that generate $500 - $10K per app per month, 37% prioritise ios vs. 25% Android.

19

20 7 ios has a larger middle class than Android In terms of developer revenues per capita, ios maintains its momentous gap with median revenues between $500 and $1000 per app / month, much higher than the median revenues of Android developers ($100 - $200 per app / month). As Android continues to grow in mid- and low-end handset segments, we don t see the revenues for Android developers catching up with ios anytime soon.

21

22 8 Contract work and e-commerce lead the revenue model league The median revenues of organisations involved in e-commerce are $2,750 per app/month, by far the highest among all app revenue models that we track. Contract development was responsible for 56% of the app economy in Contract development is now the most popular direct revenue model, with 26% of app developers currently developing apps on commission.

23

24 9 User analytics and cross platform tools are essential ios has the most sophisticated developers, based on tools use. Enterprise IT developers are relatively slow in adopting mobile app development tools, with 25% not using any tool - clearly an opportunity for the 100s of tool vendors targeting corporate budgets.

25

26

27 10 There is no such thing as a long tail developer Many companies naively assume that there are long tail and tier-1 developers. The picture is far more nuanced. Developers in the Hunters segment care for revenue, Digital Media Publishers care for reach, Hobbyists care for documentation, Enterprise IT developers care for speed and cost.

28 THERE IS NO SUCH THING AS A LONG TAIL Copyright VisionMobile 2013

29 Want More? Developer Economics.com Developer Economics th ed. Copyright VisionMobile 2013

30 Want More DATA? JUST Copyright VisionMobile 2013